...Atletico de Madrid Case Analysis On May 2000, Club Atletico de Madrid were relegated to Second Division for the first time in its history. It was a game which reflected the season for ATM. The last minute penalty miss by the player who had not missed one whole season showed what destiny had in store for the club. It was for ATM a totally, new and not so good experience. It triggered the crises that was to follow. In hindsight, this should’ve never happened and before the season began fans expected and hoped that 99-2000 season will rather be one of the best. There was a good 54 million budget. It was a season that was ought to be good but, as the “hard luck club” were facing some serious wrath now. Fans who have never seen the team go down to second division had a low morale. The financial implications of going down to Second Division loomed large on the ATM. The communication and marketing department concerns had deepened. Just as the result were unexpected as compared to the beginning of the season so was ATM marketing department was getting ready for what they had never experienced. In Spanish football, ATM was third largest club in almost all the respect. What differentiated ATM from their biggest local rivals Real Madrid, who were hugely successful was the fan base. Not in terms of numbers but in the way they connected to the club and their spirit. Nobody really knew what relegation will bring to the club. Diagnosis There were many implications of the relegation of...
Words: 1194 - Pages: 5
...Creating Brand Equity in European Football What is brand and brand equity: A brand name is any word, device (design, sound, shape or color) or combination of these used to distinguish a sellers goods or services. Brand equity is the added value a brand name gives to a product beyond the financial benefits provided. What are the advantages of brand equity? There are two main advantages of brand equity: (1) Brand equity provides competitive advantage. For example Pixar is synonymous with the best animated movies for children. (2) Consumers are willing to acquire the branded item by paying premium as compared to another item with same identical function. For instance people are willing to premium price for a Gucci handbag when a cheaper alternative is readily available at a much lower price. Brand Equity in Sports Industry: In modern era, Sports have become a huge profit making industry. Brand equity is vitally important tool for the sports clubs now. Sports clubs are now employing to brand management strategies to increase revenues and provide more entertainment to their fan base. The biggest sports industry in the world is European football (soccer) which has numerous clubs in the leagues that have long term strategic brand management as the overriding philosophy for their marketing efforts. A long term focus on brand management strategies is warranted given the volatility of success in team sports. In the past, below par revenue accumulation has been a mjor...
Words: 1428 - Pages: 6
...Introduction Real Madrid received the award of the world’s most successful soccer club due to its multiple wins: thirty one national leagues, nine European Cups and sixty other championships. Although Real Madrid is currently ranked forth of top fifteen professional soccer clubs in 2003, followed by Manchester united (1st place), Juventus (2nd place), AC Milan (3rd place). (See Appendix: Figure 1) To catch up with competitors, Real Madrid set three interrelated goals: (1) increase financial flexibility; (2) assemble a team of top players; and (3) expand Real Madrid brand across a variety of channels. This paper will address the goals of developing local players to save the enormous forward fees and to soften financial bills, and enhancing mobile & social media to expand internationally and to increase number of Real Madrid fans as well as revenue. SWOT Analysis The club recognition, number of fans and number of victories are the most important strengths of Real Madrid. On the other hand, the team strategy of acquiring the top soccer players can be seen as a weakness in that the club spends millions of euro to focus on team’s performance. However, the team should maintain this acquisition strategy but also focus on developing in a more efficient way as Brazilians and Argentina soccer teams do. The development of new talents and extension of the recognized brand to other soccer-related activities are opportunities for Real Madrid that could improve their revenue. The balance...
Words: 1552 - Pages: 7
...REAL MADRID CASE STUDY Summary Real Madrid is one of the most storied sports franchises in the world. It is one of the few sports teams with international appeal to a very broad fan base. This case delves into how Real Madrid transitioned from a good soccer team with a winning history into the global sports juggernaut we know today. We first examined Real Madrid’s revenue streams and found that from their inception through the 1970s their business model was based almost entirely on their ticket sales. After the 1970s up until 2003 they had some media rights, a small merchandising department, and some other negligible streams of income. It was in 2003 that team President Florintino Perez decided to make Real Madrid into a special type of sports team that was akin to large global corporations like Walt Disney. After reviewing the facts we agree with the decision to shift the business model into its current position (as of 2003). After identifying and examining the lifetime values of different consumer groups which are listed below under the “Question 2” headline, we have found that each group has different desires in order to be completely satisfied. However, each group has a common denominator that will maximize utility across all segments and that is winning. A winning team sells more merchandise, can demand higher advertising revenues, and can attract the best players for less money which also leads to winning more often. We also quantified two types of consumers...
Words: 3405 - Pages: 14
...Real Madrid Football Club: A New Model of Business Organization for Sports Clubs in Spain World soccer clubs, constrained by their inability to increase their income from their traditional businesses, have begun to adopt strategies to transform themselves into modern sports and media companies. Under the recent presidency of Florentino Pérez, the Spanish football club Real Madrid presents a good example of the application of this expanded vision. One of the fundamental pillars of this model has involved designing and implementing a new marketing strategy aimed at strengthening the value of the club's brand. The adoption of this model has resulted in a significant increase in income from marketing. Undeniably, in this area, Real Madrid has become the leader in world soccer. © 2006 Wiley Periodicals, Inc. MIGUEL BLANCO CALLEJO AND FRANCISCO J AV I E R F O R C A D E L L America. The key aspect of this conception resides in the idea that sports clubs can behave as brands, and the essential principle is to exploit the sponsorship plan and sale of products, together with the commercialization and sale of audio-visual and television rights of sporting events. In soccer, Manchester United in the United Kingdom was the pioneer in commercially exploiting its brand on an international level, and this strategy was highly successful in the 1990s. During the early years of the 21st century, however, Real Madrid has gained the position of “commercial leadership” within the world soccer...
Words: 6950 - Pages: 28
...New Madrid, MO Earthquake of 1811-1812 Janelle E Kizer Geology 101 Spring 2012 1. Introduction: During 1811 – 1812, four earthquakes occurred in New Madrid, Mississippi River Valley, which are considered to be some of the most humongous earthquakes in the U.S. since the settlement by the Europeans. The first two was at 1811, December 16, Northeast Arkansas, Magnitude 7.2-8.1. The next one was at January 23, 1812 right at New Madrid, Missouri and the magnitude was 7-7.8. The last one occurred at February 7 of 1812, 9:45 Coordinated Universal Time (UTC), in New Madrid, Missouri with a magnitude 7.4-8.0. All these earthquakes were 3 times stronger than the Alaska earthquake of 1964, and 10 times stronger compared to the San Francisco earthquake of 1906. 2. Geographic location of New Madrid, MO: New Madrid was formed in 1808. It is situated on the Mississippi River and interstate 55. It has a population of 3154 residents, and it is considered as a small community in United States. New Madrid, MO is located at 36.59° North latitude, 89.53° West longitude and about 89 meters altitude above the sea level. Geographic coordinates: Latitude: 36.59° North Longitude: 89.53° West Altitude: 89 m [pic] 3. General geologic setting: A state’s general geologic setting basically includes what types of rock has build up the overall region, what structural features that state has, like, mountains and...
Words: 2629 - Pages: 11
...------------------------------------------------- Real Madrid – 1st Case Assignment The following answers are based on the case materials “Real Madrid Club de Futbol”, “Real Madrid Club de Futbol in 2007: Beyond the Galacticos” and the links in the footnotes. 1. What differentiates Real Madrid from other Soccer clubs? One thing that differentiates Real Madrid from other top soccer clubs is that Real Madrid is owned by its members while most other top club is owned by shareholders (investors). Another difference is that Real Madrid were quite early to realize the importance to serve as a marketing vehicle all over the world rather than just a soccer club compared many other soccer clubs. This was especially under the management of Perez Real Madrid as a brand and business got in focus. This meant that Real Madrid became a real business and that the management managed Real Madrid as a business rather than just a soccer club. The performance of Real Madrid as a soccer club is still key to the performance of the business though. 2. What provides the revenue stream from which the club benefits? About one fourth of the income in most top clubs is generated on match-day from such things as sponsorships, television rights and merchandising revenues. Revenue depends largely of the clubs participation and performance in major competitive events such as the European Champions League for instance. Below are listed four types of revenues the club generates and what it basically consists...
Words: 1470 - Pages: 6
...Boulder, CO, USA - This new volume from The Geological Society of America presents the geologic history of the central Mississippi River Valley and the surrounding area from Precambrian through Holocene times. Its focal point is the New Madrid seismic zone that both threatens and intrigues. Written to engage a wide range of geologists, from beginners to those thinking of conducting research in the Mississippi River Valley, the book's conversational style makes it a pleasure to read. The book begins with a brief presentation of the geologic history of the southeastern United States, and subsequent chapters expand upon particular periods of time, discussing the most important regional geologic events and how those events affected the central Mississippi River Valley. The concluding chapters discuss the geology and seismology of the New Madrid seismic zone, updating readers on Mississippi Valley's past earthquakes. Author Roy Van Arsdale's (Univ. of Memphis) engaging style is readily evident in this sample from the book’s preface: Have you traveled along Interstate 40 between Memphis, Tennessee, and Little Rock, Arkansas? Do you remember the trip, or did you put your car on cruise control and catch some shuteye? Unless you find cotton, rice, or bean fields exciting, this is a flat, boring, landscape today. Except for the small rise at Crowley’s Ridge, you are traversing the central Mississippi River Valley for nearly 150 km. It wasn't always so placid and dull. Park...
Words: 313 - Pages: 2
...Sistema de control para la información financiera – Claves del Código Conthe Fiscal Subvenciones en el IVA Observatorio del CFO Responsabilidades y deberes en las SA BSC : la jugada estratégica del R e a l M a d r i d A RM FO l REBLE cia A A p er e s AD NT es to RN CO rta ip 7 O r . fe sc ág u P s JO 9 771130 875004 Control de Gestión [ www.estrategiafinanciera.es ] El mapa estratégico del REAL MADRID: el arte de construir una marca La llegada de Florentino Pérez al Real Madrid supuso un antes y un después para el centenario club blanco. La transformación de una institución deportiva en un concepto más amplio de empresa de espectáculos trajo aparejado un incremento en los beneficios, una nueva versión del liderazgo y la reinvención del concepto de competitividad de Hoyos, Kimio Kase, Carlos Marti Sanchís, , Ignacio UrrutiaCentro de Sport Business Management - IESE BusinessMagdalena Opazo Bretón School 10 Estrategia Financiera Nº 231 • Septiembre 2006 Control de Gestión El mapa estratégico del REAL MADRID: el arte de construir una marca L a definición de Balance ScoreCard (BSC. Kaplan y Norton, 1996) es un instrumento que traduce la misión y la estrategia de una organización en una amplia colección de métricas de acción e indicadores ( Gráfico 1), y que posteriormente proporciona la estructura necesaria para servir como instrumento de control y de sistema de implantación de la estrategia. Para llegar a esta conclusión, hemos...
Words: 4055 - Pages: 17
...New Madrid(1811-1812) In the autumn of 1811, the United States was barely 35 years old. The fledgling nation included only 17 states, all east of the Mississippi River, but it boasted a lot of new territory thanks to the Louisiana Purchase of 1803. Neither the buyers nor the sellers knew that the recent addition's basement contained a seismic time bomb nearly ready to go off At around 2:15 a.m. on December 16, 1811, a series of massive earthquake pummeled what is now southeastern Missouri and northeastern Arkansas with ground motions so strong that trees snapped in two as they whipped back and forth. The landscape rose several meters in some areas and sank in others, changing the courses of creeks and waterways. During one of the quakes, even the mighty Mississippi was diverted; portions near the quake's presumed epicenter flowed backward for at least several hours, and possibly a day or more. People felt the temblor as far away as New York state, and seismic vibes from an aftershock that struck at dawn traveled almost as far, reaching residents in Georgia and what would soon become the state of Louisiana. Another quake of a similar size , maybe an aftershock, or maybe a separate quake along a different portion of the same fault zone - rumbled on January 23, 1812. The final major shaking in the series came about two weeks later, on February 7, when spreading seismic waves flung books from their shelves in Charleston, S.C., and rattled cups and saucers in Washington, D.C. As...
Words: 1613 - Pages: 7
...Strategic Audit: Wal-Mart in Spain Debbie D. Stevenson Grantham University Wal-Mart in Spain Wal-Mart is currently ranked as the world’s number one retailers and the number one company in the world of sales (over $200 billion) on the fortune 200 lisr (www.wal-mart.com) (www.fortune.com) Wal-Mart Stores is one of the largest retail companies in the United States. Wal-Mart has four parts of their strategies that makes their mission possible. The four strategies that they use are: * Dominance in the Retail Market * Expansion in the United States and International Markets * Creation of Positive Brands and Company Recognition * Branch Out into New Sectors of Retails When Sam Walton opened his first Wal-Mart in 1962, he declared that three policies goals would define his business: respect for the individual, services to customer, and striving for excellence (www.walmart.com). Wal-Mart’s strategy for corporate management required selling high quality and brand name products at the lowest price (Vance, 119). In order to keep low prices, the company reduced costs by the use of advance electronic technology and warehousing. It also negotiates deals for merchandise directly from manufactures, elimination the middleman (Vance, 72. One of Wal-Mart key strategy is to dominate the competition retail market. Sam Walton, the company founder put in place a retail philosophy the company still believe and follows. Wal-Mart is a discount retailer because they sell their...
Words: 1101 - Pages: 5
...Osorio Madrid 1 Diego Osorio Madrid Miriam Salazar English Language II, 200 October Problems related with student’s learning The most important problems and descriptions are the following: A) Students don not have free time for everything : It is an academically problems because students do not know how to divide their time in a productive way. B) Vocation is topic which students confront every day in any career: It is a motivational problem because they feel confused about if they are in the correct career. C) The students are missing their families: It is a personal problem because if the student leaves the house and the family for study in other city, he will be missing them and getting demotivation. Possible solutions: A) Time: 1) The student has to make a strict schedule and follow it perfectly. 2) Learn to say no more feasts. 3) Focus just in the academic things. 4) Every day give time to study English out of the classroom. 5) Be responsible with rest hours. 6) If the student is working he should leave his job. 7) Stop studying and leave the university. 8) Prioritize the academic things of extra programmatic activities. 9) Compare the things that the student has with other who is tidy and ask him; how do he do that? 10) Believe you are a slave of your studies and does not exist other thing in your life. Osorio Madrid 2 B) Vocation: 1) Think in the future and what opportunities...
Words: 688 - Pages: 3
...¿Con cuál de las soluciones propuestas usted a favor y por qué? De las 3 opciones que ofrece , yo elegiría para implementar el programa de cuentas clave de Anderson por varias razones: 1 . Esto ayudará a alinear la compensación del empleado con los objetivos generales de beneficio de las empresas. Gerentes CSC están compensados en base a su desempeño de las ganancias CSC . Esto da a los administradores de los incentivos para emplear sus propios consultores de CSC en proyectos de la región , sin importar si hay consultores ENSR mejor adaptados que trabajan bajo diferentes CSC . Dependiendo de las necesidades específicas de un cliente potencial en la región del gerente, el CSC puede o no contener la experiencia necesaria para ganar un proyecto. La implementación de un programa de cuentas clave permitirá que los conocimientos adecuados que deberán asignarse a las cuentas correctas. 2 . Los clientes a menudo necesitan un cierto tipo de experiencia en una variedad de localizaciones geográficas fuera de la zona de la CSC . Bajo el sistema actual , el cliente tendría que construir nuevas relaciones con varios CSC dispersos geográficamente. Esto requiere una gran cantidad de recursos de la empresa , incluido el tiempo de consultor y dinero. Bajo un programa de cuentas clave , la relación se limitaría a un equipo de proyecto . Esto aumenta la posibilidad de construir una fuerte relación con el cliente. Las relaciones entre clientes y proveedores se están convirtiendo cada vez...
Words: 360 - Pages: 2
...A QUICK GUIDE ON HOW TO GET STARTED IN MADRID 1) Where to stay? a. www.enalquiler.com b. www.idealista.com c. www.pisocompartido.com d. There are some offers made on the university’s walls of people wanting to share an apartment, take a look around!! Prices should vary around 200 –500 € per month for a room, depending on the services (e.g. internet). 2) Public Transportation a. Bus. There are a couple of bus lines leaving from Plaza Eliptica that will leave you straight into the University’s fields. b. Metro / Subway / Underground. The closest station is “Juan de la Cierva”, from “Metro Sur” c. Renfe / Train. Take the train heading towards “Parla”, the stop name is “Las Margaritas / Universidad”, from there it’s a 5 minute walk to the university. d. www.ctm-madrid.es e. Tip: Get an “Abono Tranportes” card and monthly ticket on any tobacco store (they call them “estanco”), or at the Atocha station, with extension to the B1 zone where the Getafe campus is located. It gives full access to the public transportation system, for less than 55 € / month. You’ll need to have a “carnet” size picture. f. If you want to drive in Spain, please consider that most of non-European countries’ license will only be valid during the first 3 months upon arrival. 3) Your ID. a. If you are from any of the European countries. You only need to have your passport or local ID handy in case it’s requested (for payments, police). If you’re interested in working, you should go to the police station to ask...
Words: 638 - Pages: 3
...Hello Everyone, I hope your Labor weekend was a pleasant one. My family background has a lot culture history, which means there is a lot to talk about, but I will concentrate in sharing more of the work history from my father side. In that note I will like to share minimum information regarding my family cultural background. My grand grand parents are from Korea, they immigrated to Europe and make Spain their new home. Grandparents and father are from Madrid Spain, grandparents and mother and from Ecuador. On the other hand, my father is the youngest of a family of 12 kids. He became an industrial engineer and end up working in underground mining. His job was very dangerous, long days of work and the responsibility was huge. But the paid was very high. The think he liked the most was the option to travel to other places in and outside the country. The job most of the time was tragic and sad for the families of the miners; people will end up dying for many reasons. This job has been one of the longest job he did. My father salary was good when he started, then with time things change as the economy change, with the years the impact was mostly for newer people in the industry. Because of his position he had all the benefits working for the company. For example: if he wanted to invest stocks in the company, medical and insurance benefits. He was treated good most of the years he got to work for the company, the only think he mention about disliking in the company was the...
Words: 874 - Pages: 4
