Mgmt 530 – Case Analysis – Which venue to select for the rescheduling of the event.
Consequence Table | Chicago | New York | Las Vegas | Airfare | $200 - $300 | $300 - $400 | $200 - $300 | Hotel Room Rate | $149.00 | $329,00 | $169.00 | Conference Costs | $25,000 | $20,000 | $15,000 | Survey Rank | 1 | 2 | 3 | Now, look closely at the table and review the dimensions for which you are establishing and idea on how to rank the cities. In this case, the dimensions are by airfare, hotel room rate, conference costs and survey rank. The next step is to develop a scoring model… Let’s use 3 for Best, 2 Second and 1 for Worst. This could be any set of numbers. Now, using the scoring model, review each of the dimensions and basically use a number for whether or not the ranking is better, second or worst. In this case, if you have two that are the same, that doesn’t matter, as both will receive the same score. For example, conference costs are $25,000, $20,000 and $15,000 for Chicago, New York and Las Vegas. Using three as the best and 1 as the worst, you would rank Chicago 3, New York 2, and Las Vegas as 1. Now do this for each of the dimensions based on whether or not the metric is good, second or worst. You should get a table that looks like this: Scoring Model (3 = Best, 2 = Second Best, 1 = Worst) | Chicago | New York | Las Vegas | Airfare | 3 | 1 | 3 | Hotel Room Rate | 3 | 1 | 2 | Conference Costs | 1 | 2 | 3 | Survey Rank | 3 | 2 | 1 | SCORE | 10 | 6 | 9 | Last, let’s now weight the scoring model. To do this please review the tutorial for the details – it is a really good description. With that being said, you should get a table that looks something like this: FIRST, access the Weighted Scoring Model area of the assignment. As you read through the Case Analysis, you will find that Conference costs are twice as