...Study of Market Potential of products made by SHGs in Local Market Hindalco CSR Vision - To actively contribute to the social and economic development of the communities in which we operate. In so doing build a better, sustainable way of life for the weaker and marginalized sections of society and raise the country’s human development index Submitted by Vivek Kumar Singh MBA Core NMIMS, Mumbai Table of Contents Acknowledgements Executive Summary Scope of Study Introduction Aditya Birla Rural Technology Park SHG Assessment Market Research and Analysis Market Potential for SHGs Conclusion Annexure - Market Survey Responses Acknowledgments I am grateful to Hindalco Industries Ltd for permitting me for 3 weeks Internship in Rural Development Department. Thanks to Mr Avijit for his support and guidance throughout the internship period. I would also thank Mrs Rajshree Verma for mentoring me in this internship. I also appreciate the employees and staff of Aditya Birla Rural Technology Park and Mahila Mandal Renukoot for their support and assistance in the entire process. Finally I would thank the WeCare team in NMIMS for providing me with this opportunity of gaining knowledge about the social issues faced by the society and how a company like Hindalco extends its capacity to curb these issues. Executive Summary This report is the study of market potential of products which are made by SHGs which are part of the Rural Development project...
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...Mr. M Natrajan Paper: Market Demand / Potential – LUX Soap PRODUCT PROFILE • • • • • LUX is a global brand developed by Unilever. The range of products includes beauty soaps, shower gels, bath additives, hair shampoos and conditioners. LUX started as “Sunlight Flakes” laundry soap in 1899. In 1924, it became the first mass market toilet soap in the world. It is noted as a brand that pioneered female celebrity endorsements. As of 2005, Lux revenue is at 1.0 billion euros, with market shares spread out to more than 100 countries across the globe. Today, Lux is the market leader in several countries including Brazil, India, Thailand and South Africa. For years, LUX has been one of the India top soaps that offer a way to gain smooth and fair looking skin without worrying too much on how old the user is. LUX soap came from one of the biggest corporation in the India today, Unilever. LUX is a personal care brand owned by Unilever. LUX is primarily made from synthetic surfactants, as well as some vegetable oil based soap ingredients, such as sodium palm kernelate. LUX is formulated to be pH neutral, with a pH that is usually between 6.5 and 7.5. As paper title specify, market research is done for the LUX soap to estimate the current demand and market potential. Market research is the process through which one can indentifies the basic problems area relating the product demand, its potential and as conclusion strategies to enhance demand and potential within specified geographical...
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...Market Potential Index Parameters and their use in analyzing Emerging Markets Market Potential Index Parameters and their use in analyzing Emerging Markets Introduction Market Potential Indicator The emerging economies mainly in Asia and the Indian sub-continent currently comprise about 50% of the global population and the United Nations has projected it will add another billion people by 2050 (UN Department of Economic and Social Affairs, 2004). This will account for almost 58% of the world population. As such India and China will also account for the largest portion of the world’s economy and will have the highest and most consistent growth rates, which will translated in to a tremendously lucrative market. To determine which sectors and countries to focus on, Multinational Corporation will continue to utilize the Market Potential Indicator (MPI) more and more as a reference point to insure safety of investment and achieve maximum profits. The primary purpose of the MPI research is to ensure the market potential is great enough to maximum profitability in relation to the investment being made. For the United States and the Euro Zone nations with their smaller domestic populations, their governments and multinationals firms have determined the global market is vital to their long term economic health and survival. By utilizing the MPI, marketers and companies can determine which international market sectors they could successfully...
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...capital market is one of the smallest in Asia but the third largest in the south Asia region. It has two full-fledged automated stock exchanges namely Dhaka Stock Exchange (DSE) and Chittagong Stock Exchange (CSE) and an over-the counter exchange operated by CSE. It also consists of a dedicated regulator, the Securities and Exchange Commission (SEC),since, it implements rules and regulations, monitors their implications to operate and develop the capital market. It consists of Central Depository Bangladesh Limited (CDBL), the only Central Depository in Bangladesh that provides facilities for the settlement of transactions of dematerialized securities in CSE and DSE. 2.1 Functions of capital market: The functioning of an efficient capital market may ensure smooth floatation of funds from the savers to the investors. When banking system cannot meet up the total need for funds to the market economy, capital market stands up to supplement. To put it in a single sentence, we can therefore say that the increased need for funds in the business sector has created an immense need for an effective and efficient capital market. It facilitates an efficient transfer of resources from savers to investors and becomes conduits for channeling investment funds from investors to borrowers. T 2.2 Product of capital market: • Shares, • Debentures, • Mutual funds, • Bonds, • Derivatives, • Future and options. 2.3 Player of capital market: •...
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...Universidad Autónoma de Nuevo León Entrepreneurship Sales and Market Potential September 10 2012 Introduction Knowing the local market is vital. Analyzing your market is an important step in deciding whether or not to start a new business. There exist different methods of market analysis available to the retailer. No single tool or method could guarantee the success of a new business but it helps, with more information gather the better your chances of success. Marketing Potential is the total amount of product customers will purchase in a specified period and Sales potential is the maximum percentage of market share a firm can expect for a product. Analyzing the market potential for your goods or services is an important step to decide whether to start a new business or expand an existing one. Although there exist several methods to estimate market size based on averages, there is no such thing as a sure or real estimate, but it can improve the management of risk of locating a retail business, Determining Market and Sales Potential There are no shortage of uses for market and sales potential estimates. Among the most popular: • Deciding whether to enter a new market. • Determining markets with the greatest potential for the sales force. • Determining the number of salesmen, reps, or distributors needed to adequately cover an area. • Identifying boundaries...
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...Tutorial Three - Market Potential Exercise 3 Market Potential Case Study Question 1 Population characteristics of a country are used to define its market potential. Furthermore, the market size of a country can be indicated through the population size, growth and other distributions according to location. (Cronk, Hill, & Wickramasekara, 2011). Mazuwa has a population of approximately 36 million. When analyzing its ratio of urban to rural population, statistics show that 40% reside urbanely, and the remaining 60%, rural. In terms of operating a business in Mazuwa, it is evident that with more than half of the countries population living in rural areas, the market potential of an international product would be significantly low. This is because, human capital would be low due to the fact that the amount of “educated, mobile and healthy people” would be of a lower percentage as only 40% of the population reside urbanely. (Sessoms, 2013). Therefore the labour force of the country also plays a significant role in terms of the market potential. With less than half of the population residing urbanely, this may indicate individuals who possess adequate qualifications to work for the firm, may also be low. Additionally, in terms of doing business in Mazuwa, the potential firm would primarily be located in or around a CBD location. With less than half of the population being there, market potential would not strive and would consequently cause the business to not do that...
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...PROJECT REPORT “To identify the market potential of starters in M.P. and measure the level of awareness, acceptability and availability for LnT Agri-products”. Submitted By: Sanil Jain NMIMS, Mumbai 06/06/2013 Submitted To: Mr. Rajiv Tandon Project Guide, L&T 1 PREFACE This report represents the primary as well as secondary market research performed and the learning garnered while working on the project in Larsen & Toubro, ESP – Agri Business department. The objective as decided by my project guide was to identify the market potential of starters in M.P. and measure the level of awareness, acceptability and availability for LnT Agriproducts. First and foremost it required understanding of the utility of starters and the factors that affects the potential sale of pumps and starters used in a region. The secondary research was hence vital to find out these factors across all the districts of Madhya Pradesh and analysing their impact on potential sale. This report is by large based on the primary research conducted across eight districts of Madhya Pradesh, viz, Ujjain, Khargone, Sehore, Raisen, Hoshangabad, Sagar, Vidisha and Ashoknagar which involved performing surveys on Retailers, Stockists and farmers at these locations. The report seeks to analyse the responses of the stockists, retailers and farmers districts in order to determine the potential sale and existing market share of LT-LK starters and provide recommendations to improve the same. Both quantitative...
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...Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc vulputate tristique neque ut aliquam. Cras volutpat arcu eu sapien accumsan, sed malesuada odio porttitor. Aliquam sit amet massa nunc. Pellentesque malesuada tincidunt nunc, et consectetur odio adipiscing molestie. Ut placerat magna at metus viverra tincidunt. Donec quis nunc eros. Ut nec augue aliquet mi porta tempor. Etiam sed tincidunt nisl. Aliquam blandit, diam quis posuere tristique, turpis risus luctus elit, nec blandit erat ipsum non tellus. Suspendisse porta metus nisl, nec bibendum risus semper id. Pellentesque imperdiet lorem libero, vel adipiscing lacus varius vel. Curabitur sagittis mauris rhoncus accumsan pulvinar. Donec ac enim in est tempor pretium vel non est. Curabitur eget risus aliquet orci iaculis laoreet. Nullam pretium quis metus nec pharetra. Curabitur sed augue id sapien dignissim bibendum a eget massa. Integer blandit ipsum ligula, non congue turpis aliquam id. Praesent lorem elit, pulvinar eu semper ut, pharetra a ligula. Cras tempor lobortis nulla non varius. Morbi at convallis erat, interdum accumsan ante. Pellentesque sagittis lacinia libero, a sagittis mauris dignissim posuere. Donec quis aliquam lorem. Curabitur sed lectus vel urna malesuada sollicitudin a ac nibh. Phasellus blandit purus vitae ante semper pretium. Suspendisse potenti. Pellentesque ornare sapien in tristique congue. Proin eget interdum ante, sit amet iaculis odio. Integer mauris sem, rutrum eu hendrerit id, pellentesque...
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...ISC2025-Emprendimientos Tecnológicos Tomás Charad Edgardo Gutiérrez NanoGene Technologies, Inc. •Evaluate the founder's decisions regarding the split of equity and compensation level. As potential venture investor in the company, would these decisions concern you? In my opinion the decision of splitting the equity and compensations equally for every founder was pretty logical at the moment when NanoGene was created, but as it seems through time this should have changed. As time went by roles within NanoGene were changing and also responsibilities, so compensations and salaries may have changed according to the duty the founder perform and some equivalence with market salary for the same job. As a potential venture investor the way the equity is divided within the founders is relevant, because it´s easier to negotiate and get to agreement when you treat with one or two, rather than a group of people (with common interests, but potentially different points of view). •Evaluate the size and composition of the founding team. What is the difference between being a founder and an early employee? Hint: try to understand well what it means to have "options". The founding team was too big, this is a problem when decision-making time comes, you have to agree with everybody else, so agreement tend to be simpler when less people( and opinions) are involved. In respect to the composition of the team, it is better that somebody owns at least a minimum amount more than the...
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...First of all it sounds like Sandwich Blitz is a unique business. With their offering of foods no other sandwich business has. This would be their main strength to keep the business above other shops that make sandwiches. Moving to a new city could be a strength with good opportunity for growth. This new market could open all kinds of possibilities. People like verity, with the right advertising opening in a new city could get them the exposer they need to become known nationwide. That alone could take there business to the next level. I also see one potential Weakness. In this new city sometimes people are hesitant to try new things. That could hurt them to start off in this new city. There is that possibility it may not take off in that city, just because there products they offer are not the usual in that city. The threats I see for them are the two new franchise operations that offer food and beverages similar to that of Sandwich Blitz. These threats are potentially big and would depend on a lot of things. One biggy is if one or both of these new franchises were to open in the some cities as their current franchise. That would take some business from Sandwich blitz. But if either one would open in the same neighborhood that could potentially put a big impact on their sales. Getting back to opportunity, the new competition could put a fire in their motivation. Dalman and Lei could come up with specials and use their experience in advertising to keep...
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...12/20/14 Robin Hood (Part two) Summary Company Vision/ Mission Robin Hood and his Merrymen mission were to rob the rich and give to the poor. Company Goals * The company goals were to overthrow the government and take control of the Sheriffs position. Company Policies/Values * None SWOT Analysis * External Analysis * Industry Competition (Porter’s 5-Force) * Current rivalry opportunities/ threats * Current rivalry opportunities * Robin Hood could create more outsourcing potential for the Merrymen which would increase productivity potentially. * Current rivalry threats * The sheriff. The sheriff was becoming well organized and stronger as the days went by. * He would eventually have the opportunity to take Robin Hood and his Merrymen down. * King John has spies on inside of Robin Hood’s operation. * Potential entrants opportunities/ threats * None found * Bargaining power of buyers opportunities/threats * None found * Bargaining power of supplier opportunities/ threats * None found * Substitute product opportunities/ threats * General External Environment * Economic opportunities/ threats * Economic opportunities * None found * Economic threats * They will be unable to pay shares for the take, which...
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...for entertainment and luxury and people now want to enhance their television viewing experience. Their increased desire for superior video and audio quality has also been reflected in our research findings. All this will sound music to the ears of all the DTH service providers planning to increase their market share many fold. The potential of DTH in Indian market is seemingly substantial. This has motivated us to undertake a market research project to analyze and assess the future prospects of its acceptability and growth in India. To make our project comprehensive and to make our results conclusive, we have done a thorough analysis in terms of in-depth primary and secondary research. Scanning through articles pertaining to DTH in newspapers, magazines and internet; interviewing dealers and marketers, sales executives; getting questionnaires filled by 250 respondents; we are confident that our findings present the facts as they are. The whole project has been so designed that it not only meets the requirements of our course curriculum, it also will be useful to existing and coming DTH service providers. Research Methodology Our report is an integral part of my Market Research paper, 3rd Semester of my Bachelor of Business Studies (BBS) course at Shaheed Sukhdev College of Business Studies, D.U. this project has been prepared under the guidance of our subject teacher, Mrs. Preeti Rajpal Singh. The project aims to understand the consumers’ perception about cable service...
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...right. The company has some time but not a lot; they must focus and work together strategically. Even with VisiDat’s unexpected development and contract with Shell, Data clear may still have the upper hand. DataClear already built a data analysis market in the U.S., one that they still have to themselves. Not only do they control this, but they also have proof of success and overall quality. There is no guarantee that this new competition is actually competition. DataClear has proven throughout their first two years how great their product truly is. The company is looking at a potential 300 percent average growth through 2002. DataClear has an annual $600 million domestic market for its current product and $1.2 billion when you begin to include telecommunications and financial services. When laying everything out on the table, it is clear that going global could make the company millions. This is easy to say, but how they bring it all together could determine if this will actually succeed. Greg made it very clear in the case that his company had little to no expertise in international expansion. Before the company even makes any moves towards becoming global, they must recruit someone with great expertise in this market area. By doing so, they will receive reassuring advice on how to move forward. The next move that DataClear must make is to find someone...
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...that helped bridge the experience gap in electronics while creating a joint venture with the manufacturing company Toppan. IN saying that, the main area that E-Ink went wrong in was that they invested into many fields or segments which in turn caused E-Ink to run out of cash. This caused an issue due to not being able to generate R and D funding and future potential products couldn’t be pursued due to high costs. Also, they failed to keep up with the demands of their customers which forced them to switch to selling ink only. By restructuring and focusing on just ink with just one supply chain they were able to solve many of their ailing technical and financial issues which boded them well in the end. 3. The first focus would be to continue developing radio paper and driving the vison around this product which has potential of being an 80B dollar market. Simultaneously, I would focus on the portable display market as a key relationship with Sony has already been established. Once, these markets have been disrupted I would consider pushing into the retail E-Ink business signs which has potential to be a 600B market. Also, as seen with Cambridge Display and Iridigm, an IPO, acquisition or merger should be considered. This would allow E – Ink to potentially not have to rely on companies such as Sony or Philips but compete against these companies by bringing its own whole product solution. The business model that E Ink should consider is to be an Ink Supplier as this will...
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...associates itself strongly with investment in the small business sector, but the current economic situation has led to increased risks, potentially compromising the activity levels in this area of the operation. The bank was involved with sub-prime markets in the US and has had to write off large figures lent to high-risk borrowers. Despite falls in the UK interest rate, HSBC has increased its mortgage rates. This may be perceived negatively by borrowers and potential borrowers, adds pressure to an already depressed housing market and could ultimately lead to more defaulting as borrowers struggle with higher repayments. A redundancy program announced recently may affect morale among staff, leading to decreased production and loyalty. HSBC’s branding emphasizes its global presence, and this may be seen negatively by some customers in its implication of homogenization and lack of personalization. Along with the strengths, HSBC has got some weaknesses too. The major weakness that is evident to even a lay man 's eye is that they have a very little foot print and hence despite having operations in several countries , it has less exposure to the much larger and potentially profitable market which is there and already being exploited by other Banking Financial organizations , especially in Asian region Decide which weaknesses need to be addressed first. Other weaknesses must be acknowledged and respected until time and resources ...
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