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Marketing in the Changing World of Business

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Marketing in the Changing World of Business Charlene Eubanks-Close BUS620: Managerial Marketing Jacqueline Gilliard December 12, 2011 Ashford University In today’s economy, gaining customer is the most important part of all business. Marketing is the most effective tool used by business to succeed at gaining new customer and retaining their current customer. Marketing is the soul of any business. Understanding marketing began with defining what marketing is and how important it to the world of advertising. The definition of marketing has an endless number of possible definitions. Psychology, statistics, art, logical and creative thinking are all involved in defining marketing. Marketing can best be described as an exchange between vendor and consumer. Marketing has been used to sell almost every product known to man. There is an endless list of items in which marketing has helped progress but sometimes that are things which are more difficult to advertise. In this paper I will define marketing and explain how company market products that may not be an “easy sell.” I will also discuss the impacts on business or organizations that no one wants to be a customer to. How can companies effectively approach this relationship? First let’s define marketing. Marketing can be viewed as many different things because it can be seen from many different points of view. Sometimes depending on where you are standing, your definition of marketing might change. Marketing is more than just buying or selling it must meet a needed demand. The most fundamental functions of marketing are usually the same. Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational goals (Kotler, 2001). Another marketing definition

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