...8 PERIPHERAL PRODUCTS 9 MANCHESTER UNITED IN ITS ENVIRONMENTS 10 NETWORK 10 GENERAL ENVIRONMENT 12 INTERNATIONAL ENVIRONMENT 13 MANCHESTER UNITED’S FINANCIAL SECTOR 14 DISCUSSION 16 SOCIAL STRUCTURE 16 YOUTH POLICY 100% SUCCES? 17 STRUCTURAL CHANGE 17 SUCCES CRITERIA 18 NEW MANAGER, NEW STRATEGY 18 NEW MANAGER, SAME STRATEGY 20 STAKEHOLDERS AND SUCCES 20 CHANGE OF GENERAL ENVIRONMENT 21 CONCLUSION 21 LITERATURE 22 INTRODUCTION The choice of Manchester United as subject for our report arose on a mix of our initial interest in the club and its interesting and very unique business perspective; this led us to the assumption that through the case given and the literature available we would be able to provide a thorough analysis followed by a critical and pointed discussion. The following sub questions were made in order to answer this comprehensively – As the organizational structure is a part of Ferguson’s era: - What are the strengths and weaknesses of Manchester United’s structure - How can a possible change of social structure effect Manchester United - How can a change of social structure and strategy effect Manchester United Sir Alex Ferguson has led the team to its enormous success since he was recruited from Aberdeen in 1986. (Grant, 2006, p.583), and is now seen and respected as being the worlds most successful manager of all times. His personality and management style has transformed Manchester United into the organization it is...
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...After the takeover of Malcom Glazer, ManUtd tried to extend its international competitiveness. Indeed, it started a sponsorship with Nike. ManUtd had also a new shirt sponsors MandUtd, AIG, which makes it have the largest sponsorship deal and replaces the previous deal with Vodafone. We can note that the new sponsor is no longer a British company but an American one. Furthermore, ManUtd made a secondary business line, mostly financial, where it provides mortgage, loan, credit card, insurance but also lotteries or cinema for all their fans. This business permits to generate a new source of income but also to promote the team and to be more present in the life of the fans all around the world. Thus, these sponsorships give an international image to ManUtd and permit to affirm its presence and popularity at the international scale. Malcom Glazer managed to create more than a football club with his takeover. He created a real brand in order to be on all the boards. Question 2 Discuss and explain how the different alliances can increase the competitiveness of ManUtd. The competitiveness of ManUtd can increase thanks to alliances. The collaboration with Vodafone would have had generate £36 millions but the alliance ended in 2005. Vodafone also provided a wap-service for ManUtd, which permits to the fans to follow matches and new of the club online. It was a good service because it permitted to be closer to the fans at any moment. Therefore, ManUtd began a new alliance...
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...competitiveness of ManUtd after the takeover by Malcolm Glazer? After Malcom Glazer invested 1.4$ billion in Manchester United he had to create new strategies and face some challenges. To be sucessful Manchester United had to raise their profit, because of the globalization. Football clubs are not only sport teams, but they are quite normal companies. They had to go with the time and charge with their global brand the whole world. So they went global and attack the asian market in form of creating a Mandarin (most known language in the world) website, making Asia tours with some friendly games and establish a football school in Hong Kong. By the way they had another benefit. From 2005 to 2012 the player Park, Ji-Sung was playing for them who was treated like a hero in Asia and especially in Korea. Moreover Glazer changed the financial thinking of the club by cutting costs in many non-profit-making sectors e.g. many players were lending to other clubs or by cutting executives. Second he raised the revenue in form of raised ticket prices and good sponsorship. The interest in ManU and the global brand of the „Red Devils“ grew. This can be seen in the better getting sponsorship which led to raising revenues every year. All in all Malcolm Glazer had to go through fire with his aggresive strategies, because many fans were against him, but in the end he was succesful and developed Manchester United finally to a global company. 2. Discuss and explain how the different alliances can increase the...
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...CASE 4.1 Manchester United Soccer Club Nicolette Larson was loading the dishwasher with her husband, Kevin, and telling him about the first meeting of the Manchester United Tournament Organizing Committee. Nicolette, a self-confessed "soccer mom," had been elected tournament director and was responsible for organizing the club's first summer tournament. Manchester United Soccer Club (MUSC) located in Manchester, New Hampshire, was formed in 1992 as a way of bringing recreational players to a higher level of competition and preparing them for the State Olympic Development Program and/or high school teams. The club currently has 24 boys and girls (ranging in age from under 9 to 16) on teams affiliated with the Hampshire Soccer Association and the Granite State Girls Soccer League. The club's board of directors decided in the fall to sponsor a summer invitational soccer tournament to generate revenue. Given the boom in youth soccer, hosting summer tournaments has become a popular method for raising funds. MUSC teams regularly compete in three to four tournaments each summer at different locales in New England. These tournaments have been reported to generate between $50,000 and $70,000 for the host club. MUSC needs additional revenue to refurbish and expand the number of soccer fields at the Rock Rimmon soccer complex. Funds would also be used to augment the club's scholarship program, which provides financial aid to players who cannot afford the $450 annual club dues. Nicolette...
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...Manchester united has a ahigher Manchester united is believed to have a higher corporate social responsibility than most of football clubs. It is the most successful football clubs in the UK. Its goal is to build corporate communities by motivating, educating and inspiring the future genrations. Compared to gilligham fc, in the last 5years , it has established cohesion projects that target young people.it uses the appeal of football to offer young people a safe environment and help them develop their potentials in football. According to (United, 2013), Manchester football club aims to reduce crime cases by providing op[opportunities for youth involvement, encouraging personal development through volunteer works, promote active participation in other sporting activities as well as football and educate young people about making the right lifestyle choices. It started its community cohesion with a project developed by the premiere league and metropolitan police. Since then it has developed short and long term projects that suit the needs of communities. There is identification of participants as young as 8 to 19years old who have very little home stability, are unemployed or are surrounded by poverty. The project operates We currently operate 6 separate cohesion projects that cover 13 sessions of a 2-3 hour duration for 48 weeks of the year. The sessions operate in the evenings and weekends when other services are not available and when the need for diversionary activities is at...
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...Case 1 – Manchester United, Still trying to establish a global brand Question 1 How do you evaluate the international competitiveness of ManUtd after the takeover of Malcolm Glazer? After the takeover of Malcom Glazer, ManUtd tried to extend its international competitiveness. Indeed, it started a sponsorship with Nike. ManUtd had also a new shirt sponsors MandUtd, AIG, which makes it have the largest sponsorship deal and replaces the previous deal with Vodafone. We can note that the new sponsor is no longer a British company but an American one. Furthermore, ManUtd made a secondary business line, mostly financial, where it provides mortgage, loan, credit card, insurance but also lotteries or cinema for all their fans. This business permits to generate a new source of income but also to promote the team and to be more present in the life of the fans all around the world. Thus, these sponsorships give an international image to ManUtd and permit to affirm its presence and popularity at the international scale. Malcom Glazer managed to create more than a football club with his takeover. He created a real brand in order to be on all the boards. Question 2 Discuss and explain how the different alliances can increase the competitiveness of ManUtd. The competitiveness of ManUtd can increase thanks to alliances. The collaboration with Vodafone would have had generate £36 millions but the alliance ended in 2005. Vodafone also provided a wap-service for ManUtd, which...
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...the following questions: Part A: 1) Was the decision to build a new airport at Denver strategically a sound decision? No, building a new airport at Denver was not a strategically sound decision. In reviewing the preliminary evaluations and reasons given for building the airport, strategically the city of Denver was looking to improve facilities in order to reduce costs, enhance service, and increase income. The project was implemented and pushed by pride and the desire of city leadership (politicians) to build a “thing of beauty” to represent the city and their accomplishments. From the defining the project and planning stage it became obvious that customers were not wanting to go forward fearing increased costs (United, Continental, even the cargo customers). Construction started (grading and preparing the site and infrastructure) in 1989 before bids were even obtained for the main parts of the project – the construction of improvements. The project was pushed forward even though the customers were not consulted, customers were not buying-in, specifications not finalized and the project estimates were just top-down rough estimates (time, cost, requirements). From the beginning it seems the project was not strategically aligned with Denver strategy, goals and needs. 7) Was DIA a good strategic fit for Continental? No, DIA was not a good strategic fit for Continental. Continental was downsizing and experiencing financial difficulties. It was...
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...TITLE: MANCHESTER UNITED SOCCER CLUB FOR MODULE MALPHA Table of contents: To provide the following diagrams for the Manchester United Soccer Club summer tournament: 1) Product Breakdown Structure and Work Breakdown Structure 2) Organisational Breakdown Structure 3) Linear Responsibility Chart 4) Network Diagram 5) Activity Table 6) Schedule 7) Glossary 8) Bibliography 1. Work Breakdown Structure WBS is a diagram used to selectively collect information required in all the project life cycle phases, in order to meet the stakeholders requirements and as a performance measure against the organisation strategic plan. The purpose of the WBS is to subdivide the scope of work into a number of manageable packages that re easier to plan, estimate and assign to a responsible party for completion. Send Tournament Schedule Visit and assess Fields Select Security Procure Reward Procure Banners and T-Shirts Identify EMS Prepare Fields Select Fields Hire Security Engrave the Reward Brand the T-Shirts and Banners Invite EMS Select EMS Teams Entry Fee Payment Register Teams Appoint Referees Contact Colleges Committee agree on reward type Identify Security Present to Sponsor Brief Designer EMS Select Teams Identify and Select Referees Risk Assessment Reward Security Source Fields Entry Fee Agreement Identify Potential Sponsor Hire graphic designer Screen Teams Branding Identify Qualified Referees Facilities Committee Duties Source Corporate Sponsor MANCHESTER UNITED...
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...The Essential Manchester Music Venue Tour Introduction to Manchester Manchester stretches 12 miles from Heaton Park in the north to Manchester Airport in the south but is never much more than four miles wide. The population is around 450,000 but the greater Manchester area has a population figure of around two and a half million. The city has a very excitable centre, squeezed between the rivers Irwell, Medlock and Irk. A short distance east is Chinatown, with its restaurants, supermarkets and other shops and banks. East again is the Gay Village, along the Rochdale Canal. A few years ago, the gay village became a rundown ghost town but with the magic of the pink pound it has been revived into a clubbing part of Manchester for both straight's and gay's alike. Arriving and surviving in Manchester In this modern world it has never been easier to travel to Manchester. By air: Manchester airport is the Second biggest airport in the United Kingdom, with London's Heathrow airport being the biggest. Several trains run from the airport right to the centre of the city during the day, but are less frequent at off peak times. By train: Manchester has two main train stations (Piccadilly and Victoria) both are modern, well equipped train stations. By ferry: Access to trains is easy from the following ports - Holyhead, Liverpool and Heysham The Ritz, Whitworth Street West Transport to this spectacular venue is very easy from the centre of Manchester. A metro link stop (Deansgate/Castlefield)...
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...] Man united App would fit into complex because of what I has to offer …. The cost includes: Design £6,000-9,000/ Development £20,000-30,000 and the Testing £8000, 12,000. In app products cost (£0.60-2.88)/ There has also been 100,000-500,000 install. (googleplay.com) (0.60x100, 000=60,000) which is a gain of £26.000. Therefore within a year and 9 months you would about to make your 51,000. In 2014 Manchester united revenue was 443million and 16million of that came from mobile content revenue. (ir.manunited.com) Man united texts alerts 25p per text, you receive 4-8 texts per week. (Downloads.manutd.com) the text services allow for: Changes to service/Match day offers/ Travel alerts for game day/ Upgrades of seats. Manchester united doesn’t have an official ringtone downloads but instead a group called Man-United-Fanchants. Created a free app with free man united chants. Which has led to download of 26,000 Fans (Itunes.apple.com/app/man-united-fanchants. Recommendation * Breakeven/Manufacture/ Design/ Troubleshoot/ Recruitment/ Turnover/ Funding/ Benefactors * Student Pricing /Link to data Collection/ 4p’s/ * http://thinkgaming.com/app-sales-data/ * http://techcabal.com/2014/10/15/theres-manchester-united-app-exclusive-glo-subscribers/ * http://downloads.manutd.com/alerts.aspx * https://play.google.com/store/apps/details?id=com.mu.muclubapp&hl=en_GB * http://www.windowsphone.com/en-gb/store/app/1st4fans-manchester-united-edition/ce84b47a-9b9d-4206-ac5f-9dc03d081e5e ...
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...Digital Marketing Plan for Manchester United Wondering who the new guys are? Wondering where you are in the crowd? Contents Situation Analysis 3 SWOT Analysis: Manchester United 3 Manchester United Service Idea 4 Player Comparison 4 CROWD CAM 5 Digital marketing Strategic Planning: 6 Manchester United Objectives 7 E-marketing strategy 8 Implementation Plan: 10 Evaluation Plan 11 Bibliography 12 Situation Analysis SWOT Analysis: Manchester United Strengths:Manchester United’s Brand consciousness and being globally recognised is a major strength.With the strength of their brand benefits their sponsors, sales of merchandise with United’s emblem on it will be immediately identified by millions.With the strength of their fan base, ticket sales are considered strength. Even the stadium expanded to accommodate such a huge fan base. With tremendous distribution channels united are producing the optimum amount to numerous retail stores globally. | Weaknesses: Would be their products variety, and the new variety they produced wasn’t consulted with the fans to see what they want etc. It seems as though they exploited the more noticeable income channels where as they could benefit more from putting more research into the field.Although a weakness there is definitely opportunity there to develop on this.Whereas another weakness for united is that is has been so flourishing there is a distressing estimation that the club has lost its origins and no longer...
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...|[pic] |Application Form | This application form is available in other formats upon request. It is in 3 parts: parts 1 and 3 contain personal information and are confidential documents, which will only be seen by Human Resources; part 2 relates specifically to the post you are applying for and will be seen by those making selection decisions. Please refer to the Guidance Note for information about completing the Application Form. Part 1 Personal Information |Job(s) title |Job(s) reference number |Application reference number (for British Council | | | |use only) | |Customer service advisor |15593 | | Eligibility to work at the British Council (see guidance notes) |Are you currently legally entitled to work in | Yes No | |the country where the job is based? | | |If applicable, please detail any restrictions...
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...reference to examples, evaluate the success or otherwise of urban regeneration schemes in combating the causes and consequences of urban decline (40) Urban decline was a problem faced by many inner city areas in the UK from the 1970’s onwards, and occurs when people move out of an areas because of factors such as deindustrialisation and depleting job availability. This leads to areas becoming unsightly, dangerous places to live which this government has tried to reverse in the past 40 years, with varying levels of success. In this essay I will be investigating the varying levels of success that different decision making governments have had at regenerating Hulme in Manchester, the city centre of Birmingham and Greenwich in London. Hulme is located 1½ kilometres from the central business district (CBD) of Manchester. It reached what could be said to be its lowest point of decline in the 70’s, shortly before conservative leader John Major introduced the Hulme City Challenge Partnership. At this point in time, 98% of the 5500 dwelling in Hulme were council owned; half of these were part of a deck access system which were very unsafe and the layout helped to facilitate crime. As well as this, many of these dwellings housed single parents or people with social problems, which provided evidence for the idea that the local authority had used the area to ‘dump’ some of its more unfortunate residents. The Hulme City Challenge Partnership was introduced in 1992, where plans were made...
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...The character of Stephen Blackpool finds his way into the novel later than most of the other characters, however plays no less significant a role. Stephen lives in a dingy dirty part of Coketown among a group of people referred to as “The Hands”. These people are the lowest part of society are merely the workers who toil day after day to manufacture and perpetuate the products of the industry in Coketown . Stephen is forty years old and is married to a drunk and distressed wife who is constantly drinking away her sorrows from being part of the lower echelon of society as well as wandering in and out of his life. Blackpool dreams of being free of their marriage and re-marrying another character, Rachel, however their love cannot be as for a person in his social status divorce does not come easily. Stephen works in one of Bounderby’s factories as a power loom weaver, and worked long hard hours for meager pay just to sustain himself. Despite all of these misfortunes that he had to endure during his daily life, Blackpool was a man of great faith and integrity. He was a firm Christian and believed that his trials were not in vain, proving so by living that philosophy every day. All of these traits together bring the reader a picture of a poor in money but rich in spirit middle-aged man who works hard for a living and is an overall admirable character in the storyline. The time in which Blackpool lived, the 19th century, was at the heart of the industrial revolution and Stephens’...
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...Blazing sunshine in Manchester this morning, the barrier line units were all busy. The Breadbox looked great today, Agnieska was on duty and serving with a wonderful smile. The product quality was excellent although some product ticketing was missing and the drinks fridge could have been better merchandised. Sales were very strong last week at +10% LFL. Onto to the Upper Crust, Simon and Barbara doing an excellent job engaging customers - the display was very good although there was a build up of debris under some of the trays. Sales last week £21.2k which was 13.8% LFL - a great effort. The DDF was equally as impressive, good availability and product quality. Sales of £15.1k last week - 4% LFL growth. The Pasty shop was quiet this morning - the warmer weather having an effect on sales. Kamilla had produced a great display and the drinks fridge was merchandised to a very high standard. Network Rail have asked SSP to remove the drinks fridge that has been in its present location for five years - this delivers £35k a year in sales - we need to resolve the issue and/or concerns from NR to protect the revenue from the drinks fridge.- Tony to please keep KD updated on discussions Café Ritazza was looking very good today, Carl and the team had very good availability and product quality along with excellent coffee quality - well done. Draught Heineken is selling circa 30 pints per week - can we get some additional POS or a pull down to promote this? Tony/Victoria Robertson to implement...
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