...FA2015 MKT291 Team Project: Industry Analysis and Marketing Plan Presentation Introduction The purpose of this assignment is to bring the semester’s study on the Marketing aspects of a corporation to a conclusion by providing a Marketing Plan for a new product. This assignment is divided up into two sections that will be graded independently. ______________________________________________________________________________ PART 1: Industry Analysis (Due October 15th, at the beginning of class) The first segment will include the industry analysis and historical perspective of the company you are assigned. This will include the external environmental (uncontrollable factors) of consumer & social factors, economic factors, technological factors, competitive factors, legal and regulatory factors. The outline below is based upon the rubric for grading your industry analysis paper. You should NOT have to have a new product yet - - you can use the information you find from this analysis to help you identify needs in the marketplace that you can then use in creating a new product! Outline: 1. Title Page 2. Table of Contents (include page numbers) 3. Company and brand history 4. SWOT Analysis (Strengths, Weaknesses, Opportunities, & Threats) 5. Environmental Scanning a. Market Summary (Demographics, needs, trends, and growth) b. Consumer and Social Factors (Consumer Behavior – how do they purchase and use this type of product) c. Economic...
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...Quiz #3 Marketing Management Chapter 14 What are the five major promotional tools? 1. Advertising i. Any paid form of non-personal presentation and promotion of ideas, goods, or services by an identified sponsor. 2. Personal Selling ii. Personal presentation by the firm’s sales force for the purpose of making sales and building customer relationships. 3. Public Relations iii. Building good relations with the company’s various publics by obtaining favorable publicity, building up a good corporate image, and handling or heading odd unfavorable rumors, stories, and events. 4. Direct Marketing iv. Direct connections with carefully targeted individual consumers to both obtain an immediate response and cultivate lasting customer relationships. 5. Sales Promotion v. Short-term incentives to encourage the purchase or sale of a product or service. What are the elements in the communications process? 1. Consumers 2. Marketing Strategies 3. Communications Technology What are the three types of appeals in message content? 1. Rational Appeals i. Relates to the audience’s self-interest. 2. Emotional Appeals ii. Attempt to stir up either negative or positive emotions that can motivate purchases. 3. Moral Appeals iii. Directed to an audience’s sense of what is “right” and “proper”. What are the four common methods used to set a promotional budget? 1. Affordable...
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...ECON1202 Quantitative Analysis for Business and Economics Course Outline Semester 1, 2014 Part A: Course-Specific Information Students are also expected to have read and be familiar with Part B Supplement to All Course Outlines. This contains Policies on Student Responsibilities and Support, Including Special Consideration, Plagiarism and Key Dates. It also contains the ASB PROGRAM LEARNING GOALS. Table of Contents 1 STAFF CONTACT DETAILS 1 1 1 2 2 2 2 2 3 3 5 5 5 5 6 7 7 8 8 8 8 9 10 11 11 11 12 13 13 15 1.1 Communications with staff 1.2 Pitstop and PASS 2 COURSE DETAILS 2.1 Teaching Times and Locations 2.2 Units of Credit 2.3 Summary of Course 2.4 Aims and Relationship to Other Courses 2.5 Presumed Knowledge 2.6 Student Learning Outcomes 3 LEARNING AND TEACHING ACTIVITIES 3.1 Approach to Learning and Teaching in the Course 3.2 Learning Activities and Teaching Strategies 3.2.1 Lectures 3.2.2 3.2.3 3.2.4 4 Tutorials Computing component Out-of-Class Study ASSESSMENT 4.1 Formal Requirements 4.2 Assessment Details 4.3 Tutorial Participation 4.4 Online Quizzes 4.5 In-tutorial Tests 4.6 Final Exam Format 4.7 Quality Assurance 5 6 7 COURSE EVALUATION AND DEVELOPMENT COURSE RESOURCES COURSE SCHEDULE 7.1 Lecture Schedule 7.2 Tutorial Schedule 1 STAFF CONTACT DETAILS Lecturer-in-charge: Dr Arpita Chatterjee Room: ASB 430C Phone: No: 9385 4314 Email: arpita.chatterjee@unsw.edu.au Consultation Times: Tuesday 2 – 5 pm Lecturer: Dr April Cai Room 432, ASB Building Ph 9385...
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...| |1. |One important part of marketing is to ________. | | | |a. | | | |change prices every month based upon the rise or fall of the stock market | | | | | | | |b. | | | |help keep people employed | | | | | | | |c. | | | |understand why a consumer's demand for a product is not something that is important | | | |...
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...Services Marketing Test Quiz 8 Started 8/31/13 11:47 PM Submitted 9/1/13 12:04 AM Status Completed Attempt Score 60 out of 60 points Time Elapsed 16 minutes out of 1 hour. Instructions This quiz consist of 15 multiple choice questions and covers the material in Chapter 12. Be sure you are in Chapter 12 when you take the quiz. Question 1 4 out of 4 points Correct In what channel system do two or more unrelated organizations combine resources to exploit an emerging marketing opportunity? Answer Selected Answer: Horizontal marketing system. Correct Answer: Horizontal marketing system. Question 2 4 out of 4 points Correct A producer hopes to obtain more dedicated and knowledgeable selling through which distribution strategy? Answer Selected Answer: Exclusive distribution. Correct Answer: Exclusive distribution. Question 3 4 out of 4 points Correct Wholesalers and retailers are examples of what type of intermediary? Answer Selected Answer: Merchants. Correct Answer: Merchants. Question 4 4 out of 4 points Correct When a single firm uses two or more marketing channels to reach one or more customer segments, it is called: Answer Selected Answer: multi-channel marketing. Correct Answer: multi-channel marketing. ...
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...This quiz consist of 30 multiple choice questions. The first 15 questions cover the material in Chapter 14. The second 15 questions cover the material in Chapter 15. Be sure you are in the correct Chapter when you take the quiz. Question 1 4 out of 4 points Correct Which is an example of a technician sales person? Answer Selected Answer: A former chief financial officer who becomes a consultant in selling hospital financial information systems. Correct Answer: A former chief financial officer who becomes a consultant in selling hospital financial information systems. Question 2 4 out of 4 points Correct What is included in the sales force task of allocating? Answer Selected Answer: Deciding which customers will get scarce products during shortages. Correct Answer: Deciding which customers will get scarce products during shortages. Question 3 4 out of 4 points Correct Creating entertaining or informative messages that are designed to be passed along in an exponential fashion, often electronically, is the definition of: Answer Selected Answer: viral marketing. Correct Answer: viral marketing. Question 4 4 out of 4 points Correct A part-time paid employee who makes sales calls from a company office is part of a: Answer Selected Answer: direct...
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...like that. So professors always give us a quiz paper every quizzes. It can be so hard to do typing and printing it. However, it is not necessary in nearpod. Let me explain the strategies. First step is the professors must log-in first and make quizzes in their presentation. They can log-in through google account or make new nearpot account. However, the students do not have to make their ID. They can log-in with their name. And put the number of pin number for finding professors’ presentation. I will show you how to work in nearpod later. When the professors share the quizzes in their presentation, the students can do quizzes there during the class. And also the professors can check the students’ score immediately. The next specific method is homework. The homework in nearpot is to review the slides after classes. For example, the professors email students like Hello~ this is slides for my classes~ like that. And the link is also included there. So if the students click the link, they can see the slides. I will show you how to use the nearpod. As I mentioned before, the professors must log-in and make their presentation first. I already made account. After the professors log-in, they can see 3parts. Create will be used for creating new presentation and edit it, engage will be used for launching their presentation to the students during the class, and assess can be used after class for checking who were there, who got how many quiz score like that. I made also example...
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...With Answers ECO 410 Week 2 Quiz 1: Chapters 1 and 2 ECO 410 Week 3 Quiz 2: Chapters 3 and 4 ECO 410 Week 4 Quiz 3: Chapters 5 and 6 ECO 410 Week 5 Quiz 4: Chapters 7 and 8 ECO 410 Week 6 Quiz 5: Chapters 9 and 10 ECO 410 Week 7 Quiz 6: Chapters 11 and 12 ECO 410 Week 8 Quiz 7: Chapters 13 and 14 ECO 410 Week 9 Quiz 8: Chapters 15 and 16 ECO 410 Week 10 Quiz 9: Chapter 17 and 18 ECO 410 Week 11 Quiz 10: Chapter 19 and 20 ECO 410 Quizzes and Exam Week 1 - 11 All Possible Questions With Answers ECO 410 Week 2 Quiz 1: Chapters 1 and 2 ECO 410 Week 3 Quiz 2: Chapters 3 and 4 ECO 410 Week 4 Quiz 3: Chapters 5 and 6 ECO 410 Week 5 Quiz 4: Chapters 7 and 8 ECO 410 Week 6 Quiz 5: Chapters 9 and 10 ECO 410 Week 7 Quiz 6: Chapters 11 and 12 ECO 410 Week 8 Quiz 7: Chapters 13 and 14 ECO 410 Week 9 Quiz 8: Chapters 15 and 16 ECO 410 Week 10 Quiz 9: Chapter 17 and 18 ECO 410 Week 11 Quiz 10: Chapter 19 and 20 ECO 410 Quizzes and Exam Week 1 - 11 All Possible Questions With Answers ECO 410 Week 2 Quiz 1: Chapters 1 and 2 ECO 410 Week 3 Quiz 2: Chapters 3 and 4 ECO 410 Week 4 Quiz 3: Chapters 5 and 6 ECO 410 Week 5 Quiz 4: Chapters 7 and 8 ECO 410 Week 6 Quiz 5: Chapters 9 and 10 ECO 410 Week 7 Quiz 6: Chapters 11 and 12 ECO 410 Week 8 Quiz 7: Chapters 13 and 14 ECO 410 Week 9 Quiz 8: Chapters 15 and 16 ECO 410 Week 10 Quiz 9: Chapter 17 and 18 ECO 410 Week 11 Quiz 10: Chapter 19 and 20 ECO...
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...Assessment details for ALL students Assessment item 3 — online quiz 2 Due date: Weighting: Time: Online quiz 2 starts in Week 11 and closes in Week 12 in Moodle. Refer to table below for information on test dates. 30% 45 minutes ASSESSMENT 1 Objectives This assessment item relates to course learning outcomes. Assessment task- Online Quiz 2 No. of MCQs Quiz Opening time 9:00 am AEST Time Sunday, Week 11 Closing time 1:00 pm AEST Thursday, Week 12 30 Chapters to be covered 10, 11, 12, 13 Time limit for the quiz 45 minutes Note: All times shown are Australian Eastern Standard Time (Queensland Time) – you may need to adjust for your own time zones if completing the online test outside Queensland. The test has a time limit of 45 minutes and can only be taken once so do not open the test until you are ready to complete the entire test. Assessment criteria The online marketing management quiz 2 ensures that students engage the conceptual material in the relevant chapters of the text. You will be given 45 minutes ONLY for the quiz. The total score for the quiz is 30 marks. Important Advice • • You can practice some sample quizzes either in the Moodle course site or on the website located at www.pearson.com.au/mymarketinglab. Responsibility for access, ISP, browsers, connection and the computer you use (irrespective of who owns it) remains with the student. Failure of equipment is not grounds for special consideration, extensions of tests or special arrangements. Use of computers/computer...
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...that all assignments, quizzes, tests, and labs are completed as scheduled. It is also your responsibility to make sure that you learn the material well each week. If you have any questions or problems as you work through the course, please don’t hesitate to let me know. Assignments For Lecture This Week 1. Take the orientation quiz in the “Welcome! Start here first” folder which is under the “Lessons” tab. This should be done AFTER you have read the syllabus and completed all orientations for this course. You must get a 90% on this to continue in the course. You may retake it as many times as you need to get a 90%. 2. Read chapters 1 & 2 in your text. 3. Download and watch the Chapter 1 and Chapter 2 PowerPoint lecture outlines. These are found in the “Week 1 Assignments” folder under the “Lessons” tab. *Make sure you take notes as you read your text and watch the PowerPoints. Studies show that students retain much less when they only read information as opposed to reading it, writing it down, drawing pictures, and diagrams, and quizzing themselves. 4. Complete the lecture quiz for this week by Sunday, Jan. 13. This quiz will be available all during the week and will close on Sunday, Jan. 13, at 11:55 pm. There are no make-ups if you do not take it. It will be timed and will consist of 10 multiple choice questions over chapters 1 & 2 in your text. Assignments For Lab This Week...
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...Test Bank, All Possible Questions With Answers ECO 410 Week 2 Quiz 1: Chapters 1 and 2 ECO 410 Week 3 Quiz 2: Chapters 3 and 4 ECO 410 Week 4 Quiz 3: Chapters 5 and 6 ECO 410 Week 5 Quiz 4: Chapters 7 and 8 ECO 410 Week 6 Quiz 5: Chapters 9 and 10 ECO 410 Week 7 Quiz 6: Chapters 11 and 12 ECO 410 Week 8 Quiz 7: Chapters 13 and 14 ECO 410 Week 9 Quiz 8: Chapters 15 and 16 ECO 410 Week 10 Quiz 9: Chapter 17 and 18 ECO 410 Week 11 Quiz 10: Chapter 19 and 20 ECO 410 Quizzes and Exam Week 1 – 11 All Possible Questions With Answers ECO 410 Week 2 Quiz 1: Chapters 1 and 2 ECO 410 Week 3 Quiz 2: Chapters 3 and 4 ECO 410 Week 4 Quiz 3: Chapters 5 and 6 ECO 410 Week 5 Quiz 4: Chapters 7 and 8 ECO 410 Week 6 Quiz 5: Chapters 9 and 10 ECO 410 Week 7 Quiz 6: Chapters 11 and 12 ECO 410 Week 8 Quiz 7: Chapters 13 and 14 ECO 410 Week 9 Quiz 8: Chapters 15 and 16 ECO 410 Week 10 Quiz 9: Chapter 17 and 18 ECO 410 Week 11 Quiz 10: Chapter 19 and 20 ECO 410 Quizzes and Exam Week 1 – 11 All Possible Questions With Answers ECO 410 Week 2 Quiz 1: Chapters 1 and 2 ECO 410 Week 3 Quiz 2: Chapters 3 and 4 ECO 410 Week 4 Quiz 3: Chapters 5 and 6 ECO 410 Week 5 Quiz 4: Chapters 7 and 8 ECO 410 Week 6 Quiz 5: Chapters 9 and 10 ECO 410 Week 7 Quiz 6: Chapters 11 and 12 ECO 410 Week 8 Quiz 7: Chapters 13 and 14 ECO 410 Week 9 Quiz 8: Chapters 15 and 16 ECO 410 Week 10 Quiz 9: Chapter 17 and 18 ECO 410 Week 11 Quiz 10: Chapter 19 and 20 ECO 410 Quizzes and Exam Week 1 – 11 All...
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...activitymode.com/product/bus-430-complete-class-all-assignments/ Contact us at: SUPPORT@ACTIVITYMODE.COM BUS 430 COMPLETE CLASS ALL ASSIGNMENTS & QUIZZES BUS 430 Week 2 Quiz 1, BUS 430 Week 3 Quiz 2, BUS 430 Week 4 Assignment 1 LensCrafters Case Study, BUS 430 Week 4 Quiz 3, BUS 430 Week 5 Quiz 4, BUS 430 Week 6 Quiz 5, BUS 430 Week 7 Quiz 6, BUS 430 Week 8 Assignment 2 Inventory Management, BUS 430 Week 8 Quiz 7, BUS 430 Week 9 Quiz 8, BUS 430 Week 10 Quiz 9, BUS 430 Week 11 Quiz 10, Click Here to Buy this; http://www.activitymode.com/product/bus-430-complete-class-all-assignments Activity mode aims to provide quality study notes and tutorials to the students of BUS 430 Complete Class in order to ace their studies. BUS 430 COMPLETE CLASS ALL ASSIGNMENTS To purchase this visit here: http://www.activitymode.com/product/bus-430-complete-class-all-assignments/ Contact us at: SUPPORT@ACTIVITYMODE.COM BUS 430 COMPLETE CLASS ALL ASSIGNMENTS & QUIZZES BUS 430 Week 2 Quiz 1, BUS 430 Week 3 Quiz 2, BUS 430 Week 4 Assignment 1 LensCrafters Case Study, BUS 430 Week 4 Quiz 3, BUS 430 Week 5 Quiz 4, BUS 430 Week 6 Quiz 5, BUS 430 Week 7 Quiz 6, BUS 430 Week 8 Assignment 2 Inventory Management, BUS 430 Week 8 Quiz 7, BUS 430 Week 9 Quiz 8, BUS 430 Week 10 Quiz 9, BUS 430 Week 11 Quiz 10, Click Here to Buy this; http://www.activitymode.com/product/bus-430-complete-class-all-assignments Activity mode aims to provide quality study notes and tutorials...
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...CLASS – ALL QUIZZES AND ASSIGNMENTS BUS 230 WK 2 Quiz Chapter 1 BUS 230 WK 3 Quiz Chapter 2,3 BUS 230 WK 4 Assignment 1 – Interview a Purchasing and Supply Management BUS 230 WK 4 Quiz Chapter 4 BUS 230 WK 5 Quiz Chapter 5,6 BUS 230 WK 6 Quiz Chapter 7 BUS 230 WK 7 Quiz Chapter 8,9 BUS 230 WK 8 Assignment 2 – Perform Purchasing Agent Duties BUS 230 WK 8 Quiz Chapter 10 BUS 230 WK 9 Quiz Chapter 11,12 BUS 230 WK 10 Quiz Chapter 13 BUS 230 WK 11 Quiz Chapter 14 BUS 230 COMPLETE CLASS – ALL QUIZZES AND ASSIGNMENTS BUS 230 WK 2 Quiz Chapter 1 BUS 230 WK 3 Quiz Chapter 2,3 BUS 230 WK 4 Assignment 1 – Interview a Purchasing and Supply Management BUS 230 WK 4 Quiz Chapter 4 BUS 230 WK 5 Quiz Chapter 5,6 BUS 230 WK 6 Quiz Chapter 7 BUS 230 WK 7 Quiz Chapter 8,9 BUS 230 WK 8 Assignment 2 – Perform Purchasing Agent Duties BUS 230 WK 8 Quiz Chapter 10 BUS 230 WK 9 Quiz Chapter 11,12 BUS 230 WK 10 Quiz Chapter 13 BUS 230 WK 11 Quiz Chapter 14 BUS 230 COMPLETE CLASS – ALL QUIZZES AND ASSIGNMENTS BUS 230 WK 2 Quiz Chapter 1 BUS 230 WK 3 Quiz Chapter 2,3 BUS 230 WK 4 Assignment 1 – Interview a Purchasing and Supply Management BUS 230 WK 4 Quiz Chapter 4 BUS 230 WK 5 Quiz Chapter 5,6 BUS 230 WK 6 Quiz Chapter 7 BUS 230 WK 7 Quiz Chapter 8,9 BUS 230 WK 8 Assignment 2 – Perform Purchasing Agent Duties BUS 230 WK 8 Quiz Chapter 10 BUS 230 WK 9 Quiz Chapter 11,12 BUS 230 WK 10 Quiz Chapter 13 BUS 230 WK 11 Quiz Chapter...
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...Instructions This quiz consist of 30 multiple choice questions. The first 15 questions cover the material in Chapter 14. The second 15 questions cover the material in Chapter 15. Be sure you are in the correct Chapter when you take the quiz. Question 1 4 out of 4 points Correct Which is an example of a technician sales person? Answer Selected Answer: A former chief financial officer who becomes a consultant in selling hospital financial information systems. Correct Answer: A former chief financial officer who becomes a consultant in selling hospital financial information systems. Question 2 4 out of 4 points Correct What is included in the sales force task of allocating? Answer Selected Answer: Deciding which customers will get scarce products during shortages. Correct Answer: Deciding which customers will get scarce products during shortages. Question 3 4 out of 4 points Correct Creating entertaining or informative messages that are designed to be passed along in an exponential fashion, often electronically, is the definition of: Answer Selected Answer: viral marketing. Correct Answer: viral marketing. Question 4 4 out of 4 points Correct A part-time paid employee who makes sales calls from a company office is part of a: Answer Selected Answer:...
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...MARKETING I PRE-FINALS QUIZ #2 MWF 11:30-12:30 I. Fill in the blanks. Physical distribution is that marketing ____________ which facilitates the ____________ of goods from the ____________ to the ____________ of the ____________. On a broader scope, physical distribution includes the ____________ of ______________, ______________, and _____________ to the firm's ______________________. II. Matching type. Match Set A with Set B by writing the corresponding letter of the answer on the space provided before each number. SET A ___1. A means of transportation which is considered as less costly. ___2.A widely used inventory control technique. ___3. A special transport agency which fit the requirement for speed and reliability. ___4. This refers to receiving, recording, filling, and assembling orders for shipment. ___5. An inventory which may mean lost sales. ___6. A type of warehouse which are owned or leased by the company. ___7. This form of transportation constitutes the fastest means of delivering goods. ___8. This refers to the activities involved in moving goods over short distances into, within, and out of warehouses and manufacturing plants. ___9. A component of the order cycle that refers to the time the customer develops the order until the order is received by the seller. ___10. A form of transportation which provides a very important means of transportation especially in an archipelago like the Philippines. ___11. This cycle...
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