Maintaining healthy weight

Advertisements are the channel that business and companies use to sell their products or offer their services. Since advertisements are part of the marketing of a product, they include techniques that have the purpose of convince people about the acquisition of a product or service. Advertisements have messages, sometimes between lines, that move consumers to acquire whatever they are selling. When consumers reach this point we can say that advertising have a strong effect in our choices and in the selection of products.
In the United States 66% of their citizens are obese or overweight. This problem is associate with the presence of other health problems like: diabetes, cardiovascular diseases, cancer, strokes, gallstones, among other. The estimates annual cost of medical expenses produced by obesity is approximately $152 billons.
In 2007 in Puerto Rico 2007 25% of men were obese and 45% overweight (Rodríguez, 2006). In the same year 25% of female were obese and 34% overweight (Rodríguez, 2006). Statistic about children in Puerto Rico indicates that girls has a body corporal mass greater than boys and also this rate is in the classification of overweight. Also this statistics indicates that our children over 8 years old have a greater rate than Americans (Terra, 2005).
Experts attribute this alarming rate of obesity and overweight to changes in the puertorrican’s food consuming habits. Families are changing the traditional food prepared at home for restaurant prepared food, specially the one that can be acquired in fast foods. With all this information we can conclude that our children are experiencing weight problems and those problems are in most cases as the result in food consuming habits.
We already discuss the other health problems that can be develop because of overweight or obesity. As this problem get bigger and bigger