...Marketing Plan There are a large number of consumers that are growing more attracted to a healthy lifestyle and an increasing number of consumers with medical issues dictating that they make healthier food choices. People are participating in more outdoor activities, doing more gardening and trying to live an overall healthy life. For many consumers it is much easier to eat healthy when preparing their own meals; however, this isn’t always an option. There are going to be times that they do not have time to prepare a lunch for work or are on the go. Fit Burger will be the solution for this consumer’s need. Fit Burger will provide a healthy and high quality meal with fast food convenience. Strategy and Positioning It has been identified that there is not a fast food option for consumers focused on health and fitness. The existing fast food options have attempted to offer a healthy alternative to their traditional menu; however, it appears that those few items are not the primary focus of the restaurant and this is reflected in their quality. In order to meet the needs of the consumer we will be launching Fit Burger. Fit Burger is a fast food restaurant with a primary focus on health and nutrition. The food choices will still include tasty options that cater to those consumers who do not consider themselves health focused. Menu The menu of Fit Burger will include selections for gluten free, diabetic, vegetarian, low fat, and organic focused consumers. By focusing...
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...Introduction As our question is “Select three different shampoo products. Discuss the market segmentation and targeting of these products with reference to the pricing, packaging, and advertised selling points and themes. Explain the positioning strategies of each product”, we become marketers of Rejoice’s company (P&G). As we know that our company is facing three problems – decreasing profit, many new competitors appear in the existing market, and losing our market shares. So, we need to plan the strategies again to solve these problems and create customers equity. According to the marketing process, understanding the marketplace (i.e. knowing the competitors’ status) and customers’ needs and wants is the first thing that we should do when start to plan the suitable strategies. Then, we can redo our market segmentation, targeting and positioning. In this research, we are going to analysis two main competitors for our products – Vidal Sassoon and Asience. Background information of Rejoice Rejoice is one of product in P&G which is a global brand. The major function of it is reducing the dandruff problem and gives out a natural product. Market segmentation of Rejoice Demographic segmentation In family size, we analyze this reference to packing, customers usually buy either small size prefer 400ml with$25.9 or premium size prefer 1000ml with $52 that is determined by the family size. In income aspect, the customers usually determine the brand of shampoo based on...
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...[pic] Team July 2, 2012 Team012 httwww.marriott.com/Marriott-hotels-resorts/ July 2, 2012 TEAM -BEARS Table of Contents 1. Executive Summary 1 1.1. Introduction 1 2. Environment Analysis 1 2.1. Competitive Forces 1 2.2. Economic Forces 2 2.3. Political Forces 2 2.4. Legal and Regulatory Forces 2 2.5. Technological Forces 2 2.6. Sociocultural Forces 3 3. Situational Analysis 3 3.1. SWOT Analysis 3 4. Strategic Plan and Focus 4 4.1. Mission Statement 4 4.2. Competitive Advantage 4 4.3. Marketing Goals and Objectives 5 5. Market-product Focus 7 5.1. Marketing and product objectives 7 5.2. Target Market 7 5.3. Product Line 7 5.4. Promotion 7 5.5. Place 8 5.6. Pricing 8 5.7. Positioning 8 6. Implementation Plan 9 6.1. Marketing Organization 9 6.2. Activities, Responsibility and Timeline for Completion 9 7. Evaluation and Control 11 7.1. Financial Analyis 11 7.2. Market Share Analysis 11 7.3. Evaluation Analysis 12 References 13 Strategic Plan and Focus Section References 13 Appendices 15 Executive Summary 1 Introduction Marriott International is a global hospitality company that operates and franchises hotels and lodging facilities. The company primarily operates in America, Europe, Africa and Asia-Pacific. It is one of the leading lodging companies with more than 3,700 properties in 73 countries and territories worldwide. The company with its global presence and strong brand...
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...PRESENTATION REPORT GUERILLA MARKETING Report Today I am going to talk about Guerilla Marketing. Firstly, I am going to introduce you the traditional marketing conception and Guerilla Marketing model. Secondly, I am going to tell more about Guerilla and explain how does it works. Lastly, I will assume the risk of Guerilla and how it can become negative for business. So, how to sell more by spending less? This question is the most relevant in the business world. As American Marketing Association defines, marketing is an activity and a process for creating, communicating, delivering and exchanging offerings that have value for customers, clients, partners and society. We can hear the word “Marketing” very often in different companies and organizations. All of them are trying to improve organizing and management regardless of their income. And here comes the word Guerilla… The term was coined and defined by Jay Conrad Levinson in his book Guerrilla Marketing (1984). The term has since entered the popular vocabulary and marketing textbooks. Guerilla Marketing is a kind of marketing, which, in particular, involve no significant financial but more creative and intellectual resources. More attention is paid to modern, adventurous and bold ideas. The main thing is not to invest money but time, energy, imagination and information. Typically, guerrilla marketing campaigns are unexpected and unconventional, potentially interactive, and consumers are targeted in unexpected places...
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...vehicles who choose to take advantage of the Target- A- Ride will save on the cost of gas and wear and tear on their vehicles. Target will implement an incentive programs that will help with the cost of Target-A-Ride to get more employees onboard with this program, Target will ensure a safe and on time arrival of the workers, and when Employees get to work on time productive is up and when productive is up sale or up and when sale or up that means that profits or up, some of the incentives will be Target-A-Ride coupons, vouchers for employees who work overtime. (William). Phase II/Wk 3 “Market segmentation breaks customers down into categories based on income, age, race, lifestyles, location or other factors so that you can craft marketing...
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...Top of Form Assignment: PRESENTATION and handout For your oral exam, you will be working as a corporate analyst for your teacher. Your main responsibility will be to develop a feasibility study outlining the parameters for possible future investment in your chosen company. This process is called Due Diligence: essentially, you will play the role of an objective third party. This means that your only loyalty is to an objective account of the current state of affairs. You are to choose a company and have it approved by your teacher. You will then be responsible for analyzing the company and making recommendations either for or against future investment. You will have to defend your analysis. Remember: you are working for your teacher, not for the company: Due Diligence requires objectivity! This assignment is graded and your marks count for 5 points of your final marks. You will receive a group mark, both for content and presentation and for your performance in English. First, you must select the company you are going to analyze (week 24 – groups have to be formed by week 23) and have it approved by your teacher. To be included in your analysis are the following: - SWOT-analysis - Legal Status (pending contracts, current litigation) - Financial Status (accounting, cash reserves, recent/future investments, share price) - IT (systems involved, recent updates, future plans) - Marketing (Strategies, competitors) - Operations (management, supply/distribution networks) - Environmental...
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...GLOBAL MARKETING PROJECT Individually or in groups of up to 3 members, students will be required to Write a Research Paper (worth 100 points) on a particular field of marketing (based on a list provided by the Instructor) and Present their paper utilizing Microsoft PowerPoint (worth 100 points). Also, the group with the best global marketing project will receive bonus points. Submission Guidelines for Global Marketing Project The global marketing paper and PowerPoint presentation must be submitted via Blackboard and Live Text, on the appropriate assignment link, by Monday, July 20, 2015 by 11:59 p.m. The presentations will take place during the Tuesday, July 21st class. There will be separate submission links (one for the paper and one for the presentation) on both Blackboard and Live Text. If you submit both the paper and presentation on the same link, the item that you submitted on the wrong link will be deducted 10 points for failure to adhere to the submission guidelines. Therefore, grading for that portion of the project will start at 90%. For example, if you submit the presentation on the link that is actually designated for the paper, then grading for the presentation component will automatically start at 90%. This applies to both Blackboard and Live Text. Note: Any submissions after the deadline are considered late. Therefore, grading will start at a “C” (75%) for late submissions. If you submit the global marketing paper and/or PowerPoint presentation to ...
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...Post-Conference Report MacVille’s Italian Mezzo Range of Espresso Launch Introduction The purpose of the conference held on 31st January 2015 at the Hilton Hotel Brisbane was to promote the Italian Mezzo Range of Espresso. MacVille had secured the rights to distribute in Australia and wanted to primarily secure sales leads of the espresso coffee machines as well as increase awareness of MacVille’s association with the specialist espresso coffee market. The conference was also aimed to build relationships between MacVille and its clients. The target market was owners and managers of retail coffee shops in Brisbane. This report serves to show how the conference was went and what future improvements can be made. What went well? The marketing and promoting of the event itself was very successful, as all 50 slots for attendees filled 4 months before the event was held. Out of the 50 attendees, 30 expressed interest in purchasing the coffee machines and five actually signed and purchased on the day. Attendees said they had thoroughly enjoyed the event and were glad to be introduced to such an exciting product. The budget was set at $25,000 and the aim was to break even on costs and this was also achieved. What didn’t go well? Prior to the conference beginning, there were a couple problems at the venue. The conference was short a table and seven chairs. It was discovered that there was no VGA cable at the lectern. Another issue was that the guest speaker slept in and was 90...
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...Assessment 2. Presentation Briefing Financial and Marketing Analysis of Company Submission The presentation will take place during normal seminar hours. Attendance is compulsory. You are required to use PowerPoint for the presentation. All group members must present on the day. In addition to doing the presentation in class all students must submit an electronic version of their presentation individually online by using a separate link on the Blackboard. All group members must submit the same PowerPoint slides. The deadline for the group presentation in class is Semester 1 Week 10, Monday 30th November or Tuesday 1st December 2015 depending upon your timetable. The deadline for online individual submission of the PowerPoint presentation is Wednesday 2nd December 2015 at 1:00pm. Additional instructions on submission will be posted on Blackboard close to the deadline. You may save the PowerPoint slides and their explanation notes as MS Word or PDF before submitting it. If you have a financial hold situation a hardcopy plus electronic version will be accepted via the WBS Registry Coursework Lobby before the deadline. Please do not email your module leader or your seminar leader your coursework unless you have been asked to do so. The Registry does not accept such a submission in most cases. If you are having technical difficulties on the date of submission please email Evgeniya Macleod (e.macleod@westminster.ac.uk) and call FixIt. We strongly advise that you submit...
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...Types of information This report show results of the investigation into information for City of Wolverhampton College. In order to do this should complete the following activities. Complete a table like the one below to show the types, sources and purpose of information used within the organisation. Try to include at least two examples of each type of information. Verbal | Student Hub | In the Student Hub they help students with financial support such as bus passes, squid cards for that the students can get their lunch | The purpose for of the Student Hub is to support students by giving them an opportunity to apply for a bus pass and a lunch card | Picture C | Verbal | Study Hub | The Study Hub offers students to go in to their work on the computers to catch up on assignments, borrowing books for their courses and borrow an ipad to do their work. | The purpose for of the Study Hub is help students with their studies in the college instead of doing their work at home. | Picture G | Written | Timetable | A timetable is a written document for the students can referrer to so they can see what lessons they have got in the week. | The purpose for a timetable is to help students to get to lessons and know tutor you have got. | Picture B | Written | Assignment | An assignment is a written document to give instructions to the student to do a specific task for example to achieve P1, P2, M2 , D2 | The purpose for an assignment is help to student to achieve the unit...
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... | | |Course Site found at http://sternclasses.nyu.edu | Course Overview Effective Communication is a vital component to so many aspects of business life. From investment banking to marketing, from entrepreneurship to corporate planning, understanding the techniques of business communication will be an invaluable addition to every Stern student’s portfolio of knowledge. This course is a highly-interactive and participative experience that introduces the basics of business communication strategy and delivery. Deliverables will include written documents and oral presentations based on several cases. You will present both individually and in a team and will receive feedback to improve your presentation effectiveness. In the final team presentation, your challenge is to craft an oral presentation that will persuade your audience to accept your strategic recommendations. By doing this, you will see how ideas, data and advocacy are combined for a professional, persuasive presentation. Pre-Work 1. Form a team of five people before the first day of class. Refer to the class roster on Blackboard and try to link up...
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...McDonalds and Obesity Identification of Main Problem In the United States and all over the world, government officials and health advocates have been cracking down on various marketers in hopes to slow down the growing number of obese people in the world. Marketers are being blamed for the 1 billion overweight adults and close to 155 million children. They claim that popular chain restaurants, such as McDonalds use celebrities and popular cartoon characters in their advertisements to influence young children into eating high – calorie, unhealthy foods. Analysis of Facts (Internal Environment) Strong brand name, large market share, and strong global presence are only a few of McDonalds known strengths, but it also has its weaknesses like every other company in the world. McDonalds has portrays an unhealthy food image, and uses advertising techniques that target children. McDonalds is one of the first and most popular fast food chains in the industry. Since its opening in 1940, McDonalds has turned into an international craze, having 31,000 restaurants in 120 countries and is continually increasing its exposure into new markets. With their 31,000 locations in 120 countries, McDonald's has a large chunk of the fast food market; it serves 47 million customers each day, and employs 1.5 million people. McDonald's operates its own restaurants and franchises its brand to local businesspeople and is well-established in Europe, Asia/Pacific Islands, the Middle East, and...
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...Now that I have completed all my units in Database, Excel and Power point and exams on this ITQ Level 2 in Computing, now going to view my project on what I have achieved with studying these units in the last few months. My project will involve two assignments using the Excel application and two with Power Point. A) What did I decide to do for my Excel project? The two pieces of evidence that I am producing in Excel are two spreadsheets that will comprise the following: 1) A spreadsheet for an event that I organised while I was working at the Royal Bath Hotel as a Conference Supervisor. A social evening event for staff to get to know one another outside the work place. I liaised with contractors and suppliers in arranging the food, drink and to check the feasibility for a band and DJ via the club manager. A rough data input form was produced, a document of how the spreadsheet was being designed and what information was needed to process the assignment. 2) The second spreadsheet is an invoice for Conferencing and Banqueting Supplies for the Events Department at the Royal Bath Hotel with authority by the De Vere Group. As a Conference Supervisor I organised supplies for our Conference Rooms, to improve our services and to compete with other 5 star hotels. Every three months this invoice was sent to De Vere Headquarters for it to be approved. B) Why did I use this application? The Excel software for the event project has allowed me to calculate...
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...My Personal Branding Plan Sena Lopez MKT/421 05/04/2015 Bryan Rice I have been in the workforce for about 20 years. I’ve worked several different positions and fields which include education, grocery, and drug and alcohol rehab. I have been working in the Drug and Alcohol Rehab field for almost 7 years now. We specialize in residential treatment program for men and women adults to help them learn how life without drugs and alcohol. The environment I currently work in is a fast paced environment where anything can happen at any given point. This field consistently makes changes to their policies and licensing requirements. These all vary from the company to the field and insurance company your dealing with at that time. I am currently in school to receive my Bachelor’s Degree in Business Administration to eventually own my own rehab in the near future. Companies I Would Like To Work For I’ve been working in this field long enough to realize that this is my passion not just my job. I have the proper training and certifications to move forward in this field and work for a higher end facility. The staff understands the need for privacy in a supportive environment. This high end facility offers a resort like experience. Each facility offers different amenities but this facilities offers much more for the individual like yoga, hiking, and aquatic therapy. Depending on the level of treatment that you are requesting or in some cases required to take this will determine the...
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... IMPORTANT NOTE ECA Submission Deadline: 25 October 2012, 1200 noon MKT353e Copyright © 2012 SIM University ECA – July Semester 2012 Page 1 of 8 ECA Submission Guidelines Please follow the submission instructions stated below: A - What Must Be Submitted You are required to submit the following THREE (3) items for marking and grading: • • A Report (you should submit this item first as it carries the highest weightage). A Video Presentation: o UniSIM conducts Walk-in Clinic Sessions on how to record ECA video presentation for SBIZ students every semester. Please see MyUniSIM Blackboard L01 group for details. o ECA video recording and submission online tutorials/guides are also available in MyUniSIM Blackboard at the FAQs tab under the category “Submitting End of Course Assessment [ECA]”. The set of Powerpoint slides upon which the video presentation is based. • Please verify your submissions after you have submitted the above THREE (3) items. B - Submission Deadline • • • • The THREE (3) items of Report, Video and Presentation Summary are to be submitted by 12 noon on the submission deadline. You are only allowed a ONE-TIME submission for each of the THREE (3) items. As the ECA is in lieu of an examination, late submission of any of the THREE (3) items will NOT be accepted by the University. It will be taken that you have...
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