...Glossary of Digital Marketing Terms Compiled by: HiveMind Marketing, Inc. 1724 Alberta Avenue San Jose, CA 95125 1.866.781.8195 info@hivemindinc.com A Above The Fold: Above the fold refers to banner advertisements which are displayed at the top of a web page. In Internet marketing terms, it refers to information placed at the top of an email or webpage, so that visitors see it first, without scrolling. Acquisition Cost: The price it costs a business to gain a new customer, client, or supplier. Ad Rotation: When a web page shows a different ad at the top of the page each time it is viewed by a new person, or when the web page is refreshed. Ad Tracking: A method used to check how many hits or clicks an ad receives. It is a useful tool for discovering where the most revenue comes from, and how to better personalize ads to reach more customers, and encourage more new customers. Adsense: Google's pay-per-click, context-relevant program available to blog and web publishers as a way to create revenue. Adwords: Google’s pay-per-click advertiser program. Affiliate Program: A program where other people known as affiliates agree to advertise for the sponsor's site. In return, they receive commission or residual payment. Aggregation: Gathering information from multiple web sites, typically via RSS. Aggregation lets web sites remix the information from multiple web sites, for example by republishing all the news related to a particular keyword. Aggregator: A web-based tool or...
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...WEB BUSINESS REPORT Prepared for: Book Bunker By: Ideas and Strategies for Improving Online Business and Increasing Advertisement via the Web November, 2013 Ema E-marketing and E-commerce Consultancy Executive Summary (Situational Analysis) What constitutes business success? Is it your skills in terms of product innovation, your ability to deliver in terms of products and services demanded by your customers? Yes, these are what constitute business success. However, what happens if you have the best products, the best initiatives in terms of what customers want but you are not known? How then can you say you have a successful business? The solution to this is the Web (a way of accessing information over the medium of the internet). The predominance of the web in our everyday lives has made the internet a resourceful tool for business owners as they can advertise their products and services through their websites over the internet. Many customers now prefer online shopping for reasons like taste for innovative products and lack of time for going to stores. For your business to be known, the internet via the web is the solution. This however, is not enough; you need to know how to make online exposure to work for your business. There are ideas and strategies that can help improve your online business and increase your advert via the web. Ideas and Strategies for Improving Online Business and Increasing Advertisement via the Web There are many ideas and...
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...targeted e-marketing campaigns an important strategic decision for businesses to stay competitive and to increase profitability. The three e-business marketing strategies are: e-commerce website, e-marketing and web services using underlying web technologies including Extensible Markup Language, Simple object Access protocol, Web Services Description Language and Universal Descript on, Discovery and International specification using NuSOAP Web Services Toolkit for PHP, HTML, My SQL, HTTP etc. We evaluate the effectiveness of the web technologies used and recommend further functionalities that can improve speed, performance and security. INTRODUCTION E-marketing can be considered to be equivalent to Internet marketing. Most in the industry would look at it this way. However, E-marketing is sometimes considered to have a broader scope since it refers to digital media such as web, e-mail and wireless media, but also includes management of digital customer data and electronic customer relationship management systems (E-CRM systems). Extending these channels to include electronic marketing or e-marketing activities requires proper planning and effective implementation. Small business face more challenges than large business when deploying offline marketing activities due to limited resources, such as huge cost of advertising on magazine, TV, Radio, newspaper etc. We analyze challenges facing small business when implementing e-marketing activities; choices of available web technologies...
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...Health Care Consumer- Trends and Marketing HCS-490 June 2, 2014 Web-Based Forum Web-based health care forum is a web portal, which connects the healthcare provider to the consumer. Improving the patient care and healthcare efficiency by delivering health via the internet. A key goal is to provide an effective platform for the providers, patients, pharmacies, and caregivers, where he or she can receive a fast and secure communication processes. Best one-stop location for all of the members of health care community. Within this paper a review of the benefits for the consumer and provider, value and importance, difference from other modes of communication, changes from media and social media, and marketing health care products. Benefits There are several factor that would motivate the provider and consumer to use this communication process such as, easy accessibility and privacy. For the provider and the consumer he or she can both find and share information through web based health bulletins for example; WebMD and HealthBoards. Provider benefits are the forum because he or she can send problematic cases via links on the forum anonymously. The question is automatically sent to all of the members. These questions are answered within a month. Member can comment and uses the information post as a reference in his or her individual cases (Vuorikatu, Saarni, & Pastermack, 2011). Doctors can set up alerts, review appointment and receive SMS notification when patients diagnostic...
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...The Children’s Place is a leading specialty retailer of children’s merchandise. They sell clothing and accessories for newborns to 10 year olds. The company is not just a retail store, they also design, contract to manufacture high quality merchandise under the brand name “The Children’s Place.” The first Children's Place store was opened by two 1965 graduates of Harvard Business School, David Pulver and Clinton Clark.[1] The Children’s Place is a publicly traded company on the NASDAQ exchange since 1997 and the headquarters are located in Secaucus, New Jersey. They currently employ about 5,000 full time employees. This company is a vertical retailer and their website is WWW.ChildrensPlace.com. According to GlobeNewsWire.com, The Children’s Place is the largest pure-play children's specialty apparel retailer in North America.” [2] This company owns many brands and licenses but the three main brands they own or have owned are their own brand of “The Children’s Place” clothing and accessories, Disney Stores through Hoop Holdings, and licensed graphic t-shirts. The first company brand is their self named brand, “The Children’s Place.” This is their most well known brand because it is what they sell in their stores. They have lines ranging from newborns to 10 year olds. They sell everything from clothing to accessories including shoes. They have design teams who design seasonal clothing for each age group. They have lines for both girls and boys. Their logo on their website for...
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...describe a marketing plan designed to help McBride Financial Services to fulfill this mission using market research, media, target markets, and Web marketing. I would recommend that the first step of this marketing plan include conducting market research. I would begin by making the necessary inquiries to find out what the other mortgage lenders for the area are doing. An example of this would be to find out what their interest rates are, what their application process involves, and what the length of time between inquiry and closing is. Once this information is obtained McBride Financial Services will be able to become competitive in the market. They can concentrate on the customer experience. Research has soon that consumers will be more likely to use a service if it is user friendly and a pleasant experience. I would recommend that the next step of the market research should be to make personal visits to the real estate agents and brokers in the area. This would allow the agents to know more about McBride Financial Services and be able to recommend them to potential home buyers. The real estate agents can also give the marketing team an idea of what is going on with the real estate market. This will allow McBride Financial Services to market certain areas that are selling while using fewer resources in areas that are not selling as well or who do not have a lot of property available A consideration for different types of media use must be explored in this marketing plan. I...
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...Online Marketing dan Penerapannya Roberto Fernando Siahaan Magister Management Universitas Gajah Mada Eksekutif A 34 Mengubah Wajah Pemasaran Online Marketing, atau Pemasaran online, bisa dengan sederhana didefinisikan sebagai kegiatan promosi di Internet, termasuk email. Hal ini dapat mengambil banyak bentuk, search engine marketing, email marketing, online advertising, social media, dan affiliate marketing. makalah ini akan mendedikasikan satu bab untuk masing-masing, sebagai penerapan dari rencana pemasaran online. Mengapa Pemasaran Online Jadi Penting? Jika sebelumnya sudah pernah mendengar tentang bauran pemasaran, atau yang biasa disebut dalam ilmu marketing yaitu 4P : 1. Product: sesuatu yang sebenarnya untuk dijual, baik berupa barang atau jasa 2. Price: jumlah yang dibebankan untuk produk anda – tidak selalu dalam bentuk uang 3. Place: di mana produk atau jasa dapat dibeli 4. Promotion: bagaimana orang-orang akan mencari tahu tentang produk atau jasa, misalnya, iklan. 4P tersebut baik untuk menjaga agar tetap fokus dalam langkah-langkah strategi pemasaran, tetapi tidak harus benar-benar mendikte rencana anda. Alasannya sederhana: ada bahan utama yang hilang, salah satu pertimbangan yang sangat penting yang pada akhirnya mempengaruhi semua aspek lain dari bauran pemasaran adalah... People (Orang-orang). Orang-orang akan memutuskan apakah mereka menyukai produk Anda atau tidak. Orang akan menilai apakah itu berguna. Orang akan menentukan di mana mereka...
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...The Future of Email Marketing Along with mobile, new tools and technologies are changing email marketing—is your brand ready? While email remains, for the time being, the most cost-efficient way to connect with customers, many marketers worry that recent developments could hamper its effectiveness. Thanks to recent changes made by various email service providers (ESPs) and the tremendous growth of mobile devices, email marketing is evolving significantly, leaving marketers with little to do but adapt to the advent of new tools and technology in a classic case of sink or swim. Throughout the past year, major changes have occurred in the email marketing realm. For one, many ESPs have changed the rules for email deliverability. Since the new engagement policies took effect, email providers including Google, Yahoo!, Microsoft, and AOL began regulating deliverability based on past engagement. This means that if consumers do not regularly open and click on emails sent from businesses, the ESPs may stop delivering emails from that company, and may divert those messages into the spam folder, even if the user has subscribed to the content in the past. Google, specifically, has made some big adjustments on its own as well. Email billers and marketers were sent into a frenzy when Google announced the introduction of tabs to Gmail inboxes. The objective was to make it easier for users to unclutter their mailboxes by moving certain marketing messages out of their primary inbox and filing...
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...Table of Contents 1. INTRODUCTION 3 2. E-MARKETING, E-BUSINESS AND E-COMMERCE 4 3. E-MARKETING STRATEGY AND PLANNING 5 3.1 Situation Analysis 6 3.2 Demand Analysis 6 3.3 Competitor Analysis 6 4. CONTRIBUTION OF ELECTRONIC MARKETING 7 5. CHALLENGES OF E-MARKETING 8 5.1 Managing feedback 8 5.2 Security of site information and payment systems 9 5.3 Low customer confidence in payment security 9 5.4 Problems of network/channel conflict 9 5.5 Challenge of delivering to the higher reliability expectations 9 5.6 Problems of ensuring maximum access via ISPs and search engines 9 5.7 Challenge of additional legal complexity 10 6. CHALLENGES OF E-BRANDING 10 7. TYPES OF E-MARKETING 10 7.1 Search Engine Optimization (SEO) 11 7.2 E-mail Marketing 13 7.3 Search Engine Marketing 16 8. ADVANTAGES AND DISADVANTAGES OF E-MARKETING 18 8.1 Advantages 18 8.2 Disadvantages 19 9. CONCLUSION 19 10. REFERENCES 20 1. INTRODUCTION This paper is being written for our course in Electronic business. The basic fundamentals of business and e-business are same with the only difference being that one follows principles in real while for e-business we use internet, technology to meet our business ends. Our topic of electronic marketing (e-marketing) is important in the sense that it helps us in understand the basic working of marketing and how with the help and means of technology we increase are scope of market possibilities. The main aim and purpose of this...
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...Unit 4 Chapter 5 : Viral Marketing What is Viral Marketing? Viral marketing; simply the literal meaning is explains it all. Similar to “word-of-mouth”(Unit 4 Chapter 4), this marketing technique diffuses almost instantaneously. However, unlike “word-of-mouth”, Viral Marketing is mainly spread electronically, through web based technologies such as emails and social networking sites. It is safe to say that “word-of mouth” marketing is the most powerful marketing strategy. This viral strategy utilizes web based technologies to ensure that their product or service is being promoted. The classical example of a successful Viral Marketing strategy is Microsoft's Hotmail.com. At the early stages of its product life cycle, any message sent from a user contained an ad for MSN as well as a web link at the bottom of the message. Any message sent to family and friends was promoting the use of Hotmail, especially to those individuals using alternate emailing services. Anyone who received messages from Hotmail users could simply click the link and “Sign up for FREE!”. As emails were being sent, the link to sign up for Hotmail.com went viral, and the buzz of this product was passed to different individuals and social groups around the world. Within the first year, Microsoft attracted over 15 million users, today there are over 300 millions users globally. |EXAM TIP: ...
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...Unethical or Good Business IT/205 July 19, 2013 Beverly Scott Monitoring Employees on Networks: Unethical or Good Business Since email first emerged as a business tool, companies have increased productivity, decreased costs and found new marketing venues. From collaborated group work to encouraging management messages, the advantages of email in business can be seen in small and large organizations. Rapid Communication Email communications blaze through the Internet with amazing speed. This speed allows businesses to work at a faster pace and communicate more effectively, even in large organizations. Executives are able to receive almost real-time status updates and can therefore make well-informed decisions. Email can also be used to rapidly disseminate information to multiple employees at the same time. Decreased Cost One of the biggest business advantages of using email in business is the cost savings. The overhead to maintain an email system is relatively low. Small businesses can utilize free online email services for no cost beyond their computer and Internet connection expenses. The decreased costs for businesses can be seen in their postage usage, telephony expenses and even travel expenses. Decreased Layers of Management Email effectively decreases the layers of management because everyone in a company can email the company president with ideas, suggestions or comments. Management can obtain opinions from the front lines of their business, which helps them...
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...INTERNET MARKETING ACQUISITION PROCESS Case: www.flashgame4fun.com Lahti University of Applied Sciences Degree Program in International Business Thesis Winter 2008 Nguyen Phuong Linh Hoang Tung Lahti University of Applied Sciences Faculty of Business Studies NGUYEN P. LINH AND HOANG TUNG: Internet Marketing Acquisition Process Case: www.flashgame4fun.com Bachelor’s Thesis of Degree Program in International Business, 103 pages, 15 appendices Winter 2008 ABSTRACT Internet marketing is becoming a hot topic in every business sector, and gradually plays a truly important role in any company’s multi-channel marketing strategy. However, how to apply Internet marketing especially how to utilize it to attract more visitors to a certain website is still a big question for a number of advertisers. The thesis mainly covers the acquisition process of Internet marketing after touching upon the basic knowledge of Internet marketing, how the Internet adapts to the marketing mix, as well as companies’ and consumers’ perspectives in pursuing Internet marketing. The two main purposes of this study are to bring a general picture of Internet marketing to its readers and dig into how to drive traffic or attract customers to the Flashgame4fun.com website. The information in the theory part is acquired through many textbooks, articles and websites by using qualitative research method, meanwhile quantitative method is used to collect all important data supporting the case study analysis...
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...Direct marketing From Wikipedia, the free encyclopedia For distribution and retail sales of comic books, see direct market. | This article needs attention from an expert on the subject. Please add a reason or a talk parameter to this template to explain the issue with the article. Consider associating this request with a WikiProject. (February 2011) | Marketing | Key concepts | Product marketing Pricing DistributionService Retail Brand managementAccount-based marketing EthicsEffectiveness Research SegmentationStrategy Activation ManagementDominance Marketing operations | Promotional contents | Advertising Branding Underwriting spotDirect marketing Personal salesProduct placement PublicitySales promotion Sex in advertisingLoyalty marketing Mobile marketingPremiums Prizes | Promotional media | Printing Publication BroadcastingOut-of-home advertising InternetPoint of sale Merchandise Digital marketing In-game advertising Product demonstration Word-of-mouth Brand ambassadorDrip marketing Visual merchandising | v t e | | Wikibooks has a book on the topic ofMarketing | Direct marketing is a channel-agnostic form of advertising that allows businesses and nonprofits to communicate straight to the customer, with advertising techniques such as mobile messaging, email, interactive consumer websites, online display ads, fliers, catalog distribution, promotional letters, and outdoor advertising. Direct marketing messages emphasize a focus on the customer, data...
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...e-business and e-marketing. Communication technology: Electronic mail: Emails were first introduced during 1961 where users could login to mainframe computers and store information online. During 1965 email allowed users to communicate with more than one person, allowing people to communicate with other people all around the world. Only after 1966 did email allowed users to send information from one computer to another. E-mail allows you to send electronic messages to people. E-mail also allows you to forward, receive, save your important messages and it allows you to send one message to many people at once. For example you can send all your employees the minutes of the meeting that you had. E-mail enables you to send carbon copy and or blind carbon copy. Carbon copy enables you to send the same email to two or more people without having to send separate emails to people. The recipient will be able to see all the other recipients of the same message. In order to send a carbon copy to more than one recipient separate the emails addresses with a commas. It also allows you to inform recipients of the new receivers that have been added. Blind carbon copy allows you to send the same email to two people without the other person knowing who else you have send the email to. For example if you are sending your employees the minutes of the meetings that you have had, you can also send the minutes to your manager without the employees knowing that. Some email providers may have...
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...Part C. Web Development and Maintenance Costs As detailed in parts 1 and 2 of this proposal, the Mountain Heritage Inn will be redesigning their website. Their new website will feature a more aesthetic design and more sufficient content. Additionally, it will incorporate the capability for potential guests to check availability and reserve their room online. Once the new website is designed, developed, and launched, Mountain Heritage Inn will embark on an online marketing plan to expand their web presence. Before the website design can begin the Mountain Heritage Inn will need professional photos of their rooms and property, as it has been almost 10 years since professional photos were taken of the property. We will be hiring an outside photography company to do this. Additionally, Mountain Heritage Inn will hire a graphic designer to redesign their logo, as the current logo is very outdated. Once these items are complete, the web design and development stages will begin. The firm we are hiring, Firstview Online, to design and develop the website will also be hosting the website. Moreover, considering they are a full-service Internet marketing agency, they will also be handling the SEO and PPC campaigns. During the development phase, Firstview Online will work with Reservation Nexus, the company providing the online reservations software, to implement online booking on the website. This implementation is included in the web design and development project scope. Processing...
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