...McDonald's Marketing Strategy McDonald’s is the world’s largest fast-food restaurant chain. It has more than 30,000 restaurants in over 100 countries. Over one billion more customers were served in 2007 than in 2006. Although net income was down by $1.1 billion in 2007, McDonald’s sales were up 6.8%, and revenue was a record high of $23 billion. “The unique business relationship among the company, its franchisees and suppliers (collectively referred to as the System) has been key to McDonald’s success over the years. The business model enables McDonald’s to play an integral role in the communities we serve and consistently deliver relevant restaurant experiences to customers.” (McDonald's, 2008, 25). McDonald’s overall strategic plan is called Plan to Win. Their focus is not so much on being the biggest fast-food restaurant chain, rather it is more focused on being the best fast-food restaurant chain. McDonald’s “strategic alignment behind this plan has created better McDonald’s experiences through the execution of multiple initiatives surrounding the five factors of exceptional customer experiences – people, products, place, price and promotion” (McDonald's, 2008, 25). McDonald’s also incorporates geographical strategic plans. In the U.S., McDonald’s strategic plan continues to focus on breakfast, chicken, beverages and convenience. These are the core areas in the United States. McDonald’s has launched the Southern Style Chicken Biscuit for breakfast and the Southern Style...
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...MARKETING EXCELLENCE McDonald’s Learning to love the brand again Marketing Excellence 2 | About The Marketing Society About The Marketing Society INSPIRING BOLDER MARKETING LEADERSHIP The Marketing Society is a not-for-profit organisation owned by its members, with over 2500 senior marketers. Over the past 50 years it has emerged as one of the most influential drivers of marketing in the UK business community. The Society challenges its members to think differently and to be bolder marketing leaders by supporting the development of leading-edge thinking, and promoting the evidence of effective marketing. The Society does this through the Marketing Society Awards for Excellence; its publications Market Leader, Our Week and rich online Knowledge Zone; a national programme of world-class events; innovative professional development, such as the annual Marketing Leaders Programme; and extensive on-and-offline networking opportunities. www.marketing-society.org.uk Foreword | Marketing Excellence 2 | Foreword By Roisin Donnelly, President of The Marketing Society What is marketing excellence? Marketing excellence can drive breakthrough business results for the short and long term. Marketing excellence requires great strategic thinking, great creative thinking and perfect execution. But how do we assess marketing excellence? First we choose brilliant industry judges who are all experienced and successful practitioners of excellence and we ask them to pick out the cases which...
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...increasing your chances of saving so long as you spend your money with them. You do not need to go to the expensive eateries which are interested in your spending more than your saving abilities. At McDonalds, you are assured to enjoy your choice of foodstuff while giving you an opportunity to save your hard-earned cash. At McDonalds, you are also assured to find the best deals on foodstuffs of your choice. Using the McDonalds coupons and their promotional features, you are assured of increasing your purchasing potential and saving a few dollars in the process. It is up to you to experience and enjoy spending with the McDonalds by looking for McDonalds coupons before your next shopping. What are MacDonald’s coupons? Over the last few decades, Macdonald has proven to be a reliable fast food company that delivers you quality products at your convenience. McDonald’s products are a commonplace in terms of foodstuffs. The best thing of shopping your foodstuffs at McDonalds is that its products are relatively cheap and thus affordable. To add on to this, McDonalds have realized that their customers are important part of their business. As such, McDonalds have introduced a new savings plan through which their customers can reduce their shopping bills with every purchase of McDonald’s products. It is in this spirit that the McDonalds have introduced the McDonalds coupons. The McDonald coupons entitle you to save loads of cash depending on the quantity and the type of foodstuffs you buy from them...
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...Topics for Speaking CA 1. In what manner the name of a company matters for a candidate to make a decision to work or not to work for that particular organization? 2. Give any five characteristics of a company you would like to work in. What is the most important feature for you? Why? 3 What are the advantages of a good working atmosphere and level of responsibility in an organization? 4. Which mobile phone or Laptop do you use? Tell about its features 5. Would you like to run your own business someday? Why? Why not? 6. Would you prefer to have your own business, or a job which offers a very good salary? Why? 7. “Thousands of people set up their own business every year. Some do it because they want to work for themselves others because they have a great idea and have spotted a gap in the market.” Explain 8. Training of the staff is the most essential part in any industry. WHY? 9. How can Training programs benefit the existing staff and not just the new staff? 10. Why is it considered to be a positive sign of employee to work for long time in a same organization? 11. Employees are a company's new ideas and its main asset. Comment 12. What problems can we face if we switch from one job to another and what are the best ways of dealing with them? 13. Why should companies plan training events? Speak about the advantages of inhouse training. 14. What is job satisfaction? What can employers do to increase job satisfaction among employees? ...
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...changes in temperature, from heating to deep cooling. This material could be used to make containers for kitchen use that could immediately be moved from the oven to the refrigerator. Unlike glass containers with this capability,the plastic containers would not break or chip. Delta’s marketing group was eager to promote sales of containers made with the new material. Marketing believed the new material could revolutionize the industry, so they pushed for rapid production. They argued that the sooner the new products were available to customers, the sooner the company could corner the market. The Decision The decision whether to initiate production or continue with material testing was made during a heated meeting on April 28. Isabelle Harrison, Director of R&D, stated that more product testing was needed in order to fine-tune the characteristics of the new material. Although there was no question regarding product safety, they wanted to refine the material to make sure that no unexpected defects occurred during production. Jose De Costa, Director of Manufacturing, supported their position stating that the new material may be susceptible to cracking. However, George Chadwick, Director of Marketing, countered that millions of dollars had already been spent on design and testing.He argued that...
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...Summary of post war coalition 1918-1922 The problems of post war reconciliation * Demobilisation * Health facilities * Unemployment * National insurance& pensions * Housing * Set against grim economic circumstances – high inflation and falling demand in British goods. The Anglo Irish question * Legacy of the Easter rising 1916 * IRA VS The Black and Tans * The Anglo Irish treaty * Treaty was major achievement, but essentially a compromise. * Mutual bitterness remained between LG and IRA. * Civil war in the New Ireland. * End of the 1918-22 coalition * It fell because 1) Policy failures – economic (Geddes axe) ,social, foreign affairs, 2) LG corruption ( using power of patronage to sell honours on a commission basis) 3) Conservative had labour doubts. 4) The coalitions decline in reputation. 5) Foreign affairs (chanak) 6) Conservative abandoned LG – (Carlton club meeting, Baldwin described LG as a dynamic force. Summary of the conservative government 1922-24 * A government burdened by debt. * Chamberling’s housing act (1923) was the only major measure * Baldwin fought elections on the protection ticket * 1923 election left labour as the larger opposition party. 1) Decline in liberals. * Split between Asquith and LG during war created a breach within the labour party – never properly healed. * Liberal values such as freedom of individual, been compromised by restrictive Gov. measures...
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...My top three storybooks from previous semesters all have something in common- other than the fact that they relate to this class. That is, they all seem like something that would be featured on The "History" Channel (not that they feature that content regularly) or the Travel Channel. Yes, these are the my most watched tv channels, excluding Food Network. I told you I was actually a grandma. Bab's Urban Myths This concept really drew me in. I really like that they rewrote urban legends and updated them in the context of one central character, who has really bad luck. And who didn't summon Bloody Mary in the bathroom of the Catholic elementary school, am I right? No? Just me? Okay. This content drew me into my strange obsessions as a child. You know the ones that made you read Goosebumps and watch Ghosthunters? The content seems like something I would like to explore- the urban legends and myths that surround us every day. Like Bigfoot, Nessie, Slenderman, or Cropsy (also that one is especially creepy). Maybe I just like the Creepypasta vibes. The Aviarium I really like the museum setting of this storybook, how it moved from exhibit to exhibit with each story. While this seemed more natural history, I also got some Black Museum vibes- I highly recommend that episode of Black Mirror. Now, just from a purely personal standpoint, I love museums. I have been in a vast amount and variety, but there is also something just plain creepy about an empty museum, about the storage shelves...
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...Clive Staples Lewis “I want God, you, all my friends, merely to serve my turn.’ (As the Ruin Falls) C.S. Lewis was an atheist his whole life but became a very strong believer of God when he grew older. He wrote “After Prayers Lie Cold” and “As the Ruin Falls” about searching for God, love and happiness. Lewis’ mother died in 1908 when Lewis was only ten years old. His father was never the same after she passed away. Around that time Lewis and his brother were enrolled in boarding school. While at boarding school Lewis became an atheist, which changed his life drastically. During World War I Lewis became very close friends with a man named Paddy Moore. Sadly, Paddy died fighting in the war. Soon after that, Lewis was wounded and was discharged. When Lewis returned home he followed up on a promise that he had made to Paddy that he would take care of Paddy’s mother and sister. Mrs. Moore treated Lewis like a son. Lewis bought a house which he lived in with Paddy’s family up until Mrs. Moore died and his sister was old enough to get along on her own. (About C.S. Lewis) In 1939 during World War II Lewis and his brother took in children from London seeking refuge from bombings. During that time Lewis wrote one of his greatest books called “The Screwtape Letters”. It was one of Lewis’ best books, but he admits that it was difficult to write. The book was Lewis’ first Christian success. It portrays a person trying to live a Christian life with temptations as seen from the devil’s...
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...Confederation and National Policy Name: Institution: Date: Abstract The Canadian Confederation entails the process through which the Canada emerged in 1867 when three colonies under Britain formed the four provinces Canada. During the emergence of Canada in 1867, several factors played vital roles in its formation and these factors include political, economic and social factors and other forces and actors. The National Policy was introduced by John Macdonald in the year 1879 and it entailed the implementation of high tariffs on the manufactured imported products so as to safeguard and protect manufacturing industries in Canada. The National Policy was also very crucial in the development of the rural Prairie West as cattle ranching activities were introduced in the region. The paper will discuss the factors that led to the emergence of Canada, analyse the National Policy and its significance for the development of the rural Prairie West. Political, Economic and Social factors, actors and forces that were instrumental in the emergence of Canada in 1867 Several factors played a significant role in the emergence of Canada in 1867. These factors include political, economic and social factors in combination to other forces and actors. The political factors played a considerable role in the emergence of Canada because by the mid 1860s, the Great Britain had almost lost its concern for the colonies it controlled in North America and particularly Canada. The loss in interest...
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...Sir John Alexander MacDonald - ‘Canada’s Patriot Statesman’ ‘Confederation is only yet in the gristle, and it will require five years more before it hardens into bone.’ - John A. Macdonald Early Life Sir John Alexander MacDonald was a very influential political figure, originating from Scotland but carrying out his career in Canada. Being the first Prime-Minister of Canada, MacDonald spent the majority of his life living there, after he and his family migrated to Kingston in 1820. He was born in Glasgow on January 10th in 1815 and passed away on June 6th in 1891 due to a stroke. John Alexander MacDonald is thought to be one of the most important political men ever in Canada, he first came into power in 1867 and to this day his face still remains on the 10 dollar bill. In his early years he played a major part in transforming the old Tory party, which was based on narrow minded loyalist and Anglican values into a broader Conservative party that was willing to work with french-speaking Canadians in order to achieve the joining of all British North America. His personal life was not the happiest of those and was generally quite grim. MacDonald had to watch his first wife die slowly, see his son die as a baby as well as have a daughter born with Hydrocephalus. Because of this he often turned to drink to numb his pain and emotion, though this wasn’t good it was overlooked. During a campaign, Macdonald had had a little too much to drink and ended up throwing up on the platform...
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...election which was in 1922. The Asquithian Liberals and Lloyd George won 116 seats between them. Labour managed to win 142 seats which was the first sign of the Liberal decline and Labour becoming the key party to battle the Conservatives for government The Conservatives and Labour Governments 1923-9 * As the British political described is often described as a two-horse-race with the fall of the Liberals fall came the rise of the Labour Party * Labour managed to get into power under Ramsay MacDonald in 1923-4 and 1929 but these were minority governments * After eight months Bonar law had to resign due to illness and was replaced by Baldwin who called an election on tariff reform and lost * The Labour party went some way to prove they could be adequate in office by introducing new reform; raising old age pensions, Wheatley’s Housing Act of 1924 (0.5 million new council houses but plans withdrew when they were out of power the following year) * MacDonald was seen as soft on communism and he did not deal with the Campbell case. Campbell was a communist who persuaded men to disobey orders and this was seen as outrageous so he ended up resigning. Economic...
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...Through out the 19th century, England engaged many artists, designers and manufactures together expanding the design border. However, in 1836 a report of the Parliamentary Select Committee on Art and Manufactures (MET) commented on how British-manufactured goods were lacking in quality. This indeed created the Arts and Crafts movement in 1860, where the movement rejected modernity and industry, mainly towards the output of British Industry. As history reaches the 2nd half of the 19th century, the mission of Arts and Crafts movement did not completely establish but instead it provided more opportunities for new designers and more options on the market for consumers. With great support of the design society one of the many talented designers stood out and influenced the style of that period, it was Charles Rennie Mackintosh. Charles Rennie Mackintosh was born in Glasgow, Scotland, 1868 where the Arts and Crafts movement was happening. The time period where Mackintosh grew up was between the influences of Japan, which significantly influence his style later on. Mackintosh was part of the Scottish School, where a group of artists and designers establish new and strikingly modern style in 1880s. (V&A) They together worked in Glasgow and created decorative schemes for architectures and design. It can be concluded that Mackintosh grew up in an artistic environment and design was his main passion. He has three outstanding designs that were eye opening during the period and...
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...Name: Bassel Al-kamarani. IDN: 60730136. MacDonald’s in Yemen can it be ? MacDonald’s corporation is one of the biggest and pretty well known fast-food companies around the world that does business in 117 countries. Although the company consider to be one of the most spreading companies in the world, still could not cover some countries such Yemen. This paper discuses several of reasons why such a corporation has not opened up in Yemen until now. Why Macdonald’s has not opened in Yemen until now? The company has three mean reasons : 1.It still doesn’t have any presence in many countries like Yemen because of it’s current strategy plan which is focusing on developing it’s resent markets. 2.No firm date has been established for the opening of new markets. 3.The company has some strict instructions for those who want to represent it . What are the required characteristics? 1. High integrity: the company studies carefully every applied application from those companies who wish to represent it in their countries, and make sure that they don’t have bad reputation or filed in representing other international companies. 2. Business experience and history of success in the market: the represented has to have good experience from running other business , past or present occupations. 3. significant capital: the person who seeks to get Macdonald’s franchise must have a significant capital. this information can be clarified through certain statements...
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...McDonald's SWOT analysis and recommendations SWOT Analysis: 1. Strengths: - Strong brand name, image and reputation McDonalds has built up huge brand equity. It is the no 1 fast food company by sales, with more than 31,000 restaurants serving burgers and fries in almost 120 countries. The image of McDonalds is recognized everywhere. This brand is in top ten of the most powerful brand names in the world with Coca-Cola, Nokia or GM. - Large market share McDonalds is considered as the largest player in size and global reach. When Wendy’s or Burgers King are losing market share in 2006, McDonalds still increases its market share. Market share of McDonalds in the recent time is about 19% while Yum!Brands is 9% and both Wendy’s and Burger King is 2%. - Specialized training for managers McDonalds is very serious on training managers. This company has its own program to train managers the most professionally, which is called Hamburger University. As a result, McDonalds has many good managers who can help company development well. - McDonalds Plan to Win McDonalds customer – focused Plan to Win provide a common framework for its global business yet allows for local adaptation. Through the execution of initiatives surrounding the five elements of its Plan to Win – People, Products, Place, Price and Promotion – McDonalds has enhanced the restaurant experience for customers worldwide and grown comparable sales and customer visits in each of the last eight years. This Plan, combined...
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...of Malaysian consumers. All these multipacks will be priced economically at RM4.99 (Mini Hazelnut), RM6.99 (Mini Cornetto) and RM7.99 (Mini Magnum) per pack. http://www.unilever.com.my/ourcompany/newsandmedia/pressreleases/walls_inabigway.asp Promotion Wall's cornetto actually did promotion in seasonal period such as valentine's day that give away 100,000 free Cornetto Ice cream at Berjaya Times Square, Kuala Lumpur. By doing this, wall’s is able to gain more market share by giving free ice cream to the people and has a advantage to boost up the image of the company. Place Wall's Cornetto has been recently affiliated with Macdonalds to come out with cornetto McFlurry and sundae. It can be tasted in all the Macdonalds outlet and Macdonalds Desert Centers. Besides that, Cornetto also can be found in 7-11 shops and other grocery shops. Both Macdonalds and 7-11 shops are very large company and had many branches in Malaysia therefore, wall’s ice cream could be purchase in anywhere. Perfomance over last decade Unilever is one of the world's leading food companies. "Our passion for understanding what people want and need from their food - and what they love about it - makes our brands a popular choice". In the late 19th century the businesses that would later become Unilever were among the most philanthropic of their time. They set up projects to improve the lot of their workers and...
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