Marketing and Technology Interplay
INTRODUCTION
Marketing has changed since the onset of Technology and dot com syndrome and the whole concept has been revised. The conventional methods of marketing though existent now occupy a much less importance in relative terms and are continuously losing out to the new concepts and Information Technology related campaigns. And hence the role of an effective Marketing Officer is now in the phase of redefinition. A balance needs to be maintained between using the conventional tools and to look for new upcoming technologies; some of which are defined as heavens for the marketing campaigns; since these now provide access to a wide consumer base with a very low costs.

Since the dot com boom and internet revolution, medium to large sized businesses have given much importance to online marketing and advertising solutions and most of this comes in the form of the company’s own website although there are alternative ways including online banners, link exchange programmes, mail lists etc. And hence the internet marketing race started. With more and more companies coming with websites and creative ones. The idea is not only to create one but to attract customers and strengthen your consumers’ base. This sometimes can be daunting compared with other forms of marketing since the users use internet are usually well informed and savvy and are hard to attract out of the blue. Most of them are rational consumers and hence their decision to use (buy) a product is dependent on many factors. Websites recently have employed various attention gauging techniques, including flash introductions, large colorful main page displays, fancy recent promotion pages and much more. All of them originate from one basic idea, to attract consumers and to wide the consumer base of their product.
Experts on Marketing in general and IT related Marketing in