...Consumer and Commercial Product Divisions have been working aggressively to create an Integrated Marketing Communications Plan. The Integrated Marketing Communications Plan (IMC) “evaluates the strategic roles of a variety of communications disciplines for example, general advertising, direct response, sales promotion, and public relations- and combines these disciplines to provide clarity, consistency, and maximum impact through the seamless integration of messages.” (Kolter & Keller, 2009), however, even though the Marketing Director of Consumer Products Division, Joshua Edwards, has worked with his team to generate multiple ideas that he has presented as an IMC plan it needs to be reviewed with a critical analysis because it does appear to meet the definition. After reviewing the plan sent by Joshua and having the Financial Analyst, Abbey Buzwelda, report that the Consumer Product Division campaign will not break even until Year TWO which will not meet the profitability goals of the company. The second part of Abbey’s report addressed the fact that the Commercial and Consumer Products division could have economies of scale by working together in their marketing communications. Let’s look at what needs to be done first in order establish a strong Integrated Marketing Communications Plan for Graves Enterprises. Introduction Graves Enterprises need to establish a total marketing communications budget for both divisions. Even though it is more difficult to do according to...
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...The marketing mix concept is the first thing I learned in Foundations of Marketing and helped me to understand the rest of the concepts in the book. Throughout the class I learned about product, promotion, price and place (the four Ps) strategies that marketers must combine successfully to gain consumers attention, market share and/or to accomplish the desire marketing goal (to satisfy the consumers’ needs). All successes start with a plan and there is no exception when it comes to marketing; therefore, an organization develops a marketing plan to use as a tool during the marketing process, which involve different aspects of the four Ps. The marketing plan describes the marketing environment and market position of a business, outlines marketing objectives and strategies (such as identifying the product and the target customers, reaching customers, and retaining customers), and identifies how the company will implement and control the strategies. I understand now that creating and strategically implementing a marketing plan is crucial to the success of a business (along with a business plan first). Some start-up companies create good products and expect every consumer to buy them, but after the hype of the product is over many of these companies disappear, why? Perhaps creating and executing a well written marketing plan would help these start-ups to focus its marketing efforts on a target market, resulting in long-term consumer loyalty and business growth. Developing marketing...
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...International marketing as the name suggests is marketing done beyond the local and national boundaries of a country. Many even term it as Global marketing as the world itself is considered as one big market place. However it may not be as simple as it sounds and there are many different considerations and precise study to be made when it comes to marketing beyond ones local precincts. An extensive market research, number of strategies needs to be in place, making use of the latest technologies, the local country policies, rules, regulations, economic considerations, political factors, climate, environment, demand and supply, resource availability and a number of such considerations needs to be done when a company ventures into international marketing. Before introducing a new or an existing product in a new market or place a lot of needs study need to be done. Writing assignments or doing projects in this subject therefore needs to be detailed as well as precise. Students are expected to write an up to date and accurately prepared assignment in order to gain the desired results. Not all the students are good at writing. Many a times they may not be that good at the given subject or may be busy with a lot of other stuff due to which they do not find enough time to write a high quality assignment meeting the expectations. Our company can help students in order to write their international marketing assignment. We have subject specific writers who are very well versed with their...
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...To what extent do you agree that one-to-one marketing will replace traditional market segmentation methods. Market segmentation may be defined as the identification of individuals or organizations with similar characteristics that have significant implications for the determination of marketing strategy. Its object is to identify groups of customers with similar requirements so that they can be served effectively while being of a sufficient size for the product or service to be supplied efficiently. Traditional segmentation methods have been based around identifying a sizeable group of the potential market within similar needs and characteristics. The Internet and advanced technology allow for segmentation strategies to be taken a step further, to a level of individual attention; and one-to-one marketing approach which permits businesses to customize offerings on the basis of individual requirements is developed. However, although new technology has changed the shopping behavior of many customers to an extent, traditional segmentation methods still play an important role in marketing strategy. One to one marketing is more likely to act as a complement of traditional segmentation method at present. Market diversity is increasing in both business and consumer markets and is generating market fragmentation. (importance of customer rentention) Consequently, mass marketing and segment marketing may become less effective and efficient. One-to-one marketing, therefore, is greatly in...
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...Financial objectives are the specific, focused targets of the finance department/function within an organisation. Mulcahy’s financial objectives are to cut costs by 5% per annum for the next 3 years and to increase sales revenue by 20% per annum for the next 3 years. There is some tension between these two financial objectives because it is hard to increase sales revenue whilst reducing costs. One internal factor that may have influenced the achievement of both of their financial objectives is finance. Mulcahy’s prices are only mid-range and reducing that price could attract more customers to Mulcahy’s. This would further influence the achievement of increasing sales revenue by 20% per annum for the next 3 years. Although, these mid-range prices are reasonable which may effectively help Mulcahy’s achieve this financial objective. One external factor that may have influenced the achievement of both financial objectives is competition. The business does not have any unique skills which could hinder a potential customer’s choice between Mulcahy’s and a competitor. This could be a risk to Mulcahy’s achieving both of their financial objectives because if potential customers go to competitors, it is much less likely that Mulcahy’s will reach their objective of increasing sales revenue which makes it unlikely that they would also reach their goal of reducing costs. However, Molly’s skills to identify opportunities may help Mulcahy’s reduce the risk of competition and achieve their...
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...Boatswain! Boatswain Here, master: what cheer? Master Good, speak to the mariners: fall to't, yarely,or we run ourselves aground: bestir, bestir. Exit Enter Mariners Boatswain Heigh, my hearts! cheerly, cheerly, my hearts!yare, yare! Take in the topsail. Tend to themaster's whistle. Blow, till thou burst thy wind,if room enough! Enter ALONSO, SEBASTIAN, ANTONIO, FERDINAND, GONZALO, and others ALONSO Good boatswain, have care. Where's the master?Play the men. Boatswain I pray now, keep below. ANTONIO Where is the master, boatswain? Boatswain Do you not hear him? You mar our labour: keep yourcabins: you do assist the storm. GONZALO Nay, good, be patient. Boatswain When the sea is. Hence! What cares these roarersfor the name of king? To cabin: silence! trouble us not. GONZALO Good, yet remember whom thou hast aboard. Boatswain None that I more love than myself. You are acounsellor; if you can command these elements tosilence, and work the peace of the present, we willnot...
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...The Tragedy of King Lear by William Shakespeare An Electronic Classics Series Publication 2 The Tragedy of King Lear is a publication of The Electronic Classics Series. This Portable Document file is furnished free and without any charge of any kind. Any person using this document file, for any purpose, and in any way does so at his or her own risk. Neither the Pennsylvania State University nor Jim Manis, Editor, nor anyone associated with the Pennsylvania State University assumes any responsibility for the material contained within the document or for the file as an electronic transmission, in any way. The Tragedy of King Lear by William Shakespeare, The Electronic Classics Series, Jim Manis, Editor, PSUHazleton, Hazleton, PA 18202 is a Portable Document File produced as part of an ongoing publication project to bring classical works of literature, in English, to free and easy access of those wishing to make use of them. Jim Manis is a faculty member of the English Department of The Pennsylvania State University. This page and any preceding page(s) are restricted by copyright. The text of the following pages are not copyrighted within the United States; however, the fonts used may be. Copyright © 1997 - 2013 The Pennsylvania State University is an equal opportunity University. 3 The Tragedy of KING LEAR by William Shakespeare: His true Chronicle Historie of the life and death of King Lear and his three daughters. With the unfortunate life of Edgar, sonne and heire to...
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...Why manners are important in today's society. I think manners are important in today's society because it's a personality trait that's good to have. It's practically a necessity. Great manners help you through a lot of life's obstacles for different reasons. Consideration is a reason why manners are important which goes along with your maturity level and how polite you can be on a daily basis. It shows you're a decent person, and that you understand and have respect for the people around you. Manners are very important when it comes to a good social life, ever since elementary school we were taught to use our manners and be polite to the people we tal k to everyday. People judge you all the time, it's just a way of life, and having great manners brings off a positive response and attitude toward other people, and people will unconsciously think of you as a polite and caring person. Another reason that manners exist for a good reasons is, coexistence. Without polite people around, and well manners, coexistence between humans would be quite difficult I think. Manners are just the guidelines to peaceful coexistence between people, and without it, I think it would be a different kind of society to be living in, kind of like animals. Without manners it would be kind of difficult to have a social life, get a job, have any sort of relationship with people etc. Most of the time we don't think about using our manners everyday, but because it has such a big impact on our...
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...Most of her career was spent in the Bolshevichka garment factory, where she manufactured suits for men during the Soviet era. Since the interview will be conducted in Russian, I will present the translated version. Today is November the 26th, 2016, 2:15 p.m. I am sitting with Mrs. Galina on my right side of the table while drinking a sour Russian tea that she has provided. After a nod from the Mrs. Galina, I began my interview. Mrs. Galina, it seems that you have lived a long life, one where you have had the chance to meet a variety of people, read numerous books, had the chance to experience love, and mature to your capacity. Tell me, how does that make you feel it feel? Her response— “Lucky. I am rather humbled to have the opportunity, by the grace of God, to be bestowed by...
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...Kent. I thought the King had more affected the Duke of Albany than Cornwall. Glou. It did always seem so to us; but now, in the division of the kingdom, it appears not which of the Dukes he values most, for equalities are so weigh'd that curiosity in neither can make choice of either's moiety. Kent. Is not this your son, my lord? Glou. His breeding, sir, hath been at my charge. I have so often blush'd to acknowledge him that now I am braz'd to't. Kent. I cannot conceive you. Glou. Sir, this young fellow's mother could; whereupon she grew round-womb'd, and had indeed, sir, a son for her cradle ere she had a husband for her bed. Do you smell a fault? Kent. I cannot wish the fault undone, the issue of it being so proper. Glou. But I have, sir, a son by order of law, some year elder than this, who yet is no dearer in my account. Though this knave came something saucily into the world before he was sent for, yet was his mother fair, there was good sport at his making, and the whoreson must be acknowledged.- Do you know this noble gentleman, Edmund? Edm. [comes forward] No, my lord. Glou. My Lord of Kent....
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...letter to you] As much as I try to focus on this, I always end up just deleting it all, and starts over again. But I think I got my words right this time. So here we go. Hey! How are you doing? Have you eaten well? Taken good care of yourself? I know you have! I haven't gotten around to actually say this, but I actually like you. A lot actually. I am sure that this comes as a shocker, but I think I love you. Please don't be afraid of me, or think that I am some weird guy, but I truly mean it when I say this, "I love you". As far as I can remember, back in January, you came along and somehow you stayed with me all the way. You have been here ever since I started on this page, and for that, I say thank you. Thank you for sticking with me throughout this whole time. Even though it has only been almost 8 months, I can proudly say that I am proud to have you by my side. I think of you whenever I wake up in the morning, I think of you when I sit in class, heck even when I am just checking the clock on my phone, I still think of you, and hope that there will be a message from you. And of course I get messages from you, actually, you are pretty active when it comes to getting in contact with me. I am happy to see that you actually care for me as well. But I need to apologize. Sorry for leaving you behind. I know that 6 days might not seem a lot to many, but those were the 6 most painful days of my life. To not be able to see you or even get in contact with you for 6...
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...My Last Farewell 1 Farewell, dear Fatherland, clime of the sun caress'd, Pearl of the Orient seas, our Eden lost! Gladly now I go to give thee this faded life's best, And were it brighter, fresher, or more blest, Still would I give it thee, nor count the cost. 2 On the field of battle, 'mid the frenzy of fight, Others have given their lives, without doubt or heed; The place matters not--cypress or laurel or lily white, Scaffold of open plain, combat or martyrdom's plight, 'Tis ever the same, to serve our home and country's need. 3 I die just when I see the dawn break, Through the gloom of night, to herald the day; And if color is lacking my blood thou shalt take, Pour'd out at need for thy dear sake, To dye with its crimson the waking ray. 4 My dreams, when life first opened to me, My dreams, when the hopes of youth beat high, Were to see thy lov'd face, O gem of the Orient sea, From gloom and grief, from care and sorrow free; No blush on thy brow, no tear in thine eye 5 Dream of my life, my living and burning desire, All hail! cries the soul that is now to take flight; All hail! And sweet it is for thee to expire; To die for thy sake, that thou mayst aspire; And sleep in thy bosom eternity's long night. If over my grave some day thou seest grow, In the grassy sod, a humble flower, Draw it to thy lips and kiss my soul so, While I may feel on my brow in the cold tomb below The touch of thy tenderness, thy breath's warm power. Let the moon...
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...I looked at him as the coolest out of the myriad of older relatives. He often bought me ice cream sundaes and showered me with aimless jokes and “piggy-back” rides. Most of the time spent visiting my father on weekends, was actually spent wrestling with Uncle Alberto or playing video games until the break of daylight. I looked forward weekends, because that meant “Uncle Dean Time”. I expected to hang out with my Uncle Dean every Friday and Saturday. In fact, I knew for certain he would be waiting at my father’s home with some brand new clothes or any other prize vied for by a 10 year old. Little did I know that over the next couple of years, I would gain knowledge of one of the most important lessons of life: value those dearest to you, for you never know how long they will be in your company. When 12 years old came around, nothing could’ve primed me for the amount of devastation that was to submerge my happy little world. Two months after my birthday, I received word that my renowned and dearly loved, Uncle Dean, had been killed in an unfortunate automobile accident. Crushed, yet filled with a strange numbness, I became withdrawn and dwindled in disbelief. “How could this be?” I would repeat those words of this...
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...Even my so-called "friends". No-one took me seriously. So my filmmaking ambition didn't get off the ground. I thought I should give up my creativity for good. What's the point of telling stories if no-one cares? Then I realized, you don't need fame as filmmaker or author to show people how creative you are. So that's why I turned to posting stories on this site. And I get a lot of views from all over the world and that makes me very happy.Now that I'm an adult, I'm actually glad I never became a big filmmaker or a celebrity. And here's why: No matter where you are, people just won't leave you alone. If you want your privacy, there is no chance. You want to have a nice quiet meal in a restaurant. Just you and your family, but fans keep interrupting you asking for your autographs. It is nice to make a fan happy, but when you have to do it over and over and over and over and over and over and over and over and over, it'll drive you mad. And if you are the child of a famous star, it is like being thrown in with the lions. You will get bullied at school, just because your parent is famous. It's even worse if the child does not choose fame and is born to famous family anyway. Not everyone you will meet in life is nice to you. We all know that. If you are a...
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...of equipment, production capacity, production line of staffing, quality control, the goods, sources of raw materials), manufacturing and operating plan (select operating cycle, manufacturing and operations locations, strategies and plans), an important figure in introduction, including the positions, work experience and expertise, level of education, which is a venture the most basic content. (2) funds Refers to the venture fund sources should include the individual and the others amount of contribution ratio of bank loans ... and so on, this will affect the whole cause of the amount of shares and dividends. In addition, the proportion of total funds allocation for the entire business plan, should also be clearly documented, if you want to venture plan to apply for a loan, shall also state the specific purpose of the loan. (3) stage goal Refers to the venture after the short, medium and long-term goal, is to allow entrepreneurs to understand their career development possibilities and the various stages of the target. (4) financial forecast Detailed estimates of income and expenditure, even should set out the cause of the establishment of the first three years or five years before, the forecast in each year, operating income...
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