...Email: Ellen.Pullins@utoledo.edu Office Hours: Tuesdays and Thursdsays 9:00-11:30 Objectives - What you should know/do at the end of the course: 1. You will be able to discuss the differences between business and consumer marketing. 2. You will demonstrate an understanding of the strategic process as it relates to business marketing. 3. You will be able to conduct an industry analysis on an industry that markets to businesses. 4. You will be able to make decisions and apply concepts to real world situations. Course Materials: Dwyer and Tanner, Business Marketing, Selected Readings (full book can be used if preferred: 4th edition) Videos, powerpoint notes, and other material on the Blackboard site Criteria and Assignments: Quizzes (5 at 10 points each) 50 points Company Analysis Project (4 Reports at 25 points each) 100 points Company Analysis Final Posted Project 50 points Exercises 75 points • Posted personal profile, group sign up • Exercises 1-5 • Comments on other students’ projects • Peer Evaluation Professionalism (discussion questions, other communication, responsiveness/quality, conferences, peer assessment) 25 points Grading Scale: Course grades will be assigned based on total points accumulated on the components listed above as follows: |92% and higher = A |70-77.9% = C ...
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...The SWATCH Project: A Case Report By错误！未找到引用 源。 Candidates Zhang Xingquan, Guo Jun, Xiao Jie, Zhang Yingying, Kong Lingxiang 2006 World Economics, Faculty of Business Hubei University Jun 12th 2008 This report details analyzing the market situation and marketing mix of Swatch. Possible marketing strategies, and benefits and risks, are explored. Finally, the type "C" Swatch should price under $30, and an exclusive distributorship should be adopted, are concluded. Furthermore, to enlarge Swatch's global market share and to achieve the economies of scale are recommended. The Swatch project was made by ETA, which produced a full range of watch movements and was known as the creator of ultra-thin movements used in expensive watches. This new watch would come in a variety of colored plastic cases and bracelets with an analog face, and ETA had designed an entire production process for Swatch. As the market share of Swiss watches shrunk sharply in the global market, ETA had faced a more and more difficult circumstance. The Swatch project under the code name “Popularius” aimed at rediscovering what the market wanted and then to supply and gain it. While problems were how to gain the potential market and how to adopt different marketing strategies to distribute and promote the new watch. The Swatch project concerned the investigation of Swatch’s potential markets and the feasibility of different marketing mix of Swatch watches and watch movements. The marketing mix of one company...
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...MKTG 201– Principles of Marketing Spring 2014 Instructor | Shoaib Ul-Haq | Room No. | 4th floor, 440, SDSB Building | Office Hours | By appointment | Email | shoaib.haq@lums.edu.pk (the preferred method of contact) | Telephone Extension | 5226 | Secretary/TA | Secretary: Ms. Nabeela | TA Office Hours | | Course URL (if any) | LMS | Course Basics | Credit Hours | 4 | Lecture(s) | Nbr of Lec(s) Per Week | 2 | Duration | 1 hour 50 minutes each | Recitation/Lab (per week) | Nbr of Lec(s) Per Week | N/A | Duration | N/A | Tutorial (per week) | Nbr of Lec(s) Per Week | N/A | Duration | N/A | Course Distribution | Core | | Elective | Yes | Open for Student Category | Seniors, Juniors, Sophomores, Freshmen | Close for Student Category | | Course Description | Marketing helps in meeting the local and global challenges facing different organizations throughout the world. This course introduces, to the students, the fundamentals of marketing such as key concepts, theories, and applications along with emerging marketing trends which are an integral part of managing profitable customer relationships and are essential to any successful organization. The goal of every marketer is to create more value for both internal and external customers. This course will enhance students’ knowledge and problem solving abilities towards Marketing related issues using customer-centric approach. | Course Prerequisite(s) | None | Course...
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...A SUMMER PROJECT REPORT ON “CHANNEL DISTRIBUTION OF TITAN WATCHES IN WESTERN UTTAR PARDESH” SUBMITTED TO:- SUBMITTED BY:- Resp. Mr. V.S.Solanki sir Chirag Gupta Faculty P.G.D.M(2010-12) IPM, Meerut IPM,Meerut External guide:- Mr Sachin Kumar Singh Distributor (western U.P) cum ASM Titan watches Institute of Productivity & Management PREFACE The PGDM program is well structured and integrated course of business studies. The main objective of practical training at PGDM level is to develop skill in student by supplement to the theoretical study of business management in general. Industrial training helps to gain real life knowledge about the industrial environment and business practices. The PGDM program provides student with a fundamental knowledge of business and organizational functions and activities, as well as an exposure to strategic thinking of management. In every professional course, training is an important factor. Professors give us theoretical knowledge of various subjects in the college but we are practically exposed of such subjects when we get the training in the organization. It is only the training through which I come to know that what an industry is and how it works. I can learn about various departmental operations being performed in the industry, which would, in return, help me in the future when I will enter the...
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...- Individual Project - Introduction to Macroeconomic Theory Click Link Below To Buy: http://hwcampus.com/shop/unit-1-individual-project-introduction-macroeconomic-theory/ Assignment Details Assignment Description Weekly tasks or assignments (Individual or Group Projects) will be due by Monday and late submissions will be assigned a late penalty in accordance with the late penalty policy found in the syllabus. NOTE: All submission posting times are based on midnight Central Time. In economics, they say a picture is worth a thousand words. Below, you will find two scenarios. Your assignment is to discuss the situation by writing the solutions, and then show the solutions and how you got here in one or more graphs or flowcharts. Scenario One Supply and demand are foundational concepts in understanding economic theory. Whether you are a coffee drinker or not, you have been tasked to examine the impact of supply and demand when dealing with the coffee retail industry. A few companies probably come to mind. Pick a major coffee retailer, and then contemplate what has been happening to both the supply and demand for this product. Next, analyze the following scenario that deals with what happened in the coffee industry at the beginning of the last decade: In the early part of the last decade, there was an overproduction of coffee. The price dropped so low that producers' costs were higher than the market price. The reason this happened was that market prices became...
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...- Individual Project - Introduction to Macroeconomic Theory Click Link Below To Buy: http://hwcampus.com/shop/unit-1-individual-project-introduction-macroeconomic-theory/ Assignment Details Assignment Description Weekly tasks or assignments (Individual or Group Projects) will be due by Monday and late submissions will be assigned a late penalty in accordance with the late penalty policy found in the syllabus. NOTE: All submission posting times are based on midnight Central Time. In economics, they say a picture is worth a thousand words. Below, you will find two scenarios. Your assignment is to discuss the situation by writing the solutions, and then show the solutions and how you got here in one or more graphs or flowcharts. Scenario One Supply and demand are foundational concepts in understanding economic theory. Whether you are a coffee drinker or not, you have been tasked to examine the impact of supply and demand when dealing with the coffee retail industry. A few companies probably come to mind. Pick a major coffee retailer, and then contemplate what has been happening to both the supply and demand for this product. Next, analyze the following scenario that deals with what happened in the coffee industry at the beginning of the last decade: In the early part of the last decade, there was an overproduction of coffee. The price dropped so low that producers' costs were higher than the market price. The reason this happened was that market prices became...
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...32 35 41 50 53 61 IN RETROSPECT: PROPERTY MARKET PERFORMANCE IN 2014 PRIVATE PROPERTY MARKET 2015: THE SQUEEZE TIGHTENS FURTHER HDB RESALE MARKET 2015: AN ANTICIPATION OF AN UPSWING? ALONG THE THOMSON LINE: BRINGING BENEFITS TO THE EAST SKIMMING THE SUBLETTING SITUATION HOW SINGAPOREANS FEEL ABOUT THE LOCAL PROPERTY MARKET COMMERCIAL PROPERTY: A MIXED OUTLOOK REFLECTING CHANGING LANDSCAPES PROPERTY OUTLOOK 2015: SEARCHING FOR INSIGHTS NEW YORK: A PROPERTY RISING STAR ON THE HORIZON LONDON RESIDENTIAL PROPERTY OUTLOOK: THE BEST JUST GOT BETTER FENG SHUI: USHERING IN THE YEAR OF THE GOAT PropertyGuru Outlook Report 2015 2 PREFACE It without a doubt property still remains a hot button issue for Singaporeans. From speculation about whether the cooling measures will be eased to predictions of just how much market prices will continue to fall, the topic has dominated conversations of many first-time buyers, upgraders and investors. In 2014, the decline in Singapore’s private residential and HDB resale market, showed no signs of abating. Restrictions on access to mortgage capital because of the Total Debt Servicing Ratio (TDSR) has, to a large degree, influenced the reinforcement of these behavioural patterns and will continue to so – at least for the majority for 2015. And with the government reiterating that they will not relax the existing policies, status quo looks set to place further pressures on the already subdued market. Nonetheless, real estate is still a favoured...
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...Day 1: Had my first day today and it was very interesting. First I had an orientation where we went over general guidelines for interns at Viacom and then we signed some paperwork. Played some icebreaker games and got a crash course in all the entities that Viacom owns such as MTV, MTV2, VH1, Comedy Central, CMT, BET. After I met with JC, one of the research analysts for MTV and I got a tour of where I was working and met fellow employees and met my supervisor Mitchell. I then attended a meeting with the research, programming and creative insight teams where we discussed millennials (people aged 15-30) and their media consumption. We watched clips about certain shows that were going to be aired and whether or not millennials would watch these shows. We also discussed other areas regarding media consumption. Day 2: I arrived early to work to start learning. The more the better in my opinion. I got acclimated at my desk and started learning the basics. I got a crash course in MTV and ratings since I am in intern in the research and strategic insights department. Then I attended a focus group regarding upcoming MTV events and gave input regarding the specific topics. Got acclimated with startrak, the system in which MTV/MTV 2 pulls ratings. Day 3: got acclimated with startrak even more. Learned some of the more difficult tasks associated with it. I learned how to pull the ratings for MTV and checked ratings that my supervisors JC, Cara, and Mitchell create. Basically its just...
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...9 -7 1 6 -4 0 1 JUNE 25, 2015 DAVID B. YOFFIE ERIC BALDWIN Apple’s Future: Apple Watch, Apple TV, and/or Apple Car? Since the release of the iPod in 2001, Apple had been probably the most successful technology company in the world. It revolutionized three businesses in the next 10 years: music, smartphones, and tablets. When Steve Jobs died in 2011, it was up to his successor, Tim Cook, to revolutionize the next set of industries. In 2015, Cook appeared to have three potential targets: watches (wearables), television, and cars. All three were bets on highly uncertain futures. Watches were off to a promising start in their first quarter of shipments, but it was far too early to declare victory. Television seemed ripe for disruption, but many firms had tried and failed to change the TV landscape. And cars, of course, represented the biggest opportunity as well as the biggest leap for Apple. Financially, Tim Cook and his team were unconstrained: Apple was the most profitable company on the planet in the fourth quarter of 2014, generating $18 billion in net income (Exhibit 1). However, Steve Jobs had famously said that Apple’s success came “from saying no to 1,000 things to make sure we don’t get on the wrong track or try to do too much. We’re always thinking about new markets we could enter, but it’s only by saying no that you can concentrate on the things that are really important.”1 The big questions for Tim Cook and his team included: Were watches, TVs,...
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...proposals highlighted in this report would be to bring in a new limited edition launch (“SevenFriday”) with a uniquely Singapore concept to raise brand awareness in Singapore as well as market via cross channel marketing involving largely social media. Project Outline The IMC program will incorporate various creative media strategies throughout the span of 18...
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... 3 Introduction 4 I. Economic Analysis 5 II. Balance Scorecard 8 III. Project Management 10 Activity Definition 10 Scope Definition 10 Work Breakdown Structure and Schedule 11 Conclusion 12 References 13 Executive Summary The most important managerial decision facing my corporation is how to remain competitive in the real estate market. In order to remain competitive, we must increase profits by evaluating most aspects of our business. Azteca Partners, Inc. was created to facilitate the purchasing, repairing, and selling of distressed properties. During the last year, most projects have been over-budget and over-schedule. This project will addresses or reduce critical aspects of the real estate business. First, Azteca Partners must decide whether to expand into the neighboring county. It is a decision we have discussed but not analyzed. The project will be used to analysis data from the current county and the proposed county. After all data is obtained, we will be able to make a sound business decision. Secondly, the issue of over-run projects will be analyzed using MS Project 2007. Each task will be schedule and an estimated date of less than 60 days will be the goal of each repair project. The tasks will be scheduled in a systematic approach that will reduce delays or slack time. Lastly, Azteca Partners will implement new...
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...Hmt Machine Tools ACKNOWLEDGEMENT- In real sense, a project is a combined effort of student skill and knowledge under the precious guidance of their experience and kind guidance of their training staff .Thus any project cannot be accomplished to one’s satisfaction without proper guidance and the total cooperation of all those involved in the project .So I am very thankful to the kind persons who have helped me immensely during our whole training period. I express my deep gratitude and sincere thanks to Mr.J.C.Sinha (finance) for their valuable guidance interest and consistent encouragement to me in the preparation of this project report. I also want to extend my greatest thanks to all those who are associated and contributed in this project. HMT PROFILE- HMT is incorporated in India in 1953 by the government of India as a machine tool manufacturing company. Over the years it diversified into watches, tractors, printing machinery, metal forming presses, die casting and plastic processing machinery, CNC systems and bearings. Today if we talk about HMT, it comprises of subsidiaries under the ambit of holding company, which also manages the tractors business directly. Earlier HMT was dealing only in watches but now in deals in many other products. The product range varies accordingly- 1. HMT machine tools 2. HMT watches limited 3. HMT Chinar watches limited 4. HMT international limited 5. HMT bearing tools limited 6. Praga tools limited It was in the early post...
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...In order to demonstrate the marketing skills acquired during this module, you are asked to conduct a critical analysis of an advertisement. You have to choose only one advertisement out of the following two: 1. “Starbucksadvertisement”,availableontheInternetthroughthefollowing link: https://www.youtube.com/watch?v=lKy7mrAL0Dk 2. “Samsung Teases iPhone 5 With Their New Commercial”, available on the Internet through the following link: https://www.youtube.com/watch?v=FRkmtbWURwo You have to write a detailed analysis demonstrating an adequate comprehension of the following marketing concepts: segmentation, targeting and positioning. As we saw during the lectures and the tutorials, advertising is one of the tools through which organisations seek to reach their marketing goals by communicating to specific audiences. Your task is to identify and reflect upon (a) the market segments that have been chosen by the advertisers to craft their message and (b) the communication strategies that create a distinctive positioning for the organisation/product/service featured in the ad in relation to the market segment targeted. Of course, you do not have access to: the meeting reports and documents describing the relationship between the organisation and the advertising agency that produced the ad; the marketing plan which identifies the marketing goals, the segments targeted, the competitors and the positioning strategy chosen to reach a competitive edge over them. You will therefore take...
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...Investigation ¨ Discretion ¨ Intelligence Why Us? Our strong industry expertise, research knowhow and keen local knowledge of business, politics and markets makes us the preferred firm for organisations seeking to understand, compete and grow in Sub-Saharan Africa, with particular focus on Nigeria. O & G maximizes its exclusive relationship with well-placed, high profile political, diplomatic, business and economic contacts to deliver intelligent, informed and reliable facts, faster and better using our robust sources in major corporate establishments and government ministries, agencies, commissions and parestatals in Nigeria. www.oldstoneandgreen.com Geopolitical Risk Analysis Due Diligence Influence and Relationship Mapping Market Entry and Intelligence We are subcontractors to major London and US based risk consultancies and our clients include, global financial institutions, law firms, oil, gas and extractive companies, manufacturers, power and energy providers, retail and professional service firms and high-net-worth individuals. AFRICA FOCUSED 4 LocalKnowledge www.oldstoneandgreen.com WHAT WE DO 5 Our Solution Geopolitical Risk Analysis • Scenario Mapping • Security Analysis and Threat Assessment • Political Due Diligence and Risk Assessment • Country Risk Analysis and Watch • Bespoke Country Risk Report and Forecast • Briefing and Advisory Due Diligence • Compliance Due Diligence – FCPA, UK Bribery Act, OFAC •...
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...Introduction: The objective of the project is to analyze foreign entry strategy for Forrest Essential, a luxury ayurveda cosmetics brand, for the further growth potential. The company has grown tremendously since its inception in 2000. Owing to the surging demand of the organic cosmetics in the global market, it is imperative for the company to use this opportunity and plan to go global. This document briefs about the analysis that will be done as the part of the project to formulate a fine strategy for Forest Essential to land in the foreign market. Project Summary: The project will explore the possibility for Forest Essential to march into foreign market. The analysis will incorporate the following elements: 1. Industry Analysis 2. Current operations/ marketing and financial analysis of the firm 3. Demand Analysis in foreign markets 4. Screening criteria for countries/ cities 5. Modes of Entry and the degree of co-ordination 6. Implementation plan At the end of the project we aim to address the question of Why Forest Essential should go global? and What should be the strategy to go global? Data Requirements: 1. Secondary research - news and magazine articles, company website information, industry research reports- euro monitor, market watch, macroeconomic data sources -EIU 2. Primary research - try to contact founder to understand business and value proposition more deeply 3. We will use the various frameworks covered in class to understand...
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