P1: Research and describe two companies including an overview of their history and development. Include a summary of their Mission Statement, Aims and Objectives.
Describe which marketing techniques are being used to market products by these two companies.
Tesco:
Jack Cohen was the founder of Tesco. He found it from the market stall of East London. His business starts developing year by year all over the world. The brand of Tesco became into view after five years when tea of shipment was bought by Jack. Today Tesco is running in 12 countries. They are serving millions of customers every week and they employ over 530,000 people. Now they are trying to do good things for their customers and colleagues. They have employed 7,000 employees on development programs so they can help them to gain more experience and skills which will be helpful for them to move on to the next challenge of Tesco.
Tesco’s aim is to keep their customers royals by decreasing their prices. They want to maximise their profit by increasing their sales. The aim of Tesco is to outperform their competitors and remain in the market.

The mission statement of Tesco is written below:
“In any business, clear direction is vital. Our vision guides the direction and the decisions we take as an organisation. Tesco is a company built around customers and colleagues, high-quality assets around the world and multiple opportunities for growth and these characteristics are central to our vision for the business.
We want Tesco to be most highly valued business by: customers we serves, the communities in which we operate our loyal and committed colleagues and of course, our shareholders. For these things to b possible, our Vision for the business has five elements each of them describes the sort of company Tesco aspires to be.”
Reference: http://www.tescoplc.com/index.asp?pageid=12

Tesco tries to