...Restaurant Business Plan - Blue Note Café University Name: Confidentiality Statement This documents and the provided information in it are strictly confidential and is addressed to a specific personal with an understanding that the addressed personal will adhere to the confidentiality clause and will not disclose or distribute any part of this plan to third parties without the prior written permission of the author. Information includes any data, reports, schedules, or attachments that may be contained in or referred to in this document. Executive Summary Blue Note Café is a single-unit, medium-sized restaurant. We focus on natural food and avoid use of inorganic ingredients and provide creative services. The restaurant will be located in New York. Financial success is most important for us but high-quality of service and customer satisfaction is highest on the priority list of Blue Note Café. Business Plan Business plan of Blue Note Café is divided into three sections: i. Mission ii. Objectives iii. Business Concept Mission Blue Note Café is a blend of traditional-modern trend and a hygienic place to eat with a combination an intriguing comforting atmosphere with excellent and interesting food that is also very good for the people who mostly like home cooked food. It will be a rewarding place for employees, which is reflected in their service delivery. Objectives 1. Generate Sales of 100%+70% for an investment of $1000 dollars per month...
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...created a new and trendy way for those without a pet to satisfy their urge to encounter fluffy f friends. First the Kitty Cafe became a big phenomena in Japan and Korea. The service offered gourmet coffee along with the entertainment and comfort from playful rescue cats and kittens. After moving to the City of Angels from South Korea, where dog cafes are popular, animal lover Sarah Wolfgang, 21, has launched a crowd funding campaign to open a pooch-friendly parlor called The Dog Cafe where patrons can get a cup of Joe, followed by cuddle time with adoptable pups. This marketing plan will analyze what actions will need to be taken to successfully bring the Asian concept of a Dog Cafe to the American people. Situational Analysis Strengths The business will receive positive views because of the support of sheltered dogs that can end up getting euthanized. The consumers will have a high sense of charity when contributing to animal shelters with their purchases of service and coffee items. Promotion for this company is also well thought out. This café uses multiple channels including social media to attract new consumers to the business. There were many consumers expressing their anticipation for the opening of the café. Weaknesses This a relatively new concept for a coffee shop inhabited by rescue animals in the United States. Visits to the café are...
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...Chapter 1: Introduction 1.0 Introduction 1.1 Name of the Company Our company name is Friends Café. The reason we decided to come out with this name is because of:- 1.1.1 Name of Relationship It is because five of us are close friends since in college. If people came to our cafe also they make friends with us and other customer because we always serve with smiling. 1.1.2 Reputation It is because we want our café different from other café and for sure want a good reputation. Friends Café is representing our main product of business that is café while cake is representing other service that we provided in our business that is food and beverage. The used of café and picture is to make the logo more interesting, make it not look to messy as well as to make the people easy to remember Friends Café. Because we want to create something different than other café shop and bring a relaxing and simple ambiance or concept for our café shop so our customer can fell that they truly fell the relaxing experience in Friends Café. 1.2 Nature of Business Our Friends Café is exclusive and relaxing café which serve a various type of coffee and other food and beverages for consumption on our cafe. We highly specialized quality of our coffee from New Zeeland coffee bean. Along with the espresso drink and brewed coffee, we also sold some refreshment beverages in our coffee shop. We also offer fresh juice, cakes and muffins. The menu of our coffee shop will be built...
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...Levendary Café 1. What is your evaluation of the way Levendary Café has entered the China market? What is the main issue here? The expansion of a brand is not always an easy task; there are too many concepts related with the expansion. First of all, the communication between the subsidiary from the other two countries and the main office should be constant. That was one of the basic issues that arose when Mia Foster was named CEO of the head office. A lack of communication is an essential factor that we need to avoid in order to develop an expansion process. In this case, the lack of communication in the process between Chen and Foster was unsustainable. Leventhal made important decisions in the past, and communicated to Chen through the CEO position, which were the power taking and making decisions of the operations business of Levendary Café. That was the first issue, since Foster had another way of managing these operations’ strategies. Another important factor in the expansion is about the connections between businesses. Leventhal business in Doha and China were possible because the contacts that he had in Doha and the Chen contact through the MBA at Stanford, which provided him the opportunity to be a CEO. The third is the management factor. Once Foster knew how Chen was working with the franchise and doing operations but there was no strategic plan at all. She decided to travel and meet Chen and the 23 franchises management styles personally. The fourth and the...
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...Cafe Coffee Day Executive Summary The primary purpose of this report is to state the marketing objectives and strategies for the extension of Café Coffee Day into the Northern Indian market. The northern sector has potential and growing demand for café retails; and through this report it would be clear as to how café coffee day should capitalize on their strengths and exploit the opportunities that lay. The general idea for the first year of extension is to build awareness and create the thrill and the excitement towards Café Coffee Day in North India; this is done with a long term view towards the venture as the first year would focus on building brand loyalty and image for the company to be able to reap the rewards from the second year onwards. The target market of the company is the age group of 15-29, consequently the medium and channels selected to market the products are those that appeal to them and is often within their reach. The other strategies, including the price, services, marketing message, and positioning is also created around the likings of this particular age group. The report would provide the details of the extension and other areas that require the attention via the action plan. And to further examine the details of the extension, the budgeting section would enlist the finances required to support the venture, and state the expected income sufficient for breaking even in the first year. From the report it is discovered that each outlet should target a minimum...
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...Executive Summary The primary purpose of this report is to state the marketing objectives and strategies for the extension of Café Coffee Day into the Northern Indian market. The northern sector has potential and growing demand for café retails; and through this report it would be clear as to how café coffee day should capitalize on their strengths and exploit the opportunities that lay. The general idea for the first year of extension is to build awareness and create the thrill and the excitement towards Café Coffee Day in North India; this is done with a long term view towards the venture as the first year would focus on building brand loyalty and image for the company to be able to reap the rewards from the second year onwards. The target market of the company is the age group of 15-29, consequently the medium and channels selected to market the products are those that appeal to them and is often within their reach. The other strategies, including the price, services, marketing message, and positioning is also created around the likings of this particular age group. The report would provide the details of the extension and other areas that require the attention via the action plan. And to further examine the details of the extension, the budgeting section would enlist the finances required to support the venture, and state the expected income sufficient for breaking even in the first year. From the report it is discovered that each outlet should target a minimum of 100 customers...
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...Alice Watson BUSINESS ASSIGNMENT A Cup of Books Hypothetical Business Plan A CUP OF BOOKS A CUP OF BOOKS 1. Executive Summary This business plan outlines the main goals and features of A Cup Of Books a second hand as well as new bookstore with a café within. This business plan includes: * Business Goals -Two short term -Two long term * Business idea/description/outlook -Situational analysis -Description of motive * Operational Plan -Inputs - Process Transformation - Outputs - Quality management * Marketing Plan -Target Market identification -Marketing mix * Financial plan -Budget * Human resource plan - Staff number - Staff role -Staff acquisition - Staff training and development - Employment contracts 88 words 2. Goals 2.1 Short-term goals: 2.11 To establish a customer basis in the wider area by receiving a thousand likes on Facebook and 500 followers on Instagram, within 12 months so to establish the brand and product name and create popularity amongst younger generations. 2.12To create goodwill within the local area by creating a regular business rate as part of peoples morning routines via either morning discounts or loyalty coffee cards, so to ensure the businesses reputation is positive and therefore create a good atmosphere in association to the store and returning customers, all within 12 months. 2.2 Long-term goals: 2.21 To become the sole bookstore within 50km radius due to directing the target...
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...University Dear Sir, We are pleased to present our final report, "Business Plan: FANTA-C," for partial fulfillment of our Entrepreneurship course (MGT 368). This report presents you a business plan for our business idea, supported by suitable feasibility study. We hope that our report includes all topics demanded by the project outline accurately. We look forward to discussing this report with you and receive good comments. Yours Sincerely, Akhlakun Nobi Chowdhury | 071 467 030 | | Abid Rahman | 073 453 030 | | Nirjona Wahed Zara | 073 456 030 | | Md Tariqul Islam | 082 291 030 | | Farah Ahmed | 091 0973 030 | | SL no# | Table of Content | Page no | 1 | Introduction | | 1.1 | Business overview | | 1.2 | Mission | 1 | 1.3 | Vision | 1 | 1.4 | Our Value | 1 | 2 | Opportunity and research analysis | | 2.1 | Primary feasibility analysis | 2-7 | 2.2 | Porter five forces | 8 | 2.3 | PESTEL analysis | 10 | 2.4 | SWOT analysis | 11 | 3 | Marketing plan | 14 | 3.1 | Marketing mix | 14-16 | 3.2 | Marketing strategy | | 3.2.1 | Typologies of our current marketing strategy | 17 | 3.2.2 | Current marketing strategy | 18 | 3.2.3 | Future marketing | 19-22 | 4 | Management and Operation | | 4.1 | Physical location | 23-24 | 4.2 | Floor plan | 25 | 4.3 | Management team | 26 | 4.4 | Overall Business strategy | 27-28 | 5 | Financial plan | | 5.1 | Startup cost | 29 | 5.2 | Sales forecast | 30 | 5.3 | Income statement...
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...INSTANT CAFé Mission Instant Café's mission is to provide a neighborhood bar/coffee shop where single people can meet. We exist to attract and maintain customers. When we adhere to this maxim, everything else will fall into place. Our services will exceed the expectations of our customers. Marketing Objectives * Develop brand awareness through a steady, month to month increase of new customers. * Develop an increase in sales while achieving a status quo state or decrease in marketing expenses. * Develop awareness of the structured conversation system measured by customers coming to Instant Café solely for meeting people. Financial Objectives * A double digit growth rate for each future year. * Reduce the variable costs through efficiency gains. * Reach profitability within the first year. Strategies The single objective is to position the Instant Café as the premier place for young professional singles to meet like-minded individuals. The marketing strategy will seek to first create customer awareness regarding their services offered, develop that customer base, and work toward building customer loyalty and referrals. The message Instant Café will seek to communicate is that The Instant Café is THE place to meet intelligent singles. This message will be communicated through a variety of methods. The first method will be advertisements. The other form of advertising will be using "grassroots" methods where customers will be given coupons for their friends...
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...DRAGON VALLEY SHOPPING MALL BUSINESS AND MARKETING PLAN 2011 [pic] 1. SITUALTION ANALYSIS This Business and Marketing Plan is produced to provide guidance and direction for the spending of the Special Charge funds collected on behalf of traders in the Dragon Valley Shopping Mall (DVSM). A marketing and business development program for the DVSM was introduced on 1 January 2011 through a special levy on all properties in the centre. It raises an annual budget of about RM88,000 which has been matched by an allocation for capital works in the centre. The DVSM is defined as an area between Jalan Bukit Indah and Jalan Kota Iskandar at its north/south boundary and Jalan Ledang and Jalan Gelang as its east/west boundary. The area is illustrated in the attached plan (Appendix 1). 1.1 Planning environment There are many views on future development of the DVSM. In the current environment however it is important to recognize the influence of Activity Centre planning on future development. In short, major activity centre is planned for a mix of activities, well served by public transport, with a large catchment area and with the potential to grow without conflicting with surrounding land uses. 1.2 SWOT analysis A summary of the DVSM’s existing profile can be expressed in terms of its Strengths, Weaknesses, Opportunities and Threats (SWOT): Strengths • Not just a shopping centre, but a mix of retail, commercial, entertainment and community...
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...A. Business Plan 2 1. EXECUTVE SUMMARY 2 1.1. MISSION STATEMENT 2 1.2. VISION STATEMENT 2 1.3. GOALS & OBJECTIVES 2015-2016: 2 2. INDUSTRY BACKGROUND & BUSINESS ENVIRONMENT ANALYSIS 3 2.1: BACKGROUND OF THE INDUSTRY 3 2.2: CURRENT & FUTURE TRENDS AND BUSINESS FIT 3 3. BUSINESS DESCRIPTION 3 4. MARKETING PLAN 3 4.1: DESCRIPTION OF PRODUCT & SERVICES 3 4.2: BENEFITS 4 5. MARKETING STRATEGY 4 5.1 TARGET MARKET 4 5.2 WAYS OF MARKETING 4 6. ORGANIZATION & MANAGEMENT 4 7. FINANCIAL PLAN 4 B. Risk Analysis 5 C. BPMN 6 1. Demand for pet sitting 6 2. Pet sitting process 7 D. Database 7 E. Project Plan 8 A. Business Plan 1. EXECUTVE SUMMARY The idea of 5 STAR CATS was born from the necessity of Catalina of finding a friend to look after her cat during holidays. Luckily, one of her friends was available and willing to check on her cat but the solution was not perfect because the two of them haven’t met before and her friend was not knowledgeable about cats. Any cat owner knows how difficult it is to find a trusted sitter, who not only understands the needs of your pet and of the owner but with whom you are in confidence enough to give him the keys of your flat. Catalina was always reluctant to leave her cat in a hotel or to call a professional sitter, for the same reasons: “I would not leave my cat in the hands of a stranger and give him my keys. Ideally I wanted to be part of a network of...
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...Marketing Plan For Boka Night (1st season) 2012-13 Muhammad Abdullah-Al-Mamun BBA (Major in Marketing), 8th Batch, University of Rajshahi. MBA (Major in Marketing), 21st Batch, University of Dhaka. Executive summary: This marketing plan is designed for the weekend radio show ‘Boka Night’. Substantial opportunities exist to tap into the market of radio entertainment. The advantage of these opportunities will influence the behaviour of the target market in such a way that will unveil a new horizon of entertainment and will bring some positive change to our socio-economic life. The market profile is refined by mining data from several articles on internet and newspapers and also from listeners’ feedback channel (FM Radio fan page) to know the actual market situation, attitudes and behaviours towards the music and benefits delivered by them. The results were combined with demographic, geographic and psychographic information. But the major area that deserved highest concentration is demographic. This marketing plan has been strived for finding out the target market’s psychographic needs and trying to bridge them with the conceptual flavour offered by Boka Night. Title of the program: Grameenphone Boka Night Program synopsis: In accordance with the proposal, this will be a talk-show with sequential musical playback in which people with distinct run of society are going to have the floor to share their meanings...
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...1|P ag e BUSINESS PLAN The Ideas of Innovating and Promoting Bites Marts INNOBITES SDN. BHD. Universiti Teknologi PETRONAS (UTP), Bandar Seri Iskandar, 31750 Tronoh, Perak. TELEPHONE: 017-6356921 E-MAIL: innobites@gmail.com 2|P ag e 1.0 Executive Summary Bites Mart is a mart that basically provides the university students with their daily needs in terms of personal care, food and beverages and other important things. Apart from being a typical common everyday mart in the university, Bites Mart offers a new and improved strategy and implementation to further improve customer satisfaction and concern over customer's need. Bites Mart focuses on a niche and differentiated market as it offers the students with 22-hours service, printing services and delivery system. Being a common mart is not really effective as there are also several marts that provide the same service. Not all marts in university provide 22hours service and delivery service. Bites Mart will be the first and pioneer mart that provide such services. Bites Mart is wholly owned by our company which is Innobites Sdn. Bhd., founded by Hafizha Musthafa with the Board of Directors which is Shafiq Mazlan as the senior CEO, and Haikal Zainuddin and Nadiah Sofian as the Directors. Liability from this company is fully taken by the directors. With the existing mart in university, our company needed some additional funds of RM200,000 from other sources to ensure this newly innovated mart achieve...
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...Introduction Panera Bread Company is the national bakery-café concept which operates in the casual restaurant industry. Founded in 1981 by Louis Kane and Ron Schaich, entirely it was registered as Au Bon Pain Co. with several chains. In 1999, the founders sold Au Bon Pain divisions and Panera bread1993. Currently, the company owns 1652 franchise stores in 44 states in United States and in Ontario, Canada The purpose of this essay is to identify and justify the important issues that transform Panera Bread into market-driven company. The market-driven approach is a business perspective that puts the customers as a starting point in all its strategies and operations in order to deliver the superior customer value and gain a competitive advantage (Day, 1994). This approach totally contradicts with the one of the previous years of the Industrial age, which the prominent scholar Drucker (1954) defined that the main purpose of the organization is to generate profit. But nowadays, it appears clear that for the future prosperity of the company, the building of the loyal customer base is necessary condition to be profitable. The support of the latest argument comes from Webster, et al. (1994) where it is concluded that the profit becomes as remuneration for a satisfied and retained customer. There are few capabilities that the company should be aware of in order to be oriented on the market (Cravens and Shipp, 1991). There is the marketing strategic process which describes the development...
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...simple email marketing. Get started today with Campaign Monitor for FREE! Yes please! <iframe src="//www.googletagmanager.com/ns.html?id=GTM-BLDN" height="0" width="0" style="display:none;visibility:hidden"></iframe> * * LivePlan * MPlans * BPlans * Palo Alto Software Home ------------------------------------------------- Top of Form Search Bottom of Form * Sample Marketing Plans * Marketing Software * Marketing Articles * Marketing Resources * Calculators * Marketing Plan Outline * Restaurant, Cafe and Bakery * Hospitality & Events * Retail & Online Stores * Additional Categories * Sales & Marketing Pro * Business Plan Software * How To Write A Marketing Plan * Product Marketing * Branding * Market Research * Public Relations * Lead Generation * Email Marketing * Marketing Strategy * Marketing eBooks * Marketing Blogs * Break Even Calculator * Cash Flow Calculator * Pay-Per-Click ROI Calculator * Starting Costs Calculator * Email ROI Calculator * Conversion Rate Calculator * Investment Offering Calculator * Discounted Cash Flow Getting ready to create a marketing plan? Start your marketing plan Related Marketing Plans * Organic Bakery Marketing Plan * Restaurant Marketing Plan * Catering Marketing Plan * Food Services Marketing Plan * Internet Coffee Shop Marketing Plan * Pasta...
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