...Consumer Design unit has a staff of over 150 people. This function has quadrupled in size over the last four years and expanded its capabilities to include interaction design and an enhanced usability function that includes staff with expertise in ethnography and anthropology. These functions were added in response to the design demands placed by increasingly sophisticated and complex appliances, together with the desire to engineer core product platforms to suit the widest possible range of brands and markets. The Global Consumer Design function is represented in the US Mexico, Europe, India and China. Most of the organisation’s designers operate in brand studios, with 14 major brands and 30 sub-brands supported in this way. Brand studios are responsible for taking the company’s core product platforms, which contain the majority of the product engineering and functionality, and modifying them to suit the language of each individual brand and the specific requirements of its customers. Whirlpool’s Platform Studio, established three years ago, is staffed by designers, engineers, manufacturing and materials specialists. Platform development work typically begins five years before a product reaches the market. This provides an environment where the integrated team can set global standards for colour, materials and finish. They create initial design concepts based on market data, research and information, as well as trends analysis. It is acknowledged that the design outcomes...
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...a company should provide their customers products / services of same value with lower price or charging premium prices by providing higher value, which can be done by differentiation (Anon., n.d.). The competitive advantages that Apple have compared to their competitors are the user-friendly interface, first mover advantages, attractive designs, innovative features, and a prestigious brand image. In addition, Apple also has full control over all aspects of their computers including both software and hardware. According to Ferguson (2010) the major competitive advantages of apple is their marketing techniques. Being the first mover in the industry, Apple is able to capture most of the market and build a strong brand image. With the high quality products that they deliver, they have successfully formed people’s perception that a good product should be fairly similar to an Apple product. When such perception has been formed, it will be harder for competitors to penetrate the market. These first mover advantages are the result of their continuous innovations. For instance, they are the first company who produce a computer with stylish design that has no visible bolts. Furthermore, the products that they deliver are always user-friendly and this enables them to capture a larger market that includes non-proficient computer users. As a result of their prestigious brand image, the company is able to maintain their customers’ brand loyalty. Customers are always enthusiastically waiting...
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...Review Superbrands TV Show – “Fashion” Reviewing the Superbrands TV Show about Fashion made me know about how a brand influences to our brain even just by hearing the brand name and how important the brand name for the public nowadays. People nowadays is more aware to the expensive brand and preferring to wear T-Shirts, Glasses, and etc. just because of the brand name influences in their daily life and how they get so deeply into our minds. At the beginning of the show, they show some kids that are prefer a T-Shirt just by looking at the logo. They were given the same four T-Shirts with four different logos, and surprisingly all of the kids picked the familiar T-Shirt logo, which is the “Nike” logo, just by looking at the T-Shirts. The reason why they picked that is because they feel familiar with the logo and some prestige feeling by thinking of wearing the T-Shirt. They were visited a factory which is the biggest glasses factory that surprisingly produce some of well-known brand such as Chanel, Prada, Ralph Lauren, Miu Miu, Raybean, and others. The first thing that comes to my mind is how can a customer prefer Chanel sunglasses than Raybean sunglasses while they are actually came from the same factory with using the same materials? How is the price is so different and yet we are still prefer for Chanel? By watching this, I understand that the influences of a brand name and the prestige feeling of using the expensive brand are affecting our buying behavior. They were also...
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...Raymond, 2005; Kanwisher, 1987). Phonological RB was revealed for both abstract and figurative logos and occurred regardless of familiarity. The results suggest that as long as a consumer has the opportunity to be exposed to the name of a logo then logo-name association learning is a rapid process. Copyright # 2006 John Wiley & Sons, Ltd. Companies use logos to convey the unique identity of their products, services, or organizations. A great deal of effort is expended on creating a logo so that it succeeds in generating a representation in the viewer’s mind that parallels the company’s own concept of its image. Morgan (1999) highlighted how what was once perhaps a simple process of selecting a logo has become a complex decision: And so the design of logos, which a generation ago was simply about finding a neat visual solution to a name, is today a much more complex process, which feeds back into...
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...Advertising is the process of commercial promotion of goods and services in order to increase its sales. The mediums of advertising like television, newspapers, wall paintings, billboards, magazines, Internet, by the word-of-mouth and in many other ways. Advertising informs the buyers about the availability of a certain product or service in the market and encourages them to buy it. There are many advantages you can get from advertising your product. For example, increasing the usage of a certain product and hence acquiring more orders, it also can create new customers and increasing brand recognition. Through advertising, you can obtain feedback directly from customers regarding your product. You also can indicate introduction of new products or replacement of old ones by advertisement. Apart from promoting commercial goods, advertising has a number of uses, it can be used to educate and motivate the public about non-commercial issues such as AIDS, deforestation, family planning, etc. It is a powerful media which is capable of reaching to large geographic area. Nowadays we commonly find many ads on the internet also. These ads in most cases have been successfully in connecting the user with the information he requires. To prevent complete commercialization of electronic media, some countries have made it mandatory for broadcasters to air some advertisements related to consumer interest. These public advertisements educate people of that country on a number of social and moral...
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...project, to make the non-aware aware, and then lead them to the interest, then trial, then finally to the adoption stages. (With the minimum communication budget possible) A. Advertising • 3. B. Sales promotion C. Public relations D. Direct marketing E. Personal selling VII. Start a personal word of mouth campaign beside your plan, to encourage trial and adoption of B-Balady products. (Already Done on the 25th of December with Mr. Ramzi at NDU Main Campus. Entitled “B-Balady Day”) • 4. IV. Current Eggs Package Improvements A – Package Components A brand’s package is of course, the container that both protects and sells the product. It is a silent sales man and it is the product itself. The most important elements of the package are: Color, design, size and shape, and physical materials. Thereby, in our preceding discussion, we will find ways of improvement...
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...Research Paper Introduction Graphic designers have an amazing job, there always working on computers designing different things for the future. Graphic designers learn more different ways on the computer to get better at there work, and I want to learn those different ways so I could design my own work. Im amazed on how they do there designs, because when you see it on tv or on the internet and once you look at it, your amazed in what you see and you would probly say there good at doing stuff like that and I want to do my own design so people can see and be amazed on my work. Job Description A graphic designer has to do many of these tasks and activities because some jobs asks for these task, some are to research new software or design cocepts for your design, another is to prepare illustrations, notes, and rough sketches for your client or worker. The average hourly wage for a graphic designer in te united states is $36.98 and for the year its $76.900 and in hawaii, its hourly wage is $31.31 and the for the year its $65.100 so its not that much in hawaii, in the united states approxmatley 12,480 job openings are open per year, as for hawaii only 30 job openings are open per year Job Training In graphic designing you might require a bachelors degree, that’s the most common degree you will need in graphic designing, in job training, you could go to honolulu community college to get the training...
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...using the design rules for the AMI C5N (λ=0.3μ) fabrication process. Specifically, we need to do some hand-on experience on how to complete the physical design (layout), design rule check (DRC), parameter extraction, layout vs. schematic (LVS) and Back Annotating Parastics from Layout to Schematic using the Cadence tools. Software LSW and Virtuoso Layout Editor We need to create a layout cellview, check it and simulate it in the software Procedure and Data First of all, we need to create the layout Cellview in LSW and Virtuoso Layout Editing Window. According to the instruction, we set up the display, and then we could draw everything in the layout. We also need to pay attention to the positions and the size. We drew the VDD, VGND, NMOS, PMOS, N-Well as well as all the contacts. We had to choose the correct color and the name of every component in the LSW. After that, we would connect transistors Nodes to Match schematic and Form the Inverter. And then we added the pins, which include vdd, vgnd, vin, and vout pins. The layout was like the following: The next step was to design rule check, which to test if our layout drawing obeys the design rule. When the CIW shows “Total errors found: 0”, our design rule check is successful. Furthermore, we were asked to do Layout Parameter Extraction because the layout we had done only contained physical data. We need to do the extraction process to get a SPICE-like netlist and other files necessary to complete the design process...
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...style Teenagers or youngsters 12-18 Both Seed, PADINI Authentic Casual Adult 18-30 Female P & Co Younger style(Trendy) Adult 18-40 Both Seed Casual plus classic stylish designed Teenagers or Adult 13 - 50 Female Vincci and Vincci Accessories Female Accessories Adult 18-50 Both PDI Casual stylish designed Adult 18 -60 Both PADINI formal Marketing Differentiation & Positioning PADINI used the differentiation strategies of product and image to place the product occupies in the consumer’s minds. The hottest product of PADINI - Seed, use the product differentiation in term of design to place the product occupies in the consumers’ minds. For example, when a consumer want to buy a semi-formal with classic stylish designed, the Seed’s product will come into their minds immediately. Besides, Miki kids is also one of the example of product differentiation where the design is specialty for kids. On the other hands, P & Co used the image differentiation to place the product occupied in consumers’ minds. When a consumer want to buy a female clothes with younger style inside the PADINI, the brand of P & Co will definitely come into their...
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...term trader will need a computer with good memory and capable speed for online trading of energy at up to the second pricing. If he uses a computer that is short on the needed speed than he could miss out on a good trading price for oil, electricity, or nuclear fuels. For this job 4 GB of RAM and at least 1 GB of hard drive will suffice just fine. But for up to the second price change you will most likely want a processor speed of 3 Ghz. So for this job you want the Ghz of the Erazer but only need the hard drive and RAM of the Slimline. So I would go with a model type that would have those specifications. Which isn't in the above table. Graphic designer: Graphic design integrates computers in virtually every step of the design process from conception to production and in a range of media including print, video, and web. For graphic design 8 GB or more of RAM is preferred and 750 GB of hard drive capacity. Processor speed is not as important as it is with a Term Trader. So 1.5 Ghz is plenty. Knowing those requirements I would be inclined to use the Toshiba Satellite Notebook. Teacher: A teacher does not need anything above the standard hard drive, RAM, and processor speed. The could get by on 128 MB of RAM. Since their job has no certain system requirements than you should go with the cheapest and most comfortable model. If chooding from...
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...AAS 211 Infographic Project For this assignment, imagine your group (consisting of 2-3 individuals) is an advertisement firm hired by an Asian American community organization to produce an infographic to educate the general public on one major issue affecting the Asian American community. "Information graphics or infographics are visual representations of information, data or knowledge. These graphics are used where complex information needs to be explained quickly and clearly, such as in signs, maps, journalism, technical writing, and education." The best way to familiarize yourself with the infographic genre is to look at examples online. (Quick Google search). Topic: Your infographic will cover one major topic or issue in the course. It will communicate this complex topic or issue in a simple way using printed information and visual material. Possible topics include: • Immigration context of any major ethnic group covered in the course • Asian American Identity (it's history, how it is mobilized today, etc.) • Asian American wage gap by gender & race/ethnicity • Interracial relationships / families (different Asian American family structures) • Asian American LGBTQ issues • How Model Minority Myth impacts on Asian American health • Asian American media / pop culture representations The professor will be open to topics that intersect with the course material (consult course syllabus & readings)...
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...create a respectable replacement for our beloved "eyes." We were a victim of the IKEA Effect. Then we decided to try crowdsourcing. Crowdsourcing is the practice of obtaining ideas, services, or content by soliciting contributions from a large group of people, or more specifically, an online community rather than from traditional employees or service providers. We submitted a project on 99designs.com, the "world's largest online graphic design marketplace connecting passionate designers from around the globe with customers seeking quality, affordable design services." The service is easy to use. You submit a project on the website with a description of your needs (in our case, a new logo). The online community of graphic artists then springs into action, submitting ideas with the ultimate goal of earning the project fee. Remarkably, for as little as $299, we had access to over 206,000 graphic designers, from all over the world. The result was fantastic, and we received over 300 new and unique submissions. Ironically, we chose a design that did not follow our suggested guidelines (it has no eyes). It turns out we didn't know what we wanted from the start, but we knew it when we saw it!...
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...Point System 1 point = 1/72 of an inch --- (on exam) Help Question Mark … the little blue question mark on the upper right corner Format Painter … highlight a format that you want, then click on the format painter and then where ever you click, the format will be applied. Hyperlinks … ⦁ Address … just enter the address and hit enter, it will automatically become a hyperlink. www.cnn.com ⦁ Text … just highlight the text you want to hyperlink, right click the mouse and hit ‘hyperlink’, when the window opens, write the address of the website you want in the address bar and hit ok. CNN ⦁ Graphic … go to ‘wrap text’ under the pictures tools mark (the picture has to be highlighted) and hit behind text (in order to keep it from interfering with your text format). To make it a hyperlink, follow the same steps as above. -- (two of the graphics will be on exam) Graphics … ⦁ Clipart ⦁ Tab … Picture Tools Go to ‘Insert’ and choose ‘Clipart’. Once you choose the clipart you want, you should go to ‘picture tools’, then click on ‘wrap text’ and choose ‘behind text’. ⦁ Animation Factory ⦁ FCSD119, Frontier Internet ⦁ 2010 … Screen Shot MAC … Option + Shift + 4 Go to ‘Insert’ and click on ‘Screen Shot’ then highlight the picture you want it will appear on your document. Quick Tool Bar … upper left hand corner … customize Go to ‘Insert’ and click on ‘Word Art’ 1/31/2012 4:21 PM … go to ‘Insert’ and click on ‘Date and Time’ Check on ‘Update...
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...Value Communication – Economic Benefits and Psychological Benefits Reflection How can we communicate our product’s value to customers? This is always a good question to companies. The most common method used by companies nowadays is usually advertisement, especially on TV commercials. Companies have to deliver the benefits that customers could seek from their product by telling the economic and psychological benefits in their advertisement. Economic benefits usually refer to those features that are measurable and can be transferred into quantified value among different brands. For example, profit, productivity, etc from the product. Psychological benefits is different from that of the economic benefits, they usually refer to the feeling you can get from the advertisement or product. For example, feeling of excitement when you watch a car racing advertisement. Reason for choosing this concept: Value communication is a very important and essential concept in a company. It is because customers always ignore the value of a company’s product as they are inexperienced customers and affected by the innovative product or they may not be motivated to calculate the product.Therefore, companies need to deliver the value and benefit of different product to consumers, in order to attract more purchase from consumers. This concept is very important for both consumers and the company side. Consumer side: 1. Consumers can make a better choice Under this concept, in order to attract...
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...Using a range of skills, including those you have developed on the Foundation Degree in Communication at Work, design and produce a portfolio of promotional and advertising material for a business. The completed package should feature a cohesive ‘house style’. Your completed portfolio will contain a current Curriculum Vitae and at least four of the following products: • a Website consisting of a ‘Home’ page and at least two other linked pages together with functioning hyperlinks. • a press release that conforms to industry standard layout. • a leaflet • a poster • a brochure • an advertorial • an in-house magazine • a 15 minute promotional presentation • a short radio advertisement, scripted and produced using ‘Cool Edit Pro’. The portfolio will be accompanied by a commentary for each element explaining the strategies you adopted together with an analysis and evaluation of the language choices you made and any theoretical frameworks you utilised. You should also consider target audience, purpose of the text and any legal/cultural implications associated with your type of business. Your commentary should include an introduction where you outline your project and identify the target audience. You may also want to discuss your methodology and include any research undertaken in this section. Approx words 3000 – 5000 to include your commentary Presentation: All promotional and advertising materials together...
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