...Pg1Pg1 Point of View These columns of ICJ offer an opportunity to the engineering fraternity to express their views on the current practices in design, construction and management being followed in the industry. To share your opinion with our readers, you may send in your inputs in about 1500 words via e-mail to editor@icjonline.com Roads from plastic waste S.S. Verma The debate on the use and abuse of plastics vis-a-vis environmental protection can go on, without yielding results until practical steps are initiated at the grassroots level by everyone who is in a position to do something about it. The plastic wastes could be used in road construction and the field tests withstood the stress and proved that plastic wastes used after proper processing as an additive would enhance the life of the roads and also solve environmental problems. The present write-up highlights the developments in using plastics waste to make plastic roads. Plastic is everywhere in today’?s lifestyle. It is used for packaging, protecting, serving, and even disposing of all kinds of consumer goods. With the industrial revolution, mass production...
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...founded in the early 1970s and led by Marshall Applewhite and Bonnie Nettles. On March 26, 1997, police discovered the bodies of 39 members of the group who had committed suicide in order to reach what they believed was an alien space craft following Comet Hale–Bopp. The new religious movement sounds crazy when first reading about it and after writing this essay I hope to learn subjects such as, what are the forms of salvation within the religion and how does the religion address the problem of evil. When looki ng at different websites the first thing that popped up when searching for Heaven’s Gate was the word cult and that’s exactly what I thought about for the group because it reminded me of exactly that. I find it really hard to think of the group as a serious religion since many of them took their own life when I am a Christian and believe strongly against suicide. The first Subject that I would like to talk to you about is what the forms of salvation are when it comes to the new religious movement known as the Heaven’s Gate religion. The group led by Marshall Applewhite had a very interesting way of thinking and it showed when they became convinced that the appearance of the Hale-Bopp comet masked a spacecraft that would enable the members of Heaven’s Gate to ascend to heaven. The group lived in a house in California and with Applewhite’s and Nettle’s interpretation of bible scriptures they added their belief of UFO’s into the mix. The two founders believed that they...
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...Steve Wozniak in 1976. After founding Apple, Jobs was fired by the company's board of directors 10 years later at age 30. After his termination, he went on to create two more companies. During this period Apple went through three different CEOs and their stock price dropped to $2 a share. As a result, Jobs was invited back to join the company as CEO. Not only did Jobs rejuvenate Apple, but it flourished. Jobs led the company to the forefront with cutting edge products” (Finkle & Mallin, 2010) which are sold throughout the world. “His philosophy has always been to create products consumers will find easy to use and marry innovative technology to work productivity and personal entertainment.” (Mallin & Finkle, 2011) There product “line designs, manufactures and markets mobile communication and media devices, personal computers, and portable digital music players, and sells a variety of related software, services, peripherals, networking solutions, and third-party digital content and applications. The Company’s products and services include iPhone , iPad , Mac , iPod , Apple TV , a portfolio of consumer and professional software applications, the iOS and Mac OS X operating systems, iCloud , and a variety of accessory, service and support offerings. The Company also sells and delivers digital content and applications through the iTunes Store , App Store , iBookstore , and Mac App Store. The...
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...EFM Academy – Summary: Essentials of contemporary management, Gareth R. Jones, Jennifer M. George / Marketing – Real People, Real Choices, Solomon / Marshall / Stuart Essentials of Contemporary Management Chapter 1 What is Management? – The Management Process Today Management is the planning, organizing, leading and controlling of human and other resources to achieve organizational goals efficiently and effectively Achieving high performance: a manger’s goal Organizational performance is a measure of how efficiently and effectively managers use resources to satisfy customers and achieve organizational goals. Efficiency is a measure of how well or how productively resources are used to achieve goals; o Organizations are efficient when the amount of input resources or the amount of time needed to produce a given output of goods or services is minimized Effectiveness is a measure of the appropriateness of the goals that managers have selected for the organization to pursue and of the degree to which the organization achieves its goals o Organizations are effective when appropriate goals are chosen and achieved High effectiveness Low efficiency A product that the customer want, but that is too expensive for them to buy A low-quality product that customers do not want High efficiency A product that customers want at a quality and price that they can afford A high-quality product that customers do not want - Low effectiveness Managerial Functions … are planning...
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...a) 45 seconds c) 15 seconds b) 30 seconds d) 20 seconds 5. Concrete not place within ____ minutes from the time the ingredients were charged into the mixing drum shall be used. a) 120 minutes c) 60 minutes b) 150 minutes d) 90 minutes 6. When concrete is delivered in truck mixers, additional water may beaded to the batch and additional mixing performed to increase the slump to meet the specified requirement if permitted by the Engineer, provided all these operation are performed within ____ after the initial mixing operation and the water and cement ratio is not exceeded. a) 30 minutes c) 45 minutes b) 15 minutes d) 60 minutes 7. A sample from a bituminous mix weighs 1000 grams. At extraction, it was found out that the dry aggregate weighed 950grams. What is the % of asphalt by weight of mix? a) 5.2 % b) 5.0 % c) 5.4 % d) 4.8% 8. The minimum penetration of the...
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...Marketing Plan: Super Good Sugar Scrub Traci Buxton French Salem International University August 31, 2013 Abstract: The Super Good Chocolate Love Sugar Scrub marketing campaign will focus on the development and launch of a sugar-based body polish product within the skincare line of a startup organic and natural cosmetics company named Mandy’s Garden Home. The company is primarily an e-commerce company with local product distribution and plans for later regional and national B2B marketing and distribution. The target audience is primarily a socially and fashion conscious college-educated female aged 18-34 with a household income of approximately $60,000 per year. Marketing efforts will focus on educating the target market on the benefits of using organic beauty products, heightening brand awareness, generating product interest and stimulating sales. Primary communication channels will be through digital media with limited direct mail marketing and print media content distribution. Market campaign goals include 1) market revenue of $60,000 in the next 12 months; 2) development of 500 new customers and 200 repeat customers over the next 12 months and 3) distribution of the product by three regional natural products vendors over the next 12 months. SWOT Analysis Strengths: 1) The organic and natural skin care industry is growing rapidly and the Super Good brand is well positioned to take advantage of increased interest in holistic care and wellness products (PR Newswire...
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...identifying suppliers and distributors. Key public are important in providing communication such as government regulations, the general public’s views in regards to the new product and media coverage of the new differentiated product and the impact it is having on societies new health conscious consumers. The current competition from major fast food outlets such as direct competitors McDonalds, Oporto and Subway and indirect competitors Sushi Train, Eagle boys Pizza and KFC may impact on the new low calorie fast food chain The company’s overheads and expenses should be aligned with the overall objectives of the company in relation to its profit margin. The prices of the low calorie products will be based on target costing whereby other marketing mix factors will be tailored to fit the price set for the market. External factors such as environmental...
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...products as the tea bag, the Idaho baked potato and colored bath towels. Also it was the first retailer to hold a New York City liquor license. In 1924, Macys Herald Square became the “Worlds Largest store.” Then by 1918 RH Macy Co was generating $36 million in annual sales. Then in 1922 they went public and began to open regional stores and take over competing retailers. In 1929, Macys Inc. was founded as a holding company for various department operations. As of September 2006, with the conversion of stores acquired from the Macy Department Stores Company. It serves now customers through approximately 800 stores in virtually every major geographic market in the United States, as well as the macys.com website. MARKETING MIX Missing appropriate terminology in this section. User terminology we are currently covering. PRODUCT: Terminology? * provide a wide array of apparel for men, women and kids * provide goods for the home * provides beauty, hair, fragrances and cosmetics for men and women | PRICE Terminology? * affordable goods * constant sales, coupons, and specials like One Day Sale and Family and Friends * Loyalty programs | PLACE Terminology? * 800 stores across the nation * international stores * macys.com | PROMOTION Terminology? * television ads * radio ads * social media: Facebook, Instagram * store catalogs * newspaper * mobile application...
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.......................Page 5 1.1.3 SWOT Analysis............................................................................Page 5 1.1.4 Markets Served………………………………………………………………………..Page 6 1.1.5 Consumer Purchase Process………………………………………………………Page 7 1.1.6 Pricing Strategy………………………………………………………………………….Page 7 1.1.7 Competition……………………………………………………………………………….Page 7 1.2 Target Market.............................................................................................Page 8 1.3 Marketing Objectives..................................................................................Page 8 1.3.1 Needs-Satisfying Objectives……………………………………………………….Page 8 1.3.2 Long and Short Term Target Objectives……………………………………..Page 8 1.4 Marketing Mix.............................................................................................Page 9 2. Advertising Objectives…………………………………………………………………………………………..Page 10 2.1 Demand.......................................................................................................Page 10 2.2 Action..........................................................................................................Page 10 2.3 Advertising...
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...The Concept of the Marketing Mix' NEIL H . BORDEN Harvard Business School Marketing is still an art, and the marketing manager, as head chef, must creatively marshal all his marketing activities to advance the short and long term interests of his firm. E it observe how an or colorful may catch wide I HAVaptalways foundterminteresting toon, gain of a usage, and help to further understanding concept that has already been expressed in less appealing and communicative terms. Such has been true of the phrase "marketing mix," which I began to use in my teaching and writing some 15 years ago. In a relatively short time it has come to have wide usage. This note tells of the evolution of the marketing mix concept. NEIL H. BORDEN is professor emeritus of marketing and advertising at the Harvard Business School. He began teaching at Harvard as an assistant professor in 1922, became an associate professor in 1928, and since 1938 has been a full professor. He has won many awards, and received this year a special Advertising Gold Medal Award for Education. He is a past president of the American Marketing Association. He belongs to Phi Beta Kappa and the American Economic Association, and he is a public trustee of the Marketing Science Institute. He has published widely, and one of his books. The Economic Effects of Advertising, published in 1942, was based on a study conducted under an ARF research grant. The phrase was suggested to me hy a paragraph in a research bulletin on...
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...Battery Powered Guitar Amp Intro: Since the invention of the guitar amplifier, it has operated on AC power. Since its creation in the early 1900’s, amplifiers have come a long way. We now have multiple name brand amplifiers, as well as boutique amplifier building companies. These all use power cords that allow them to function, and produce sound. So what if I told you the way you think of guitar amplifiers might be about to change? What would you say? Background: Over the past century guitar amplifiers have gone through multiple changes. First there were vacuum tube amplifiers dating back to the early 1900’s made by Gibson and Redenbacher, to the transistor/ Solid State amplifier created in the 1960’s. Then the world renowned Jim Marshall combined the two amplifier types in 1991, and the era of the Valve State amplifier was born. These have evolved into some of the best products imaginable, and have become one of the most controversial debates among musicians since the creation of the guitar amplifier. On January 14th, 2010 a brand new era of professional guitar amplifiers were introduced into the world of music. The first lithium battery powered 60watt Grid C-1 professional vacuum tube amplifier was viewed by the general population at Namm 2010. This amplifier is equipped with many great features such as: Tubes: | 2 Nos U.S.-made 1u4 mini 7 pin preamp tubes | Controls: | (Clean Channel) Gain, bass, mid, treble, reverb, volume. (Lead channel) Bass, mid, treble...
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...The Concept of the Marketing Mix' NEIL H . BORDEN Harvard Business School Marketing is still an art, and the marketing manager, as head chef, must creatively marshal all his marketing activities to advance the short and long term interests of his firm. E it observe how an or colorful may catch wide I HAVaptalways foundterminteresting toon, gain of a usage, and help to further understanding concept that has already been expressed in less appealing and communicative terms. Such has been true of the phrase "marketing mix," which I began to use in my teaching and writing some 15 years ago. In a relatively short time it has come to have wide usage. This note tells of the evolution of the marketing mix concept. NEIL H. BORDEN is professor emeritus of marketing and advertising at the Harvard Business School. He began teaching at Harvard as an assistant professor in 1922, became an associate professor in 1928, and since 1938 has been a full professor. He has won many awards, and received this year a special Advertising Gold Medal Award for Education. He is a past president of the American Marketing Association. He belongs to Phi Beta Kappa and the American Economic Association, and he is a public trustee of the Marketing Science Institute. He has published widely, and one of his books. The Economic Effects of Advertising, published in 1942, was based on a study conducted under an ARF research grant. The phrase was suggested to me hy a paragraph in a research bulletin on...
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...Since financial compensation plans are offered as motivational incentives to inspire and energize the sales force to achieve greater results, it is assumed that the higher commissions earned from performance will also produce higher profits for the company (Hoffman, 2007). Because straight commissions are directly paralleled with performance outcome, it is believed that salespeople are motivated to attain a higher level of selling effort (Johnston & Marshall, 2009). The advantage of paying employees on a straight commission basis is that they provide maximum incentives for the salesperson. Straight commissions tend to reward high achievers while discouraging poor performance from salespeople with low productivity. For the company, higher commissions can be used to direct the sales team toward certain products that may produce a higher profit. In addition, it limits the amount of working capital because the business does not pay high wages for their salespeople unless they generate high sales revenues (Johnston & Marshall, 2009). The disadvantage of paying employees on a straight commission basis is that salespeople have very little financial security because their income is unstable and difficult to predetermine. In difficult economic times, employee turnover is...
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...thank you First off, Thank you God for allowing me to make it to this point. Thank you to my little sister for letting me borrow your allowance when mom wouldn’t give me bread. Thank you to my little brother for being the most animated person I know. Thank you to my Dad for being the best and craziest Dad I have ever known. Thanks for teaching me everything I know. Can’t forget about Wanda Webster, my amazing Mom. Thanks for putting up with my shit. Thanks for spending every dime on me. Thanks for coming to my rescue every time. I love you sooooooooo fucking much. I wouldn’t know what I would do if I didn’t have you. To my Aunt Debra and Uncle Travis, my inspiration when I grow old. I wanna be happy and caring like you. To my Grandmother, I’m glad y’all are still here to witness the kid get dizzy. I love you Uncle Allen and Aunt VV love y’all. VV wish you were around to capture the pictures of the kid growing. To my brothers for life J-Will, J-Rich, Dozie, Chase B, Ashton, we finally did this shit from T Lock up in my mothafucking room all fucking night, eating that double cheese and hitting that wing stop, sweating in what we knew was the pit. We did it niggas, time to take it to the next level billion dollar mindset. To my new found brothers Easy, David, Marc, Corey, Daniel, Bizzy, thanks for holding it the fuck down. I owe you a fucking ton. Y’all have a crazy amazing soul. I wouldn’t have survived a day without y’all. To my nigga Sickamore, thanks for...
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...QUALITY PLAN 1 Introduction 1. Scope The contents of this document are applicable for construction, inspection, testing and operation of works in an environmentally safe manner as carried out in the construction to Bitumen Standards of Meru bypass. 2 Purpose The project Quality Plan has been prepared and formulated as a summary of the quality related activities required, meeting the terms of the contract. This manual sets out the management practices and describes the quality management for this project and its relationship with contractor’s road quality system. 3 Terms and definition In the context of this document, the following abbreviations or phrases shall have the meanings noted against. a) Quality – Totality of Features and Characteristics of a product or service that relies on its ability to satisfy stated or implied needs. b) Quality Assurance – All those planned and systematic actions necessary to provide adequate confidence that a product or service will satisfy the given requirement for quality. c) Quality Control – Operational techniques of Controlling quality activities (e.g. Inspection and Testing) used to verify technical and quality requirement for services and or products. d) Quality Plan – A document setting out specific practices, resources and sequence of activities relevant to a particular material, procedure, service in a contract or project. e) Corrective Action – An activity, the intention of...
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