...AcknowledgementsLiterature ReviewMethodologyIntroductionSignificance of ProjectBackground Of P&GVision Of P&GMission statementP&G in PakistanProducts in PakistanLaunch Of Ariel in Pakistan Laboratory Test Granular Detergents PEST & SWOT Analysis Political FactorsEconomical FactorsSocial FactorsTechnological FactorsStrengthsWeaknessesOpportunitiesThreatsCompetitive AnalysisSizes and PriceBCG MatrixSegmentation & Target MarketMarket SegmentationTarget MarketMarketing MixProductPricePlacementPromotionConsumer researchQualitative ResearchQuantitative ResearchPromotional StrategiesAriel-Help the Needy campaignAriel-Maa TV ProgramAdvertising StrategiesAdvertising ObjectivesCreative StrategyTV advertisementsKey Customers BenefitsSupport For Key customersMedia StrategyGraphical AnalysisQuestionnaireConclusionRecommendationsBibliographyAppendix | Page No. | Executive Summary Ariel is a product of Procter & Gamble. It is among the leading detergents in Pakistan and is a pioneer in developing marketing strategies for detergents, which are both innovative and productive. We were assigned the task of evaluating the marketing strategies for Ariel. First section contains the Introduction of P&G and its line of products and it also contains the history regarding the launch of Ariel in Pakistan. Second Section contains the PEST & SWOT analysis. In this section we have analyzed political, economical, social and technological factors...
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...Groupo Ariel: A Project Analysis On June 23, 2008, a Monday morning, Francois Belliard arrived at his office in Groupo Ariel’s corporate headquarters in Toulon, France. The prior week, Belliard had requested additional financial information about an investment proposal from Ariel-Mexicana, a wholly-owned subsidiary that operated a manufacturing facility and a regional sales office in Jalisco, Mexico. The information had arrived late Friday, too late for Belliard to analyze due to the weekend. He sat down this morning to examine the proposal, as it was Belliard’s job to evaluate cross-border projects for Ariel, a global manufacturer of printing and imaging equipment. This type of cross-border proposal was not unusual as Ariel was in the process of expanding its global presence beyond Europe. The Mexican investment proposal called for the purchase and installation of new automated machinery to recycle and refurbish toner and printer cartridges for the local market. Recycling and refurbishment had become a large portion of Ariel’s business in all its markets; both European and foreign. This process and market had burgeoning margins and was proving to be a centerpiece of Ariel’s future growth. Many office product retailers operated formal toner cartridge recycling programs, both for environmental reasons of keeping reusable waste from landfills and demonstrating cost savings to customers over continually buying new OEM product. Writing in a leading trade journal, one industry analyst...
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...4194 APRIL 19, 2010 TIMOTHY A. LUEHRMAN JAMES QUINN Groupe Ariel S.A.: Parity Conditions and Cross-Border Valuation On June 23, 2008, a Monday morning, Arnaud Martin arrived at his office in Groupe Ariel’s corporate headquarters in Mulhouse, France. The previous week, Martin had requested additional financial information about an investment proposal from Ariel-Mexico, a wholly owned subsidiary that operated a manufacturing facility and a regional sales office in Monterrey, Mexico. The information had arrived late Friday—too late for Martin to analyze—and was waiting for him Monday morning. As a financial analyst for a global manufacturer of printing and imaging equipment, Martin examined many cross-border projects, particularly since Ariel had accelerated its move into emerging markets several years earlier. The Mexican investment proposal called for the purchase and installation of new automated machinery to recycle and remanufacture toner- and printer cartridges. Cartridge recycling had become an important part of Ariel’s business in many markets and promised continued growth. Many office product retailers operated formal toner cartridge recycling programs, for both the environmental benefits of keeping materials out of landfills and demonstrated cost savings for their customers. Writing in a leading trade journal, one analyst predicted, “We are going to see more and more refined approaches to recycling and remanufacturing [cartridges] in the coming months...
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...4194 APRIL 19, 2010 TIMOTHY A. LUEHRMAN JAMES QUINN Groupe Ariel S.A.: Parity Conditions and Cross-Border Valuation On June 23, 2008, a Monday morning, Arnaud Martin arrived at his office in Groupe Ariel’s corporate headquarters in Mulhouse, France. The previous week, Martin had requested additional financial information about an investment proposal from Ariel-Mexico, a wholly owned subsidiary that operated a manufacturing facility and a regional sales office in Monterrey, Mexico. The information had arrived late Friday—too late for Martin to analyze—and was waiting for him Monday morning. As a financial analyst for a global manufacturer of printing and imaging equipment, Martin examined many cross-border projects, particularly since Ariel had accelerated its move into emerging markets several years earlier. The Mexican investment proposal called for the purchase and installation of new automated machinery to recycle and remanufacture toner- and printer cartridges. Cartridge recycling had become an important part of Ariel’s business in many markets and promised continued growth. Many office product retailers operated formal toner cartridge recycling programs, for both the environmental benefits of keeping materials out of landfills and demonstrated cost savings for their customers. Writing in a leading trade journal, one analyst predicted, “We are going to see more and more refined approaches to recycling and remanufacturing [cartridges] in the coming months...
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...talent to complete this task.We are thankful to SIR ADIL FOVAD for his guidance and his cooperation throughout our course. He has polishedour skills and makes us capable of submitting this project. The project he has given us is very helpful in learningdifferent aspects of branding. We have tried our best to complete this project with our full understanding and effort.Table of ContentIntroduction«««««««««««««««««««««««««««««..5Research Plan«««««««««««««««««««««««««««««6Respondents Demographics«««««««««««««««««««««««.7Analysis«««««««««««««««««««««««««««««««..8Brand Awareness and Usage«««««««««««««««««««...8Conclusion«««««««««««««««««««««««««««.9Brand Performance«««««««««««««««««««««««.12Conclusion««««««««««««««««««««««««««....13Brand Image««««««««««««««««««««««««««15Conclusion«««««««««««««««««««««««««««16Brand Judgments««««««««««««««««««««««««.17Conclusion«««««««««««««««««««««««««««18Brand Resonance««««««««««««««««««««««««.21Conclusion«««««««««««««««««««««««««««22 Point of Parity««««««««««««««««««««««««««««..23Point of Difference««««««««««««««««««««««««««...24Recommendations«««««««««««««««««««««««««««..25Limitations«««««««««««««««««««««««««««««...26IntroductionThe project is based on the survey conducted to perform a comparative analysis between the two detergent brandsSurf Excel and Ariel. The purpose of the survey is to analyze the comparison between these two brands on the basisof points of differences and point of parity and to judge different aspects of the brand which...
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...Procter & Gamble is an American global corporation based in Cincinnati, Ohio. It’s known as the world’s largest consumer goods company. P&G is ranked 86 in the 2012 fortune 500 list with a revenue of $ 82.5 billion. As of 2008, P&G is the 23rd largest US company by revenue and 14th largest by profit. P&G India is a subsidiary of world’s largest consumer goods company Procter & Gamble a nd the largest and fastest growing consumer goods companies in India. P&G India, was established in 1964 and serves over 650 million consumers. P&G operates under three entities in India : “Procter & Gamble Hygiene and Health Care Limited”, ‘Gillette India Limited’, and ‘Procter & Gamble Home Products’. These three entities have a direct reach of 1.3 million outlets across India. invested in the country via its five plants and over nine contract manufacturing sites. creates 26,000 jobs directly and indirectly. Procter & Gamble, will build its largest manufacturing plant in the Indian sub-continent in Hyderabad by investing 345 crore. 1. HOW P&G WAS BORN? William Procter, a candle maker, and James Gamble, a soap maker, immigrants from England and Ireland respectively who had settled earlier in Cincinnati, who met as they both married sisters, Olivia and Elizabeth Norris, formed the company initially. Alexander Norris, their father-in law called a meeting in which he convinced his new sons-in-law to become business partners. On October 31, 1837, as a result of the suggestion, Procter...
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...task. We are thankful to SIR ADIL FOVAD for his guidance and his cooperation throughout our course. He has polished our skills and makes us capable of submitting this project. The project he has given us is very helpful in learning different aspects of branding. We have tried our best to complete this project with our full understanding and effort. Table of Content Introduction……………………………………………………………………………..5 Research Plan……………………………………………………………………………6 Respondents Demographics…………………………………………………………….7 Analysis…………………………………………………………………………………..8 Brand Awareness and Usage…………………………………………………...8 Conclusion……………………………………………………………………….9 Brand Performance…………………………………………………………….12 Conclusion……………………………………………………………………....13 Brand Image……………………………………………………………………15 Conclusion………………………………………………………………………16 Brand Judgments……………………………………………………………….17 Conclusion………………………………………………………………………18 Brand Resonance……………………………………………………………….21 Conclusion………………………………………………………………………22 Point of Parity…………………………………………………………………………..23 Point of Difference……………………………………………………………………...24 Recommendations………………………………………………………………………..25 Limitations……………………………………………………………………………...26 Introduction The project is based on the survey conducted to perform a comparative analysis between the two detergent brands Surf Excel and Ariel. The purpose of the survey is to analyze the comparison between these two brands on the basis of points of differences and point of parity and to judge different aspects...
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...Procter & Gamble Europe: Vizir Launch 1. Problem: Whether or not launch Vizir and, if so, whether to launch it to Germany or as a “Eurobrand” 2. Issues - How to sell counter-culture? - How to expend liquid detergent of Vizir into a “boil wash” powder detergent washing culture? - How to standardize its product formulation, packaging, advertising, and promotion if it is going to be a “Eurobrand”? - How to control the budget and keep the subsidiaries’ profit opportunities? - How to organize the European operations and coordinate the activities between different subsidies? - How to not hampering the sales of Ariel and resisting from the competitors to copy? -How to respond to the competitor’s imitations and Henkel’s counterattack after the launch? - Should P&G authorize a national launch on the basis of four months of test results? Or should they reconsider it based on the final test-market results of the entire HDL product strategy? 3. INDUSTRY/ MARKET ANALYSIS The liquid detergent has only l% market share in Europe compared with 20% in the United States. HDL market was not seen as very positive due to the different European washing habits. The washing habits in Europe are not only different from America but also different from one country to another in Europe itself. The average European load of laundry is washed at higher temperatures, using more detergent and a significantly longer wash cycle. “Boil wash” (over 60°C) was popular in most countries...
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...Title: Market Research on Consumer Preference towards Detergent Sector. Author Details – Name: Arnab Roy Chowdhury. Affiliation: Student, UnitedWorld School of Business. E-mail Address: arnabroychowdhury2010@gmail.com ACKNOWLEDGEMENT: I express my sincere gratitude to Ms. Sapna Choraria for giving me the opportunity to undergo this project. I, further, thank her for lending me a helping hand in solving my problems related to the project. This project would not have been possible without her valuable time, constant support and inspiration. I also thank UnitedWorld School of Business for providing me an opportunity to undertake a skill basis project at this crucial stage of my life, while pursuing MBA, which helped me to understand the topic, that was untouched before, deeply. Any suggestions for improvement are always welcome. ABSTRACT: Due to rapid urbanization, emergence of small pack size and sachets, the demand for the household products is flourishing. With the increase in per capita income and wide range of choices being available, the consumers are mainly focusing on these products. The companies are finding it difficult to survive or to retain their market share due to changing trends in demand and high peak competition. In order to lure the consumers, companies study the quantity being purchased...
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...Detergent Study by manjiri1991 | studymode.com The soap nut tree, Sapindus mukorossi, is one of the most important plants in the tropical and subtropical areas in Asia. Native to South India, it grows wild in warm temperate to tropical regions. Belonging to the family Sapindaceae, the genus Sapindus includes between 5 to 12 species. The soap nut tree, also known as Soapberry, has been used traditionally in India to wash clothes and hair. The Indian names for soap nut are Ritha, Doadni, Doda or Dodan. In China and Japan it has been used as a remedy for centuries. ABOUT THIS REPORT Delivery method: instant download Report format: PDF (download a sample) Market statistics: Excel workbook (download a sample) Overview Discover the latest market trends and uncover sources of future market growth for the Home Care industry in India with research from Euromonitor's team of in-country analysts. Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections. If you're in the Home Care industry in India, our research will save you time and money while empowering you to make informed, profitable decisions. When you purchase this report, you also get the data and the content from these category reports in India for free: * Air Care * Bleach * Dishwashing * Insecticides * Laundry care * Polishes * Surface care ...
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...Introduction Marketing is delivering goods and services to the customers and be likely to signify managerial future more willingly than industry prospective. Analysis says that, marketing is conducts which are guarded in their implementation to reach objective and collective performance of the company. Recently P&G has introduced an extra $1bn for the purpose of advertising and making total spend was $8.6bn (£5.4bn), that is equal of around 11% of whole sales. Chief executive of P&G Mr. Bob McDonald P&G says: “They are carrying out on all three width of expansion strategy - touching and recovering extra consumers' lives, in new parts of the world and more absolutely."They have made investments in modernization, support of marketing and value of consumer. These have provided go faster unit volume that might increase the profitable market share growth in the near future. Those are very obvious sign in their strategy is operating." (http://www.mad.co.uk/) Marketing planning process strategy for the expansion The P&G has implemented a supply chain innovation and MR. Jake Barr is in charge of this. He is responsible to form out the techniques to obtain the customer commodities like giant's detergents, soaps and personal care products etc. for the people of 5 billion customers in 170 countries more efficiently including USA. This could generate $50 billion for the company that have boasts 13 brands and making more than $1 billion worth of revenue every year. In order to...
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...INTRODUCTION TO LEVER BROTHERS PAKISTAN LIMITED LBPL are the largest Consumer Products Company in Pakistan; LBPL belong to Unilever Group of companies, which makes up one of the largest global companies in the world. LBPL was incorporated in Pakistan in 1948 and work started on the present factory at Rahim Yar Khan. In 1951 the Governor General of Pakistan formally inaugurated the factory. Dalda Banaspati was the first product to come out of factory followed by Lux toilet soap in 1954. LBPL pioneered the business of processed animal and poultry feeds in Pakistan when they began their production and marketing in 1960. However due to immense difficulties it was not possible to keep this part of business viable therefore it was closed in 1980. A soap and glycerin factory was established in Chitagong in the then East Pakistan in 1961. However this factory is no longer a part of LBPL as a result of succession in 1971. Surf, first of their non-soap detergent (nsd) powders was launched in 1963. It is produced by arrangement with Futehally Chemicals (Pvt) limited. The present Karachi Edible factory was acquired in 1965 from A&B Oil Industries Ltd. Reconstruction and expansion of the factory was completed in 1994 making it one of the most modern plant in Pakistan. LBPL moved into Personal Products Business in 1981. Further diversification on the food side of business has taken place with the introduction of margarine and cooking oils. In 1994 a state of the art...
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...Becoming a Princess: The Transition From Individual to Sex Object (Ali Wachutka( rince Charming did not kiss Snow White to wake her. Ariel never really loved Eric. The Beast was not angry and violent. Mulan never fell in love with her general. At least not in the original versions of the stories; all these changes were added by Disney to make a more interesting movie, or to forward a sexist agenda. A multitude of sexist messages are present in Disney movies teaching young girls that they are expected to fill a submissive role in society. The fairy tales are symbolic of women’s lives being shaped by male influences. Over time, the sexist message in Disney movies has become less apparent, but it has never disappeared; it is merely buried within a classic fairy tale that the “magic of Disney” has transformed into a sexist lesson. Naturally, these movies must not have a traumatic affect on little girls. Parents are not actually harming their daughters by allowing them to indulge their fairy tale fantasies. Not according to Jack Zipes, leading expert on fairy tales and German professor at the University of Minnesota, the movies have “a type of gender stereotyping . . . that has an adverse effect on children, in contrast to what parents think . . .. Parents think they’re essentially harmless – they are not harmless” (Giroux, “Roared” 103). Maria Tatar, Harvard folklorist, also sees harm in the movies since “[Disney] capitalizes on the worst part of fairytales”...
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...AUGUST 8, 2014 ARIEL G. VILLANUEVA BSBA-111 CASE STUDY: QUALITY IN PRACTICE “UNDERSTANDING THE VOICE OF THE CUSTOMER AT LAROZA’S PIZZA” I. COMPANY PROFILE: LaRosa’s is a privately held chain of neighborhood pizzerias with 54 location in Cincinnati, Ohio, northern Kentucky, and southeast Indiana, that offers full-service dine-in, carry-out and take home delivery. In 1997, as a part of a new strategy planning process, LaRosa’s identified growth as a key strategic goal. The executive management team had developed three growth strategies but could not agree on which one to follow because of a lack of a fact-based foundation for the decision. In 2000, a project team was formed to tackle this issue and was given complete latitude to make any recommendation for an Italian/pizzeria concept based on customer needs and expectations. The key tool that successfully led to an understanding of their customer’s and to a new and innovative restaurant design was Voice of the Customer ( VOC). VOC is a structured methodology for listening to customers that is promoted by the center for Quality of Management ( CQM) an industrial consortium based on Boston. The experience of using VOC changed the company focus from “ product-out” to a “market-in” mentality. It gave them a decision making tool based on factual data, broke down communication silos within the company, and eliminated the age old sales and marketing versus operations conflict. II. MAJOR ISSUES: ...
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...Comparison of Advertising Strategies of Safeguard vs. Lifebuoy Soap Tahir Ajaib Babar MC070201657 15th May, 2013 Department of Management Sciences, Virtual University of Pakistan TABLE OF CONTENTS Chapter 1 Introduction Introduction …………….…………………………………...………………………. 3 Background …………………………………………..………………………….……4 Objectives ………………………………………………………..……………….…. 4 Significance…………………………………………………….………………….… 4 Chapter 2 Project Proceedings………………………………………………..……………….....5 Chapter 3 Methodology 3.1 Data collection tools/instruments……………………………………….………..7 3.2 Subjects/Participants……………………………………………….………….....7 3.3 Data processing and analysis…………………………………………….…….....7 Bibliography …………………………………………………………………………8 Chapter 1: 1.1 Introduction of the Project: Safeguard, launched in 1995 by Procter & Gamble has set new standards for defining "health & hygiene" in Pakistan. It is an anti- bacterial soap that provides germ protection for twice as long as ordinary soaps making it the doctors' number 1 recommended choice throughout the world. In addition to germ protection, it also caters to various other needs such as beauty care and protection against sweat odor. Safeguard Soap a product of Procter & Gamble is based on clinical testing. Safeguard is targeting the whole family, but it is putting more emphasis on children. Children are more vulnerable to germs and they need more protection, because they spend more outside the home playing around...
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