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Macur's Rhetorical Analysis: The New York Times

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Americans are constantly surfing the web through computers and even cell phones, and are consistently bombarded with ‘news’ and eye catching articles. However, do these articles always meet the standards of rhetorical content as they should? An article should not only be interesting for the reader, but it should also be credible and well written.
One writer for The New York Times, Juliet Macur, wrote an article about the bullying that is taking place in the NFL, and how corporations should pull their money from the football industry to rebel against the culture it presents. She begins her article by reminiscing a famous football commercial and presenting the topic at hand: bullying in the NFL. She then goes on to explain her main point of how the NFL thrives off of the money from large corporations. Without this money, the NFL would not be able to function the way they currently do. She …show more content…
This is shown by the emphasis she puts on the corporations, and how she repeatedly mentioned mothers, “…who do most of the shopping for their families”. She wrote it to persuade readers that corporations are condoning this behavior and that it needs to be stopped. She does this by giving her opinion, and giving examples as to how they are condoning. It is also written to inform on the power that these corporations have on this vicious culture.
One example of logos that Macur uses is the large amount of statistics she uses to show the amount of money that various corporations are contributing. She states, “Pepsi is paying 50 million a year… and Bud Light is paying nearly $47 million annually”. These amounts are representative of nearly all of the sponsors. She also contributes that there are “…more than two dozen [sponsors]”. This statement just reiterates how much money the NFL is really relying on, to have a greater effect on the readers understanding on how much power is in the sponsors

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