...Running Head: MARKETING ON THE WEB In today’s business industry a company’s marketing strategy is vital in order for that company to reach its target market. When the World Wide Web was created it gave companies a way to new ways not only to meet its target markets but also potential markets all over the world. Marketing on the web can provide a company with many benefits that can expand knowledge of the company, its brand, and products and services it offers. A company decides how to market its web page by first figuring out how it will group itself based on do they provide a product or service to the customer or are they based on what the customer wants. Product-based marketing strategies arrange the products on the web page the same as the product design. Customer-based strategies lets the company think as if they were the customer and design the page according to what they think is the customers’ needs. Choosing a marketing strategy for the web page thus entails a company will reach its market segments targeted. To reach a target market a company must first find their market then segment them accordingly. Although there are many types of market segments companies can choose to group consumers in order to reach their target market effectively, on the Web there are three main segments that used are demographic, geographic, and psychographic segmentations. In demographic segmentation, consumers are categorized according to gender, age, income, occupation, education, and...
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...Web Design & Development Proposal For Cybertel USA From: Sk.Tariqual Islam Justaio Technologies info@justaio.com Web Design & Development Proposal May 7, 2014 JUSTAIO TECHNOLOGIES Introduction Justaio Technologies is pleased to submit a proposal for the web site development of Cybertel USA This proposal describes the technology, services, terms, and schedule for the web site development project. In the digital age, a web site frequently serves as your business or organization’s front entrance through which many customers will pass. Our mission is to give you a professional on-line presence that will generally enhance your organization’s image and branding, as well as move prospects through the sales process. About Us JUSTAIO Technologies is a top provider of professional web site design and development. We have over 3 years of experience in the web development field with a long list of satisfied customers. We will be happy to provide additional references upon request.We have a clear understanding of the web site development requirements, and we have the knowledge, skills and experience to successfully complete the web site project. Our Team & Leadership Sk.Tariqual Islam (Project Manager) Sk Tariqual Islam, well-known for his strategic imagination in aligning business goals with creative strategy and expression, has successfully led brand design and marketing engagements for a variety of clients. Sk...
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...Report On “Green Banking Practice in Bangladesh: A Case Study of Jamuna Bank Limited” ASA University Bangladesh Report On “Green Banking Practice in Bangladesh: A Case Study of Jamuna Bank Limited” Submitted to: Abdullah Al Masum Lecturer Faculty of Business ASA University Bangladesh Submitted by: Md: Rased Chowdhury Id: 083-12-0057 Batch: 5th Bachelor of Business Administration ASA University Bangladesh Submission Date: 12 August, 2012 Letter of Transmittal 12 August, 2012 Abdullah Al Masum Lecturer Faculty of Business ASA University Bangladesh Subject: Submission of Internship Report. Dear Sir It is with great pleasure that I am going to present my internship report on “Green Banking Practice in Bangladesh: A Case Study of Jamuna Bank Limited”. I have worked at Jumana Bank Limited (JBL), Ring Road Branch for three months. Based on this, I have tried to incorporate theories...
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...BASE I have to say my dream job is to work from home and I could easily use Internet Marketing to advertise, research, sell, and make money. Two components for a Home base would be setting up a website and search engine marketing. Both components would be beneficial in getting your business out to the public. If I am ever looking for a business or information, the first thing I do is perform a Google search. Once the search is done, I go to a website. Setting up a website for a home business allows potential customers access to your business and what you offer. Once a website is set up, make sure you list your business in every search engine possible. It seems like most people take chances on what they find on the internet, and if Google or Yahoo shows your information, you have a chance for more views that means more customers that turns into more money. Without a website, you have nothing for the potential customer to go on. Your website needs to give a brief history of what your business is about and should give images that will attract your target audience. This means to research the likes and dislikes of potential customers. You want to know what will attract them and what may cause them to turn away. A good example is Diamond Candles at www.diamondcandles.com. This is a website that was created from a home base business that has now turned into something bigger. Open Source Web Design is a great way to start with many free templates. First, set up your domain and...
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...(w) WORK EXPERIENCE Web Applications Developer (Consultant) Thermo Fisher Scientific (Life Technologies) - Fremont, CA - February 2014 to Present Responsibilities Working in the Remedy Queue as an applications support engineer capacity to resolve IT trouble tickets for the Array Manufacturing Support group. Installed ColdFusion 11 on a Red-Hat Unix system to upgrade a mission critical CRM system (http://vss.appliedbiosystems.com ) Acting as steward of other in-house developed systems in Cold Fusion. Participating in regular agile sprint cycle meetings in my capacity as reports developer for the OligoInc group. Skills Used ColdFusion 8-11. Windows XP, Professional and RedHat UNIX. Oracle 11g Crystal Reports 10, Visual Studio 10, VB.NET, C#. ASP.NET IT Applications Developer Alliance Analytical - Fremont, CA - September 2013 – September 2014 Responsibilities Maintained and enhanced coldfusion backend of components that connected to SQL Server 2008 database of in-house CRM system. Customized Adobe Flex components in the front end as required. Integrated the contacts data of the database with an external SMTP provider by building a web service of the data that fed into the third party API to render email broadcasts data. Maintained web site at http://www.aaisolutions.com . Web Applications Developer (Consultant) Life Technologies - Pleasanton, CA - February 2013 to August 2013 Responsibilities Created a web interface to process replacement...
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...Elements of Effective Web Marketing Introduction When it comes to web marketing, it’s all about ‘conversion’ - how many of your site visitors you can convert into a lead or a sale. We suggest that companies lacking a well conceived and well implemented website conversion strategy, are failing to leverage the most important marketing medium of the twenty-first century. The Nine Elements: 1. Identification of site goals 2. Clearly defined target audience 3. Compelling message 4. Site structure and information flow 5. Calls to action 6. Lead capture mechanism 7. Supporting graphic design 8. Site promotion 9. Testing, measurement, and refinement 1. Site Goals Identifying goals is critical for two reasons. First, goals help you to determine what should or shouldn’t be included on your site. You use your goals document as a set of criteria for determining site content, simplifying the design process, and removing the ‘political element’ that plagues some companies. Secondly, having specific goals allows you to measure the effectiveness of your site after it’s completed and live. That’s key because if you can’t measure site performance, then improving it becomes much more problematic. So you’ll find that measurement and improvement are the keys to that ROI you’re looking for. The bottom line on goal setting is that if you never identify the target, then you can’t expect to hit it. 2. Target Audience A foundation of effective web marketing is the ‘who’. Determining...
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...the Spider? http://www.HowMuchForSpider.com/TOC.htm Marketing Plan Example http://www.WebSiteMarketingPlan.com Marketing Plan Example Based on methods in the marketing plan and Web promotion guide How Much For Just the Spider? Strategic Website Marketing by Bobette Kyle, ISBN 1-59113-113-8 http://www.HowMuchForSpider.com/TOC.htm Copyright © 2002 - 2005 Bobette Kyle, WebSiteMarketingPlan.com 8050 Watson Road, Suite 315, St. Louis, MO 63119 http://www.websitemarketingplan.com All rights reserved. You may share this document with others as long as you keep the entire document intact. 1 Copyright © 2002 - 2005 Bobette Kyle All rights reserved. Based on methods in How Much For Just the Spider? http://www.HowMuchForSpider.com/TOC.htm Marketing Plan Example http://www.WebSiteMarketingPlan.com This not the kind of sample marketing plan you had in mind? Then take a look at this marketing plan software, with integrated samples to help write your plan: http://www.WebsiteMarketingPlan.com/mplan/software 1 Copyright © 2002 - 2005 Bobette Kyle All rights reserved. Based on methods in How Much For Just the Spider? http://www.HowMuchForSpider.com/TOC.htm Marketing Plan Example http://www.WebSiteMarketingPlan.com A Retail Business Example: Arlington Accessories and More To demonstrate the marketing plan development process detailed in the book, throughout this booklet I develop a sample Web site marketing plan for a fictional retailer. "Arlington Accessories...
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...targeted e-marketing campaigns an important strategic decision for businesses to stay competitive and to increase profitability. The three e-business marketing strategies are: e-commerce website, e-marketing and web services using underlying web technologies including Extensible Markup Language, Simple object Access protocol, Web Services Description Language and Universal Descript on, Discovery and International specification using NuSOAP Web Services Toolkit for PHP, HTML, My SQL, HTTP etc. We evaluate the effectiveness of the web technologies used and recommend further functionalities that can improve speed, performance and security. INTRODUCTION E-marketing can be considered to be equivalent to Internet marketing. Most in the industry would look at it this way. However, E-marketing is sometimes considered to have a broader scope since it refers to digital media such as web, e-mail and wireless media, but also includes management of digital customer data and electronic customer relationship management systems (E-CRM systems). Extending these channels to include electronic marketing or e-marketing activities requires proper planning and effective implementation. Small business face more challenges than large business when deploying offline marketing activities due to limited resources, such as huge cost of advertising on magazine, TV, Radio, newspaper etc. We analyze challenges facing small business when implementing e-marketing activities; choices of available web technologies...
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...international business and marketing: A literature review Name student: Tao Yi Student number: 1192930 Course name: Master thesis international track Course code: 2012-191880750-1A Assessor: Assistant Prof. Dr. E. Constantinides and Dr. Huub J.M. Ruel Hand in date: 15-09-2012 E-commerce and Web 2.0: An intensive literature review on their impacts on international business and marketing Table of content Managerial summary ............................................................................................ 2 1. Background and research objectives .............................................................. 3 2. Research problem and research questions...................................................... 4 3. Research methodology ................................................................................... 6 4. Key findings .................................................................................................. 8 4.1. 4.1.1. 4.1.2. 4.1.3. 4.2. 4.2.1. 4.2.2. 4.3. 4.4. 4.4.1. 4.4.2. 4.4.3. 4.5. 4.5.1. 4.5.2. 4.5.3. 4.6. The impacts of Internet on International business and marketing .................................. 8 The impacts on international business ......................................................................... 8 The impacts on international entrepreneurship ............................................................ 9 The impacts on international companies‟ marketing ................................................. 10 Web 2.0 and its impacts...
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...“INTERNET” ………………………………………………………….. 1 3. INTERNET MODEL FOR MARKETING SUCCESS ………………………………… 1 4. ADVANTAGES OF THE INTERNET ………………………………………………….. 2 4.1. Web Search Queries Predict Stock Market Trading Volumes …………….. 3 5. SUCCESSFUL WEBSITES …………………………………………………………….. 4 6. DISCUSSION …………………………………………………………………………… 5 7. CONCLUSION …………………………………………………………………………… 6 8. REFERENCES …………………………………………………………………………… 7 ABSTRACT Internet and Commerce relation is an interesting topic especially for researchers in the marketing field. It is a new way of marketing a product/service globally to the targeted market around the world. This paper introduces a new approach concerning Internet marketing in electronic commerce; showing how advertisers need this innovation to be successful. This also relieves marketing managers for more value added tasks such as marketing plans for better development of the company. Keywords - Internet marketing, innovation, E-commerce 1-INTRODUCTION Internet marketing (IM) is also known as digital marketing, web marketing, online marketing, or e-marketing. As the name states, it is the advertising of products or services over the Internet. However, it also implies marketing through the wireless media and through e-mail. Electronic customer relationship management (ECRM) systems are also categorized under Internet marketing. IM can be creative, as well as, technical through its design...
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...accessed throughout the world. Accordingly, the development of information technology through the concept of e-commerce has changed the business environment more conducive to force us to dominate the field more quickly. Rapid development in information technology, especially in the development of the Internet has led to the extensive use of electronic in the daily business such as e-commerce, e-government and e-commerce as well. E-mail and the internet site are the most important component of e-commerce. While the growing importance of the Web 2.0 and the effects on consumers and organisations are issues frequently making headlines and increasingly attracting academic attention. The interest is often focused on the ways in which these applications will contribute to customer behavioural change and on new challenges facing strategist and marketers (Urban, 2003; McKinsey Quarterly, 2007). There is little clarity as to the exact nature of Web 2.0 for all intents and purposes, there is still no generally accepted definition of the term and no systematic...
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...Influencing the online consumer’s behavior: the Web experience Efthymios Constantinides The author Efthymios Constantinides is an Assistant Professor at the University of Twente, Faculty of Business, Public Administration and Technology, Department of Marketing, Strategy and Entrepreneurship, Enschede, The Netherlands. Keywords Internet marketing, Worldwide web, Online operation, Consumer behaviour, Buying behaviour The consumers” buying behavior has been always a popular marketing topic, extensively studied and debated over the last decades while no contemporary marketing textbook is complete without a chapter dedicated to this subject. The predominant approach, explaining the fundamentals of consumer behavior, describes the consumer buying process as a learning, information-processing and decision-making activity divided in several consequent steps: (1) Problem identification. (2) Information search. (3) Alternatives evaluation. (4) Purchasing decision. (5) Post-purchase behavior (Bettman, 1979; Dibb et al., 2001; Jobber, 2001; Boyd et al., 2002; Kotler, 2003; Brassington and Pettitt, 2003). A distinction is frequently made between high and low involvement purchasing, implying that in practice the actual buying activity can be less or more consistent with this model, depending on the buyer’s perceived purchasing risks. High or low degree of involvement is also a question of buyer experience; products purchased for the first time, in general, require more involvement than...
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...Influencing the online consumer’s behavior: the Web experience Efthymios Constantinides The author Efthymios Constantinides is an Assistant Professor at the University of Twente, Faculty of Business, Public Administration and Technology, Department of Marketing, Strategy and Entrepreneurship, Enschede, The Netherlands. Keywords Internet marketing, Worldwide web, Online operation, Consumer behaviour, Buying behaviour The consumers” buying behavior has been always a popular marketing topic, extensively studied and debated over the last decades while no contemporary marketing textbook is complete without a chapter dedicated to this subject. The predominant approach, explaining the fundamentals of consumer behavior, describes the consumer buying process as a learning, information-processing and decision-making activity divided in several consequent steps: (1) Problem identification. (2) Information search. (3) Alternatives evaluation. (4) Purchasing decision. (5) Post-purchase behavior (Bettman, 1979; Dibb et al., 2001; Jobber, 2001; Boyd et al., 2002; Kotler, 2003; Brassington and Pettitt, 2003). A distinction is frequently made between high and low involvement purchasing, implying that in practice the actual buying activity can be less or more consistent with this model, depending on the buyer’s perceived purchasing risks. High or low degree of involvement is also a question of buyer experience; products purchased for the first time, in general, require more involvement than...
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...Influencing the online consumer’s behavior: the Web experience Efthymios Constantinides The author Efthymios Constantinides is an Assistant Professor at the University of Twente, Faculty of Business, Public Administration and Technology, Department of Marketing, Strategy and Entrepreneurship, Enschede, The Netherlands. Keywords Internet marketing, Worldwide web, Online operation, Consumer behaviour, Buying behaviour The consumers” buying behavior has been always a popular marketing topic, extensively studied and debated over the last decades while no contemporary marketing textbook is complete without a chapter dedicated to this subject. The predominant approach, explaining the fundamentals of consumer behavior, describes the consumer buying process as a learning, information-processing and decision-making activity divided in several consequent steps: (1) Problem identification. (2) Information search. (3) Alternatives evaluation. (4) Purchasing decision. (5) Post-purchase behavior (Bettman, 1979; Dibb et al., 2001; Jobber, 2001; Boyd et al., 2002; Kotler, 2003; Brassington and Pettitt, 2003). A distinction is frequently made between high and low involvement purchasing, implying that in practice the actual buying activity can be less or more consistent with this model, depending on the buyer’s perceived purchasing risks. High or low degree of involvement is also a question of buyer experience; products purchased for the first time, in general, require more involvement than...
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...Beyond Traditional Marketing Prepered By: Dipali Parmar and Harsh Pandya Dept. of Business Administration, Faculty of Management., Bhavnagar University Bhavnagar Content of Abstract:Introduction:Every marketing manager needs to know about marketing in today‟s competitive markets. Beyond traditional marketing means now a days there are introduce many new technologies for the purpose of marketing. For instance, web assessment-measuring the effectiveness of electronic commerce site, Direct marketing, effect of word-of-mouth (WOM) marketing on member growth at an Internet social networking site, network marketing/ multi-level marketing, current trends, prospects and challenges in Indian retail industries, rural marketing, Indian marketing strategies for new product development, current marketing environment, value chain and corporate strategic planning, focus on consumer behavior, customer satisfaction etc….. Abstract:Successfully conducting business on the Internet calls for new marketing paradigms that meet the requirements of the unique combination of its inherent characteristics: electronic markets, technological platform, and marketing issues. In this context, electronic markets are the Framework in which market transactions are performed on the Internet. Underlying Internet technology forces marketing activities to be different from the ones applied to traditional sales channels and performance marketing is the essential ingredient for creating the best offering for...
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