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Macroeconomic Variables

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Submitted By mjrensch
Words 897
Pages 4
Macroeconomic Variables
MBA -502 Economics for Business

The financial services industry is influenced by a vast number of variables. These variables affect the way people invest their money, how much they invest, what types of investments they choose, etc. The Principal Financial Group is not immune to these variables. Some of the macroeconomic variables that directly affect the products and services Principal offers are unemployment, inflation, government regulation, interest rates, and consumer income. Unemployment will affect the services and products that are provided by the Principal because those individuals who are not making a steady income will most likely not be customers. By the same token, customers who were employed that have become unemployed will either cease to be customers of Principal or may withdraw money from existing accounts. While these loans will be paid back with interest, they diminish the amount of money the Principal has to place that money in more lucrative investments. According to Stephen D. Simpson “… the experience of unemployment (either direct or indirect) can alter how workers plan for their futures…”. Inflation will cause the price of goods and services to rise. For the average consumer, this means that the more they spend on food, gas, housing, etc. the less money they have to spend on investments. While retirement savings are an important part of saving for the future, high inflation causes day to day living expenses to increase to the point where strategic savings start to suffer. Government regulation has a large impact on the financial services industry in general and Principal Financial specifically. Regulations that affect investments, stocks, banks, and insurance will dictate the types of products that are offered and whether or not they are profitable for both the consumer and the

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