...primarily because they find it difficult to write about themselves. They may also fall for other common essay writing mistakes such as straying from the core subject and message they should be trying to get across. To help students overcome these potential pitfalls we have developed this resource page as a guide to giving them useful tips, strategies and techniques on writing a professional profile that is of the highest quality and one that will maximise their chances of enrolling at their first choice university. By following our advice, preparing properly and with a bit of practise, putting together your personal statement should become a lot easier. WHAT IS A PERSONAL STATEMENT A personal statement is a self marketing statement and a vital part of not only the UCAS application form, but also the overall university admissions process. It is essentially a personally written whole page document of no more than 4000 characters (this includes spaces) or 47 lines of text that...
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...CAMBRIDGE INTERNATIONAL EXAMINATIONS GCE Advanced Level MARK SCHEME for the May/June 2014 series 9699 SOCIOLOGY 9699/33 Paper 3 (Social Inequality and Opportunity), maximum raw mark 75 This mark scheme is published as an aid to teachers and candidates, to indicate the requirements of the examination. It shows the basis on which Examiners were instructed to award marks. It does not indicate the details of the discussions that took place at an Examiners’ meeting before marking began, which would have considered the acceptability of alternative answers. Mark schemes should be read in conjunction with the question paper and the Principal Examiner Report for Teachers. Cambridge will not enter into discussions about these mark schemes. Cambridge is publishing the mark schemes for the May/June 2014 series for most IGCSE, GCE Advanced Level and Advanced Subsidiary Level components and some Ordinary Level components. Page 2 1 Mark Scheme GCE A LEVEL – May/June 2014 Syllabus 9699 Paper 33 (a) Explain how the achievement of pupils may be influenced by pupil sub-cultures. [9] 0–4 A few general observations about pupils’ educational achievement, with no direct links to the question, would be worth 1 or 2 marks. A basic account of what is meant by pupil sub-culture, with no further development in relation to the question, would be placed in the higher part of the band. 5–9 Lower in the band, answers are likely to provide a basic...
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...GCE Specification Edexcel Advanced Subsidiary GCE in Applied Information and Communication Technology (ICT) (Single Award: 8751)/(Double Award: 8752) Edexcel Advanced GCE in Applied Information and Communication Technology (ICT) (Single Award: 9751)/(Double Award: 9752) Edexcel Advanced GCE with Advanced Subsidiary (Additional) in Applied Information and Communication Technology (ICT) (9753) Issue 4 September 2010 Edexcel, a Pearson company, is the UK’s largest awarding body, offering academic and vocational qualifications and testing to more than 25,000 schools, colleges, employers and other places of learning in the UK and in over 100 countries worldwide. Qualifications include GCSE, AS and A Level, NVQ and our BTEC suite of vocational qualifications from entry level to BTEC Higher National Diplomas, recognised by employers and higher education institutions worldwide. We deliver 9.4 million exam scripts each year, with more than 90% of exam papers marked onscreen annually. As part of Pearson, Edexcel continues to invest in cutting-edge technology that has revolutionised the examinations and assessment system. This includes the ability to provide detailed performance data to teachers and students which helps to raise attainment. This specification is Issue 4. Key changes are sidelined. We will inform centres of any changes to this issue. The latest issue can be found on the Edexcel website: www.edexcel.com Acknowledgements This specification...
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...My father, like most parents perhaps, had always been of the opinion that I should choose to study Medicine. Nevertheless, despite his relentless efforts and persuasion, he had to concede defeat in the end and embrace the choices I've made regarding my future career when he realised how passionate I do feel about the field of pharmaceutical studies. My desire to achieve a pharmaceutical studies based degree at university level has been simmering since I started studying A-level sciences. I enjoy all aspects of my A-level Chemistry from the experimental, to learning about the environmental impact and the medicinal influence that Chemistry can have in terms of research and development of drugs. My long term goal is to pursue a career in the Pharmaceutical field and studying Chemistry has broadened my sphere and heightened my aptitude for research material beyond the chemistry specification. I am an avid reader of Chemistry World, particularly articles based on nanotechnology and drug delivery. I appreciate the link between drug development and patient care, and regularly follow recent developments within the National Health Service. I find it very useful and informative to read articles published by distinguished institutions such as the National Institute for Clinical Excellence which strive to maintain a balance between the need of destitute patients and government expenditure. I have developed many key skills through studying Chemistry, Maths and Biology at A-levels....
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...Understanding BTEC IT L3 Using the resources below try & answer the following questions: Resources: * CRL\ICT\Sixth Form\BTEC * http://www.edexcel.com/BTEC/Pages/default.aspx * Internet Questions: 1. What is a BTEC? BTECs are work-related qualifications 2. Where can a BTEC take you? it can take u many places and it is recognised by schools, colleges, universities, employers and professional bodies 3. What does BTEC stand for? 4. What is full name of the BTEC award for the IT course at: a. AS b. A2 5. How are BTEC awards and units graded? 6. Complete the UCAS points / A ‘level equivalent table BTEC Certificate Grade | UCAS Points | AS Level Equivalent | P | 20 | E | M | 40 | C | D | 60 | A | D* | 80 | A* | BTEC Subsidiary Diploma Grade | UCAS Points | A2 Level Equivalent | P | 40 | E | M | 80 | C | D | 120 | A | D* | 140 | A* | 7. How many units do you need to complete to achieve the award at: c. AS? d. A2? 8. What are the units studied at AS? 9. Which 2 units are compulsory? 10. Are there any exams in BTEC? No 11. In order to achieve a Distinction overall how many unit points do you need at: e. AS? 250 f. A2? 500 12. Once handed in your work for assessment how many times can you improve your work? once 13. If you are not satisfied with your grade / assessment decision what can you do...
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...|Personal details | |Name: | |Personal statement: | | | |Eligibility to work in the UK – please provide details e.g. EU citizen or work permit/visa details if applicable | | | |Apprentice Applicants Only: If you are applying to IBM’s Apprenticeship Scheme, please can you let us know here if you have already started or | |completed any kind of Apprenticeship elsewhere? | | | |College/School |Start and End Date of Course |Qualification, Subject and Result/Grade. Please list all GCSE and A-level | ...
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...Understanding BTEC IT L3 Using the resources below try & answer the following questions: Resources: * CRL\ICT\Sixth Form\BTEC * http://www.edexcel.com/BTEC/Pages/default.aspx * Internet Questions: 1. What is a BTEC? BTECs are work-related qualifications 2. Where can a BTEC take you? it can take u many places and it is recognised by schools, colleges, universities, employers and professional bodies 3. What does BTEC stand for? 4. What is full name of the BTEC award for the IT course at: a. AS b. A2 5. How are BTEC awards and units graded? 6. Complete the UCAS points / A ‘level equivalent table BTEC Certificate Grade | UCAS Points | AS Level Equivalent | P | 20 | E | M | 40 | C | D | 60 | A | D* | 80 | A* | BTEC Subsidiary Diploma Grade | UCAS Points | A2 Level Equivalent | P | 40 | E | M | 80 | C | D | 120 | A | D* | 140 | A* | 7. How many units do you need to complete to achieve the award at: c. AS? d. A2? 8. What are the units studied at AS? 9. Which 2 units are compulsory? 10. Are there any exams in BTEC? No 11. In order to achieve a Distinction overall how many unit points do you need at: e. AS? 250 f. A2? 500 12. Once handed in your work for assessment how many times can you improve your work? once 13. If you are not satisfied with your grade / assessment decision what can you do about...
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...Students 2014 Entry Higher Education Pack Contents page 1. Introduction 3 2. Important dates 4 3. Choices 5 4. How to Choose your Higher Education Institutions and Courses 6 5. The UCAS Tariff 7 6. Resources to help you choose your Higher Education Course 7-8 7. Investigating a Higher Education Course 9 8. The UCAS Apply Application System 10-13 9. Personal Statements 14-15 10. Planning your Personal Statement - proforma & what to include 16-17 11. The Reference 18 12. The UCAS application fee 18 13. Tracking your application 18 14. Financing Higher Education 19 15. Frequently asked questions (FAQs) 20 Introduction This 'Higher Education Pack' contains vital information and advice about applying to higher education. You should read the contents carefully. ...
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...UCAS PERSONAL STATEMENT – Medical and Oxbridge You are required to compile a Personal Statement in support of your application. What you write here is likely to have a huge influence on whether you receive conditional offers from universities. Therefore you need to put time and effort into this to ensure you stand out from other candidates!! How to write the UCAS Personal Statement The Personal Statement is your only opportunity to 'sell yourself' to a university department before being offered a place or an interview. It must stand out and be attractive to read. No purpose is served by cramming everything into a relatively short space, but also you should not write too much and so to prevent this the statement is limited to 4000 characters. You should: 1) Write in complete sentences, and recognise that lists are of limited value. 2) Avoid any information that is misleading, fictitious or trivial. 3) Remember to use clear English together with correct spelling and punctuation. Most of the Personal Statement will reflect your academic and intellectual interests. Throughout, specific examples are far more convincing than general statements, so do not start by saying "I want to read Chemistry (etc) because I am very interested in it." Our advice is to work on the basis of three paragraphs: The First Paragraph - outline clearly the reasons for selecting your courses/subject(s). Explain clearly what it is that excites you about them, and make explicit...
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...www.ccsenet.org/ijms International Journal of Marketing Studies Vol. 3, No. 2; May 2011 The Influence of Brand Loyalty on Cosmetics Buying Behavior of UAE Female Consumers Dr. Hamza Salim Khraim Marketing Department, Faculty of Business Middle East University, Amman, Jordan E-mail: hkhraim@meu.edu.jo Received: January 24, 2011 Abstract The worldwide annual expenditures for cosmetics is estimated at U.S. $18 billion, and many players in the field are competing aggressively to capture more and more markets. The purpose of this article is to investigate the influence of brand loyalty on cosmetics buying behavior of female consumers in the Emirate of Abu Dhabi in the UAE. The seven factors of brand loyalty are brand name, product quality, price, design, promotion, service quality and store environment. Questionnaires were distributed and self-administered to 382 respondents. Descriptive analysis, one-way ANOVA and Pearson Correlation were used in this study. The findings of this study indicated that brand name has shown strong correlation with brand loyalty. The research results showed that there is positive and significant relationship between factors of brand loyalty (brand name, product quality, price, design, promotion, service quality and store environment) with cosmetics brand loyalty. Keywords: Female buying behavior, Brand loyalty, Cosmetics, UAE 1. Introduction The history of cosmetics spans at least 6,000 years of human history, and almost every society on earth...
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...Ta’Kita Boykin REI Marketing Environment Worksheet List the current characteristics of each environmental factor as they relate to REI. U.S. Economy How does the current U.S. economy affect REI retail operations? 1. If the economy was in a depression, people would begin saving money and limiting their spending habits, which in turns results in a decrease in online/in-store purchases for REI because the value of their goods/products would have to increase. There will less buying for some goods and supplies which decrease the company’s sales and revenue. 2. Employees within the companies would lose jobs (turnovers) or employees making less money. Global Economy How does the current global economy affect REI retail operations? 1. If some products or goods were bought or traded from another country and the currency values were increase, REI would have to purchase these items at a higher price also and the scope of REI’s prices would decrease because customers would realize that the prices for what they want are too expensive and not want to buy them. 2. Fair Labor. REI has joined with other associations such as Outdoor Industry Association (OIA) and Fair Factories Clearinghouse (FFC) to crack down and ban fair labor violations. Legal and Regulatory Environment What types of legal and regulatory forces affect REI in the U.S.? 1. Consumer privacy. By REI customer’s using their social security numbers, credit cards, checks, and debit cards to make purchases...
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...KUTCHEN March 24, 2013 MARKETING ANALYSIS REPORT BY: BRIDGETT BLUNT EXECUTIVE SUMMARY Lortex Lutchen is the first company in the United States to ever create a comfortable toilet seat with state-of-the-art features, called Flush Max 1250. This product was created for consumers seeking a piece of mind in their private time. “Our mission is to provide the best in customized toilets, while integrating the latest in technology, to deliver quality and satisfaction to all our consumers. We are committed to the performance and consumer experience of Flush Max 1240 MARKETING MIX Setting a team of members to do a specific job as follows: • One would be responsible for external and internal environments. She/or he would keep up with the new technologies that comes out and keep track of the competition. • One would be responsible for marketing objectives and target marketing. He/ or she would focuses on what needs to be done for future purposes. • One would be responsible for product and pricing strategy. He/ or she would be in charge of setting prices and budgeting for the product. One would be responsible for marketing communication strategy. He/ or she would be in charge of the advertising, ads, sales, and promotion planning of the product. One would be responsible for distribution strategy and implementation and control. She/ or he is in charge of the action plan for marketing objectives. Being a brand new...
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...Executive Summary Introduction Blu-Ray Computer Design will provide computer and technical consulting to local small businesses as well as home PC users. In doing so the company will focus on marketing, responsiveness, quality, and creating and retaining customer relations. The Company Blu-Ray will initially be a sole proprietorship with minimum outside financing. Blu-Ray will be a home office start-up, utilizing one studio room in the owner's home and serving customers in the local Clearwater, Florida area. Blu-Ray Computer Design will be initially owned by Nigel Murrien. Depending on growth, the company will possibly add additional employees and expand operations. The Market Market research indicates an available market niche able to be occupied by additional businesses of this nature. The very nature of the computing industry, with its extraordinary rate of technological development, creates a constant need for businesses skilled in updating and advising customers on computer-related issues. Home PC users will provide the majority of our business revenue. These jobs will typically consist of minor upgrades services and advising. Business Week expects the computing industry to grow at a rate of 12% and the processor speeds to continue to expand for years to come, providing a rich resource for sales. Blue-Ray Computer Design has decided to focus mainly on the home PC market for many reasons. These home customers typically request jobs that are easier, faster, and less...
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...Marketing Mix “The four P approach has led to a manipulative attitude to people” (Gummesson, 2002:285). “What marketing deserves is new approaches, new paradigms, which are more market oriented” (Gronroos, 2002:140). “We propose that the mix has now reached its vanishing point, and we argue that marketing requires a new paradigm” (O’Malley & Patterson, 2002:50). What is common among the above three quotations is the fact that they are all against the Marketing mix. They also share the common belief that it’s time for a radical change, one where the 4Ps are rejected for a new paradigm. But the importance of the 4Ps is being undermined. Despite its limitations, they still form the base which is being used by modern organizations. This paper attempts to show the importance of the marketing mix for modern marketers and that it cannot be relegated from modern marketing strategy. The paper is divided into six parts. Beginning with the introduction it then moves on to the development of the marketing mix theory. The third part contains the literature review of the mix. The fourth asserts that marketing mix in conjunction with RM and CRM can result in a successful marketing strategy and the fifth uses Lexus as an example to prove this assertion. It ends with the conclusion. What Is Marketing Mix? The Oxford Dictionary of Business and Management’s definition of the Marketing Mix is of “the factors controlled by a company that can influence consumers’ buying of its products” (Anon...
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...1) Research SAP – discuss in YOUR words: what is SAP, what are some of its functionality, do research to determine its strengths and weaknesses. This should be 2 paragraphs – at least 20 sentences! In June 1972 5 IBM programmers created a company called Systems Analysis and Program Development after having worked on a program called SAPE for IBM. The programmers were originally pulled off the SAPE project but wanted to continue their work. Selling stock from their time at IBM the original founders of SAP were able to continue work on the SAPE program and eventually create many solutions for business. SAP is now one of the world’s largest software development companies focusing in Enterprise Resource Planning (ERP) software. SAP has locations in over 130 countries and is the world’s leading ERP developer. SAP focuses on 6 primary industries: discrete, process, consumer, service, financial, and public services. SAP also offers integrated solutions for large enterprise companies as well as small and medium size businesses. Currently the SAP ERP Business Suite offers 5 ERP solutions for businesses intended to cover the scope of all solutions a business may need to be successful. Supplier Relationship Management (SRM) – this software allows companies to make orders from suppliers handling things such as inventory, scheduling, and cost analysis. Product Lifecycle Management (PLM) – This software allows manufacturers to maintain accurate product information that enables...
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