...Survey of the European Management Consultancy 2011/2012 December 2012 This report was prepared for FEACO by: Dr. József Poór Ágnes Milovecz Ágnes Király © Research Center on Management and Human Resource Management, University of Pécs, Pecs, Hungary Table of Contents Introduction by the FEACO CHAIRMAN . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5 Executive Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 Key Figures, 2009–2012 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 1 Scope of the Market and Methodology . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7 2 Europe – Market Size, Forecast & Analysis . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8 2 .1 History and Projections . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ...
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...Education, the undersigned would like to ask your utmost cooperation by answering this checklist. Rest assured that all responses will be treated confidentially and for academic purposes only. Personal Data: Name: _________________________________ Age _________________________ Status ___________ Course_______________________ Major ______________________________ Length of Service _______________________________________________________ Direction: check the column opposite each item according to your honest assessment of the effectiveness of the classroom management practices. Please answer all items. Weight Verbal Interpretation 1 Very Effective 2 Effective 3 Not effective A. Teaching Management | VE | E | NE | 1. Plans daily lesson well. | | | | 2. Has adequate knowledge of the subject matter. | | | | 3. Creative in using of instructional materials and resources. | | | | 4. Encourages pupils to think and express themselves. | | | | 5. Has a good command of all language of instructions. | | | | B. Classroom Discipline Practices | | | | 1. Sees to it that courtesy and silence are observed in class. | | | | 2. Checks the attendance before each period and requires admission slip from any student...
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...scientific method which consists of three different studies based on product functionality, product optimization, and brand tracking. The scientific method used to gather information about the target markets that they had or trying to approach. The product functionality study was carried out at the concept testing stage of the research, through the use of an online survey. The purpose was to understand which of the two credit card concepts customers preferred of the dual-function or two separate cards. This would determine if the product would or would not function as Starbucks desired, the findings of this study would be pertinent information to assist Starbucks and its affiliates in determining the strengths and/or weaknesses of the study’s design. The study of product optimization was used to see the concept stages of research. Starbucks used this study to see if certain features from the dual action card would determine if customer’s decision to apply for a credit card. The brand tracking was used to measure the return on the marketing investments based on the feedback after they launched the card. 2. Build the management-research question hierarchy for this project. The first question Starbucks had to answer was whether or not they would be able to provide a dual-functionality credit card in an already credit card market. It was important to understand if the credit card companies were a good fit for the concept and if the execution of the card would provide a unique product...
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...features have on a customer's decision to apply for the card and which of those features could potentially increase sales (Cooper & Schindler, 2011). This information proves beneficial in knowing which customers would not apply for the card and why and how the most appealing features would affect the profit margin. In the final stage of research, Starbucks measured the return on their marketing investment, using customer feedback obtained through yet another online survey after their new card was launched (Cooper & Schindler, 2011) . The customer feedback responded to customer awareness and the reasons why customers chose to apply, or not apply, for the card. This type of study measured the success of the card launch and how that success came about, along with whether or not the desired goals were reached. Before Starbucks could embark upon such research, the management-research question hierarchy had to be executed. Because Starbucks was more interested in expanding a current product, the actual management dilemma and line of questioning was in discovering the behavior of customers in introducing a dual-function card, the customer's understanding of the...
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...Introduction Surveys and experiments can prove to be an extremely valuable tool that organizations can use to gain pertinent information. In order to effectively utilize these tools firms must pay careful attention to the design, methodology, and ethical issues of the experiment chosen. Among these issues are variables in conducting experiments with human subjects, design elements affecting the accuracy of the experiment, and questions of methodology. The information below addresses each of these concerns and describes how experiments can become a valuable tool for organizations to plan for the future. Question 9.4 – Ethical Problems in Conducting Experiments with Human Subjects After choosing the experimental design, the researcher must then select and assign participants for the study. According to Cooper and Schindler (2014), participants selected for an experiment should be members of the population in which the researcher wishes to make interpretations about. When choosing to conduct experiments with humans as the main subjects, researchers should be aware of various ethical concerns that may arise. When ethical problems are debated in the research design process, most people often think first about defending the rights of the participant. Whether observations are taken from an interview, survey, or an experiment, the participant has many rights that need to be protected during the research process. As discussed in the text, research must be designed in a way...
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...themes are survey methods, survey fatigue, and interpreting surveys. Data will be gathered from scholarly and unscholarly peer-reviewed journals. The articles demonstrated an application of knowledge to understand usable customer feedback. This paper will concentrate on revealing why businesses are dissatisfied with customer feedback and strategies a business can focus to improve customer feedback. We will also have a better understanding of why the customer feedback does not satisfy a company’s needs. The intent of this proposal is to show that businesses need to keep it simple when it comes to surveys. Obtaining usable customer feedback will give businesses a competitive advantage (Purdy, 2013). A business will understand that customers are overwhelmed with feedback and not answering correctly, or not doing surveys (Pecoraro, 2012). Customer feedback is the answer for keeping one business higher in a competitive business world (Jeppsen, 2010). Analysis and Opinions The literature review revealed the three themes that provided an insightful and thorough analysis of the issues that surround customer feedback. Survey methods is a structured questionnaire given to customers and designed to obtain specific information. Customers have expected to have their voices heard quicker with the social media-driven world (Bronx, 2012). Customers are satisfied sharing thoughts and opinions because technology makes it easier to access social media outlets (Bronx, 2012). Survey fatigue is...
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...or herself asking after the government decided to bail them out of their financial crisis. In 2008, the auto industry found itself in a downward financial spiral. Gas prices reached over $4 a gallon and the credit debacle is only a couple of reasons for the dilemma the auto industry faced. The country was facing a recession and they blame up-and-coming technologies of distracting technologies to validate and continue the old routine and procedure to fill their pockets with money and bonuses to retain the status quo in the industry without any regard to others affected, even if this method compromises their long-term strategy. Roche (2009), “This qualifies as failed management syndrome because they consider themselves royalty and a class above the rest of us. They must go to make way for a new strategic management/leadership team. It is time to stop incompetence, manipulation, and the culture of greed” (Automobile Industry Dilemma). Research Design To research the cause behind the auto industry downfall it is important to gear the research design around a causal-explanatory approach. “This approach explores...
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...MARKET RESEARCH 1. Discuss the importance of attitude measurement, and describe tow different approaches to measuring people's attitudes toward a given object. There is a growing need among today's marketers to better understand their customer's attitudes and feelings toward the company's products, services, and delivery systems. Some researchers view "attitude" as a derived composite outcome of the interaction between a person's beliefs (i.e., cognitive thoughts) and expressed emotions (i.e., affective feelings) regarding those beliefs. Knowing these interactions can be helpful in predicting a person's behavior (i.e., conative action). Not all researchers accept this trilogy approach to measuring attitudes; some simply see attitudes as a global indicator of a person's feelings (i.e., affect = attitude) toward an object or behavior. No matter the approach, these is significant diagnostic value to both researchers and practitioners in understanding the different scale measurements used to capture people's belief structures versus emotional feelings versus behavior tendencies. Tell how to correctly design and text Likert, semantic differential, and behavior intention scales, and explain their strengths and weaknesses. Likert scale designs uniquely use a set of agreement/disagreement scale descriptors to capture a person's attitude toward a given object or behavior. Contrary to popular belief, a Likert scale format does not measure a person's complete attitude, only the...
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...Business Research Methods , 11e, Cooper/Schindler 2 from the U.S. Penton database. The survey sample was constructed using strati-fied disproportionate random sampling with subscribers considered as belongingto one of 42 cells (seven industry groups by six job titles). A total of 710 com-pleted questionnaires were received, with 676 of the respondents indicating thatthey were purchase decision makers for their organization. Penton analyzed onlythe answers of these 676 buyers. Data were analyzed by weighting responses ineach cell by their percentage makeup in the overall population. The overall marginof error for the survey was ± 4 percent at the 95 percent level of confidence. In-depth follow-up telephone interviews were conducted with 40 respondents, togain a deeper understanding of their behavior and attitudes. Almost every respondent (97.7 percent) had contacted at least one advertiser during the past year. Newer methods of making inquiries—Web visits,fax-on-demand, or e-mail—were used by half (49.1 percent) of the buyerssurveyed. But a look ahead shows the true impact of information technology. Within the next five years, 73.7 percent expect to respond to more ads by sendinge-mail to the company. In addition, 72.2 percent anticipate visiting an advertiser’swebsite, and 60 percent expect to increase their use of fax-on-demand. Three outof five purchasing decision makers have access to the Internet, and 74.3 percentof those without Internet service expect to have it within...
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...MONISHA CUNNINGHAM 1. What types of research were done at each stage? Discuss the strengths of each different type given the stage of the project. * The first stage began with the use of exploratory research, which is useful when researchers lack a clear idea of the problems they will meet during the study (Cooper & Schindler, 2014). This stage began with early secondary research of the market and indicated that such a product did not exist in the credit services industry. Starbucks went on to explore possible partners by approaching major card service companies. It conducted interviews with bank executives, visited call centers; even listened in on phone calls to learn how each resolved customer credit card problems. Through exploration researchers develop concepts more clearly, establish priorities, develop operational definitions, and improve the final research design. * After Starbuck identified their perfect partners, stage two was conducting focus groups. They tested the idea of a dual functionality card with four focus groups, using the services of an independent moderator. The focus groups involved two major groups of Starbucks customers who owned a credit card: those who used the Starbucks Card and those who did not. The data obtained from the focus groups proved to be extremely helpful. In exploratory research, the qualitative data that focus groups produce may be used for enriching all levels of research questions and hypotheses and comparing the effectiveness...
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...gather a team of international experts in many cases gained professional experience is enriched must comply with the local environment and work culture as a country with a developing economy in my country is perceived more restrained attitude in the office procedures require to comply with the hierarchical levels ignoring the responsible party is a sign of unethical behavior increasingly being adopted international practices and increasingly seek the feedback / views of employees Every year study conducted internal staff satisfaction The Internal Opinion Survey provides an organization with feedback on the overall satisfaction and motivation levels of employees, on several themes defined during the preparatory process. For example: knowledge and engagement in the company strategy; perception of leadership and management; proximity management; HR evaluations and systems; motivational factors, and so on. This survey can be occasional or recurring. It can be used in the context of high performance or with dysfunctional...
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...Survey on “Summer Internship Relevance in MBA Curriculum” Report submitted for the partial fulfillment of “Managerial Communication” Course Number MBA C431 Submitted To JAYASHREE MAHESH Department of Management BITS, Pilani on 26th October 2012 Submitted By : Group 5 Harshit Shukla Nischal Sarin Paresh Sarjani Sanya Nauharia Venkat Naveen Zaid Bin Ahsan ACKNOWLEDGEMENT We wish to express our sincere gratitude to PROF.JAYSHREE MAHESH of Department ofManagement, BITS Pilani, for providing us an opportunity to do project on “Survey on Relevance of Summer Internship in MBA Curriculum”. We sincerely thank you for the constant encouragement and guidance in carrying out this project work. This project bears an imprint of views and opinions of fellow colleagues and other people. We wish to express gratitude to all of them for actively participating in our survey. We are grateful to our college for providing infrastructure and internet facilities due to which we were able to complete this project on time. Last but not least, we wish to avail this opportunity to express a sense of gratitude and love to our friends and our beloved parents for their manual support, strength, help and for everything. Place:Pilani Date: 26th October 2012 CONTENTS * List of Illustrations/Figures * Abstract * Introduction 1. Questionnaire 2.1. Current Curriculum 2.2. Research Techniques and Survey Methods 2.3. Survey Screenshots ...
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...Thesis Presented in Fulfillment of the Requirements of the Psychology Course of BS(A&F) at FAST-NU, Lahore * * * * * Acknowledgement We have conducted a survey on the topic: “DETRIMENTAL IMPACTS OF BOTH WORKING PARENTS ON THEIR CHILDREN”. Before selecting this topic, we took instructions from our teachers and seniors. Under the supervision of or teacher, we prepared a questionnaire and conducted a survey. We are indebted to our teacher for her advice as we prepared this report. We are especially grateful to the students of FAST-NU, LUMS, LSE, GC University and Punjab University for giving their point of view regarding this topic and helping us with the survey. TABLE OF CONTENTS Abstract | 03 | Statement of Problem | 04 | Purpose | 04 | Central Phenomenon | 04 | Literature Review | 05 | Limitations of Study | 05 | Key Question | 05 | Survey Method | 06 | Introduction to The Topic | 10 | Causes: Why Do Parents Work? | 12 | Child Development: The Critical Parent-Child Relationship | 14 | What Kids Think About Working Parents | 17 | Stress on Working Mother | 18 | Effects on the Children of Working Parents | 19 | Problems Faced by the Children | 22 | Solutions to the Problems | 24 | Conclusion | 27 | Questionnaire | 28 | Graphical Representation of Survey | 33 | References | 34 | ABSTRACT Ever since both the parents began entering the work force, the debate has been looming over parents who enter the work force and...
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...UNIT IV CASE STUDY: STARBUCKS, BANK ONE, AND VISA BRUCE S. HARRINGTON COLUMBIA SOUTHERN UNIVERSITY The Starbucks Duetto project was approached in four basic stages: the exploratory stage, concept testing stage, product launch stage, and post-launch stage. Each stage used a variety of research types in order to determine the best course of action within that stage, and for the project overall. The exploratory stage consisted of exploring the basic idea of the new product, and exploring possible partners to help develop and bring the product to market. This stage began with early secondary research designed to determine if a similar product already existed in the market place. This was followed by further exploratory research with several possible business partners, and consisted of interviews of possible partners, visits to their sites, and observations of their businesses at work to assess culture-compatibility (Cooper & Schindler, 2011). Starbucks decided to work with Bank One and Visa as a result of early exploratory research. The next stage of product development was the concept testing stage, which started with focus group research designed to better understand the customers’ wants in a new product, and the customers’ ability to understand the product that was being developed (Cooper & Schindler, 2011). The focus groups were used to refine the features and uses of the card, and ultimately the value proposition that the new card had to offer to the customer base...
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... | | |(130084702) |(130256995) |(130188773) | |Course Code: |Cheung Cheuk Fung | Leung Wing Ho | Li YeKun | |BA124013-1A |(130153724) |(130579354) |(130237065) | |Project Title: | Your Preferences of smartphone | |Objective(s): (state 2-3 objectives) | On behalf of the mobile phone multiple store to conduct a survey | | |To examine the habit of using smartphone among the young people | | |To help the mobile phone multiple store more understand the customers’ wants and needs in order to help the customers to purchase | | |the right products such as cell phones and batteries, etc. | |Target population: | IVE students ...
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