...Assessing the Market Place: Developing Marketing Strategies & a Marketing Plan I studied several topics during the period of this course but Developing Marketing Strategies & a Marketing Plan was one of my favorite topics. The title of the topic caught my attention right away. I really enjoyed all the other topics but this topic was by far the most enjoyable and helpful. I also chose this topic because it taught me a lot. I learned about developing marketing strategies, the marketing plan, and the growth strategies. This information will one day be of much use in my future career as a business manager. During this course I had the opportunity to learn about marketing, I enjoyed every topic but Developing Marketing Strategies & Marketing Plan was not hard to choose as my favorite topic because it was indeed the most interesting topic. This topic caught my attention and I was not disappointed after I read the section. As I read this section on my book it was very pleasant to be able to understand and define marketing strategy as well as other new contents about marketing itself. I was able to learn different marketing strategies that focus on aspects of the marketing mix to create and deliver value and to develop sustainable competitive advantages. I learned about customer excellence, operational excellence, product excellence, location excellence, and the multiple sources of advantage. I also learned the marketing plan that describe its elements and that the marketing...
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...and the Entrepreneur 1) The strategic management process: Topic: Introduction 2) A small business's "aggregation of factors that sets it apart from its competitors" is its: Topic: Building a Competitive Advantage 3) How is the strategic planning process for small companies different from that for large Page Ref: 41 Topic: Building a Competitive Advantage 4) ________ focuses everyone's attention and efforts on the same target market. It is an expression of what the owner believes in. Topic: The Strategic Management Process 5) Answering the question "What business am I in?" defines the company's: Topic: The Strategic Management Process — Develop a Clear Meaningful Mission 6) Once the vision and mission are established, the entrepreneur needs to: Topic: The Strategic Management Process 7) ________ are positive internal factors that contribute towards accomplishing the company's objectives. Topic: The Strategic Management Process 8) When the small business owner assesses her company's strengths and weaknesses, she is dealing with the ________ business environment. Topic: The Strategic Management Process 9) Corey notices a "backlash" against health food among people who eat out. He decides to open a restaurant that stresses "good home cooking," heavy with gravies, breads, oils, etc. Corey has identified and is trying to capitalize on a(n) ________ in the market environment. Topic: The Strategic Management Process — Scan the Business 10)...
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... | All of these | | 2. | A company's strategy consists of A. | actions to develop a more appealing business model than rivals. | B. | plans involving alignment of organizational activities and strategic objectives. | C. | offensive and defensive moves to generate revenues and increase profit margins. | D. | competitive moves and approaches that managers have developed to grow the business, attract and please customers, conduct operations, and achieve targeted objectives. | E. | its strategic vision, its strategic objectives, and its strategic intent. | | 3. | The competitive moves and business approaches a company's management is using to grow the business, compete successfully, attract and please customers, conduct operations, respond to changing economic and market conditions, and achieve organizational objectives is referred to as its A. | strategy. | B. | mission statement. | C. | strategic intent. | D. | business model. | E. | strategic vision. | | 4. | A company's strategy is most accurately defined as A. | management's approaches to building revenues, controlling costs, and generating an attractive profit. | B. | management's game plan for growing the business, attracting and pleasing customers, conducting operations, and achieving financial and market performance objectives. | C. | management's concept of "where we are headed." | D. | the business model that a company's board of directors has approved...
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...LEVEL III Question: Topic: Minutes: 1 Individual PM (IPS and Human Capital) 27 Reading References: Level III, Volume 2, Study Session 4, Reading 10 “Managing Individual Investor Portfolios,” Ch. 2, James W. Bronson, CFA, Matthew H. Scanlan, CFA, and Jan R. Squires, CFA, Managing Investment Portfolios: A Dynamic Process, Third Edition (CFA Institute, 2007). Level III, Volume 2, Study Session 4, Reading 14 “Lifetime Financial Advice: Human Capital, Asset Allocation, and Insurance,” Roger G. Ibbotson, Moshe A. Milevsky, Peng Chen, CFA, Kevin X. Zhu (The Research Foundation of CFA Institute, 2007). LOS: 2012-III-2-10-a, j, k, l “Managing Individual Investor Portfolios” The candidate should be able to: a) discuss how source of wealth, measure of wealth, and stage of life affect an individual investor’s risk tolerance; b) explain the role of situational and psychological profiling in understanding an individual investor; c) compare the traditional finance and behavioral finance models of investor decision making; d) explain the influence of investor psychology on risk tolerance and investment choices; e) explain the use of a personality typing questionnaire for identifying an investor’s personality type; f) compare risk attitudes and decision-making styles among distinct investor personality types, including cautious, methodical, spontaneous, and individualistic investors; g) explain the potential benefits, for both clients and investment advisers, of having a formal investment policy...
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...provide an accompanying marketing opportunity Devry BUSN319 Week 2 Discussion 1 & 2 Latest 2015 October Discussion 1 The purchase decision process can vary greatly in terms of the time required from the moment a need is perceived until the actual purchase event. Provide an example of an item that may require a long time, and another that may progress relatively quickly through the purchase decision process. What may be some common characteristics among items that have a longer time frame? Discussion 2 Visit the U.S. Census website. What information can you find on this site that will help you to estimate size of market for your marketing plan topic? By using the Internet to also research articles written by trade journals and industry experts, what other relevant information can you find about your industry to help you estimate your market size and market potential?...
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...to the competition You are about to start a unique experience. You are now part of a management team for a company that operates in the global market. Your team is going to manage a company in a competitive market and you will develop key skills in the following areas: • • • • Strategic Management Decision Making Teamwork Leadership Briefing Global Management Challenge (to go to next or previous slide use your keyboard arrows) 2 What you have to know to participate START: Organization, Calendar, Manual 4 COMPETE: Team, Historical, Reports and Decisions 11 COMPANY: An overview 18 Procedures 40 Briefing Global Management Challenge (to go to next or previous slide use your keyboard arrows) 3 Start… Your team’s objective is to manage a company, analyze its historical reports and design a strategy for the near future (the next 1 year and 3 months). The company is quoted in the stock exchange and the measure of success achieved by the management team is: • The stock value at the end of each period, and of course at the end of the competition. When the team starts, a historical report is made available. This report contains the results of the last five quarters. Briefing Global Management Challenge (to go to next or previous slide use your keyboard arrows) Return to topic list 4 Start… Management The first step is to organize your Team. • The Team organization will most probably influence the quality of decisions...
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...Advanced Corporate Finance [FN2] Examination Blueprint 2013/2014 Purpose The Advanced Corporate Finance [FN2] examination has been constructed using an examination blueprint. The blueprint, also referred to as the test specifications, outlines the content areas covered on the examination and the weighting allotted to each content area. This document also lists the topics, the level of competence for each topic, and the related learning objectives and competencies. The learning objectives have been designed to ensure that the competencies are met. In addition, information is provided on the proportion of each question type presented in the examination (that is, multiple choice, quantitative problems, and so on). Use Candidates should use the examination blueprint to prepare for the course examination. The blueprint may not include all the topics listed in the course materials; however, candidates are still responsible for acquiring a broad-based knowledge of all topics not listed in the blueprint since these topics will be tested in assignment and review questions. The topics not listed in the blueprint will also provide candidates with a greater depth of understanding of finance concepts. Examination Objectives The objective of the 4-hour comprehensive examination is to test CGA candidates on the prerequisite knowledge required for advancement into PA1 and PA2, so as to ensure that the candidates have the broad-based knowledge in finance needed to function properly in the association’s...
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...Selected Thesis Topics for BScBA students Bachelor´s Thesis 2013-2014 Please use this list of the fields of International Business for thesis work and potential thesis topics when choosing and informing us the field of your thesis + the thesis topic in the form Indication of Interest Area for Thesis 2013-2014. Part 1. Thesis topics for companies and other organizations We have first listed the thesis projects that are available to do for companies and organizations. If you are interested in these projects, please mark the topic to the Indication of Interest Area form the same way than any other topic. It should be noted that the students selected to do the thesis from these topics must be motivated and committed for the work. Please do not contact these organizations yourself before the selection process has been completed for all students. More information on topics can be asked from Mari Syväoja or Tomi Heimonen. Organization: Thesis Biofenno projects for (www.biofenno.fi) companies and organizations Selected Thesis Topics for companies and organizations Internationalization plan Plan how to take and promote product Tuovi Tuotevirtakirjanpito to EU markets. Tuovi Tuotevirtakirjanpito is a stock and feed recording program for organic farmers. It produces necessary stock and feed reports for annual inspection. Also stock balance reporting benefits farm managements. Because Tuovi Tuotevirtakirjanpito complies with all the regulations EU has set for organic farmers, it has...
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...an advertising thesis. However, since advertising is a very large sector, your selection of a topic for writing a thesis has to be done with care. You can do the selection in one of two ways: You can choose a product topic, which is the easier option. Just choose a product from a certain region and plan an advertising campaign around it to incorporate in your advertising thesis. You can select an industry topic. For this, you have to prepare a thesis statement on a particular topic related to the industry or on an advertising tool. To write a good thesis statement, you have to remember that advertising is not an academic field but a professional one. The industry parameters will have to be thoroughly researched and considered before you finalize your argument for writing your advertising thesis. Next, you will get down to tackling your chosen topic. If you have gone in for the first option, i.e, you have chosen a product topic, the following steps will make the job easy for you: You have to decide on the product or the service you wish to advertise. Next, carry out market research and write out your product’s attributes, focal points and unique selling proposition. Then finalize your agenda: what are the targets, objectives and markets you wish to make an inroad into? You have to select your advertisement medium; choose as many mediums as you want to but prepare a separate campaign plan for each of the medium you select. Work out how you will reach your target customers through...
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...[pic] Table of Contents 1.0 Executive Summary 2.0 Company Summary 1. 2.1 Start-up Summary a. Table: Start-up 3.0 Services 4.0 Market Analysis Summary a. Table: Market Analysis 5.0 Strategy and Implementation Summary 1. 5.1 Sales Forecast a. Table: Sales Forecast 2. 5.2 Milestones a. Table: Milestones 6.0 Management Summary 7.0 Financial Plan 1. 7.1 Start-up Funding a. Table: Start-up Funding 2. 7.2 Projected Profit and Loss a. Table: Profit and Loss [pic] 1.0 Executive Summary INSTRUCTIONS: Summarize the key points of your business plan. Type your topic text here. 2.0 Company Summary INSTRUCTIONS: Describe your company, who you are, where you operate. Type your topic text here. 2.1 Start-up Summary INSTRUCTIONS: Summarize your Start-up table numbers, both expenses and assets. Type your topic text here. Table: Start-up |Requirements | | | | | |Start-up Expenses | | |Expense 1 |$0 | |Expense 2 |$0 | |Expense 3 |$0 | |Expense 4 ...
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...This assignment is designed to expose you to some basic practical applications of marketing concepts that you have learned in class. This will test your understanding of how to conduct a situation analysis and to develop a marketing plan. Assignment task As an established private publishing house in Vietnam, your company has come up with a magazine line that features articles for a specific group of readers. The Marketing Director is so passionate about the magazine and cannot wait to launch it. However, as a prudent Director, she needs to have a Marketing Plan. She has instructed you to come up with that Marketing Plan. Tips: Students are encouraged to read Appendix 1 of the prescribed textbook to get a feel of what Marketing Plan is about. 2 Assignment - MKT101 Principles of Marketing Suggested Content Page To assist you with the preparation of the plan, a suggested Contents Page for the plan appears hereunder. The analysis herein is not exhaustive. Students are encouraged to put into practice other analysis that they have learned. Please present the information in a report format. Be creative and consistent with information. Executive Summary Table of Contents 1.0! Situation Analysis ! ! 1.1.! Market Analysis !...
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...Email: mmillson@csumb.edu Course Introduction AMBA 650, Marketing Management and Innovation is a 6-credit seminar in the MBA Program. There are 10 weeks in the semester. There is no break in the semester The Summer 2012 semester begins July 5 and ends September 11, 2012 The last date to withdraw is August 18, 2012 Course Description (Formerly AMBA 603.) Prerequisite: AMBA 640. An exploration of the essentials of marketing management: setting marketing goals for an organization with consideration of internal resources and marketing opportunities, planning and executing activities to meet these goals, and measuring progress toward their achievement. Focus is on the concept of innovation in business, including the introduction of new market offerings and the use of new technologies, strategies, and tactics for achieving marketing objectives. An integrative approach combines discussions on theory of marketing management with industry analysis and practical implications. Assignments include the design and marketing of innovative products, analysis of the application of modern marketing strategies and tactics using examples from participants organizations, and practicing a holistic approach to marketing management. Course Goals/Objectives At the end of this course, students should be able to: 1. Assess the role marketing plays in an organization’s strategic planning. 2. Analyze the concept of innovation and its implications for business development. 3. Analyze consumer needs...
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... Course Title: Retail Management Class: BBA Semester: VI Section:R1709 Batch: 2007-10 Max. Marks: 25 Date of Allotment: 11.02.10 Date of Submission: Important: To be read before filling up the Plan format. 1. Planning for academic activities other than Lecturers/Tutorial/Practical like Assignments, Case study, Presentation, Quiz, Projects, Class tests, industrial visits, teaching practice, court visits etc to be undertaken as a part of the continuous assessment for the Course should be prepared separately as per the format at the start of the session. 2. Industry oriented academic activity should be encouraged. If the academic activity is organization based, please specify the organization with respect to the assignment. Absolute theoretical academic assignments, which involve only copying from the books, should be discouraged. Model *(Method/Pedagogy) used in allotment and evaluation of the assignments should also be specified in the assignment plans itself. 3. All the students should be given a different topic of assignment, in all cases either the topic of assignment should be different or the organization on which the assignment is based should be different....
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...Analyze a business plan I review a business plan ‘quality Training’ and also compare to the business plan given in a text book, As I can seen most of the important topics are missing. According to the text book there is a topic call operations and it has sub topics as well where I can see in this business plan. Also financial plans are not given in this business plan. This business plan outlines strategy for the next couple of years. It may be used to help support an application for business finance or business grants, or it could be just for own use as a roadmap for the growth of business. It explains objectives and the actions required to get small business from where it is now, to where it want to be. This business plans focus, crystallize ideas and identify priorities, saving both time and effort. This business plan will gives some clear sense of direction and a benchmark enabling to measure progress. Be realistic According to this business plan analysis of competitors are clearly explain and the risk and opportunities. However unrealistic sales forecasts could lead to increased overheads followed by a damaging cash flow crisis and drastic cost cutting. It could also damage credibility, because lenders and other interested parties will quickly see through optimistic plans that ignore weaknesses or threats. Be professional Even the plan is intended for internal use only, write and present it as if it’s aimed at an outsider. Put a cover on the plan and include a...
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...Research proposal | Dormi, futon bed | | The Futura Dormis ‘’A Dormi in a Dorm.’’ Contents The Product 2 Central Research question 3 Sub-Questions 3 Research Objective 3 Sub-Objectives 3 Distribution planning 4 Research design 5 Data Collection 6 Time plan 7 Sources 8 The Product Many industries are currently extremely saturated due to increasing global awareness of products and a converging global market. On the other hand, sleeping is one of the most important things in a person’s life and preferences may vary. The product we will be bringing to the Dutch market is Dormi. Essentially, it is a simple product that gives all the comfort of a luxurious futon that can be rolled up, extended or inflated in order to give each customer the ability to adapt it to their own preference according to space and sleeping habits. The Dormi is not only a perfect substitute for an average bed but is also sold cheaply to match the needs of the target market and making it highly affordable while still offering the ability of customization. The Dormi itself is a stylish new way of bringing unique look into any home or dormitory while offering all the comfort of the conventional oriental futons. The core product we offer is a cheap and comfortable bed. However Dormi is augmented to also ensure that it is highly customizable and easily inflated/deflated, attached and detached. Thanks to various Velcro strips, placed along the sides of Dormi, customers...
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