...Diesel | Live, breathe and wear passionSearch The Times 100 - Business Case Studies Logo Home PageCase StudiesSTEMRevision TheoryTeaching ResourcesCompaniesCareersShopBlogLogin The Times 100 / Business Case Studies / By Industry / Fashion Business Case Studies by Industry - Fashion Below is a list of The Times 100 business case studies from companies within the Fashion sector of industry. Choose a case study from the lists alongside each company. By TopicBy EditionBy CompanyBy Industry The Times 100 fashion case studies asos.com Logo asos.com [+] The product life cycle and online fashion [+] Strategic growth in the fashion retail industry Ben Sherman Logo Ben Sherman — Using the marketing mix in the fashion industry This case study examines how Ben Sherman uses the marketing mix to help the business remain competitive and extend its market share and influence. — Edition 13 C&A Logo C&A [+] Creating value - brand management [+] Implementing Codes of Conduct Diesel Logo Diesel — Live, breathe and wear passion This case study looks at how Diesel promotes its products and the brand. — Edition 15 Dr Martens Logo Dr Martens [+] Building a fashionable brand image [+] Re-engineering a business process [+] Development of a brand through trade mark protection Levi's Logo Levi's — Reclaiming the identity of a brand This case study has shown how Levi’s has used effective brand management planning to reclaim the brand and to turn around the fortunes...
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...worn by celebrities. ASOS was launched in June 2000 by Nick Robertson. Asos.com has 9000 products available, with 500 new products added every week. This includes women’s fashion, menswear, accessories, jewellery and beauty products. According to Hit wise, it is the second most visited online fashion store in the UK, behind Next. It attracts3.30 million unique shoppers every month and has about 1.8 million registered users. Asos’s 70%of sales are still on label, and they are also selling nearly 250 brands, including luxury labels such as As a consultant at ‘Ure, Avin, Alaaf. I have been commissioned to extensively research and analyse the development opportunities of fashion retailing. This report will main focus will be Asos.com and its position as a E-commerce retailing store. I will briefly describe how ASOS.com has developed a competitive edge in fashion retailing through the value chain concept. Further, a reflection on the main opportunities and threats likely to affect the business in the next five years. This report will analyse the Value chain Explain how ASOS.com have developed a competitive edge in fashion retailing. Apply the concept of the ‘Value Chain’ to illustrate your answer. Competitive Edge has been defined as: "having a clear advantage over the competition in terms of one or more elements of the marketing mix that is valued...
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...CUSTOMER RELATIONSHIP MANAGEMENT CUSTOMER RELATIONSHIP MANAGEMENT SUBMITTED BY: AASTHA ANAND ALISHA KHURANA DIPIKA SHARMA PRACHI ARORA TANYA RAO YADUNANDANI GUPTA SUBMITTED BY: AASTHA ANAND ALISHA KHURANA DIPIKA SHARMA PRACHI ARORA TANYA RAO YADUNANDANI GUPTA INTRODUCTION Shopper’s Stop Ltd is a professionally managed and system driven organization promoted by K Raheja Corp Group, one of the leading players in the country in the business of real estate development and hotels. Pioneer of organized retail in India, Shopper’s Stop Ltd has been instrumental in bringing about revolution in India. Since it opened its doors, the chain has become the highest benchmark for the Indian retail industry. Since its inception in 1991, Shopper’s Stop Ltd has introduced various retail formats in India. “The tapestry of history has no point at which you can cut it and leave the design intelligible.” The foundation of Shoppers' Stop was laid on October 27, 1991 by the K. Raheja group of companies, one of India's biggest hospitality and real estate players. The Group crossed yet another milestone with its lifestyle venture-Shoppers' Stop. With its immense expertise in the service industry and creditability, Shoppers' Stop today boasts of 61 retail outlets across the country and is planning to spread its wings with futuristic expansion plans to meet the challenges of the retail industry. A benchmark for the Indian retail industry to follow, Shoppers' Stop has progressed...
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...W’Style’s Social Media Strategy Report ISYS 1028 Assignment 3 Lecturer: Dr Claire Davison Padmanabh Deshpande: 3455769 Jie Deng: 3452773 Jianpeng Shao: 3372513 Regina Tilaar: 3410562 Qiaojian He: 3181251 31th October 2013 Contents 1. Social Media Business Audit of ASOS.com…………………………………………………………….3 2.1. Business Introduction and Brand Description………………………………………………………. 3 2.2. Current Customers and Target Market………………………………………………………………….3 2.3. Reviews of Social Media Channels…………………………………………………………………………3 2.4. Analysis of Strengths and Weaknesses of the Current Campaign…………………………. 6 2.5. Conclusion of Findings…………………………………………………………………………………………..7 2. Social Media Strategy Report for W’ Style…………………………………………………..……….8 3.6. Business Introduction…………………………………………………………………………………………..8 3.7. Current Market and Target Market………………………………………………………………..…….8 3.8. Identification of Business Goal of Strategy……………………………………………………………8 3.9. Engagement Strategy and Technologies…………………………………………………………….…9 3.10. Overall Schedule of Strategy and Campaigns………………………………………………………10 3.11. Resources and skills required for performing strategy…………………………………..……12 3.12. Key Performance Indicators and Analytic Tools………………………………………..…………14 3. Evidence of Social Media Campaign…………………………………………………………..……….16 4.13. The Goal of the Campaign……………………………………………………………………..……………16 ...
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...which identifies the market they serve best. CRM- Customer relationship marketing defined is having a relationship with customers and stakeholders, which involves meeting all their requirements and needs. This is usually met through mutual exchange and fulfillment promises. After identifying the needs and wants of customers, the business needs to ask them selves a simple question, how do we do it?’. This can be done through the company internally (e.g. managers and directors) or externally (e.g. suppliers and customers), but every company deals with customers differently, for example retailers and agents. CRM is needed to improve and maintain a relationship between the customer and the firm. This is done purely for profit. The business wants to get the most out of the customer’s lifetime value and share of wallet. If the relationship the business has with the customer is improved, it will enhance the customer lifetime. A long term relationship results in customer lifetime value. This is because customers have more chaise. This makes them more affluent. Having a bad customer relationship can mean: ❖ Less loyalty ❖ Would need a reason to stay connected for a long term ❖ Better informed (go else where) The importance of this is the performance in the shop. The business should be thinking: ❖ What do the customers need and want from us/ ❖ How do we adopt our marketing mix to fit our wants and needs? CRM became very popular in the 1990’s and...
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...CHAPTER I COMPANY DESCRIPTION 1.1 INTRODUCTION A fashion is a popular trend especially in style of dresses, ornaments and personality. Fashion is always changing, slightly elusive, and extremely seductive. It has the power to transform an image and make a social statement. Fashion statements can be made with clothes, accessories, shoes, hair, makeup, even your cell phone. It is important to know that fashion wear are very special part since it reflects our personality. One of the turning points in the evolution of early humans was the act of decorating the body. All known cultures embellish the body either with marks on the skin or clothing. Body adornment recognizes the individual as a person and communicates aspects of her/his personal and social identity. In the 21st century, fashion as body adornment is still a universal part of a person’s everyday experience. Yet, there is no agreed upon definition of fashion. Social scientists, philosophers and gender theorists present unique understandings of the complexities of the fashion system. Different people present unique understanding and complexity of the fashion system. Social class is just one element in the study of fashion in the 21st century, where gender, ethnicity, sexuality, and subculture affiliation play equally influential roles in the meaning production of dresses. Fashion is equally important to all those who are in the fashion industry profession as well as outside the industry. This research study...
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...same as its fitness with the other business units. This report will also analyse the Tesco clothes retailing’s macro environment, the competitive environment, the strategic capability and also the future strategic options. Tesco clothes retailing’s brief overview: The Tesco clothes retailing company is among the biggest clothing retailer by volume in the United Kingdom as it was ranked at the third place in 2008 and had to juggle this place with Asda Direct online retailer behind Mark & Spencer and Primark (Hall, J.). Tesco clothes retailing is committed to bringing a wide range of clothes to men, women and kids. Its website has grown very fast and sales have risen by nearly 47% in 2009 compared to sales at the same period in 2008 and Asos.com retailer which offers clothing online has suffered from Tesco clothes retailer’s entrance in the clothes retailing (Moulds, J.). The corporate parenting seems to work well as Tesco plc, the corporate...
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...INTERNET VS STORE-BASED SHOPPING: THE GLOBAL MOVE TOWARDS OMNICHANNEL RETAILING Euromonitor International August 2014 INTERNET VS STORE -BASED SHOPPING: THE GLOBAL MOVE TOW ARDS OMNICHANNEL RETAILING Passport I LIST OF CONTENTS AND TABLES Executive Summary ..................................................................................................................... 1 Growth Drivers .......................................................................................................................... 1 Internet Retailing Trends .......................................................................................................... 2 Chart 1 Global Internet Sales by Category 2013....................................................... 2 Behaviour and Characteristics of Online Shoppers .................................................................. 3 Retailer Strategies .................................................................................................................... 4 Outlook ..................................................................................................................................... 6 Summary 1 Opportunities and Threats to Retailers ......................................................... 6 Introduction................................................................................................................................... 7 A New Way of Shopping ...................................................
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...INTERNET VS STORE-BASED SHOPPING: THE GLOBAL MOVE TOWARDS OMNICHANNEL RETAILING Euromonitor International August 2014 INTERNET VS STORE -BASED SHOPPING: THE GLOBAL MOVE TOW ARDS OMNICHANNEL RETAILING Passport I LIST OF CONTENTS AND TABLES Executive Summary ..................................................................................................................... 1 Growth Drivers .......................................................................................................................... 1 Internet Retailing Trends .......................................................................................................... 2 Chart 1 Global Internet Sales by Category 2013....................................................... 2 Behaviour and Characteristics of Online Shoppers .................................................................. 3 Retailer Strategies .................................................................................................................... 4 Outlook ..................................................................................................................................... 6 Summary 1 Opportunities and Threats to Retailers ......................................................... 6 Introduction................................................................................................................................... 7 A New Way of Shopping ...................................................
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