...Madmug Coffee Business Plan General Company Description So, picture walking into a coffeehouse that is full of taste, full of warmth, full of belongingness, and full of passion. A place that not only offers your favorite drinks, but a place that offers you something to look forward to. When you walk into the coffeehouse you are inspired by the opportunities that are to come. As you order your special drink you feel welcomed and are aware that you are exactly where you are supposed to be. If you are in need of a study break, a study place, or meeting up with an old friend, this is exactly where you belong. So stop in for a bit or stay for a while. Madmug is where you will find your peace. Madmug Mission: To use our cup of coffee to motivate individuals to become better than they were when they woke, to inspire with friendship, enthusiasm, and creativity. We want to be the coffeehouse that takes individuals beyond just coffee. Madmug values: We aspire to create a culture of warmth and belonging, where everyone is welcome. We promise to deliver our very best in all we do, holding ourselves accountable for results. Within every cup we promise to satisfy your needs at that very moment. Madmug coffee is 100% committed to buying, roasting, retailing, and wholesaling specialty coffees. We believe that, to do this, we must build strong relationships with all of the people who are involved in bringing coffees to our roasters. We will respect and foster those relationships...
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... ANNA TRUONG-CHAU SCARLETT PANEPINTO ABDON WADE DR. RUSSELL ZWANKA BUS 429-01 Marketing Strategy Monday, November 16, 2015 Table of Contents ● Executive Summary………………………………………………………… 2 ● Stop & Shop Description…………………………………………………… 3 ○ Overview, History and Successes of Company ● Stop & Shop Strategic Plan and Focus………………………………….. 4 ○ Mission/Vision ○ Financial and Nonfinancial Goals ○ Core Competencies and Sustainable Competitive Advantage ● Situational Analysis………………………………………………………….. 6 ○ Microenvironment ○ Macroenvironment ○ SWOT Analysis (Macro and Microenvironment Factors).... ● Market-Product Focus……………………………………………………… 10 ○ Growth Strategies ○ Target Markets ● Marketing Program Strategy and Tactics……………………………….. 12 ○ 4 Elements of Marketing Mix Strategy ● Financial Projections……………………………………………………….. 16 ○ Sales,Profits, Market Share, Unit Volume ○ Breakeven Analysis & Return On Investment (ROI) ○ Five Year Projections for Revenue, Costs, Profits ● Implementation Plan………………………………………………………… 18 ○ Time Frame of Objectives, How to Monitor, Resources needed ● Evaluation and Control……………………………………………………... 19 ○ How to Monitor and Correct...
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...PREFERENCES OF FAST FOOD PRODUCTS IN BANGLADESH: A CASE STUDY Dr. Nazrul Islam Professor, Department of Business Administration East West University, Dhaka, Bangladesh Fax: 880-2-8812336 Email: nazrulislam@ewubd.edu G. M. Shafayet Ullah MBA Student East West University, Dhaka, Bangladesh Email: shafayet_ewu@yahoo.com & Syed Tufikul Bary Abu Nasim MBA Student East West University, Dhaka, Bangladesh Email: syed.nasim.bd@gmail.com Correspondence: Dr. Nazrul Islam, Professor Department of Business Administration East West University 43 Mohakhali C/A Dhaka 1212, Bangladesh Fax: 880-2-8812336 Email: nazrulislam@ewubd.edu FACTORS RELATED TO CONSUMERS’ PREFERENCES OF FAST FOOD PRODUCTS IN BANGLADESH: A CASE STUDY Abstract Fast food is a high growing industrial sector of Bangladesh as it is concerned with the tastes and habits of the people. The food-taking habit has been changing very fast among the people of Dhaka - the capital city of Bangladesh over last decade. The reasons could be attributed by the increase of awareness, growth of education, development of information technology, and expansion of television and print media in Bangladesh. This paper aims at identifying the preference factors of fast food consumers living in Dhaka city. This study was conducted among the university students who are used to take fast food at their leisure time. To conduct the study, a total of 250 respondents were interviewed with a structured...
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...Student: Thong Nguyen ID : 863621 Case study. WAL-MART Store, Inc. I. Summary. The company was founded by Sam Walton in 1962, incorporated on October 31, 1969, and publicly traded on the New York Stock Exchange in 1972. It is headquartered in Bentonville, Arkansas. Wal-Mart is also the largest grocery retailer in the United States. In 2009, it generated 51% of its US$258 billion sales in the U.S. from grocery business.[4] It also owns and operates the Sam's Club retail warehouses in North America. Walmart has 8,500 stores in 15 countries, under 55 different names. The company operates under its own name in the United States, including the 50 states and Puerto Rico. It operates in Mexico as Walmex, in the United Kingdom as Asda, in Japan as Seiyu, and in India as Best Price. It has wholly owned operations in Argentina, Brazil, and Canada. Walmart's investments outside North America have had mixed results: its operations in the United Kingdom, South America and China are highly successful, whereas ventures in Germany and South Korea were unsuccessful. Wal-Mart is one of the world’s leading retailers, but there are many competitions with other retailers such as: Target, Kmart and convenience stores. But the strategy of Walmart is lower prices, better variety and good quality, it’s one of the factors to satisfy customer needs. Customer is the most important factor for success of the company. II. Question. 1. Should Walmart sell more food...
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...Knowledge Gap between the Vendors and Customers: A Comprehensive Study on the Fast Food Outlets of Basundhara City Food Court and their Customers Abstract In most of the business, there is always a possibility of the existence of knowledge gap between the business owners and their customers. Like any other business, the growing fast food industry in Bangladesh might be facing this problem. If the fast food vendors do not have proper idea about the expectations of the customers, they are less likely to satisfy them by providing what they need. Therefore, this research aims to identify if there any knowledge gap exists between the Basundahra City food court vendors’ perception the about customer deciding and satisfying factors and the actual factors considered by the customers and their actual effects in the industry. Necessary data will be collected using questionnaires and secondary data will be used as well for analyses which will include hypothesis testing and correlation. Introduction & Background The fast food industry started in early 90’s in Bangladesh. Worldwide, the customer base of fast food stores is the usually almost its total population but in Bangladesh, the younger generation and the growing middle class have been the main customers of this new tremd. After starting the first fast food shops at Bailey Road, the industry has spreaded exponentially over the city opening thousands of stores. The fast food industry has around Tk. 8.0 million ...
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...Phone Zone (One Stop Shop) Nidal Maali Devry University (Keller School of Management) November/2013 1.0 Executive Summary Phone Zone (One Stop Shop) is a premier cell phone shop that concentrates on providing state of the art services regarding all cell phone needs from A to Z. such as Activation to your choice of any phone service provider using the latest technology of flashing or unlocking, Phone Zone will also offer customers with a quick fix to most major issues in software and hardware like system restore, application updates, screen replacements or charging ports fix and much more. Repairs that normally take days, would only take minutes or few hours in most cases, under the same roof without having to ship phones out of town for repair like what all major phone companies do especially for major repair like screen replacements . All that will have a lot to do with customer time and convenience, in some incidence frustrations and disappointment when customer left without phone for long hours or some time days. Phone Zone will be selling to individuals as well as business. While there are many different Competitors in the market, now they are larger in corporate setting and size but much less Flexible when it comes to services and quick repair. Phone Zone will be able to meet customer Demands through superior technical IT supports, customer service, quality products and most Important a quick fix and repair with 100% satisfaction. Local market research indicates...
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...Ben & Jerry's Homemade ice cream Inc. Tutor’s Introduction This case study comes from the second edition of Business Strategy: an introduction published in 2001. It is very readable and interesting, providing students with insights into how two entrepreneurs who set up an ice cream shop in a renovated petrol station became the names behind one of the most well-known ice cream brands around the globe. Students will find out how Ben and Jerry tackled the almighty (at the time) Pillsbury and Häagen-Dazs, how they developed a brand to distinguish them from competitors which included a focus on people and giving back to society, and how they successfully used PR to come up trumps in the ‘ice cream war’. At the end of the case study you will find a series of questions for students to get them thinking critically about Ben & Jerry’s strategy from its humble beginnings to where it is now. The case also provides the opportunity for students to conduct research into the current state of play. They could find out how Ben & Jerry’s have further developed their brand and product offerings (they now have ice cream counters in cinemas, they offer a full selection of Fair Trade ice creams, etc.) and what competition they now face, if any. Students will find it helpful to read chapter 20 on social responsibililty and business ethics. They could also use this longer case study as a springboard for their work on the Strategic Planning Software (SPS), to which they have free access with...
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...other services. In contrast to Sir George Monoux that is a college providing services for students. John James Sainsbury found Sainsbury in 1869 this is when Sainsbury first shop opened. Over years and years Sainsbury has now become international in countries providing goods and service. Sainsbury is now one of the UK largest supermarkets chains/ operating more than 400 stores and employing over 142,000 people and can offer 30,000 different products and among these products offered Sainsbury own brand and fresh produce would comprise 50% of total products. Quality food and grocery products are sold by the supermarket and there are a lot of offers and service e.g. bakery, meat and fish, counter and non-food products such as clothing, home ware and pharmacy. Sainsbury is a PLC Public Limited Company this just means shares can be bought from Sainsbury this expands the business and more profits are made. The advantages of a PLC company is that there is limited liability for the shareholders also these business can raise large capital sum as there is no limit to the number of shareholders. Sainsbury has accomplished this by having shareholders all around England. The downside of a PLC is that there are lot of legal formalities required for forming a public limited company. It is costly and time consuming. However Sainsbury would not find this as a problem as they are successful in UK and one of the largest supermarkets. The liability of J-Sainsbury's is limited this means that the...
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...Background 2.1. Company Name 2.2. Mission Statement 3. Industry Market Analysis 3.1. Industry Profile 3.2. Market Demographics 3.3. Industry Growth 3.4. Market Analysis 3.5. Lifestyle Trends and Its Impact 4. Competitor Analysis 4.1. Public Libraries 4.2. Schools (including night studies) 4.3. Positioning Marketing Mix and 5. Recommendations 5.1. Product 5.2. Participants 5.3. Physical Evidence 5.4. Process of Service 5.5. Pricing 5.6. Place 5.7. Promotional Mix 6. 7. 8. 9. Financial Highlight Sustainability Appendix References 10 10 11 12 12 13 13 14 17 17 18 37 3 4 4 4 5 5 5 6 7 7 8 8 8 9 2 1. EXECUTIVE SUMMARY In Singapore, the trend of students studying out has been increasing steadily. It has become a culture and a norm to study out. However, there is a severe lack of dedicated study space. Hence, Tables and Chairs is determined to change this situation. Besides profit oriented, Tables and Chairs also provides the unique opportunity for students to contribute back to society as a fraction of our profit goes to sponsoring a child. Our patrons include students of any level whom are seeking a space to carry out self study. Therefore our direct competitors in providing study spaces include Public Libraries and schools while indirect competitors include cafes and fast food restaurants. One unique feature of Tables and Chairs is that students will be able to pre-book their study spaces online. Our website also allows students to view vacancies beforehand. It makes it convenient for...
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...since this article was published) it has come to a stage where not just a pair of jeans but high street fashion could potentially be available in supermarkets. With today’s economy in the state it is, the spending power of consumers has declined. The fashion industry is one that is very sensitive to price. Not being a necessary commodity consumers will spend on high street fashion mostly with any excesses in their budget. Therefore predicting where consumers would migrate during these times is vital. High street fashion is almost always sold in retail outlets that are dedicated to goods of a similar nature. With high overheads and the generally high markup of high street fashion this adds further to the price goods are sold. Garments available in supermarkets are not susceptible to these kinds of issues. Larger warehouses and buildings with ample parking and space could easily accommodate more goods and make better use of their economies of scale. Therefore high street standard fashion can be sold at cheaper prices in supermarkets. Research was done to establish the consumers responsiveness to high street fashion garments being available at supermarkets. By grouping the population into different segments the study will also try to find relationships in spending patterns and attitudes. This research aims to address the following key objectives. * To evaluate current consumer...
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...proposal to provide your school with Food and Beverage services. Our company has been in running espresso and juice stands in malls and on street corners since almost a decade and has numerous successful investment in Lebanon and outside like Middle-East and the gulf. Please find attached a complete proposal of our company to your school. Table of Contents Introduction4 An international problem4 Are Schools promoting junk food?!!4 Is it affecting schools?5 What does this means?5 So what should you do?5 How to do it6 Portable juice bars6 Providing you with a high profit rate6 Job and training opportunities6 Know everything about our products6 Advisory board service7 Product safety insurance7 No usage of external markets7 Take into consideration student’s affordability7 Conclusion7 Introduction An international problem Lots of Lebanese People are in less than optimal health. Approximately two-thirds are overweight, half of whom are obese. Diabetes prevalence continues to climb with the augmenting population suffering from the disease. Economically disadvantaged people are at an even higher risk. The ministry of Health reported that low-income populations in Lebanon are...
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... 75 Effects of Computer Gaming on High School Students’ Performance in Los Baños, Laguna, Philippines Maria Daisy S. CORTES＊, Jhoana V. ALCALDE＊＊, Jose V. CAMACHO, Jr.＊＊＊ Abstract This study examined the effects of computer games on school performance of high school students in Los Baños, Laguna, Philippines. Allowance, gender, peer group and year level positively affect student’s decision to play while time spent on studying, year level, previous grade, number of books and time spent playing computer games are found to be significant in affecting student’s performance. Results showed that the probability of a computer gamer to fail is 39%, given the student has more than four siblings, a previous grade of at most 84, lesser teachers, lesser hours on studying, living near a computer shop, and spends more hours playing computer games. Moreover, 60% of the students’ daily allowance is spent on playing computer games. Keywords : investment in human capital, computer games, education production function, high school performance, Logit regression model ＊ Maria Daisy S. Cortes graduated in 2010 with a BS Economics degree at the University of the ＊ assistant professor, College of Economics and Management, University of the Philippines Los Baños. ＊ Philippines Los Baños, Laguna and currently works at Deutsche Knowledge Services, Taguig City 1634 Philippines. ＊ ＊ associate professor/associate dean, College of Economics and Management, University...
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...Steps of the Decision-Making Process. The six steps used in decision theory are discussed in this chapter. Students can be asked to describe a decision they made in the last semester, such as buying a car or selecting an apartment, and describe the steps that they took. This will help in getting students involved in decision theory. It will also help them realize how this material can be useful to them in making important personal decisions. Teaching Suggestion 3.2: Importance of Defining the Problem and Listing All Possible Alternatives. Clearly defining the problem and listing the possible alternatives can be difficult. Students can be asked to do this for a typical decisionmaking problem, such as constructing a new manufacturing plant. Role-playing can be used to make this exercise more interesting. Many students get too involved in the mathematical approaches and do not pay enough attention to the importance of carefully defining the problem and considering all possible alternatives. These initial steps are important. Students need to realize that if they do not carefully define the problem and list all alternatives, most likely their analyses will be wrong. Teaching Suggestion 3.3: Categorizing Decision-Making Types. Decision-making types are discussed in this chapter; decision making under certainty, risk, and uncertainty are included. Students can be asked to describe an important decision they had to make in the past year and categorize the decision...
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...Available ONLINE www.visualsoftindia.com/journal.html VSRD-IJBMR, Vol. 1 (6), 2011, 348-361 RESEARCH ARTICLE RESEARCH ARTICLE A Study of Buying Behavior and Brand Perception of Consumers in Shopping Malls 1 M. Yaseen Khan* and 2SM Tariq Zafar ABSTRACT In India Shopping Malls industry is upcoming industry worth Rs 17000 Cr. In NCR (National Capital Region) Gurgaon is the most favorite place for the shopping malls. M.G. (Meharuli – Gurgaon) Road is the place for all famous shopping malls in Gurgaon. In NCR DLF, MGF, JMD, SAHARA, all big players are in the region. On M.G. Road Gurgaon MGF Group has two shopping malls in operation MGF Metropolitan Mall, MGF Plaza, Sahara Group has its Sahara Mall and DLF Group has its City Centre. The project involved the study of comparative analysis consumer buying behavior and brand perception of consumers regarding shopping malls on M.G. Road and Metropolitan Mall as a base. Consumer purchasing power is the main factor, which determines their buying behavior and brand of shopping malls. Shopping Malls are the places for the fun & entertainment, family outing, shopping and eating’s. In shopping Malls age factor is the most dominant factor in daily footfalls. In different shopping malls different age group consumers come and they impact on the buying behavior. Keywords: Shopping Malls, Consumer Behaviour, Brand Perception, Purchasing Power, Fun & Entertainment, Age Factors etc. 1. INTRODUCTION In 2009, India's nominal GDP stood...
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...purchasing is known as impulse buying. Impulsive purchasing, usually explained as a consumer unplanned purchase which is an significant element of buyer behavior. It accounts for as much as sixty two percent of supermarket sales and eighty percent of all sales in definite product categories. Although impulsive purchasing has fascinated attention in consumer research. Unfortunately, there is a lack of research on group-level determinants. 1.1 RATIONALE OF THE STUDY In-store marketing is increasingly becoming an important part of promotion. Advertising is becoming highly diversified. Increased number of media channels has created a clutter for the consumer. Due to the increased demand, the media channels rates have gone up, as they enjoy higher viewership than before. Middle scale businesses can’t afford such higher rates, so they find out newer channels for their product advertisement. This situation has compelled the middle and small level businesses to go for in-store advertising. There is one another reason why businesses started focusing on this type of media and that is also applicable to huge level organizations as well. The reason is focusing on short term or the desire to achieve the goals in short term. Marketing departments are constantly under pressure to show the effects of their activities directly...
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