...Mary Kay Cosmetics Marketing Plan • Company Description History of Mary Kay Ash retrieved from the Mary Kay website: Mary Kay Cosmetics was founded about 50 years ago by entrepreneur Mary Kay Ash. Mary Kay Ash retired from a successful sales career and decided to write a book for successful women. She decided to make a list from all the companies she worked for and put what they did right and what was done wrong. From this list she discovered she had a marketing plan for her own business. With her life savings and help from her 20 year old son she started a company that would allow women with open ended potential for success both personal and financial ("About mary kay, para 1" ) Mary Kay cosmetics are sold by direct sales force and independent beauty consultants. Her once direct sales company has now turned into the largest direct seller of skin products in the United States. May Kay Ash’s success came from her following the Golden Rule; do unto others as you would have them do unto you ("About mary kay, para 2" ). Her company fully supports and encourages teamwork, respect for others and fostering relationships built on trust, honesty and caring. Mary Kay is headquartered at Addison in Texas, the US. • Mary Kay’s Mission and Goals Mary Kay’s mission is to help women achieve personal growth and financial success, and to enrich women’s lives. Mary Kay Ash wanted to inspire women; one of her many motivation quotes reflects her mission and goals. This quote retrieved...
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...Marketing Strategies and Tactics G. BIG Idea “Mary Kay: FOR THE NEW YOU” i. Facebook Promotions a. Year Long Advertisement on Facebook b. #MAkeUpTransformation c. Share and Like of Mary Kay Promotion Photo d. Show the NEW YOU e. New You by Mary Kay f. Your Christmas Present ii. Sponsorships and Providing Speakers for Seminars in PUP iii. “Mary Kay: FOR THE NEW YOU” Congress iv. Sponsorships of Pageants v. Foundation Week of PUP vi. Partnership with the School’s Cooperative vii. Tarpaulin for the Start of the School Year viii. “Starting the NEW YOU” Commencement Exercises Make-Up Sponsorship VI. Action Plan and Timeline VII. Budget Matrix I. Executive Summary Nowadays, the cosmetics industry is already jam-packed with new and existing skin care products. With these, customers are bewildered with queries on: What to buy? Where to buy? How to buy? And, why would they buy? In this kind of situation, how could you expect students, professors, staffs, or individuals inside the Polytechnic University of the Philippines to spend their small amount of time thinking about buying or reselling your product? This is a great opportunity where Mary Kay could greatly impact and leave a mark on the minds of its target market. By means of a campaign entitled “Mary Kay: For the New...
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...The following report will assess the Mary Kay Company and their ability to sustain growth with its current strategy and existing market conditions and explain how these strategies have contributed to the success of the company. Mary Kay is a privately held, multi-billion dollar company specializing in the direct sale of skin care and color cosmetics. Founded in 1963, with an investment of only $5000, this company has steadily evolved into a major competitive force in today’s cosmetic industry. Mary Kay’s mission is “To achieve preeminence in the manufacturing and marketing of personal care products by providing personalized service, value and convenience to Mary Kay customers through our independent sales force (Mary Kay, 2013). With a vision to “Enrich the lives of women,” the company’s goals and objectives work hand in hand to provide a high quality beauty care product and reliable service to their customers while providing women, specifically the Mary Kay Beauty Consultant, with an unlimited opportunity for personal and financial success. Mary Kay as a great many strengths they have built upon over their 50 years in business. Mary Kay has a strong market position with significant global presence, serving a wide range of customers across many countries. Mary Kay products are sold in more than 36 markets worldwide, and the Company’s global independent sales force exceeds 2.4 million employees. Since 1990, Mary Kay, Inc. has experienced significant growth, opening in...
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...Marketing C212 Suzanne Arciga 6/2/2016 A1. New Products and Services Mary Kay was started in Dallas, Texas, with only five products. The entrepreneur, Mary Kay Ash, biggest dream was to transform; inspirer and help women obtain success. Currently Mary Kay offers more than 200 premium products. The product assortments are innovative skin care, tantalizing makeup and unforgettable fragrances. Mary Kay is currently available in 35 markets on five continents worldwide and sales of Mary Kay are about $4 billion in wholesale sales worldwide. Subsequently since 1990, Mary Kay Inc. has experienced substantial growth, opening in more than 20 new markets around the world. In June 2007 there was talk about a corporation by the name of Lugo and Alejandra Aguzzi, that would be selling the popular USA women's cosmetics brand Mary Kay in Costa Rica. Lugo and AA launched a website for online buying and telemarketing company- 24/7 hotline; with no success. There are currently no Independent Beauty Consultants nor does Mary Kay have Costa Rica listed on the website that includes 35 markets on five contents for other countries. I propose two new services: 1) No tax or shipping costs for online purchases for Costa Rican residence 2) Build a store in Costa Rica where customers can walk-in and buy; without feeling the pressure of a consultant. Need and Existing Global Market Listed below are 3 methods/ways that there is both a need as well as an existing global market for the...
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...Analyzing the Four Principles of Management: How Mary Kay Ash Utilized Them and How Her Innovation Will Translate to Any Business Max Fausnight The Los Angeles Film School Analyzing the Four Principles of Management: How Mary Kay Ash Utilized Them and How Her Innovation Will Translate to Any Business The world thrives with government powerhouses, tech giants, inspiring superstars, and many more great achievements. The common factor between these amazing feats is people. People harbor the power to accomplish, inspire, and create. When it comes to grandiose tasks, we require management to maintain solidarity and purpose in order to bring our dreams to life. Developed by a coal miner, Henri Fayol, we practice four common principles of management (Williams, Rtr. 2015). This allows for consistent success and can easily apply to any goal that requires structure. The acronym P.O.L.C. conveniently houses all of these principles for easy memory. The “P” represents planning, the “O” represents organizing, the “L” represents leading, and the “C” represents controlling. These four principles were crucial to the success of many business legends and I will examine their application with a personal favorite, Mary Kay Ash. After, I will highlight any other important aspects of what we’ve learned so far. Then I will finalize my paper with how our company will implement these necessities for great management. Mary Kay Ash started her company at age forty-five with just five thousand...
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...The mission statement for Mary Kay should be a clear and brief representation of the enterprise's purpose for existence. It should incorporate socially meaningful and measurable standards addressing concepts such as the moral/ethical position of the enterprise, public image, the target market, products/services, the geographic domain and expectations of growth and profitability. The intent of the Mission Statement should be the first consideration for any employee who is evaluating a strategic decision. The statement can range from a very simple to a very complex set of ideas. Normally, the Mission Statement should represent the broadest perspective of the enterprise's mission. Mary Kay Ash founded Mary Kay Cosmetics in 1963 with her lifesavings of $5,000 and the support of her 20 year old son, Richard Rogers, who currently serves as executive chairman of Mary Kay, Inc. Mary Kay, Inc., is one of the largest direct sellers of skincare and color cosmetics in the world with more than $2.5 billion in annual sales. Mary Kay brand products are sold in more than35 markets on five continents. The United States, China, Russia, and Mexico are the top four markets served by the company. The company’s global independent sales force exceeds 2 million. About65% of the company’s independent sales representatives re-side outside the United States. Mary Kay Ash’s founding principles were simple, time-tested, and remain a fundamental company business philosophy. She also steadfastly believed...
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...Copy of Copy of Mary Kay in India No description by Mohit Bhatia on 17 November 2013 •342 Comments (0) Please log in to add your comment. Report abuse Transcript of Copy of Copy of Mary Kay in India Mary Kay in India Table of Contents Case Background Case Analysis Swot 4P's Other research Questions Conclusion Recommendations Case Background Founded in Dallas, Texas (1963) Headquarters: Addison, Texas Located in 35 countries in 5 continents. Key people: Mary Kay Ash, Founder, David Holl, CEO Net sales of USD 2.9 billion Richard R. Rogers 1963, Executive Chairman Employees, Staff - more than 2.5 million independent beauty consultants. Over 200 products. Manufacturing plants in Dallas, Texas and Hangzhou, China Conclusion What did we cover? Successful worldwide, but failed in India. It is still suspicious - "pyramid scheme". Questions Case Analysis Marketing Mix Recommendations 1. Understanding the political environment of India before entering India market. 2. Adapt to the India economy and localize some products. 3. Localized manufacturing. S.W.O.T Strengths Established brand image Strong financial position Diverse portfolio Strong international presence Superior sales training Strong buyback system. Weaknesses No manufacturing plants in India Slow growth in revenues Sales consultants don't have access to product in bulk Volatility of direct sales Weak control over sales consultants Poor logistics and distribution...
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...Mary Kay Cosmetics Mary Kay Cosmetics is a privately owned company. It is owned by the children of Mary Kay Ash, who started the company, to raise her son, Richard Rodgers. The company was started in 1968, today Mary Kay products are sold in at least thirty - five markets on five continents. Mary Kay’s principles are the same today as when she started the company. Mary Kay Ash’s way of dealing with matters in business and work ethics has been her success in winning several awards, such as, America’s Most Influential Women, and National Business Hall of Fame. Mary Kay Cosmetics is a company that was founded for women by Mary Kay Ash. Mary Kay was founded in 1963 in Dallas, Texas. In the years since they have become larger in many countries. Mary Kay has been successful by using representatives to sell to friends and family, and to continue to bring in more representatives. They have recently been adding representatives from the younger generation, (ages 24- 35). In doing so they hope they can reach a more expansive group of younger customers. Mary Kay cosmetics have also expand, although a limited amount of products, to appeal to the male customers. There is a new men’s line called MKMen, which consists of colognes, moisturizers, and facial care, such as shave foam and cooling after-shave gel. In doing a SWOT analysis for Mary Kay, The strength of this company are a loyal customer base, high quality product with strong recommendations, and their website is very...
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...TermPaperWarehouse.com - Free Term Papers, Essays and Research Documents The Research Paper Factory Join Search Browse Saved Papers Home Page » Business and Management Consultant and Client Communication In: Business and Management Consultant and Client Communication Consultant and Client Communication MGT 527 January 28, 2013 Sarah Nelson Consultant and Client Communication Within an organization effective commination requires clear objectives along with sound strategies. In each business communication is crucial. Whether big or small the most effective instrument in organizations pertains to communication. Misunderstanding and challenges emerge with one-on-one interactions. Nevertheless, businesses influence effective communication strategies through persistent communication. However, a conductive environment on every level opens the door to communication whereby enabling the organizational members freely to express their ideas, criticisms, and feedback. When managers engage in conversation with employees “specially,” about their ideas, viewpoints on the emerging issues in customer and service production as well as the business environment develops an inclusive culture that demonstrate significant results. In the economy of business financial organizations explicate their vision for success in developing a long relationship. However, the vision of a company is to interact effectively with future as well as existing customers...
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...Mary Kay is an American company was founded in 1963 by Mary Kay Ash as “Beauty by Mary Kay” was a manufacturer of skin care products, makeup and toiletry for men and women. Mary Kay is noted as a top beauty brand offering irresistible products and rewarding opportunities over 35 markets around the world. The key success strategy which Mary Kay focused on is direct sales; constantly motivating sales force. The end goal of Mary was to become “the finest and largest skin care teaching organization in the world. Independent beauty consultants purchase Mary Kay products at an established wholesale price and sell the products directly to consumers at suggested retail prices. Mary Kay Inc. Concept Mary Kay had an initial investment of $5000 and nine independent beauty consultants and the first store located in Dallas, Texas. Their initial line of cosmetics “Basic skin care set” consisted of a limited number of basic items was manufactured by another firm. The products were sold on a cash basis by the independent sales person and they worked on commission. Pink was the organization’s corporate color. The organization’s strategy was to help women around the world discover their individual beauty with remarkable products and customized service. Mary Kay spends millions of evaluating their products in order to meet consistency and meet the highest standards of quality. Independent consultants take leadership roles within the independent sales force to maximize their earning...
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...However, the vision of a company is to interact effectively with future as well as existing customers. In addition, advisors in finance serve as team members who assist in developing the mission as a reality. Organizations run effectively because of the complementary aspects of both organizational finance and advisors. Nevertheless, this paper pertains to the unit of business that involves a consultant solving technical and business issues along with developing an effective client and consultant relationship and significance. In addition, provide supporting research describing managing a client and consultant relationship. The name of the business that is the subject of this paper is Mary Kay Cosmetics, which is a large entrepreneurial, innovative -lead cosmetic company founded by Mary Kay Ash and...
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...Introduction Mary Kay Inc. is a privately owned corporation founded by Mary Kay Ash with a startup capital of only $5000. Her aim of starting this cosmetics company was to support her son Richard Rodgers and become an entrepreneur in the competitive market. Its headquarters are situated in the heart of Dallas, Texas and has had remarkable success for decades. The company is rated as one of biggest direct sellers of color cosmetics and skin care products in the world. As of 2009, the company recorded $2.5 billion direct sales of its product in the world market. The brand products from Mary Kay are sold in at least 35 markets on 5 continents. The top markets that are served by Mary Kay Inc. are: Russia, U.S., Mexico and China. The simplicity of Mary Kay’s principles remains a key concept in the company to date. The fact that she has put her priorities right has set her on the path of success since the commencement of the company. Her approach to matters pertaining to business, work ethics and success has assured her a position in winning some of the most prestigious awards. These include: America’s Most Influential Women, the National Business Hall of Fame and the Horatio Alger American Citizen Award. It is essential that some of these awards are mentioned to clearly ensure that the success of the company is acknowledged. Over the years, the company has expanded exceptionally and engages mostly in the manufacture, developing and packaging of makeup, skin care products, fragrance...
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...This style is characterized as, “the leader uses charm to get the admiration of their followers. They show concern for their people and they look after their people's needs. They create a comfortable and friendly atmosphere for their followers by listening to them and making them feel that they have a voice in the decision making,” (Dems, 2011, para.3). Mary Kay Ash is defined as a charismatic leader and I have admired her for years. She started with a vision, and her son to run a company that evidently cares about the health of men and women for the last 50 years. She has a lot to admire and one thing that has always kept me interested is her ability to bring so many people together and continue to inspire them although she has passed on. She was and is still amazing. Mary Kay has built a company based on the needs of others, caring for them through the vision of healthy women and enriching lives. I have had the opportunity to be a Mary Kay consultant and love the vision that is sent out to the world. It is the vision of Mary Kay that stands out and the love that is portrayed through her followers that keeps the Mary Kay Ash I know to life. The meetings with the ladies/gentlemen are sincere and touching...
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...BIBLIOGRAPHY PMM 225 CHURCH YEAR Adam, Adolf. The Liturgical Year: Its History and Its Meaning After the Reform of the Liturgy. Pueblo, 1979. Alexander, J. Neil. "Advent, Christmas and Epiphany" Liturgy (Summer 1984), 9-16. Alexander, J.Neil. "A Sacred Time in Tension" Liturgy (Volume 13, Number 3), 5-10. Alexander, J. Neil. "Rejoicing in the Glorious Company of the Saints-the Origin of the Feast" Liturgy (Volume 14, Number 3), 1-15. Alexander, J.Neil. The Liturgical Meaning of Advent, Christmas, Epiphany: Waiting for the Coming. The Pastoral Press, 1993. Asendorf, Ulrich. "Luther's Sermons on Advent as a Summary of His Theology" in A Lively Legacy: Essays in Honor of Robert Preus Edited by Kurt Marquart et al. CTS Press, 1985. Babin, David. Week In-Week Out: A New Look at Liturgical Preaching. Seabury, 1976. Bainton, Roland. Martin Luther's Christmas Book. Augsburg Publishing House, 1997. Bainton, Roland. Martin Luther's Easter Book. Augsburg Publishing House, 1997. Bass, George. "An Introduction to Liturgical Preaching" Response (Easter 1978), 29-32. Bass, George. The Renewal of Liturgical Preaching. Augsburg Publishing House, 1967. Baughman, Harry F. Preaching From the Propers. Board for Publications Of the United Lutheran Church of America, 1948. Beckwith, Roger. "The Origin of the Festivals of Easter and Whitsunday" Studia Liturgica 13 (1979-1980), 1-20. Bergerm Rupert and Hans Hollerweger (editors). Celebrating the Easter Vigil. Pueblo Publishing,...
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...Introduction Welcome to the Cornell Fine Arts Museum. Has anyone visited here before? Great! Well let me tell you a little bit about the museum. This is a teaching museum, which means our mission is to educate the community. We give tours from k-12 and adults. We have free admission for all, so you are always welcome to come back! We currently have 5,000 objects. We are the only museum in central Florida to hold antiquities and American art. For this exhibition, we have selected works from our permanent collection and that’s what we will focus on today. Before we go into the gallery, I want to state the museum etiquette that is important to follow. Please do not get too close to the artwork so you don’t accidently touch them. And also, you may take photos, but please no flash! Now follow me into the Clive gallery so we can get started! The Clive gallery is divided into 4 sections: Religion Redefined, Gesture and Pose, A Sense of Place, and History and Myth. We decided to call this collection Conversations. I want to encourage you to think of what these four sections what they mean. We can do this by comparing and contrasting between works within each section and outside of each section. In each section, I will focus on 2 to 3 pieces Gesture and Pose Lets start at the gesture and pose section: Here we can learn a lot about what a pose or style of clothing says about the time period the suitor lived or who they were. Gustave Brion ...
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