...COMPANY BACKGROUND [pic] [pic] Introduction of Dell Inc. Dell Inc. is a multinational technology corporation that develops, manufactures, sells, and supports personal computer and other computer related-products. Dell Inc. based in Round Rock, Texas. Dell Inc. employs more than 82,700 people worldwide. Dell Inc. grew during the 1980s and 1990s to become (for a time) the largest seller of PCs and servers. As of 2008 it held the second spot in computer sales within the industry behind HP. The company currently sells personal computers, servers, data storage devices, network switches, software and computer peripherals. Dell Inc. also sells HDTVs that are manufactured by other brands. In 2006, Fortune Magazine ranked Dell Inc. as the 25th-largest company in the Fortune 500 list, 8th on its annual “Top 20” list of the most admired companies in the United States, In 2007 Dell Inc. ranked 34th and 8th respectively on the equivalent lists for the year. A 2006 identified Dell Inc. as one of 38 high-performance companies in the S&P 500 which had consistently out-performed the market over the previous 15 years. History Background and Origins While a student at the University of Texas at Austin in 1984, Michael Dell founded the company as PC's Limited with capital of $1000.[5] Operating from Michael Dell's off-campus dorm-room at Dobie Center [1], the startup aimed to sell IBM PC-compatible computers built from stock components. Michael Dell started trading in the belief...
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...| | www.bizbangladesh.com - |- My Business Zone -| | | | | | Square Toiletries Ltd | | Bizbangladesh.com | | | | - | Home | | - | Company Info | | - | Products/Services | | - | Contact us | | | | | | | | - | Our Trade Leads (0) | | - | Mail to Us | | | | | | | | About Us ~ | Square toiletries limited (stl) started in 1988 as a division an iso 9001 certified company. in 1994 square toiletries limited began its journey as a private limited company. now stl is the country’s leading manufacture of international quality cosmetics and toiletries products. | | | Year of Establishment : | 2007 | ~ Contact Info ~ | | Company Address: | 72, Mohakhali, Dhaka-1212 | City / Province: | | Country: | Bangladesh | Phone Number: | + (+880-2) 8861531-40 | Fax Number: | + | Contact Person: | Md. Shamsuzzan | Position: | Executive, Commercial | Email | Email to this company | HomePage: | Click to visit | | | | No Product info found ~ | | | | About us | Advertise with us | Contact us | Site map | | | | Home | Copyright © www.bizbangladesh.com | | | | | | * * * Sign Up * Sign In Top of Form Bottom of Form * Research documents * Book Notes * AP Notes StudyMode - Premium and Free Essays, Term Papers & Book Notes 1. Home » 2. Miscellaneous » 3. Recreation & Sports Merril Shop By blackroots |...
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...* Marketing Mix Paper MKT/421 August 1, 2011 Fritz Beiermeister * * * * * * * * * * * * * * * * The Marketing Mix What is marketing? The meaning that many marketing managers gain knowledge of as they start out in the marketing profession is: Putting the right product in the right location (place), at the right price, at the right time. The success of an organization depends on the success of marketing. Accounting, Finance, operations, and other functions of business will not matter if there is not a demand for the organization’s product or service (Kotler, 2009). The term “marketing mix” was coined by Neil Borden back in 1953 during his American Marketing Association (AMA) presidential speech. The marketing mix include the controllable variables the company puts together to satisfy the target group (Perreault, 2009). The consumer is not a part of the marketing mix, but should be the target of any organization’s marketing campaign. In 1960, Jerome McCarthy introduced the notion of the 4Ps – Price, product, place, and promotion marketing mix [ (Marketing Mix 4P's and 5P's by Jerome McCarthy, 2010) ]. For several years these 4P’s have been in use as the chief basis on which a marketing plan is based. All of the four P’s are needed for a successful marketing mix and campaign. Generally speaking, each of the four P’s has contributed equally to the whole marketing mix. All...
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...Marketing Mix Paper Jennifer S Dennis May 21, 2012 MKT/421 Sheryl Joyner Introduction Marketing is “putting the right product in the right place, at the right price, at the right time.” To be successful, a company needs to create a product or service that attracts many customers. Research and development is the key element is marketing a product or service. Use of the marketing mix can be helpful to a company to determine what products and services to produce and promote, what the price of those items should be and where to sell the items. The Marketing Mix The marketing mix describes the different choices that an organization has to make the process of introducing a product or service. The best way of defining the marketing mix is with the 4p’s, which were identified in 1960 by E J McCarthy. The 4p’s are: product (or service), place, price, and promotion. The easiest way to understand the 4p’s is to ask certain questions that relate to marketing. Some of these questions are: • Product/service o What does the customer want or need from the product or service? o What product or service features will meet the customer’s wants and needs? o What will the product be called and what will it look like? • Place o Where will customers look to purchase the product or service? o What are the competitors selling and where? • Price o What is the value of the product or service to the potential...
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...some development they make to their product so that improved version can come out periodically, rather than have all out and can’t improve it in future. These makes it exciting for customers because other rival goods then look boring when compared. 2. When business can provide different product to rivals within the business that is unique with special benefits to consumers, in such situation that business would be able to customer’s loyalty. 3. Marketing and Research of product, these should be done according to wants and needs before being made rather than developing then looking to see if it moves in market. Research is made to see if there is demand for product in market environment, making sure that there is high demand for that product. Micheal Porter said also that when a firm can deliver same benefits as competitors but at a lower cost or deliver benefits that are better than the other competitors, they are at better competitive advantage. 3.2 EXPLAIN HOW DISTRIBUTION IS ARRANGED TO PROVIDE CUSTOMER CONVENIENCE. In marketing distribution system acts to attract customer’s convenience in an organisation, so as to show the ability to build up accurate distribution method that can be...
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...Abstract The purpose of this project is to review a fortune 500 company in the service industry and discuss their main line of business. Delta Air Lines is a very well known airline that flies passengers and their luggage to various destinations. In addition to discussing Delta Air Line’s main line of business, how the company implement’s the 4p’s of marketing will also be discussed in this project. Delta Air Lines When individuals think of fortune 500 companies Apple, Microsoft and the United States Parcel Services are amongst the first to come to mind. Fortune 500 companies are companies that are ranked annually by Fortune magazine and are the 500 largest companies in the United States. The fortune 500 list are based off of the company’s most current figure in regards to revenue. Companies such as Exxon Mobile, Wal-Mart, GE and Chevron have made their way up the fortune 500 list guide a few times in recent years. Being a fortune 500 company gives a company a reputable reputation and image (Fortune 500, 2012). Delta Air Lines is an airline that provides scheduled air transportation to various destinations for passengers and cargo throughout the United States in addition to various countries and continents. Delta Air Lines was originally Huff Daland Dusters in 1924 when it was first originally founded as a c Daland Dusters moved to crop dusting service in Macon, Georgia. Huff Daland Dusters moved to Monroe, Louisiana in 1925 and was then brought by CE Woolman...
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...How can the marketing mix be used to effectively differentiate and position your product or service? What exactly is this Marketing Mix? Borden (ND) first coined the term following a discussion with one of his colleagues, Professor James Culliton, in 1948 regarding one of his manufacturing costs studies. In Bordens paper he identifies twelve pertinent points that form the marketing mix for manufacturers : Product Planning Pricing Branding Channels of Distribution Personal Selling Advertising Promotions Packaging Display Servicing Physical Handling Fact Finding and Analysis This was narrowed down around the 1960’s by Edmund Jerome McCarthy to the 4P’s which are used to this day. McCarthy et al (2002) state these as being : Product - the goods or services offered by an organisation that can satisfy the needs of the end customer. Place (Involves channels of distribution, logistics and distribution customer service) - essentially making the product available to the end customer. Promotion - providing the information to the potential customers so that can make an informed decision and, hopefully, make the purchase. Price - inclusive of all costs prior to reaching the end customer including transport overheads, margins etc, this is the price the customers pay for the goods. Differentiation of your product or service can take place within any of the 4P’s, From a Product point of view you may be offering one that outperforms the competition or has...
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...product at a very low price & they also come up with new plans. Place Another element of Marketing Mix is Place. Place is also known as channel, distribution, or intermediary. It is the mechanism through which goods and/or services are moved from the manufacturer/ service provider to the user or consumer. Reliance Mobiles do not find it very difficult to find the distribution channel because they are the old players and distribute their product in India. Promotion Another one of the 4P’s is promotion. This includes all of the tools available to the marketer for ‘marketing communication’. Reliance has recently started doing heavy promotions. Physical Evidence Physical Evidence is the material part of a service. Strictly speaking there are no physical attributes to a service, so a consumer tends to rely on material cues. As Reliance mobile provide various rental plans. People Reliance always valued their customers. They provide a very cheap call rates affordable to the lower class. Process Process is another element of the extended marketing mix, or 7P’s.There are a number of perceptions of the concept of process within the business and marketing literature TermPaperWarehouse.com - Free Term Papers, Essays and Research Documents The Research Paper Factory • Join • Search • Browse • Saved Papers Marketing Mix Of Reliance Communications In: Business and Management Marketing Mix Of Reliance...
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...Unit 5 –Marketing Plan Firms that are successful in marketing invariably start with a marketing plan. The plan should cover one year. For small companies, this is often the best way to think about marketing. Things change, people leave, markets evolve, and customers come and go. In many respects, the Marketing Plan is the most important document produced by marketers as it not only helps to justify what has occurred in the past, but is critical for explaining where a company intends to go in the future. The first step is the Situation Analyses. The purpose of the situation analysis is to indicate to a company about the organizational and product position, as well as the overall survival of the business, within the environment. This allows for the evaluation of the company's objectives, strategy and capabilities. These areas indicate to an organization about the strength of the product or whether there are areas for improvement, as well as how well an organization will fit with the external environment. I will take as particular case, one of my company’s products, namely, the book I’ve written “Unique and Different”. Considering the concept of the entire project we are carrying and that is to start making some changes around, to start, step by step, being satisfied by the world we live in, we begun by outlining our own experiences and perceptions in our first book. If we look at the things around us from a reserved point of view, the situation is difficult enough...
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...Marketing Histories Essay Marketing has become a fundamental part of our society in recent years, maturing into an integral part of any organisations to help maximise sales and profits. Its first major impact on companies and businesses began to take hold in post world war U.S.A, when consumers wanted to make up ‘for lost time’ from the depressive and stagnant years of war (Benton, 1987, OM&P) marketing presented an opportunity to finally make this happen. As time progressed marketing took a significant shift to a more customer-based approach, making them the very much the centerpiece. This evolution stemmed from mass production of products from homogeneous to heterogeneous and the vast array of competition that had been released to the masses. Relationship marketing was a much-needed asset to help find a way to differentiate between companies and organisations, which still very much holds a presence today and no doubt will in the future, too. As marketers became savvier and more in touch with the commercial market, they realised that they could design a concept that would help maximize sales for a company, and consequently make as much profit for them as possible. This ‘concept’ was to be known as the marketing mix paradigm, and it originally consisted of 12 different variables which were proposed by Borden in 1954, these were: product, price branding, distribution, personal selling, advertising, promotions, packaging, display, servicing, physical handling, fact...
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...the implementation of the 4P’s in the marketing mix concept to include competition, target market, product strategy, distribution strategy, communication strategy as well as the pricing strategy. It will also identify the differences observed in the implementation of these concepts from one country to another. Applications in Marketing The global company in the service industry that was chosen for this assignment is Capco. Capco founded in 1998 by Belgian entrepreneur Robert Hayvaert as the Capital Markets Company. Capco is a global business and technology consultancy dedicated solely to the financial services industry. Capco is a company who deliver innovative solutions in banking, capital markets, wealth and investment management and finance. The company also has operation in other countries around the world. Four of these countries are Amsterdam, Frankfurt, Washington D.C. and New York. Capco provide financial services in all these locations. The company is dedicated to working closely with its clients. They believe in equipping their clients to better meet the challenges of the financial market. Capco incorporates the 4P’s marketing mix concept in helping clients with their financial strategy. When we talk about product it demonstrates a physical product as well as other services. Price refers to pricing strategy that is taken by the company. Promotion represents the many different aspects of communication through marketing which means the transferring...
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...Marketing Mix Analysis of iPad Marketing Mix Analysis of iPad Executive Summary Managing and developing marketing mix appropriately is extremely important to firm's marketing and success. In order to marketing product successfully, the right product must be exhibited to right people at the right place, right price and right time. If a firm can manage the marketing mix successfully, as a result, it can be a source of competitive advantage for firms. Each element of the marketing mix should be analyzed and if necessary, adapted to ensure that the right balance is achieved to give the product or service the very best chance of success in the market place. Apple is a successful company and its previous product iPod has a high market share in the global market due to its brand perception and image as s high quality innovative brand. In 2010, Apple launched an innovative product – “iPad” in US, which is a tablet computer with touch screen. Even in the first launching date iPad had been sold 0.3 million units. The product no doubt is getting support of Apple’s brand image and it has changed the way to consumer lifestyle. That is why iPad is thought as a revolutionary who will arouse a wave to electronic industry. Apple’s iPad delivered the value to the customer via marketing mix tools called the 4Ps: Product looks good and works well. Right price. Right place at the right time. Successful promotion helps to a larger output. Apple followed this by innovation and introducing...
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...Marketing for Kudler Fine Foods Barbara Norftill University of Phoenix Marketing for Kudler Fine Foods What is the one thing that raises a profitable company above the rest? This can be described in one word, “marketing”. Marketing is a major business component in today’s world. Kudler Fine Foods is a retailer of high-end foods who is focusing on expanding their services. This paper will cover the positives and the needed deltas on marketing for Kudler Fine Foods. According to an article by zimbio.com, there are several positive points in internet marketing. The first positive point is that the advantage of the internet is its convenience. Zimbio.com states that if you have a computer and internet access, you can conduct business anytime and anywhere you please 24 hours a day. Along with its unique product line with goods imported from overseas, Kudler Fine Foods is on the internet. Another positive point is that Kudler has a strategic plan. Ezinearticles.com writes that a good marketing plan is essential and does not have to be complex. A good marketing plan should understand the situation, size the market, strategy, and objectives. Kudler Fine Foods is definitely going in the right direction with the positives that they already have in place. Along with what is already there, Kudler Fine Foods still have a lot to go with their marketing. There are several variables that can be controlled in marketing. These variables are known as the marketing mix and consist of...
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...BACKGROUND AND PROBLEM IDENTIFICATION Table 1. Grupo Bimbo History |2 |Bimbo was founded on 2 December 1945 with five shareholders. They are all Servitje’s family member. Bimbo | |December 1945 |started with only one brand, 38 workers, and 10 trucks to deliver the bread made in one plant in Mexico City. | | |The first product were white boxed bread and toasted white bread and incorporated more products into its product| | |line for the next few years. | |1963 |Don Lorenzo Servitje took on the role of CEO of Grupo Bimbo and his brother, Roberto Servitje, became CEO of | | |Bimbo breads division | |1970’s |imbo opened the largest bread factory in Mexico and Latin Amerika | |1979 |Lorenzo Servitje handed over Grupo Bimbo’s presidency to his brother Roberto and he assumed the chaimanship of | | |the board. | |1980’s |Bimbo started to distribute products in Houston and Los Angeles. | | ...
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...2 Prawesh section 12-19 complete 12 What is the organization’s marketing strategy? 8-179 13 What is the organization’s financial position and financial strategy? 8-182 14 What are the organization’s production and purchasing strategies? 8-186 15 What are the current strategies in other functional areas such as HR and information systems? 8-189 16 What strengths exist for the organization? 9-204 17 What weaknesses exist for the organization? 9-204 18 What opportunities exist for the organization? 9-205 19 What threats exist for the organization? 9-205 What is the organization’s marketing strategy? Wal-Mart is the leader in the retail industry in the United States. It has been the leader in its industry for a long time now. One of the prime reasons for this is that it has been able to provide the customers with one stop shop approach What is the organization’s marketing strategy? Wal-Mart is the leader in the retail industry in the United States. It has been the leader in its industry for a long time now. One of the prime reasons for this is that it has been able to provide the customers with one stop shop approach. A particular customer will be able to find every needs of the daily life within a Wal-Mart location. Saying this Wal-Mart uses the 4p’s of marketing mix to a competitive level in order to gain and maintain the customer level. The 4p’s of marketing mix which consists of price, place, product and promotion has been well followed...
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