...关于欧莱雅和自然堂的调查问卷 Questionnaire about L'OREAL and CHANDO 1. 您的性别? What is your gender? (1)女Female (2)男Male 2. 您平时购买护肤品吗? Do you buy skin care products usually? (1) 购买Yes (2)不购买 No 3. 您多长时间购买一次护肤品? How often do you buy skin care products? (1) 小于1个月 Less than 1 month (2)1-3个月 1-3 months (3)3-6个月 3-6 months (4)大于6个月 More than 6 months 4. 您每次购买护肤品时花多少钱? How much money do you spend on skin care products per time? (1) 小于100元 Less than 100 RMB (2)100-300元 100-300 RMB (3)300-500元 300-500 RMB (4)大于500元 More than 500 RMB 5. 您通常在哪里购买护肤品? Where do you buy skin care products usually? (可多选 you can choose more than one choice) (1) 专柜 Shoppe (2)零售店(如超市、屈臣氏等)Retail stores(eg. Supermarket, Watson) (3)专业美容机构 Beauty institutions (4)网站、电视购物等 Website, TV shopping 6. 影响您购买护肤品的因素有哪些?What are the factors affect you to buy skin care products?(可多选 you can choose more than one choice) (1) 品牌 Brand (2)包装 Package (3)价格 Price (4)使用效果 Using effect (5)促销方式 Way of promotion (6)服务态度 Service attitude 7. 您知道欧莱雅吗? Have you heard about L'OREAL? (1) 知道 Yes (2) 不知道 No 8. 您购买过欧莱雅的护肤品吗?Have you bought L'OREAL skin care products? (1)买过 Yes (2)没买过 No 9. 如果购买过欧莱雅护肤品,您对以下说法的态度 If you bought L'OREAL skin care products, your attitude to the following statement | 非常赞同 | 赞同 | 一般 | 不赞同 | 非常不赞同 | 价格合理 | | | | | | 购买方便 | | | | | | 效果很好 | | | | | | 促销活动多 | | | | | | 广告令人印象深刻 | | | | |...
Words: 298 - Pages: 2
...more than 100 agents, 50,491 employees, 42 factories, and more than 500 high-quality and popular brands of cosmetics. Their "global or nothing" strategy allows L'Oréal to take market segmenting even further by custom developing and marketing products to meet the specific demands of any given country or region. In order to clarify different product positioning in Asia, L'Oréal decided to move from “the open-shelf brand” in Europe up to “the top international brand” in Asia. In Asian countries, L'Oréal set up their counters in upscale department stores according to the Asia specific marketing channel strategy. However, this “accessible luxury brand” strategy did not meet the levels of success they anticipated. The reason for this is that the image of the texture or packaging of their products failed to reflect the luxury image that are so important to marketing in Asia. They failed to understand the significance of the fact that texture and packaging in Asia is more delicate than the required standard in Europe. L'Oréal must prove that the quality of their product shows "significant improvement" if they are to obtain market recognition while moving up their prices in the Asian markets. In 2003, L'Oréal created a new line of teeth whitening products in order to open up Japanese and Asian markets. Unlike those products made for the U.S. and Europe, the flavor of the creams and gels sold in Asia have a more oily texture and a more intense flavor. In order to meet the expectations...
Words: 960 - Pages: 4