...Assessment Task 2: Conference Planning Portfolio Submission details Candidate’s Name | | Student Number | | ------------------------------------------------- Submit this document via my.TAFE with all required evidence attached. See Procedure below for details. Performance objective Candidates will need to conduct individual research of available materials and local resources (web, phone book, etc.) and show initiative and problem-solving skills to develop a conference concept; a full conference plan that meets the needs of the organisation; and to produce a cross-section of documents that support their conference plan. Assessment description You are required to complete this task in three parts. Part One requires you to develop a conference concept document. The concept document is designed to help a conference manager in developing a scoping document for a conference to be held. You are required to review the case study outline below, and create and complete all aspects of the concept document. Case study You are one of the senior administrative staff who work in the marketing department of MacVille Pty Ltd. The MacVille events steering committee with ultimate authority in convening the conference have requested that you plan and manage a conference that they would like run in the next 4–6 months. The purpose of the conference is to promote the Mezzo range of imported Italian espresso that the firm has recently secured the rights to distribute in Australia...
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...Richard Pablico Conference Concept Document Purpose To promote the Mezzo range of imported Italian espresso that the firm has recently secured the rights to be distibuted in Australia. To secure lead sales of the companies espresso machines. To build relationships between Macville and its clients. To increase awareness of MacVille's association with the specialist espresso market. Type The style of the conference would be Formal, instructional, one-to-many. Benefit The benefit of this conference to the attendees will be able to gain product knowledge which would improve their sales. To create a good relationship between the attendees and MacVille. When, Where and Who The conference will be held on the 26th of October 2015 Monday at Mantra South Bank, 161 Grey street, South Bank Queensland. We are hoping to attract local coffee shops to attend the certain event to give them more. Resources The Venue will provide all the equipment needed. The facilities needed for the conference will be explained to the attendees upon entering the Conference hall. The products from Italy will be presented on the day of the conference. The speaker of the event will be the Sales Manager of MacVille. Fliers will be needed for marketing. The website needs to be updated to match the following event. Time 5 months is sufficient time for the event to be established. The Venue will be needed to be booked 3 months before the venue ...
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... | Course Code | BSB40507 | Course Name | Diploma of Business Administration | Unit Code | BSBADM503B | Unit Name | Plan and manage conferences | Assessor’s Name | Darren Creed | Due Date | 13 Feb 15 | Assessment Number | Assessment 1 | I confirm that the attached work is entirely my own, except where other writers have been referenced. I I confirm that this assignment has not been submitted before at QAT or other institutions. I understand that plagiarism and other forms of cheating will result in academic penalty.By submitting this assessment, I agree that: * I have and read and understood the details of the assessment * I understand the conditions of the assessment and the QAT appeals process * I have two weeks from the due date of this assessment in which to resubmit, if I am deemed unsuccessful. | Student’s Signature | | Date | | QAT Assessor to complete | Initial Submission | Resubmission 1 | Resubmission 2 | Date | Satisfactory (S)Unsatisfactory (U)Did Not Submit (DNS) | Resubmission required(Y/N) | Date | Satisfactory (S)Unsatisfactory (U)Did Not Submit (DNS) | Resubmission required(Y/N) | Date | Satisfactory (S)Unsatisfactory (U)Did Not Submit (DNS) | | | | | | | | | comments/observations/feedback | comments/observations/feedback | comments/observations/feedback | By signing this document, assessors are acknowledging that they have: * marked the assessment against the relevant performance criteria and/or marking guide; ...
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...Experience Mezzo conference requires thorough planning and continuous monitoring to ensure the MacVille events steering committee criteria are met and above all complete conference success. Our focus aims at four main areas of this conference: 1. Budget o Break even on costs. Provide cashflow and conference cost breakdown to the MacVille Events steering committee. Budget is $25,000 and you will have the sales manager and two MacVille Espresso sales people at the conference to help you with organising and presenting. 2. Presenters/ Entertainment o Engaging the right key note speakers and company presenters o Themed entertainment for dinner. 3. Attendees o Reasonable registration fee for delegates. Your target audience is owners and managers of retail coffee shops within the surrounding geographic zone. 4. Purpose o Full day conference with culminate dinner. First conference in the state for the company. Conference success measured by securing sales leads for the Mezzo range of espresso coffee machines. Reporting Leading up to and throughout the conference, internal reporting will occur between my team which includes the sales manager and sales persons, and primarily the MacVille events steering committee. Regular meetings are to be held to ensure planning is kept on schedule, milestones are met and all aspects of the conference are included. The budget has been capped at $25,000. For all expenditure and conference costs, expenditure...
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...Post-Conference Report MacVille’s Italian Mezzo Range of Espresso Launch Introduction The purpose of the conference held on 31st January 2015 at the Hilton Hotel Brisbane was to promote the Italian Mezzo Range of Espresso. MacVille had secured the rights to distribute in Australia and wanted to primarily secure sales leads of the espresso coffee machines as well as increase awareness of MacVille’s association with the specialist espresso coffee market. The conference was also aimed to build relationships between MacVille and its clients. The target market was owners and managers of retail coffee shops in Brisbane. This report serves to show how the conference was went and what future improvements can be made. What went well? The marketing and promoting of the event itself was very successful, as all 50 slots for attendees filled 4 months before the event was held. Out of the 50 attendees, 30 expressed interest in purchasing the coffee machines and five actually signed and purchased on the day. Attendees said they had thoroughly enjoyed the event and were glad to be introduced to such an exciting product. The budget was set at $25,000 and the aim was to break even on costs and this was also achieved. What didn’t go well? Prior to the conference beginning, there were a couple problems at the venue. The conference was short a table and seven chairs. It was discovered that there was no VGA cable at the lectern. Another issue was that the guest speaker slept in and was...
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...CONCEPT DOCUMENT Purpose The purpose of the conference to * Promote the Mezzo range of imported Italian espresso * Secure sales leads of the espresso coffee machines * Increase awareness of MacVille’s association with the specialist espresso coffee market thus building relationships between MacVille and its clients Type Informal Benefit Attendees will gain knowledge of the product thus improving their sales. Networking of storm managers will increase sales and communications. A great conference will improve the organisations image creating a positive profile in the coffee industry. ü When, Where and Who The conference will be held in Melbourne on Friday, 3 February 2012. We will research to establish that it does not clash with other events or indeed coincides with complimentary local events. School holidays are over by then. We are hoping to attract many of the local coffee traders and retailers. Regular communications will be submitted to the steering committee. ü Resources Facilities, Equipment and People. We will source an appropriate venue that provides all the equipment needed. The best barista’s in Melbourne will be brought in to the event. Security of the venue will be scrutinised to reduce any possible hazards. The products have been sourced from Italy and will be presented on the day. We will be sourcing a key note speaker and a guest speaker from our own organisation. ü Time Enough time to source the required personnel for the event has been...
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