...STUDENT MARKETING PLAN FOR “CALIFORNIA ROLL-THRU” Table of Contents Page 1.0 Executive Summary………………………………………………………………………….4 • Products and Services……………………………………………………………………..4 • The Financing……………………………………………………………………………..4 • Management Team………………………………………………………………………...4 • Sales Forecasts……………………………………………………………………….........5 • Expansion Plan…………………………………………………………………………….5 2.0 Strategic Focus and Plan…………………………………………………………………….6 • Mission Statement………………………………………………………………………...6 • Goals………………………………………………………………………………………6 • Competitive Advantage…………………………………………………………………...7 3. Situational Analysis………………………………………………………………………….7 • Market Summary …………………………………………………………………………7 • Market Demographics……………………………………………………………………..8 • SWOT Analysis…………………………………………………………………………...9 • Industry Analysis………………………………………………………………………...10 • Competitor Analysis……………………………………………………………………..11 • Company Analysis……………………………………………………………………….12 • Customer Analysis……………………………………………………………………….13 4. Market-Product Focus……………………………………………………………………..13 • Marketing Objective……………………………………………………………………..14 • Marketing Strategies……………………………………………………………………..14 • Market-Product Grid……………………………………………………………………..14 • Target Market…………………………………………………………………………….16 • Points of Difference…………………………………………………………………...…16 • Positioning……………………………………………………………………………….17 5. Marketing Program………………………………………………………………………...
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... 1 MAKOTO DIY SUSHI JAPANESE RESTAURANT ICMB 493 DIRECTED RESEARCH 5180385 Phupisit Smittinet 5280077 Sarinpat Jiraphongchaijul 5280089 Napat Punvawuthikrai 5280801 Pichaya Unchuleepradit 5280883 Tanasak Visessintop TABLE OF CONTENTS Page 6-7 8 9 10 10-11 11-14 15 15 17 18-22 18 18-19 19-22 23-24 25-29 25 26-29 30 31 32 33-34 35 35-36 36 37 38 39 40 41 42 43 I. Executive Summary EXECUTIVE SUMMARY II. General Description 2.1 COMPANY OVERVIEW 2.2 STRATEGIC PLAINNING 2.3 TRIPPLE BOTTOM LINE 2.4 CUSTOMER BENEFITS 2.5 STRENGTHS AND CORE COMPETENCIES 2.6 BUSINESS MODEL III. Market Plans 3.1 MARKET AUDIT a. MARKET SIZE AND MARKET SHARE b. MARKET TRENDS AND OPPORTUNITIES c. MARKET ENVIRONMENTAL ANALYSIS 3.2 SWOT ANALYSIS 3.3 MARKETING STRATEGIES a. TARGET MARKETS b. MARKETING MIX (4PS) 3.4 MARKETING IMPLEMENTATION 3.5 EVALUATION AND CONTROL IV. Operational Plans 4.1 LOCATION 4.2 LEGAL ENVIRONMENT 4.3 PERSONNEL 4.4 INVENTORY 4.5 SUPPLIERS V. Management and Organization ORGANIZATIONAL CHART a. JOB DESCRIPTION b. RESPONSIBILITIES MAPPING VI. Startup Expenses STARTUP EXPENSES TABLE OF CONTENTS 44 45-46 47 48 49 50-52 VII. Financial Plans 6.1 TWELVE-MONTH PROFIT AND LOSS...
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...FIVE-YEAR MARKETING PLAN ICHIBAN SUSHI, LLC. Table of Contents 1.0 Executive Summary ................................................................................................1 2.0 Company Description ..............................................................................................2 3.0 Strategic Focus and Plan .........................................................................................4 3.1 Mission ...........................................................................................................4 3.2 Goals ..............................................................................................................4 3.3 Core Competency ..........................................................................................5 4.0 Situation Analysis ...................................................................................................7 4.1 SWOT Analysis .............................................................................................7 4.2 Competitors in the market .............................................................................9 5.0 Product-Market Focus............................................................................................9 5.1 Marketing and Product Objectives ..............................................................10 5.2 Target Markets .............................................................................................10 ...
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...Background: Sushi-bar was one of the most profitable businesses in the fast food industry as its opening demanded the minimum starting investments, being comparable only with ‘coffee’ (the price of opening one coffee house was about US$70,000). As a rule, the organization of fast food restaurant requires a total area of 50–200 m2, with the average volume of investments being $900–1500 per m2 a year. The monthly profit of one average restaurant/bar is around $10,000. In late 2002, Yevgeny Kadomsky and Mikhail Tevelev, decided on opening a restaurant with an original style that offered Japanese cuisine. Their new approach would attempt to leave behind all traditional stereotypes of Japanese restaurants. Dve Palochki (Two Sticks) was founded in St. Petersburg in 2003. By 2008, twelve restaurants were opened under the brand in both the historical center and new residential areas of the city. Every day Two Sticks restaurants served over four thousand guests, with an average bill of 450 rubles ($15). Their appeal was different from their competitors’ because they offered an unusual atmosphere and original advertising campaign. In 2008, the company announced ambitious plans to open three hundred restaurants in Russia’s biggest cities and expand abroad within five years. Some of them were located in the city center, while others were farther uptown on busy prospects. In 2008, the chain served an estimated 150,000 visitors a month, with a total turnover of $30 million. A restaurant’s...
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...chain include sourcing Australian suppliers who can provide locally grown fresh produce and intermediaries such as logistics management who assist with identifying suppliers and distributors. Key public are important in providing communication such as government regulations, the general public’s views in regards to the new product and media coverage of the new differentiated product and the impact it is having on societies new health conscious consumers. The current competition from major fast food outlets such as direct competitors McDonalds, Oporto and Subway and indirect competitors Sushi Train, Eagle boys Pizza and KFC may impact on the new low calorie fast food chain The company’s overheads and expenses should be aligned with the overall objectives of the company in relation to its profit margin. The prices of the low calorie products will be based on target costing whereby other marketing mix factors will be tailored to fit the price set for the market. External factors such as environmental...
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...2012 ChoiceSticks Corn-E Solution for substituting disposal wooden chopsticks Florence Fok Xxxxxxxx 5/28/2012 ChoiceSticks Table of Contents EXECUTIVE SUMMARY ....................................................................................................................................... 1 BUSINESS IDEA ...................................................................................................................................................... 2 PROBLEM ............................................................................................................................................................. 2 SOLUTION.......................................................................................................................................................... 2 PRODUCT CHARACTERISTICS ................................................................................................................... 2 MARKET POTENTIAL .......................................................................................................................................... 4 USERS .................................................................................................................................................................... 4 CUSTOMERS ...................................................................................................................................................... 4 SIZE OF THE MARKET ..............................................
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...Although faced with many challenges and uncertainties, small businesses continue to expand and flourish across the United States. Small businesses are created through entrepreneurship, involving creativity, energy, proper planning and innovation; they benifit the country by providing opportunities, such as creating new jobs, making profits and improving the quality of a market products. Every small business has its own unique story of success and disparity. Alex Rigopulos and Eran Egozy, founders of Harmonix, a game developer, started out with severely inadequate revenue and failed products; eventually creating a virtual phenomenon known as "Guitar Hero" and "Rock Band" (two music video-games which sky-rocketed the company's success). Chef Nobu spent more than thirty years enduring experimentation, failure and unstable business partner- relationships. Chad Hurley, Steve Chen and Jawed Karim simply needed to figure out how to post a video segment, from a party, to the internet for sharing. Thus, the birth of Youtube.com. Without the prevailance of small businesses, we would not be living in the world the way it has been shaped. Harmonix, founded by Alex Rigopulos and Eran Egozy, is a video game company that created the revolutionary “Guitar Hero” and “Rock Band.” The root of their success was creativity and innovation, which was covered in class. The story began when Alex and Eran were finishing their degrees at MIT. Both were interested in applying music and technology to non-musicians...
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...Strategy Analysis Tsuru Case study Group B12 Group member: HIRPARA SHREY LIM JIA XIN OGUNRINDE OLADIPO WANG QIU JING External analysis 1.1 PESTLE Analysis: The two most important factors to be considered is the economic and social factors. The recovery of the UK economy and the increasing employment rate has increased the average consumer spending on eating out. The eating out market in UK increased at approximately 2% in 2014 and quick-service restaurants experienced a growth rate of 3.7% (EY Report). The London property market has also increased by 29% in 2014 which may affect restaurants’ profitability. As for the social factor, increasing consumer awareness on healthy lifestyles has influenced restaurants to include healthier choices in their menu. This trend provides a good opportunity for both existing players and new entrants to attract new market segmentations. The political and legal, technology and environmental factors are explained in detail in Appendix 1. 1.2 Porter’s five forces: As shown in Appendix 2, there is intense competition among dominant market players such as Wasabi and Itsu which have numerous franchises and experience high brand values and customer loyalty. They benefit from economies of scale and have the resources to retaliate aggressively through pricing promotion. However, the barriers to entry is moderate since the initial capital outlay are relatively low. The market competitiveness increases buyers power. Customers are price...
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...Growth Plans Woolworths' current business growth plan is built on four key strategic priorities. 1. Extend leadership in food and liquor 2. Act on our portfolio to maximise shareholder value 3. Maintain our track record of building new growth businesses 4. Put in place the enablers for a new era of growth A Changing Business Retailing never stands still - that’s what makes it so exciting and dynamic. Right now we’re in a period of substantial change as customers seek greater value and have more choices at their fingertips than ever before. Customers are now firmly in the driving seat of our business and their decisions and shopping behaviour are changing the way we operate. Woolworths is responding to this new era by laying the foundations for a new phase of growth and opportunity. We put the customer at the heart of our business, listening to what they want and creating new and innovative ways for them to shop with us. The future of shopping Customers now have the ability to shop when, how and where they want and that ability is literally in the palm of their hand. Mobile technology is rapidly changing how we view our world and giving us access to products and prices from around the world. We’ve recognised we need to keep up and understand that customers want to move seamlessly and effortlessly between physical and virtual stores to shop in a way that suits them. Every Woolworths business is becoming multi-option by using websites, mobile apps, virtual stores...
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...ESSEC School of Business Writing a Business Plan T‐Box Business plan Submitted By: Zoltan Pepper Anna Kronism Robbin Banks Eva Porate Executive Summary The report presents a business plan for a new start up call T-Box. We have identified a growing need among working professionals in Paris to eat quick, healthy tasty meal at their workplace without making the place messy. We propose to provide neatly packed meals (Indian, Japanese, Lebanese etc) in Tiffin boxes: A box that has multiple compartments packed together. The first outlet will be opened in the La Defense area of Paris. We will outsource the food preparation process, procure tiffin boxes and handle all the logistics involved ourselves. All the four partners will put in € 25,000 each and we will require additional loan of € 100,000. We expect to become profitable right after the first year and reach a net income level of € 300,000 in five years. Table of Contents Executive Summary ....................................................................................................................................... 2 Company Overview ....................................................................................................................................... 4 Market Analysis ............................................................................................................................................. 5 Some numbers about La Defense… ...
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...Conclusion & Recommendation 5 Key Takeaways 7/28/2014 The Story of Benihana Case Analysis – Benihana of Tokyo 1 3 Benihana of Tokyo in Years 1st Benihana’s restaurant chain in Japan • 1958 Introduction of Hibachi table arrangement • 1964 Entry in US at West Side, NY • 1966 2nd restaurant chain at East Side, NY • 1967 3rd restaurant in Chicago; Big Blockbuster • 1969 4th & 5th restaurant opened in SF and Las Vegas. Started franchising the unit • 1970 Opened Benihana Palace. Discontinued franchising scheme • 1971 Bill Susha joined Benihana’s management • 1972 15 units in US (9 owned, 5 franchised, & 1 JV). Grossed revenue over $12 mio per year. Considered future expansion 7/28/2014 1935 Case Analysis – Benihana of Tokyo • 4 Americans and Their Eating Behavior Enjoyed eating in exotic surroundings 2 3 Deeply mistrustful of exotic foods Enjoyed watching their foods being prepared Case Analysis – Benihana of Tokyo 7/28/2014 1 5 Problems at the Restaurant Industry in the United States High labor cost Availability Limited seating capacity Food storage and food wastage Contribute significantly to the overhead cost of the typical restaurant Case Analysis – Benihana of Tokyo 7/28/2014 Contributed...
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........... 1 Multinational Brands Maintain the Top Positions, But Local Companies Progress Well ........... 1 Increasing Trend of Dining Out ................................................................................................. 1 Positive Outlook for Multinational and Local Foodservice Companies...................................... 2 Key Trends and Developments .................................................................................................... 2 Rising Prices Affect Consumer Confidence .............................................................................. 2 Government and Private Sector Inject Growth Into Foodservice .............................................. 3 Healthier Choices for Consumers in Restaurants ..................................................................... 5 Foodservice Companies Compete for Customers Through Online Coupon Giveaways........... 6 Tackling Halal Issues in 2011 ................................................................................................... 8 City Key Trends and Developments ............................................................................................. 9 Klang Valley ............................................................................................................................ 10 Market Indicators...
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...BUSINESS PLAN NGUYEN HUYNH PHUONG TRUC 1357031 TABLE OF CONTENT: I. Executive summary……………………………………………… page 3 II. Situational analysis……………………………………………………. 4 III. Marketing strategy…………………………………………………... 7 IV. Manufacturing plan………………………………………………….. 10 V. Financial plan………………………………………………………... 10 VI. Human resources plan……………………………………………….. 11 I. EXECUTIVE SUMMARY: McDonald’s Corporation is a “Centralized, International company”, which competes in the fast food industry supplying hamburgers, French fries and other consumable items using standardization, heavy expansion and branding as the driving force. McDonald’s operates in over 121 countries and has over 30,000 restaurants worldwide. McDonald’s utilized an intense, rapid expansion into foreign countries through three primary methods, franchising, company owned restaurants, and joint ventures. With the majority of international restaurants stemming from franchising agreements, McDonald’s management relied on this method to aid in the acceptance of a new style of eating into unfamiliar markets. With minimal risk and maximum gains, franchising continues to contribute heavily to McDonald’s international success. With a centralized, international structure, McDonald’s keeps a tight grasp on operations, cost and quality. With an ethnocentric management strategy, McDonald’s relies on domestic based logic and attitudes and transfers them to their international outlets and...
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... Table of Contents Introduction ……………………………………………………………. 3 Development planning …………………………………………………… 5 Environmental impact ……………………………………………………. Sociological and/or cultural impact …………………………………….. Economic feasibility and economic impact on the area ………………….. Markets, demand, marketability, and marketing …………………………… Management and maintenance ………………………………………………. Financial planning ……………………………………………………………… Landscape architecture and structural architecture ………………………… Interior design and decoration ………………………………………………….. Conclusion ……………………………………………………………………….. References ………………………………………………………………………… Introduction When I am on vacation, I love to visit places that are all inclusive. I want to be able to stay on the resort, have many different dining options to choose from. I want my hotel room to be comfortable, chic, and up to date with current trends. Also, while on vacation, I would like to be in a resort that has many different activities such as, spa, pools with activities, water sports such as snorkeling or parasailing, beach cabanas and much more. The hotel/restaurant that I would like to create a business plan would be one that is a mid-size all inclusive resort style property with catering capabilities that focused mainly on the wedding business. The name of my hotel/resort will be Shelbyville. The hotel will be mid-size with up to 300 rooms all ranging in different sizes with different amenities with each room. The hotel...
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...Atlantic Parking, LLC | Business Plan | | Akram Sefrioui, PresidentAlejandro Rios, Sales Marketing ManagerMaria E. Sanoja, General Administration ManagerJonathan Rojas, General Accounting Financial Manager | | | | | Vision Statement Become the dominant player in the public parking management business in Miami first, then the whole country, and bring our people into a new era of customer service intelligent creative and customer care friendly. With our dedication and hard-working we will become the preferred and most trusted resource for parking management. Business Profile We are a LLC company working for profit. Our main line in business is do management in garage, valet, and parking lots. We will raise our customer business in first or second place no matter in which area they operate and which competition they have. Cover Letter Articles of Organization for Florida Revenue Control Equipment In the near future Atlantic Parking, would invest in revenue control equipment on the garage and surface lot. Revenue control equipment will help us reduce cost, theft and improve our cash flow. Although, the facilities will no longer need Parking Attendants, Atlantic Parking will still have a man present to attend to any costumers needs. The collection of payment from customers' parking privileges can be collected in a variety of ways. * Ticket dispensers or “ticket spitters” print tickets for your customers to park on your property. *...
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