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Retailing Spring 2015
Case 1: Wal-Mart’s Wage Hike

As discussed in class a few weeks ago, Wal-Mart announced a sweeping wage hike. Some are calling this the revolution of minimum wage, others refer to it as a pitiful and costly PR attempt, and yet some say it will have no bearing on society or the company at all. In your opinion, how will this wage increase affect the retail giant’s retail strategy? How will it affect their retail mix? Do you feel this is a positive move for the company? For the workers? For the economy? Do you agree with Wal-Mart’s decision to increase the bottom-tier worker wages?
Be sure to explain your opinion in detail and to utilize outside research to support your views. You should reference at least 5 sources in addition to the links I have provided below. This case should be approximately 5 pages, double spaced, with in text citation, and no greater than size 12 font and no more than 1 inch margins. (I do not usually specify but after some of those SWOT cases I feel the need to be very detailed.)

Some articles and an interesting blog to get you started:

“Exclusive: U.S. minimum wage hikes to affect 1,400-plus Walmart stores”
By Nathan Layne; 12/24/14 http://www.reuters.com/article/2014/12/24/us-walmart-wages-idUSKBN0K20AE20141224 “Walmart's wage hike gets CEOs' attention”
By Matt Krantz 2/26/15 http://americasmarkets.usatoday.com/2015/02/26/retail-ceos-dish-on-wal-marts-pay-raise/ Blog by Daniel Gross on 3/9/15
“Inside Wal-Mart’s Wage Hike” http://www.strategy-business.com/blog/Inside-Walmarts-Wage-Hike?gko=2ba2e “How Wal-Mart just changed the game for retailers”
By Rick J. Caruso; 3/11/15
http://www.cnbc.com/id/102496068#

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