...Ecommerce Team Project: This class provides the theoretical foundations necessary for understanding Ecommerce, how it is being conducted and managed, and what the major opportunities, limitations, issues and risks are in terms of assessing opportunities in the marketplace and managing everyday commerce. In order for the marketing student to grasp the complexities of these issues in the real business world, each student will be assigned to a special project group that will design and create an integrated Ecommerce business plan for a newly developed online company. Each team will be assigned a specific type of online business model. Project Concept: Each special project group will function as a marketing design team that will meet on several occasions to determine project requirements. Each group will be responsible for creating the appropriate Ecommerce business model, as part of the integrated Ecommerce marketing plan. Strategic market planning is a process directed towards making decisions with tomorrow in mind. As such, strategic market planning is a means of preparing for future decisions so that a firm can rapidly and economically, start and move forward with as little disruption to the business as possible. Proper strategic market planning can provide considerable benefits to start up firms, especially those firms requiring substantial financial backing or are involved in highly turbulent or changing environments online. Proper strategic market planning can act as a...
Words: 1813 - Pages: 8
...Course Project Epsilon: Portfolio Management Plan Instructor: Stanley Mefford Oct 24, 2012 Table of Contents Introduction 3 Epsilon’s Strategic Plan 3 Strategic Capacity Plan 4 Portfolio Management Process 6 Project Selection Criteria 7 Program Management Plan 8 Quality 9 Scope 10 Internal Teams 10 External Teams 11 Scheduling 11 Conflict Resolution Plan 12 Change Management Plan 13 Resource Utilization 15 Conclusion 16 Resources 17 Introduction Deploying over 40 billion emails annually, Epsilon is ranked as the top database marketing services provider and is the world’s leading multi-channel marketing and technology organization (Palmer, 2012). Epsilon works with over 2,000 global clients that represent industries across many markets including financial services, customer packaged goods, retail, travel and pharmaceutical markets. Some of Epsilon’s service offerings include: database technology, email services, and reporting/analytics. As a leader in the market, an impressive 26 of the Fortune 100 companies trust them to provide marketing services (Epsilon, 2012). Since 2009, Epsilon had been experiencing unprecedented growth. In 2011, Direct Marketing News reported that Epsilon’s 2010 global revenues increased 19% as compared to the previous year and was expected to double its revenues (Gordon & Washkuck, 2011). From the outside, forecasts couldn’t be brighter for the company. Internally, however, it was a different story...
Words: 4958 - Pages: 20
...Group C MGMT404 Project Management Devry University Online October 25, 2012 Contents Executive Summary: 3 Scope Statement: 3 Goal Objective: 3 Project Deliverables: 3 Milestones: 4 Project Success Criteria: 5 Budget: 5 Reporting Structure of Team Members 6 Work Breakdown Structure: 7 Risk Management Plan 8 Communication Plan 11 Conclusion/Recommendations: 12 References: 13 Executive Summary: The owner of Passionate Photography would like to launch her business in the spring of 2013. With a working capital of $50,000.00 through personal investment, and savings, she has the background in photography and the experience in the business. There are some aspects of the business that she has asked for our project team to research and make recommendations. These would include the start-up of a business, marketing, networking, website creation, and long term goals that should be established before making such a large investment. The goal is to work together as a team along with other outside resources to formulate a timeline and budget that is conducive to the vision of the owner. The following proposal will include a comprehensive plan on how to achieve these goals and launch Passionate Photography in the spring of 2013. Scope Statement: ------------------------------------------------- Goal Objective: ------------------------------------------------- While assisting the business owner with the definitions of the business including structure...
Words: 2321 - Pages: 10
...marketing 337 principles of marketing ------------------------------------------------- spring 2012 ------------------------------------------------- Class: MKT 337 04840 Time: TTH 8:00-9:15 am Location: GSB 5.142A Professor: Jae-Eun Namkoong E-mail: jae-eun.namkoong@phd.mccombs.utexas.edu Office: CBA 5.334J Office Hours: TTH 9:30-10:30 Textbook and Articles (Both are Required) * Marketing, 10th Edition; by Kerin, Hartley, Berkowitz, and Rudelius; published by Irwin/McGraw Hill (ISBN = 978-0-07-352993-6). Do not try to get by with the 9th edition. A copy of the 10th edition is on reserve in the Perry-Castañeda Library. There is also the e-Textbook option (http://www.coursesmart.com/). * Articles for class discussions are available on Blackboard: http://courses.utexas.edu. Course Objectives This course is designed to introduce business students to the fundamental aspects of marketing: how firms discover and translate customers’ needs and wants into strategies for providing products and services. For students majoring in marketing, this course is intended to provide you with a foundation on which to build subsequent marketing courses and work experience. For students majoring in other business disciplines, this course is intended to help you understand the objectives of marketers with whom you will interact professionally. For all students, the course is intended to enhance your appreciation of the different marketing activities that...
Words: 5394 - Pages: 22
...Project Name | Marketing | Project Number | AA0017 | Project Team | Lisa KempTerri Fletcher | Prioritization | High | Owner(s) | FUNKK Incorporated | Start Date: | 1 Jan 2016 | Scheduled Completion Date: | 1 Jul 2017 | Mission/ Purpose | What is your project going to accomplish? How does this project relate to overall strategic goals and objectives of the company? Is it part of a program or larger project? The proposed project is an expansion to our existing company and will provide marketing and advertising services to companies and clients who plan on progressing from your everyday urban musician to a pop music artist. We offer effective marketing strategies, such as email marketing, digital marketing, radio and TV advertising, as well as grassroots marketing to our clients, which in turn establishes their brand. In addition to marketing, we will design, test, market, and distribute all marketing services. We will present a real-time progress report of the campaign to the client to provide the flexibility needed to react to trends. At the end of the marketing campaign we will analyze the success rating and implement a lessons learned continuity program to improve future campaigns. | | ProjectDescription and Project Product | What will this project create? What are the outcome products being created with this project? At a high level, how do you plan on completing the work required for this project? List at least five high-level deliverables (outputs)...
Words: 1815 - Pages: 8
...Course Project: Creating the Marketing Plan Objectives | Introduction | Guidelines | Milestones | Grading Rubrics Objectives The Course Project gives students the opportunity to synthesize all of the concepts in the BUSN319 Marketing course by applying them to develop a comprehensive marketing plan for a new business, product, or service. Introduction Product innovation and marketing are the only enduring competitive advantages that companies can use to survive and thrive in the marketplace. In the next 7 weeks, you are going to participate in designing and writing a marketing plan for a business, product, or service of your choosing. Your active participation in this project, first, is essential to building your understanding of marketing; secondly, you can use a well-written marketing plan to show prospective employers a sample of your work. A marketing plan is a guide for the marketing activities of an organization for a specified period of time, typically about 5 years (note: usually 6 mo, one year). The plan can be used internally to guide the marketing activities or it can be used to communicate with external audiences to raise capital. There are important questions to keep in mind as you design the plan. 1. Is the marketing idea valid? 2. What is unique or distinctive about the product or service that separates it from substitutes and competitors? 3. Does a viable market exist for the product or service? 4. Are the financial projections...
Words: 1820 - Pages: 8
...abdelalim@hotmail.com / abdelalim.ahmed@yahoo.com STRATEGIC MARKETING MANAGER / STRATEGY & BUSINESS PLANNING MANAGER Strong credentials in providing information and directions to promote organizational growth OBJECTIVE: Proactive decision maker, seeking to be a Senior Management Professional with a well established and globally reputed organization by utilizing the following strengths... ⇨ Possessing 12 years of expertise in marketing, strategic planning, business planning, commercial planning, project management, business process, performance management and team management. ⇨ Demonstrated exposure in Customer Relationship Management (CRM), Customer Service, Business Architecture, Governance Models, and eTOM & ITIL implementations. ⇨ Proficient in developing business cases, marketing plans, business proposals, governance models & frameworks, business plans and exploring new business management techniques and methodologies. ⇨ An efficient Team Leader, combining sound communication, interpersonal, mentoring, negotiating and problem solving skills with analytical & leadership capabilities to ensure operational excellence and strategic execution. Academics • Studying Strategic Marketing Management ‘‘Chartered Marketer’’ as part of the Continued Professional Development program (CPD) – United Kingdom, Chartered Institute of Marketing (in progress) • Master of Business Administration (Marketing), Arab Academy for Science, Technology & Maritime, Cairo...
Words: 1856 - Pages: 8
...Remodeling Contractor Standard Outline Marketing Plan This sample marketing plan has been made available to users of Marketing Plan Pro® powered by Duct Tape Marketing, marketing planning software published by Palo Alto Software, Inc. Names, locations and numbers may have been changed, and substantial portions of the original plan text may have been omitted to preserve confidentiality and proprietary information. You are welcome to use this plan as a starting point to create your own, but you do not have permission to resell, reproduce, publish, distribute or even copy this plan as it exists here. Requests for reprints, academic use, and other dissemination of this sample plan should be emailed to the marketing department of Palo Alto Software at marketing@paloalto.com. For product information visit our Website: www.paloalto.com or call: 1-800-229-7526. Copyright © Palo Alto Software, Inc., 1998-2008 All rights reserved. Confidentiality Agreement The undersigned reader acknowledges that the information provided by _________________________ in this marketing plan is confidential; therefore, reader agrees not to disclose it without the express written permission of _________________________. It is acknowledged by reader that information to be furnished in this marketing plan is in all respects confidential in nature, other than information which is in the public domain through other means and that any disclosure or use of same by reader, may cause serious harm or damage to...
Words: 7568 - Pages: 31
...the purpose of the Marketing Plan The purpose of marketing plan is to set the direction your business will go to promote the business, build a customer base and determine any opportunities to make a profit. When you are writing your plan, you are predicting and deciding how your business will meet your client's needs while generating a profit for your business. The basic elements you need do elaborate a comprehensive marketing plan should be the following: * What you will offer * Who you are selling to * Where you will sell your product * Where you will distribute your product * What type of customer service you will offer * Who your competitors are * Where you plan to be in the market * How much you will sell and when * How you will promote your business * What your prices will be When you are writing a business plan you will want to include a marketing plan because it will help you manage your projected expenses and possible projected income. The marketing plan will help define times of financial outlay so that when those lulls arrive they aren't unexpected. You may already be involved in different forms of marketing for your business, but having a clear plan, even at this stage, will help lend focus to your path Planning is a key point and a core business principle that will help determine the future of your business and at the core of your business is the marketing plan. It's not just the finished marketing plan that will help you...
Words: 748 - Pages: 3
...Sample Marketing Plan This is a sample marketing plan for a small business, Canterbury Renovations. It’s a guide to how you can prepare a marketing plan for your business. Your plan may require more or less information than this sample marketing plan. As you work through the plan, conduct the appropriate research and planning for your business to ensure your plan results in effective marketing. 1.1 Mission Statement The core activity of Canterbury Renovations will be the renovation of kitchens, bathrooms and laundries. The business will provide a complete service, including free designs and quotes, supply and installation of equipment and fittings, all associated building services, after sales maintenance and a seven-year guarantee covering workmanship. 2.0 Current Market Position It’s important to understand the current position for your business before deciding on how to market it further. Marketing analysis and research (done in later sections of your plan) form the basis for identifying your current position. External and internal business factors need to be considered and planned for. Example Canterbury Renovations is a new business and has no existing clients, projects or history to account for. However, the proprietors are experienced in the industry and have the financial capacity to conduct business successfully. 2.1 Product Although it seems obvious, it’s important to identify your products and services...
Words: 4775 - Pages: 20
...BUSC 440 WEEKLY ASSIGNMENTS for WEEKS 1-6 IMPORTANT NOTE: Look ahead to the final assignment/project for the course due in Week 6 and get started on it early! You should work on the project weekly even though you don’t have to submit weekly assignments for the project. Some weeks in the course have only one written assignment to give you additional time to work on the project due in Week 6; please use this time wisely. Week 1 Assignments NOTE: The reading and viewing materials can be found in the LibGuide on Blackboard for this course. Read each of the following articles. * The Evolution and future of logistics and supply chain management - Ballou, Ronald. European Business Review19. 4 (2007): 332-348 DOI 10.1108/09555340710760152 * Logistics and supply chain management applications within a global context: An overview - Schoenherr, Tobias Journal of Business Logistics30. 2 (2009): 1-VII * Strategic supply chain management: Improving performance through a culture of competitiveness and knowledge development - Hult, G. Tomas M.; Ketchen, David J.; Arrfelt, Mathias Strategic Management Journal, Oct2007, Vol. 28 Issue 10, p1035-1052 * Supply chain management and its relationship to logistics, marketing, production, and operations management - Mentzer, John T; Stank, Theodore P; Esper, Terry L. Journal of Business Logistics29. 1 (2008): 31-VII * Supply chain management and retailing. - Sparks, Leigh Supply Chain Forum: International Journal...
Words: 4116 - Pages: 17
...sylabus Course: IP_357 Global Marketing Management System Online (GMSMO) International Business Program University of Economics, Prague October 12 – 15, 2011 Instructor: Dr. Basil J. Janavaras E-Mail: basilj@janavaras.com Web Sites http://www.gmmso3.com , http://www.janavaras.com Introduction This course utilizes web based software named GMMSO (Global Marketing Management System Online, http://www.gmmso3.com ) as the basis of instruction along with targeted lectures on international business strategic planning. GMMSO software is a global marketing/management research and strategic planning tool that will enable you to: • Conduct a company situation analysis in a global context • Identify countries with high market potential for the company’s product/service • Conduct and in-depth market/competitive analysis and select the best country market • Determine the best entry mode strategy and develop the marketing plan To this end, the course requires integration of knowledge from this and other courses and bridges the gap between theory and the real world of business. This module organizes learning around projects that involve students in problem-solving, decision making, and investigative activities. It provides students with the opportunity to work relatively autonomously and in groups culminating in the production of realistic reports that integrate managerial realism into the classroom. Users are provided with helpful tools such as step-by-step...
Words: 2274 - Pages: 10
...Course Project Project Risk Management Contents Introduction 4 Statement of work 5 Statement of Work—Project Description and 6 WBS 8 Risk Analysis and Probability Matrix – Qualitative Analysis 10 Risk Register 11 Decision Tree 11 Decision Tree Analysis 11 Fault Analysis Tree 12 Fault Tree Analysis Summary 12 Conclusions 13 Works Cited 13 Introduction Sherdon and Anissa Webb have been working parents for over 18 years. Both individuals understand the hardship of starting out and making yourself marketable in the corporate world. Now that their eldest son is in college, and they have seen how hard it was for him to get summer jobs and student work studies, they want to make the path a bit easier for their younger children. Their hope is to start a small business that will eventually become a family affair. This business will help the community as well as allow their children to have summer work growing up and instill in them the entrepreneurial spirit. As part of working class America, Sherdon and Anissa do not have a lot of income at their disposal. They will be investing all of their savings into this business, therefore, proper planning is a must. The business that they have decided to open is an employment agency. After researching the industry, both feel as though there is a market for this service and that the time it will take to open the business is reasonable...
Words: 2262 - Pages: 10
...Unit 5 –Marketing Plan Firms that are successful in marketing invariably start with a marketing plan. The plan should cover one year. For small companies, this is often the best way to think about marketing. Things change, people leave, markets evolve, and customers come and go. In many respects, the Marketing Plan is the most important document produced by marketers as it not only helps to justify what has occurred in the past, but is critical for explaining where a company intends to go in the future. The first step is the Situation Analyses. The purpose of the situation analysis is to indicate to a company about the organizational and product position, as well as the overall survival of the business, within the environment. This allows for the evaluation of the company's objectives, strategy and capabilities. These areas indicate to an organization about the strength of the product or whether there are areas for improvement, as well as how well an organization will fit with the external environment. I will take as particular case, one of my company’s products, namely, the book I’ve written “Unique and Different”. Considering the concept of the entire project we are carrying and that is to start making some changes around, to start, step by step, being satisfied by the world we live in, we begun by outlining our own experiences and perceptions in our first book. If we look at the things around us from a reserved point of view, the situation is difficult enough...
Words: 1543 - Pages: 7
...creative, development, system architecture, e-commerce, mobile app and content management solutions with a wealth of experience in successfully deploying complex website projects in a wide variety of business sectors. Web development as a whole includes web design, web content development, client liaison, client-side/server-side scripting, web server and network security configuration, and e-commerce development. Sirius Soft Labs provides an expertise on this category of web development. Besides developing and designing this application the company also focus on quality assurance and load testing of the sites to make the sites deliver as it is required to. As today’s world is more inclined to the portable stuff, productive mobile apps, has been a part of their daily needs to make their work easier. Sirius Soft Labs will also provide custom mobile app development according to the client needs. It will also provide and wide range of apps development for iphone, Android, Blackberry and other smart phones. Another essential part of the company would be to provide the software solutions of the client. The company will work on custom as well as commercial software development. Latest tools and platform will be used for developing the application. The company will combine knowledge, technology, people, business with location to develop innovative, future oriented services and solutions to local as well as global clients....
Words: 5429 - Pages: 22
