...9-710-429 REV: MAY 2, 2011 JUAN ALCÁCER TARUN KHANNA MARY FUREY RAKEEN MABUD Emerging Nokia? It was December of 2009 and D. Shivakumar, the Managing Director of Nokia India was catching up over coffee with Colin Giles, his counterpart in the China office, and Chris Braam, who was in charge of operations in the Middle East and Africa. The gathering was somewhat celebratory in nature: Giles had recently been promoted to global head of sales. Before Giles left his Greater China market role, his colleagues wanted to get his thoughts on Nokia’s future in the region. The three men had no doubt that Nokia’s strategy in emerging markets had been successful: Nokia was the market leader in India and China, with market shares of 60% and 40%, respectively.1 The company also had made inroads into Africa and South America. However, Nokia had lost ground in the developed world: the company only sold one in 10 handsets in the U.S. (compared to one in three in 2002),2 and it had recently pulled out of Japan after 20 years of operations. Nokia’s revenues in Europe declined by 15% in the fourth quarter of 2009.3 However, Nokia was famous for its ability to reinvent itself. From its beginnings as a paper mill turned rubber manufacturer turned electronics company, and finally, as the world’s largest producer of mobile phones, Nokia possessed an unmatched ability to face obstacles head on and come out on top. Said former CEO Jorma Ollila, “Finns live in a cold climate. We have...
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...improbable rapidity towards the close. In some degree to remedy this obvious defect, various short passages have been inserted, and several new chapters added. With this brief explanation, the tale is commended to the kindness of the reader; 'Beseking hym lowly, of mercy and pite, Of its rude makyng to have compassion.' ____ 5 ELIZABETH GASKELL 6 NORTH AND SOUTH CHAPTER I 'HASTE TO THE WEDDING' 'Wooed and married and a'.' dith!' said Margaret, gently, 'Edith!' But, as Margaret half suspected, Edith had fallen asleep. She lay curled up on the sofa in the back drawing-room in Harley Street, looking very lovely in her white muslin and blue ribbons. If Titania had ever been dressed in white muslin and blue ribbons, and had fallen asleep on a crimson damask sofa in a back drawingroom, Edith might have been taken for her. Margaret was struck afresh by her cousin's beauty. They had grown up together from childhood, and all along Edith had been remarked upon by every one, except Margaret, for her prettiness; but Margaret had never thought about it until...
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...opened in Rogers Arkansas on July 2, 1962 by local business man Sam Walton. Walton had previously worked at J.C. Penny before becoming a franchise owner of a Ben Franklin. During his years at Ben Franklin, Walton discovered that the key to profits was dealing directly with the suppliers and passing the savings on to the customers through volume. Wal-Mart was incorporated as a public company 1970, with 38 stores in five states: Arkansas, Kansas, Louisiana, Missouri and Oklahoma. That same year the first distribution center was opened in Bentonville, Arkansas. Wal-Mart grew rapidly and by 1987 they had 1,198 stores. How did Wal-Mart become so successful? Many say it was because Sam Walton was “Cheap”. Not only did he demand rock bottom prices from suppliers, he required everyone on his staff to fly coach and share hotel rooms on business trips. Cost-cutting became an obsession at Wal-Mart. Walton knew that the key component to keeping costs down was controlling the payroll. He wrote in his 1992 autobiography, Made in America, "No matter how you slice it in the retail business, payroll is one of the most important parts of overhead, and overhead is one of the most crucial things you have to fight to maintain your profit margin." Not only did Walton prefer to hire as few...
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...What is Research? What is academic research? Why do people do research at university? How is academic research different from journalism or research at work? Task 1: Exploring meaning a) Think about what you mean by research. Now write your definition here: |Research is: | | | | | | | | | |Research is carried out in order to: | | | | ...
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...Reading the Novel in English 1950–2000 i RTNA01 1 13/6/05, 5:28 PM READING THE NOVEL General Editor: Daniel R. Schwarz The aim of this series is to provide practical introductions to reading the novel in both the British and Irish, and the American traditions. Published Reading the Modern British and Irish Novel 1890–1930 Reading the Novel in English 1950–2000 Daniel R. Schwarz Brian W. Shaffer Forthcoming Reading the Eighteenth-Century Novel Paula R. Backscheider Reading the Nineteenth-Century Novel Harry E. Shaw and Alison Case Reading the American Novel 1780–1865 Shirley Samuels Reading the American Novel 1865–1914 G. R. Thompson Reading the Twentieth-Century American Novel James Phelan ii RTNA01 2 13/6/05, 5:28 PM Reading the Novel in English 1950–2000 Brian W. Shaffer iii RTNA01 3 13/6/05, 5:28 PM © 2006 by Brian W. Shaffer BLACKWELL PUBLISHING 350 Main Street, Malden, MA 02148-5020, USA 9600 Garsington Road, Oxford OX4 2DQ, UK 550 Swanston Street, Carlton, Victoria 3053, Australia The right of Brian W. Shaffer to be identified as the Author of this Work has been asserted in accordance with the UK Copyright, Designs, and Patents Act 1988. All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, except as permitted by the UK Copyright, Designs, and...
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...Food Made Visible It might sound odd to say this about something people deal with at least three times a day, but food in America has been more or less invisible, politically speaking, until very recently. At least until the early 1970s, when a bout of food price inflation and the appearance of books critical of industrial agriculture (by Wendell Berry, Francis Moore Lappé, and Barry Commoner, among others) threatened to propel the subject to the top of the national agenda, Americans have not had to think very hard about where their food comes from, or what it is doing to the planet, their bodies, and their society. Most people count this a blessing. Americans spend a smaller percentage of their income on food than any people in history—slightly less than 10 percent—and a smaller amount of their time preparing it: a mere thirty-one minutes a day on average, including clean-up. The supermarkets brim with produce summoned from every corner of the globe, a steady stream of novel food products (17,000 new ones each year) crowds the middle aisles, and in the freezer case you can find “home meal replacements” in every conceivable ethnic stripe, demanding nothing more of the eater than opening the package and waiting for the microwave to chirp. Considered in the long sweep of human history, in which getting food dominated not just daily life but economic and political life as well, having to worry about food as little as we do, or did, seems almost a kind of dream. The...
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...An Argument for Regulation of the Reciprocal Trade (Barter) Exchange Industry Daniel Evans, Ormita Commerce Network It is well known that trust is the corner-stone of the financial services industry. Keynote speech by Dr Prasarn Trairatvorakul, Governor of the Bank of Thailand, The Asian Banker Summit 2012 “Trust as a Pillar of the Industry”, Bangkok, 26 April 2012. Introduction Trust is a critically important ingredient in the recipe for well-functioning markets and a successful and vibrant economy. Unfortunately, due to market scandals, incompetence and fraud, trust in our neighbours is something that is in shorter supply today than any other time in history. As Alan Greenspan once remarked: "[O]ur market system depends critically on trust—trust in the word of our colleagues and trust in the word of those with whom we do business."1 Despite outward appearances, public confidence in the integrity of the reciprocal trade exchange industry is alarmingly low. While numerous factors have contributed to this problem, one of the most potent is the widespread failure of reciprocal exchange networks of all sizes over the past 30 years. These failures include the spectacular collapses of large commercial exchange networks such as Bartercard (in USA, Canada, India, China, Hong Kong, Singapore, Turkey, South Africa, Jordan 2 3 ), BarterTrust/Tradaq (USA, UK, Canada) 4 , BarterNet/Intagio (Canada, Mexico, USA & Europe) and Bigvine (Australia, Canada, USA)5; through to the dramatic...
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...* Alphabetical idioms - lists A : * list A1 : abbreviated piece of nothing → (hold all the) aces * list A2 : achilles heel → alarm bells * list A3 : all along → all the rage * list A4 : all sizzle and no steak → apple of your eye * list A5 : (upset the) applecart → at all costs * list A6 : at this stage of the game → (have an) axe to grind * Alphabetical idioms - lists B : * list B1 : (leave someone holding the) baby → in bad shape * list B2 : badger someone → whole new ball game * list B3 : ballpark figure → battle lines are drawn * list B4 : battle of wills → beat a dead horse * list B5 : beat a hasty retreat → before your very eyes * list B6 : beggar can't be choosers → beside yourself * list B7 : best bet → beyond any reasonable doubt * list B8 : beyond one's wildest dreams → bite the bullet * list B9 : bite the dust → blamestorming * list B10 : blank cheque → blow away the cobwebs * list B11 : blow a fuse → above board * list B12 : in the same boat → bored to tears * list B13 : born with silver spoon in your mouth → all brawn no brain * list B14 : know which side your bread is buttered → a breeze * list B15 : bricks and mortar/bricks and clicks → pass the buck * list B16 : kick the bucket → burning question * list B17 : bury your head in the sand → by degrees ...
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...No part of this book may be used or reproduced in any manner whatsoever without written permission except in the case of brief quotations embodied in critical articles and reviews. Printed in the United States of America. For information address HarperCollins Children’s Books, a division of HarperCollins Publishers, 1350 Avenue of the Americas, New York, NY 10019. _______________________www.harperchildrens.com_____________________ Library of Congress Cataloging-in-Publication Data Rennison, Louise. Angus, thongs and full-frontal snogging: confessions of Georgia Nicolson / Louise Rennison. p. cm. Summary: Presents the humorous journal of a year in the life of a fourteen-year-old British girl who tries to reduce the size other nose, stop her mad cat from terrorizing the neighborhood animals, and win the love of handsome hunk Robbie. ISBN-13: 978-0-0602-8814-3. — ISBN-10: 0060288140 [1. Diaries—Fiction. 2. England—Fiction. 3. Humorous stories.] I. Title. PZ7.R29114An 2000 99-40591 [Fic]—dc21 CIP ___________________________________________________________ AC Typography by Alison Donalty 10 * First American edition, 2000 Originally published by Piccadilly Press Ltd., 5 Castle Road, London NWI 8PR To Mutti and Vati and my little sister, also to Angus. His huge furry outside may have gone to cat heaven, but the scar on my ankle lingers on. Also to Brenda and Jude and the fab gang at Piccadilly. And thanks to John Nicolson. A Note from Georgia Hello, American-type chums! (Perhaps...
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.../* /*]]*/ THE AWAKENING Vampire Diaries Volume 1 By Lisa J. Smith Contents Chapter One Chapter Two Chapter ThreeChapter Four Chapter FiveChapter Six Chapter Seven Chapter Eight Chapter NineChapter Ten Chapter ElevenChapter Twelve Chapter ThirteenChapter Fourteen Chapter FifteenChapter Sixteen "Are you having a good time?" Elena asked. I am now. Stefan didn't say it, but Elena knew it was what he was thinking. She could see it in the way he stared at her. She had never been so sure of her power. Except that actually he didn't look as if he were having a good time; he looked stricken, in pain, as if he couldn't take one more minute of this. The band was starting up, a slow dance. He was still staring at her, drinking her in. Those green eyes darkening, going black with desire. She had the sudden feeling that he might jerk her to him and kiss her hard, without ever saying a word. "Would you like to dance?" she said softly. I'm playing with fire, with something I don't understand, she thought suddenly. And in that instant she realized that she was frightened. Her heart began to pound violently. It was as if those green eyes spoke to some part of her that was buried deep beneath the surface—and that part was screaming "danger" at her. Some instinct older than civilization was telling her to run, to flee. She didn't move. Don't miss these exciting books from HarperPaperbacks! THE VAMPIRE DIARIES: A TRILOGY L. J. Smith Volume I The Awakening Volume II The Struggle Volume...
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...IGOROTS * Home * IGOROT SONGS * IGOROT DANCE * IGOROT TRADITIONS * MONEY ON THE MOUNTAIN IGOROT TRADITIONS IGOROT TRADITIONS When we talk about Igorot identity and culture, we also have to consider the time. My point is that: what I am going to share in this article concerning the Igorot culture might not be the same practiced by the Igorots of today. It has made variations by the passing of time, which is also normally happening to many other cultures, but the main core of respect and reverence to ancestors and to those who had just passed is still there. The Igorot culture that I like to share is about our practices and beliefs during the "time of Death". Death is part of the cycle of life. Igorots practice this part of life cycle with a great meaning and importance. Before the advent of Christianity in the Igorotlandia, the Igorots or the people of the Cordilleran region in the Philippines were animist or pagans. Our reverence or the importance of giving honor to our ancestors is a part of our daily activities. We consider our ancestors still to be with us, only that they exist in another world or dimension. Whenever we have some special feasts (e.g., occasions during death, wedding, family gathering, etc.), when we undertake something special (like going somewhere to look for a job or during thanksgiving), we perform some special offer. We call this "Menpalti/ Menkanyaw", an act of butchering and offering animals. During these times we call them...
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...BRANDING VERSUS A CHANGING CONSUMER CULTURE By Polly Stone Submitted in partial fulfillment for the degree BA Advertising London College of Communication University of the Arts London Dissertation Tutor Dr. Adrian Sledmere April 2014 ACKNOWLEDGEMENTS As this work represents the culmination of my education so far and three years of personal development and growth in ways I could have never foreseen, I would like to firstly thank my incredible family for their unwavering love and tenacious support. Secondly, I thank my dear friends whom I embarked on this journey with in September 2011, our share of challenges and triumphs have built characters of us all. I am proud of each and every one of us for remaining sane in the times of adversity and having the courage to finish what we started. I must also thank my creative partner Kim Svanström, for bequeathing me with his design genius, for the patient hours he spent helping me in the digital space and oftentimes, making me laugh harder than I worked. Lastly I would like to thank Dr Adrian Sledmere, for being the stable one and also if unbeknownst to himself, a truly inspiring educator. ABSTRACT The growing disillusionment and scepticism of brands is now a fact in society but where does it stem from and where does it leave brands? This journey started when I read Klein’s (1999) ‘No Logo’ but wanted to explore further why the anti-capitilist protests and movements were happening, what was it inside...
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...Economist readings 1. It pays to give Allowing consumers to set their own prices can be good for business; even better if the firms give some of it to charity http://www.economist.com/whichmba/it-pays-to-give?fsrc=nlw|mgt|01-12-2011|management_thinking [pic]IN OCTOBER 2007 Radiohead, a British rock group, released its first album in four years, “In Rainbows”, as a direct digital download. The move drew a fair bit of attention (including from this newspaper) not only because it represented a technological thumb in the eye to the traditional music industry, but also because the band allowed listeners to pay whatever they wished for it. Some 60% of those who seized the opportunity paid nothing at all, but the band seemed pleased with the result; one estimate had it earning nearly $3m from the experiment. One group outside the music industry taking an interest was a trio of professors then at the Rady School of Management at the University of California, San Diego: Ayelet Gneezy, Uri Gneezy and Leif Nelson (who is now at the Haas School of Business at the University of California, Berkeley). Inspired, they designed a series of experiments to gauge whether pay-what-you-want pricing would work for other businesses. Their most recent experiment, co-authored with Amber Brown of Disney Research and published in Science, also stirred in a new element: would it make any difference if firms donated some of the pay-what-you-want fee to charity? The authors set up their pricing experiment...
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...ChangeThis Y Save to disk Hide/Show menus Guerrilla Marketing Over 90 field-tested tactics to get your business into the frontlines continued > We know this is a gorilla, not guerrilla. But it’s a better picture, isn’t it? by Jay Conrad Levinson Not using Adobe Acrobat? Please go to http://changethis.com/content/reader | iss. 4.04 | i | U | X |+| NEXT f ChangeThis 1. MAKE CUSTOMERS A BIRTHDAY CARD Guerrilla Ray Fisher of Keylock Mini Storage in Pinellas Park, Florida celebrates his tenantsʼ birthdays with a card he creates himself. He prints a poem on the card and gets four cards out of each piece of 8-1/2 x 11 card stock. He goes to Kinkos to have the cards printed and cut. Since sending the cards, Fisher has received a very positive response. One tenant even dropped by office just to say he really appreciated the card. Fisher started a file organized by month to pre-address the cards to make it easy to mail within a week of upcoming birthdays. Any service business can profit from this personal touch. 2. A STICKY SUCCESS STORY Guerrilla Mike Cohen informs us that no one ignores coupons from Captain Tonyʼs Pizza in Cleveland, Ohio. Thatʼs because they are printed on Post-It™ notes and placed each month on every door in their delivery area.The typical response rate is 30%. Cohen honors us by calling this promotional concept, Guerrilla Mail. He attributes the programʼs success to both the look and the feel of the coupon. It resembles...
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...ENTREPRENEURSHIP PROJECT BRAND RIVALRIES Name of the school : SHARJAH INDIAN SCHOOL NAME OF THE STUDENT : DAN K. JOHN CLASS : XII-E CBSE ROLL NO. : ACADEMIC YEAR : 2012-2013 TEACHER IN CHARGE : MR. JAMES THOMAS INDEX SL. NO. | TITLE | SOURCE OF THE PROJECT | PAGE NO. | SIGN OF THE TEACHER | 1 | Acknowledgement | - | | | 2 | Brand RivalryAn INTRODUCTION | www.wikipedia.org | | | 3 | PepsiAn Introduction | www.wikipedia.org | | | 4 | Pepsi the history | www.wikipedia.orgwww.pepsiarabia.com | | | 5 | Products Of Pepsi | www.wikipedia.org | | | 6 | Coca-Cola An Introduction | www.wikipedia.org | | | 7 | Coca-Colathe history | www.cocacola.com | | | 8 | Products Of Coca-Cola | www.wikipedia.org | | | 9 | Pepsi Vs Coca-Cola A Comparison | www.versus.com | | | 10 | Pepsi Vs Coca-Cola THE COLA WAR | www.slideshare.netwww.scribd.com | | | 11 | Pepsi Vs Coca-Cola Which Cola brand is the Better Investment? | - | | | 12 | Pepsi Vs Coca-Cola PRESENCE IN INDIA | www.infobarrel.com | | | 13 | Pepsi Vs Coca-Cola Marketing | www.google.com | | | 14 | Pepsi Vs Coca-Cola Advertising Strategies | www.google.com | | | 15 | Pepsi Vs Coca-Cola Conclusion | - | | | 16 | BIBLIOGRAPHY | - | | | ACKNOWLEDGEMENT I have taken efforts in this project. However, it would not have been possible without the kind support and help of many individuals...
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