...In the society, all people have different minds and actions. What are the factors affect on deciding their behaviors? One saying that people are different because they all have different personalities, emotions and experiences upon their lives. What’s more, the massive environment also plays a big role in all the parts of individuals’ lives. In a greater environment, people are being influenced by environment in the different parts. As a response, people would think or act due to the context. Malcolm Gladwell, in his essay “The Power of Context “Bernie Goetz and the Rise and Fall of New York City Crime,” goes into detail about the change in the crime rate phenomena in New York City during the 1990’s. Gladwell concludes that people’s thoughts...
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...Ideas big and small can one day just explode into the world. An individual can come up with a brand new item being clothing, shoes, even technology, etc. and it can spread across the world making it a big hit. Things old can make a big come-back and can be better than ever before. In Malcolm Gladwell's book The Tipping Point, he discusses different situations to marketers of events that could occur through pathos and logos. Throughout the book Gladwell writes as if he is having a conversation with the reader to connect with them on an emotional level and get them to think about what he is saying. In this book one of the most emotional things he talks about is death or tragedy. In the chapter ¨Suicide, Smoking, and the Unsticky Cigarette¨ Gladwell...
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...Gladwell proclaims that most scenarios are spreading due to the routes of their programmes and transportation that are very similar to each other and in most of the situations, whether the spread in Baltimore’s mean streets or the sudden spike of Hush puppies sales. There’s a turning stage which the author will name the “tipping point”. It will be shown when and where by the three rules of epidemics; the Law of Few, the Stickiness Factor and the Power of Content. All epidemics are either social epidemics or needs a certain circumstance to spread. Infections of an illness spread through animals, food and water etc., Gladwell says "The success of any kind of social epidemic is heavily dependent on the involvement of people with a particular and...
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...01/11/2015 The Tipping Point Hush Puppies, mavens, Sesame Street, and New York City crime rates; all things that seem to have nothing in common until you look at them in the right context. The one common denominator they all share is they had a tipping point, and are examples of how little things can make a big difference in society. Malcolm Gladwell recognizes this threshold in everyday life, and in the products we use. He sees that a sudden increase in the sales of a shoe can be triggered by only a selective few that decide to wear them while they were unpopular, or how cleaning up the subway system can generate a significant decrease in crime. A single person could make significant changes in society although they represent a very insignificant number in the total population. If that one person is responsible for a tipping point a chain reaction can be made out of a single decision. Tipping points are exactly what the phrase describes; a point where the threshold has been met, so it theoretically “tips.” This does not come due to chance however. Gladwell argues that there are certain aspects of a product, norm, or person that are required to exceed a threshold and cause a reaction, he states, “The three rules of the tipping point—the Law of the Few, the Stickiness Factor, and the Power of Context—offer a way of making sense of an epidemic. They provide us with direction for how to go about reaching a tipping point.” Gladwell’s examples and messages throughout his work resonate...
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...gene. However, the surrounding environment, which we always neglect, plays a significant part of causing and forming one’s behavior. Susan Faludi, the author of “The Naked Citadel”, introduces an all-male military college called “The Citadel”. This “big bad macho school” adores the masculinity and the fourth-class system which devotes to turn the knobs to the whole man by bearing the abuse and hazing. This school is strict and orderly but has serious sex and racial discrimination which is so spread that even the administration and committee condones it. The violence and hierarchy system can be partially explained by Gladwell theories. In “The Power of Context : Bermic Goets and the Rise and Fall of New York City Crime”, Malcolm Gladwell examines the factors that shape people’s behavior and then comes up with his ideas. He argues the Power of Context Theory that context has much more impact on the behavior than we thought. According to the Broken Window Theory, people could solve the problems by changing little things in the environment. He also illustrates the “situational” view that in some specific situation, what matters more is the tipping point in the immediate environment which affects people’s unconsciously behavior rather than the inherent predispositions. However, the predispositions influence people’s behaviors as well. The situation does trigger certain behaviors but the inner thoughts domains most reactions in our lives. In general, people’s characters are based on their...
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...Point” and is written by Malcolm Gladwell. I believe this is the best book among the three that I’ve read. For me this is the most interesting book of the three. The reason for that is because the different stories here are more relatable than the stories from the other two books. There are so many things that are interesting about this book. The first thing that caught my attention was the first part of the book which contains the acclaims for this book. Just by reading those lines, you would get the feeling that there are a lot of things that you would learn from the book. True enough, once you’ve finished reading the book you would make certain realizations about life and agree with what Gladwell says in the book. The next part that caught my attention is the part where he talked about yawning being contagious. Before reading this part I already know that yawning is a contagious act, that if one person sees you yawning he or she would also yawn few moments after you started yawning. What I didn’t know is that just by also reading the word “yawn”, a person would also be yawning, and I’ve experienced it first hand when I read this part. I yawned a few times before I finished reading that part, and after reading that part I said to myself that I shouldn’t read when I’m tired especially when there is the word “yawn”. Next thing is chapter 1 when he started talking about the three rules of epidemics: Law of the Few, Stickiness Factor and Power of Context. In this chapter he talked...
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...earthquakes, since the state of Connecticut had experienced eleven minor earthquakes in the previous week. Residents of California may be accustomed to the earth shaken under their feet, but those living in Plainfield, Connecticut are not. This had created some dramatic media coverage. Dr. Tyson’s power point presentation showed a map of Connecticut with red dots marking the areas of the current earthquakes. He then displayed the same map, with the similarly placed red dots, only this one dated the previous year. He did the same for the year prior to that until the audience saw the pattern. The swarms...
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...adapt and demonstrate mindsets that will ultimately lead to a complete change. In both Faludi’s “The Naked Citadel” and Gladwell’s “The Power of Context”, a certain change is shown both to be resisted and slowly accepted by two societies. In Faludi’s essay, while a woman was being opposed to join the conservative military school, at the same time females were already a huge part of the institution: “From the moment I stepped onto the school’s campus, I had been struck by an unexpected circumstance…the Citadel was by no means free of women” (Faludi 74). The school unknowingly was already reaching closer to adapting the change Shannon Faulkner, the woman who was uprooting the old foundations of the Citadel, was bringing to the military school. Even though the Citadel established that the school was meant for men and for men only, in reality the school did not completely follow its rules by ultimately mixing men and women. Likewise, a similar situation was occurring in the crime-filled city of New York as demonstrated in Gladwell’s essay, “The Power of Context”. In his essay, even though the criminals still demonstrated their corruption throughout the city, they were quickly realizing that their crimes would not be tolerated anymore: “We knew the kids would be working on one of the dirty trains…Then we’d walk over with roller and paint it over” (Gladwell 153). More and more people (both criminals and innocent people) each day were accepting the fact that their crime-filled days were almost...
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...LITTLE THINGS CAN MAKE A BIG DIFFERENCE ByMalcolm Gladwell Table of Contents Introduction and Summary…………………………………………………………………… Page 2 Objectives of Study…………………………………………………………………………….Page 2 Method of Study…...………………………………………………………………………….. Page 2 Chapter wise summary and Critical Analyses……...…...…………………………………….. Page 3 Theoretical Framework………...……………………………………………………………… Page 6 Relating Theories to Practical Aspects……………………….……….………………………. Page 7 Learning and Conclusion…………………………………………………………………….... Page 9 “The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate.” -Malcolm Gladwell Introduction and Summary Malcolm Gladwell’s book The Tipping Pointis a compilation of compelling ideas and innovative thoughts in a field of study which so far had been considered mysterious and unquantifiable.The book challenges this premise and provides its readers with insights through real life examples and case studies which indicate how societies and individuals in a society can be influenced in order to tip ad existing trend and establish a new one. He decries the process with three key rules- the Law of the Few, the Stickiness Factor, and the Power of Context, with associated concepts that can help bring about...
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...Review: Outliers Malcolm Gladwell’s Outliers explores the societal forces that give opportunity to individuals willing to put in the effort to become successful. Through the events and experiments he has researched, Gladwell has come to the conclusion that to become a successful person you must be given a specific and miraculous string of opportunities that pave the way for you, insisting that there is no such creature as a “self-made man”. He argues that they “are invariably the beneficiaries of hidden advantages and extraordinary opportunities and cultural legacies that allow them to learn and work hard and make sense of the world in ways others cannot.” In scientific terms an...
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... * schools, bars, restaurants [public or private place that serves a specific function] * show up as hotspots * The Hot Spotters article in The New Yorker * Medical Care reduced because of targeting high crime areas that cause people to be hospitalized * Million Dollar Murray article in The New Yorker * Homelessness. Cheaper to house them than it is to ban panhandling or continuously arrest and hospitalize them * CRAVED model, and hot products * Concealable * Removable * Available * Valuable * Enjoyable * Disposable * Cash will always be #1 * DVDS, Laptops, Cellphones * Broken Windows policing * Malcolm Gladwell chapter on the Power of Context * Subways * Clean up graffiti * Tipping point * Criminals sensitive to their environment, if the environment is disorganized, it breeds crime * Displacement and Diffusion of benefits * Geographical – place * Temporal – Time * Target...
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...presence has created a feed of the brand’s current aesthetic, showing no evidence of the risqué and inappropriate advertisements from past seasons – accounts that the company has been chastised for on numerous occasions. In a society where freedom of speech unites social media users, it also has consolidated a profile of companies where others have access to preconceived ideas of them. While American Apparel has attempted to use Instagram in effort to retract their resentful brand image from the past, it appears that they have misused the security of “unified freedom of speech” to the own disadvantage, resulting in wallowing debts and a cooperate image that is misrepresented by their picturesque Instagram. Author of The Tipping Point, Malcolm Gladwell focuses on the idea of spreading thoughts, ideas, and relationships through one single people that enables themselves to provide this sort of global networking. Globalization is attributed to the connectors of different cultures that extended their connections to cultures different than theirs, leading to producing culture similarities, sparking active discussions between, and people taking initiatives to conform/differentiate themselves. Connectors do have distinct personalities but they do have attributes and the luxury of...
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...The Souls of Vans Marketing with Skateboard Marketing Strategy Report Module Code: MKT 306 December 2015 Contents 1.0 Executive Summary 1 2.0 Introduction 2 3.0 Environment Analysis 3 3.1 PESTLE Analysis 3 3.2 SWOT Analysis 6 4.0 Analysis of the Organisations Competitive Advantage 8 5.0 Evaluation of Current Marketing Strategy 9 6.0 Segmentation Targeting & Positioning Analysis 9 7.0 Recommended Objectives and Goals 10 8.0 Recommend Marketing Strategies 11 9.0 Conclusion 12 Bibliography 13 Tables Figure 1 Vans Logo 3 Figure 2 Vans Category Model 4 Figure 3 Vans Shoes 7 Figure 4 Vans MTE 10 1.0 Executive Summary Vans is an original extreme sports tide brand, that was born in 1966 in the United States South California. At that time, the founder of the brand Vans—Paul Van Doren, with his three brothers: Jim Van Doren, Serge D'Elia and Gordy Lee due to unwilling their product was resold to retailers to reap huge profits, then they are in the California Abaheim to opened the first store to sell their shoes. In extreme sports started, including skateboarding, surfing, BMX and skiing etc., and as the skateboarding is the root, from the lifestyle, art, music and street fashion culture injected into the Vans aesthetics. This formation of a unique personality of youth culture symbol, and become a young extreme sports enthusiasts and the trend of people recognized worldwide brand. Vans is a company with the popular of skateboarding...
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...been pinpointed as great leaders throughout history. These people have been scrutinized, thoroughly studied in an attempt to understand what makes a great leader, what makes someone an inspirational, influential person. There is a multitude of different theories and models of leadership, which evolve or become outdated as the world changes and studies multiply. For instance, in the 1930s, the developed trait theory of leadership focused on specific physical and psychological attributes positively correlated to leadership effectiveness. In this view, people are ‘born’ leaders dividing the population into leaders and non-leaders. Early trait theorists assumed that one’s personality defined their potential to be great leaders no matter the context. As a result, the situational approach to leadership emerged and the focus turned to behaviors around the 1960s. As opposed to the traits theory, it gave leadership a dynamic dimension: the environmental factors play a role in dividing people into leaders and followers. Rather than personality traits, the situational approach studied human behavior. Building on these approaches, the contingency theory defined three styles of leadership: the authoritarian, democratic and laissez-faire leadership styles, that each were suited to certain situations. Later on, Fred Fiedler distinguished between two types of leaders: relationship-oriented and task-oriented leaders. By the 21st century, leadership could be viewed from a personality perspective...
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...“Hmm, now I need to pick up a pitcher. Who’s still out there? Roy Halladay or Tim Lincecum? Halladay has a 2.22 ERA, whereas Lincecum has a 2.35 ERA. On the other hand, Lincecum has a higher winning percentage and sixteen more strikeouts than Halladay. Who to choose? Ten seconds left to decide. Nine, eight, seven…” These are the thoughts going through Aaron’s mind as he sits in front of his computer contemplating which of the two players is better to draft for his fantasy baseball team. If you have ever fanaticized about what it would be like to manage your own team of professional players and compete with your peers, fantasy sports is the hobby for you. Fantasy sports is a social epidemic that has been on the rise for many years and will continue to inflate for a long period of time. According to encyclopedian.com, a fantasy sport “is a game where fantasy owners build a team that competes against other fantasy owners based on the statistics generated by individual players or teams of a professional sport” (Truesdale). There is also the ability to trade, cut, and sign players, just like a real sports team owner. Some players who are very knowledgeable of the sport play for money, whereas some players like me play for fun on websites that host the game for free. Being part of the fantasy sports league motivated me to closely follow and watch how my drafted players perform. My knowledge of sports now is far greater than when I didn’t participate in fantasy sports. Watching...
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