...Assignment on Marketing Strategy of Walton Refrigerator in Bangladesh Assignment on Marketing Strategy of Walton Refrigerator in Bangladesh Submitted to Humaira Matin Associate Professor Dept. of Banking and Insurance Faculty of Business Studies University of Dhaka Submitted By Amit Kumar Banik 51531013 Sohan Kowsar 51531085 Prahlad Kumar Shah 51531019 Safanur Sifat 51531026 Ali Hossain Maruf 51531050 Submission Date: 23.04.2016 Executive summary Walton is the pioneer of electric product manufacturing in Bangladesh with the slogan “Made in Bangladesh”. Starting from 2006, they are now the first multinational manufacturing company of Bangladesh. Overcoming all the hurdles they are now representing Bangladesh with their high quality product all over the world. Capturing the local market with their electronic products, now they are also manufacturing two wheeler vehicles. With low labor cost they are offering highly affordable price to the consumers. All their foreign competitors are having tough competition in all the sectors but Walton has made and unique brand image by branding Bangladesh. They have spread out their marketing and service network all over the country. Now they have the best marketing network in South Asia with superior service. Among all other good quality products their refrigerator is the most popular and widely accepted that has captured 70% of the local market share. With ISO certificate it is also started to capture the international market. With their...
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...Walton Group of Bangladesh Introduction This report was commissioned to analyze and evaluate performance and future prospects of Walton in a growing domestic electronic market.The research reveals that in a continuously growing market, Walton has become a reliable name for customers. Countrywide network, inclination towards quality and dedicated team of employees are the main causes of its success. Though it had started business with home appliances, yet it has always been committed to satisfying customer demand by introducing new products. Recent production and selling of motorcycle and air-conditioner testifies that position of Walton. Walton has a goal to double overall market share in the next 5 years. It has successfully positioned itself as a customer friendly and eco-friendly company. Its after sales service has contributed tremendously in building this image in customers’ minds. Since its target market is middle-income people, the price of their products is comparatively lower than those of competitors’. This strategy helps the company greatly in a price sensitive consumers market. In recent years Walton has increased promotional activities through organizing various national sports events. Further investigations have revealed that to achieve the role of market leader, it will face challenge from foreign brands. Moreover, rapidly growing demand from customers for electronic products may put pressure on Walton. It has adopted market penetration, product development and...
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...lyonCompany Background: Walton Hi-Tech Industries Ltd. is one of the leading electrical and electronics assemblers of our country under the banner of R. B. Group. Since 1977, the company has been running its business with a great reputation. Their head office is in Jiban Bima Bhaban, 10, Dilkusha, Dhaka-1000. It always tries to launch the newest technologies and style in its products line as ever innovative policy. As the demand of Walton products is being increased day by day very rapidly, the company predicts that a day will come very soon when the Walton brand products shall occupy the major market share in the region. Walton produces the maximum varieties of home electronics product like Color Television, Refrigerator, Air conditioner, Washing Machine, Microwave Oven, DVD, Motorcycle, Generator, Diesel Engine, Pick-up Van, Mini Truck, Covered Van, Power-tiller, Manganese/Alkaline Battery, Energy Saving Lamp, Wrist-Watch and various Kind of small home appliances such as Fan, Iron, Toaster, Sandwich Maker etc. In this concern, Management of Walton HIL ensures their commitments for quality at any cost. Product Categories: As customer’s choices are change through the terms of time and technology, Walton has introduced three new models of LCD television in the local market which have YUV technology to meet the customers’ need and satisfaction. The new model Walton television sets ensure good quality sound and picture those viewers will enjoy. It also helps reduce electricity...
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...various products of Walton Bangladesh ltd. Report on Walton Bangladesh ltd. Prepared for Anika Khurshid Faculty College of Business Administration(CBA) IUBAT- International University of Business Agriculture and technology Submission Date: 30th March, 2013 STUDENT DECLARATION We the student of BBA, in the college of business administration (CBA) at IUBAT (International University of Business Agriculture and Technology) declaring that this report on the topic WALTON BANGLADESH LTD, has only been prepared for the fulfillment of the course of MGT 201 (Management process), it has not been prepared for any other purpose, reward, or presentation. Name | ID | Program | Section | Signature | Shiek Sazzad Hossain | 12102401 | BBA | F | | Nusrat Jaman Muna | 12102370 | BBA | F | | Rifat Sultana | 12102431 | BBA | F | | A.B.M Golam Muktadir | 12102392 | BBA | F | | Rehena khatun | 12102384 | BBA | F | | Ruksana Akter | 12102379 | BBA | F | | Letter of Transmittal: 30thMarch, 2013 Anika Khurshid Faculty Colleges of Business Administration IUBAT- International University of Business Agriculture and Technology Uttara, Dhaka Madam, With due respect, we are here to submit the following report on Walton Bangladesh according to the instructions given by you. After going to several Walton showrooms in Dhaka and doing a thorough online research on Walton Bangladesh, we have...
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...attention in this regard. Walton Technologies Corporation is one of the sister concerns of R.B. Group of companies Ltd. is now one of the leading companies in Bangladesh. It holds its long cherished desire to be the Number One Company in Bangladesh both in volume and turnover. which inspired it to go for expansion of its market internally to establish as a high quality achiever. In this connection Walton is doing pretty good in this highly competitive electronics market. And there is a tremendous role of the dealers to promote the products through effective salesmanship to the customers. They are of vital importance for every company because they make a huge contribution in marketing and promoting of electronics products. So the more effective and efficient the sale forces are, the more profit they can make for their own as well as the company. This research program is undertaken especially to judge the market position of Walton. In spite of its sincere efforts, excellent image and credibility, the company is pressurized by the growing and aggressive competition in the industry. Faced with increasing competition in the market and huge sales target Walton realized the fact that there is no way but to be more aggressive in marketing. Though happy with the existing marketing system yet Walton management wants to keep their eyes open for unseen days and wants to develop their existing marketing system to cope with changing environment. Therefore Walton management has assigned...
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... on An analysis on Walton refrigerator Submitted to: Md. Ismail Hossain Associate professor Department of marketing University of Dhaka Submitted by: Group Insuperable Section: B Department of marketing University of Dhaka Submission date: May 2, 2016 GROUOP NAME: INSUPERABLE Serial no. | Name | Roll no. | 1. | Ashikul Islam | 44 | 2. | Shahinur Akter | 98 | 3. | Farjana Akter Mito- | 110 | 4. | Sajal Bepary | 112 | 5. | Forhadi Afsana | 152 | 6. | Sajedul Islam | 176 | 7. | Ashiqur Rahman Ashiq- | 266 | 8. | Md. Eqramul Islam | 268 | 9. | Tonmoy Das | 270 | 10. | Md. Anamullah | 274 | Letter of transmittal May 2, 2016 Md. Ismail Hossain Associate professor Department of Marketing University of Dhaka Subject: submission the report on “an analysis on Walton refrigerator” Dear Sir, It is our pleasure to submit the report, which is done...
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...permission to do this report. We are also thankful to him for guiding us throughout our entire project and correcting various aspects of our work with endless patience and attention. We would also like to thank Khondker Murshid, Assistant General Manager at R.B Group of Companies Limited (WALTON) for his time to guide us regarding the product and service design and production process in this project. Finally, we would like to thank North South University for letting us use its Internet and library facilities, which helped us a lot to complete our report. Executive Summery Walton is a Bangladeshi brand which has many subsidiaries. One of which is Walton Motors. It produces motor vehicles. The brand Walton is owned and operated by Walton Group head quartered in Dhaka, Bangladesh. This report is focused on some specific operations management of Walton Ltd. More specifically this report is about Walton motorbike and it’s after sales service. The paper has been designed in a way that shows the current operating processes and a proposed procedures so that they can improve effectively and efficiently over current operation processes. In this report we analyzed the operation management system of the Walton motorcycles from the design to production. We learned how they manage their products from the production to sales and service. We also studied their after sales service. The report shows how their designing, manufacturing and service works together to deliver quality products which...
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...A—Good Work BUSN 6200 Major Project: Wal-Mart v. Target Target A. Background -Target is an upscale discounter that provides high-quality, trendy products, at attractive prices. The Company prides itself on having clean, spacious, guest-friendly stores. -Target operates stores under three main business segments; Target, SuperTarget, and its online business (Target.com). -In total the company operates 1613 regular Target strores and 218 SuperTargets stores in 47 states which compete with Wal-Mart and Super Wal-Mart. In addition to their retail stores, SuperTargets add upscale grocery shopping, photo processing, pharmacies, and Food Avenues Restaurants. http://investors.target.com/phoenix.zhtml?c=65828&p=irol-homeProfile B. History -Target was founded from three main company’s; Marshall Field & Company, D. L Hudson Company, and Dayton Company. George D. Dayton was an entrepreneur who tried his hand in banking, investments, and other business ventures before opening his first retail store. In 1903 Dayton built a six-story building in which a Minneapolis dry-goods store began operating out of. Mr. Dayton took over the business and renamed it The Dayton Dry Goods Company. He would lead the company until the 1960’s when he formed the Target Corporation. Dayton was renamed Target only a few years ago. It was the Dayton Hudson Corporation until fairly recently. http://www.daytonhouse.org/HouseHistory/Daytons/tabid/200/Default.aspx -Over the next 40 years...
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...(profit %) chapter-3: opprtunity, limitation, recommendation and conclusion An Assignment on Walton Introduction : We are the member of Over Viewer Group. Our group has been asked to make a research paper on” Analysis of Marketing Mix ” in Marketing 101 course by Mashruha Zabeen , lecturer of East West University ,department of business administration. We have been selected to make the case study on “Walton HIL (Walton Hi-Tech Industries Ltd.)”. We have selected a specific product of Walton. Our selected product is “Walton Refrigerator and freezer”. We have six members in our “Over Viewer” group. Name and ID of group members: Abu Hossain Anik :2010-3-10-045 Sohan Kowsar :2010-3-10-128 Syad Abrar Ahamad : 2010-3-10-127 Ibrahim Hamid 2010-2-13-085 Mahamudul Mojid Mim 2010-3-13-048 Sanjoy Sarker 2010-3-10-046 Company profile: Walton HIL (Walton Hi-Tech Industries Ltd.) is the pioneer of Refrigerator, Freezer, and Motorcycle manufacturing technology in Bangladesh which is treated as one of the most sophisticated plants in South East Asia. It is also the manufacturer of Energy Saving Lamp and Microwave Oven. R. B. Group, Mother Company of Walton Hi-Tech Industries Ltd. (Walton HIL) is one of the country’s top and expanding business organizations in the arena of electrical, electronic products, which has been operating its business with a great reputation using the brand. Walton is directed by 5 owner-directors. The whole company is divided into 40 departments with almost...
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...rate has been slipping, which is causing a major problem for them. For the past few years Wal-Mart has grown accustom to double digit sales growth rates, but recently they have been unable to match their previous success. Now Wal-Mart is faced with the challenge of regaining the success that they once had. In order to recapture these high growth rates it is important to understand what lead Wal-Mart to these high growth rates in the first place. When analyzing Wal-Mart externally you find that its 5 forces tend to have a positive effect on the company. The company has high barriers of entry, a moderate threat of rivalry with Target and Kmart due to its expansion of super centers, and it’s...... Business strategy Business Strategy Analysis of Wal-Mart Sam Walton, a leader with an innovative vision, started his own company and made it into the leader in discount retailing that it is today. Through his savvy, and sometimes unusual, business practices, he and his associates led the company forward for thirty years. Today, four years after his death, the company is still growing steadily. Wal-Mart executives continue to rely on many of the traditional goals and philosophies that Sam's legacy left behind, while simultaneously keeping one step ahead of the ever-changing technology and methods of today's fast-paced business environment. The organization has faced, and is still facing, a significant amount of controversy over several different issues; however, none of these...
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...attention in this regard. Walton Technologies Corporation is one of the sister concerns of R.B. Group of companies Ltd. is now one of the leading companies in Bangladesh. It holds its long cherished desire to be the Number One Company in Bangladesh both in volume and turnover. which inspired it to go for expansion of its market internally to establish as a high quality achiever. In this connection Walton is doing pretty good in this highly competitive electronics market. And there is a tremendous role of the dealers to promote the products through effective salesmanship to the customers. They are of vital importance for every company because they make a huge contribution in marketing and promoting of electronics products. So the more effective and efficient the sale forces are, the more profit they can make for their own as well as the company. This research program is undertaken especially to judge the market position of Walton. In spite of its sincere efforts, excellent image and credibility, the company is pressurized by the growing and aggressive competition in the industry. Faced with increasing competition in the market and huge sales target Walton realized the fact that there is no way but to be more aggressive in marketing. Though happy with the existing marketing system yet Walton management wants to keep their eyes open for unseen days and wants to develop their existing marketing system to cope with changing environment. Therefore Walton management has assigned to...
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...15 WALTON BANGLADESH Role of Walton Hi-Tech Industry in the Economy of Bangladesh By Group Five An assignment on “Role of Walton Hi-Tech Industry in the Economy of Bangladesh” Prepared to: Professor Dr. Farah Hasin Faculty of School of Business BUS-525 North South University (NSU) Prepared by: Group: Five (Section – 03) SL NO | NAME | ID | 1. | Md. Easir Arafat | 1512679660 | 2. | Md. Asif Morshed Azad | 1513028660 | 3. | Md Owahiduzzaman Bhuiyan | 1512678660 | 4. | Md. Rowshan Ali Khan | 1512716660 | North South University Date of Submission: 17 August, 2015 Table of Content S.L No | Particulars | Page No. | | Executive Summary | 1 | 1. | Company Background | 2 | 1.1 | Walton HIL | 2-3 | 1.2 | Primary industry | 3 | 1.3 | Standard Industrial Classification | 3 | 1.4 | Mission | 3 | 1.5 | Vision | 4 | 2. | Describing the Walton Customer | 4 | 2.1 | Electronics Market in Bangladesh | 4 | 2.2 | International Market of Walton Hi-Tech Industry | 5 | 3. | Major Determinants of Demand of Walton hi-Tech Industry | 6 | 3.1 | Choice of variables...
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...no. 2-0013 Wal-Mart Stores, Inc. Founded by Sam Walton, the first Wal-Mart store opened in Rogers, Arkansas, in 1962. Seventeen years later, annual sales topped $1 billion. By the end of January 2002, Wal-Mart Stores, Inc. (Wal-Mart), was the world’s largest retailer, with $218 billion in sales. (See Exhibit 1 for comparative financial data.) Wal-Mart’s winning strategy in the U.S. was based on selling branded products at low cost. Each week, about 100 million customers visited a Wal-Mart store somewhere in the world. The company employed more than 1.3 million associates (Wal-Mart’s term for employees) worldwide through more than 3,200 stores in the United States and more than 1,100 units in Mexico, Puerto Rico, Canada, Argentina, Brazil, China, Korea, Germany, and the United Kingdom. (The first international store opened in Mexico City in 1991.) In 2001, Fortune magazine named Wal-Mart the third most admired company in America, and the Financial Times and PricewaterhouseCoopers ranked it as the eighth most admired company in the world. The following year, Wal-Mart was named number one on the Fortune 500 list and was presented with the Ron Brown Award for Corporate Leadership, a presidential award that recognized companies for outstanding achievement in employee and community relations. Wal-Mart enjoyed a 50 percent market share position in the discount retail industry. Procter & Gamble, Clorox, and Johnson & Johnson were among its nearly 3,000 suppliers. Though Wal-Mart may...
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...around the world. The company also sells products online via the website, www.walmart.com. Wal-Mart is one of the largest private employers in the world, with the use of force about 1.28 million. The founder, Sam Walton (Walton) has always focused on improving sales continue to reduce costs, adopting efficient distribution and management systems and logistics innovative information (IT). According to analysts, Wal-Mart has been able to achieve a leading position in the distribution, following effective management of the supply chain practices. "Consumers who shop at Wal-Mart want a quality product at a great price," says David Schwartz, CEO of Framingham, MA-based Productive Environments, Inc. (PEI), a licensor of stationery products. "But at the same time, they need better products just as much. They will know a good price value when they see it. It is expected that programs that build this value-added into their brand will sell up with increased margins and strong volumes." A key strategy of Wal-Mart is to dominate the retail market. Company founder Sam Walton put in place a retail philosophy the company still follows. Wal-Mart is primarily a discount retailer because they sell their products at the lowest possible prices. By selling at the "lowest price" Walton outlines that the essence of successful discount...
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...The Marketing Activities of Walmart Shelly Green BUS 235: Introduction to Marketing Sandra Piccillo March 31, 2014 Walmart is one of the fastest growing retail stores around and I will be giving some viewpoint on how they became so successful. There are many factors we will be looking at throughout this paper including the competition involved with running a business such as this and how they stay ahead. There are some marketing techniques that Walmart uses to ensure they continue to grow so we will look at those as well. When Sam Walton opened his first Walmart in March of 1918 according to (Schololasticus, 2011). He wanted a company that would make money and cater to the needs of consumers according to (Walmart.HelpMe.com, 2014). Sam Walton had a big dream to expand his operations and that is just what happened. They are now one of the biggest discount retailers across the globe according to (Walmart.HelpMe.com, 2014). There are 36 departments inside some of these departments include clothing, household, health and beauty, lawn and garden, jewelry, shoes and pharmacy according to (Walmart.HelpMe.com, 2014). Their marketing strategy has not failed yet. The one that they use is of great assistance to them. Walmart’s marketing strategy is to lower prices for a large variety of consumer goods according to (Kerin, Hartley, Berkowitz, & Rudelius, 2011). This strategy helps them deliver product to consumers at rock bottom prices. Walmart uses new technology such as radio...
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