...Haircare Accents Three-Year Business Plan 2004-2006 Table of Contents: Executive Summary________________________________________ Pg. 2 Purpose Statement_________________________________________ Pg. 3 Company Goals____________________________________________ Pg. 3 Business Description _______________________________________ Pg. 4 Business History___________________________________________ Pg. 5 Services__________________________________________________ Pg. 7 Fashion Products______________________________________ Pg. 7 Display Systems_______________________________________ Pg. 7 Educational Services____________________________________ Pg. 7 Industry Analysis___________________________________________ Pg. 9 Salon Retailing and Services on the Rise____________________ Pg. 9 Competitive Environment________________________________ Pg. 11 Barriers to Entry_______________________________________ Pg. 11 Long Term Opportunities_______________________________ Pg. 13 Marketing Plan______________________________________________ Pg. 14 Customer Needs_______________________________________ Pg. 14 Culture of Education____________________________________ Pg. 15 Hair Trade Shows ______________________________________ Pg. 15 Online Catalog_________________________________________ Pg. 15 Seattle Showroom ______________________________________Pg. 16 In-Salon Visits_________________________________________ Pg. 17 Direct Mailing__________________________________________...
Words: 7050 - Pages: 29
...1. Describe the campaign Rejoice become the popular brand of haircare in China over 20 years. A lots of customer recognize Rejoice haircare product as an expert in smoothness. And Rejoice was choose by 250,000 customer to be “the Most Popular Foreign Trademark" in China. Rejoice' parent company is Procter and Gamble which is a strong company. Rejoice of P&G company announce a new video advertisement in social media - YouTube in 2 September 2014 and the named as Rejoice China "Hugs". This online video attract more than 40 million audience within 4 weeks. The story of this online video is that a man put a divorce paper on a dinning table which he already signed. His wife express that before she agree to sign the divorce paper and the man have to give a hug to her everyday and the man agree. Every time the man hug his wife and touch her smooth hair. He recall many special and meaningful moment. He feel sorry extremely ashamed to her wife. He would like to make a fresh start with his wife. 2. Target audience Rejoice mainly provide smooth haircare product for the following target audience including young office lady, college girl and teenagers. This group of people have more concern about their hair. And the housewife also will be the target audience. It is because of the cheaper price, housewife will choose it for the whole family. Actually, the market segment for Rejoice is from young people to adult, And the brand have premium brand and relative...
Words: 628 - Pages: 3
...Tomas Bata University in Zlín Faculty of Management and Economics Presentation on The L’Oréal Group ( the company for beauty) Subject: English language Elaborated by: Sandra Antičová Group: I 21/F Introduction Good morning Ladies and Gentlemen. It’s a great pleasure to have the opportunity to adress such a distinquished audience. Firstly, I would like to introduce myself. My name is Sandra Anticova. I work as a representative in the L’Oréal Czech Republic subsidiary. Today I’m going to inform you about L’Oréal, its history, products, sales, structure and something about its owners and shareholders. Please interrupt me if there is something which needs clarifying. Otherwise, there’ll be time for discussion at the end of my short presentation. I think that now it is time to start. So, I would suggest that we begin with the history of the company. The history of the company In 1907, Eugéne Schueller, a young French chemist, developed an innovative hair-colour formula. He called this new, perfectly safe, hair duy „Aurelióne“ . With this, the history of L‘Oréal began. Eugéne Scheller formulated and manufactured his own products, which he then sold to Parisian hairdressers. In 1909, Schueller registred his own company, the „Société Francaise de Teintures Inoffensives pour Cheveux“, the future L‘Oréal...
Words: 2039 - Pages: 9
...Ministry of Education and Training Hoa Sen University Faculty of Economics and Commerce Intergrated Marketing Communications MARKET ENTRY STATEGIES FOR TRESEMMÉ INTO VIETNAM Lecturer: Ms. Nguyễn Trần Kiều Vân Class: MK308DE01 - 0600 Group members: Trương Phương Anh - 2006759 Võ Hồ Thanh Bình - 2008404 Đoàn Xuân Tâm Đan - 2007677 Nguyễn Ngọc Thiên Hương - 2007207 Damien Zafrani Ministry of Education and Training Hoa Sen University Faculty of Economics and Commerce Intergrated Marketing Communications MARKET ENTRY CAMPAIGN FOR TRESEMMÉ INTO VIETNAM Lecturer: Ms. Nguyễn Trần Kiều Vân Class: MK308DE01 - 0600 Group members: Trương Phương Anh - 2006759 Võ Hồ Thanh Bình - 2008404 Đoàn Xuân Tâm Đan - 2007677 Nguyễn Ngọc Thiên Hương - 2007207 Damien Zafrani 2 ABSTRACT The target purpose of this report is to build an Integrated Marketing Communications (IMC) program for TRESemmé, which is a long-standing American brand that has recently appeared in Vietnam. In this report, we focus on IMC strategic plans for creating TRESemmé’s recognition and expand brand awareness in Vietnam market. We gathered information on the Internet and using our knowledge from Integrated Marketing Communications class to complete our assignment. Thanks to the report, we have the opportunity to apply theories in real situation, learn more about integrated marketing communications and know how to plan IMC stategies for a specific brand. ...
Words: 4366 - Pages: 18
...Salon management Unit 2 Danielle Spruce Salon management Unit 2 Danielle Spruce Unit 2 –Salon Management Task 1 Be able to plan the management of products and services in the salon. Introduction During this assignment I plan to produce a plan with operational objectives for the management of products and services for the salon at Tameside College. ……………………………………….. "Strategic planning" lombriser and abplanalp (2005) state "as a major reason that the terminology to describe strategic planning is inconsistent, often using different terms and definitions like: long term planning, strategic planning, financial planning and strategic management". Due to those differences a variety of expectations, related to process, tasks, responsibilities and results can be found in organizational practice. It is important to plan operational objectives to manage products and services to ensure the salon runs effectively. Products need to be selected carefully to ensure they meet the clients needs and treatments need to be offered to the client the meet customer demands, so it is important that this is managed properly and reviewed. When developing new services and products it is important that research is carried out and objectives are set to make sure it fits the purpose…… medcalif 2009 states it is estimated that one in three new businesses fails in its first year, mainly due to lack of proper planning. Before you do anything...
Words: 7175 - Pages: 29
...alopecia or balding. What do you know about your hair care products? Joico Joico is my favorite brand of hair care products. They have both a men’s and women’s line with an array of shampoos, conditioners and styling aids. The major selling point for me on with the Joico brand is that all of their shampoos and conditions, hair colors and even some of their styling aids contain keratin, this help repair hair on a daily basis from all of the elements like hair styling, weather. “K-PAK’s multi-action formulas feature megadoses of our revolutionary Bio-Advanced Peptide™ and Quadramine® complexes—the most powerful reconstructive technologies known to hair—to repair and strengthen hair precisely where it needs it, when it needs it” ("Joico Haircare", 2015) Variety The next selling point for me is the variety of product that is available. If you can think of a product in hair care Joico offers it. They have everything from color, to shampoos, conditioners, waxes, gels, mousses, hair spray, and serums to name just a few. All of those items can also be broken down into individual need. They have a product line for curly hair, straight hair, damaged hair, colored hair, red hair, blond hair, a men’s that is that is broken down by need as well and they have a deep conditioning line. The products are...
Words: 703 - Pages: 3
...Yves Rocher marketing plan in Brazil Our plan is to introduce Yves Rocher beauty products (mainly hair care products) in the Brazilian market. Yves Rocher SWOT Analysis Strengths: Leadership in vegetable cosmetic/ quality products / global brand recognition/strong innovative strategy. Weaknesses: Lack of experience in emerging countries. Opportunities: The use of natural products is rapidly growing/expansion in new markets: people in some emerging countries can be interested in foreign beauty products, in particular French ones. THREATS: Rising cost of raw materials/ huge competition in the beauty industry/ Because of the economic crisis, consumers give higher priority to their basic needs. PEST analysis of Brazil Politics: increase in minimum wage but quite high tax rates and widespread of corruption and bribery Economic : high economic growth, easier access to credit, rising purchasing power of low-income consumers Social: growing proportion of middle class Technology : increasing access to Information technologies, more investment in R&D Market Analysis Globally: The world hair care products industry witnessed 3% growth in 2010, generating revenue of approximately $49 billion and volume sales of more than 15 billion units. This market is expected to attain $58 billion in 2015 which would correspond to a growth rate of 18%. The leader in the global market is Procter & Gamble Company which has a 24.1% share of the market in values. Yves...
Words: 1367 - Pages: 6
...NATURAL COLOR: BLACK OR BROWN OR JET BLACK LENGTH: IF HAIR IS CURLY THEN YOU MUST STRETCH THE HAIR TO GET THE FULL LENGTH HAIR CARE 1. WASH AND CONDITION LIKE IT IS YOUR OWN HAIR 2. CONDITION HAIR AT LEAST TWICE A WEEK FOR MOISTURE REPLENISHMENT (VIRGIN HAIR DOES NOT RECEIVE THE REGULAR NUTRIENT NEEDED FROM THE HUMAN BODY 3. COMB YOUR STARTING FROM END UP TO THE ROOT 4. DO NOT TWIST HAIR OUT OF NATURAL FORM 5. USE TOWEL TO BLOT OUT WATER AND LET HAIR DRY NATURALLY. DO NOT LEAVE HAIR OUT IN THE SUN TO DRY. 6. HAIR CAN BE COMB GENTLY WITH YOUR FINGERS 7. TAKE CARE OF THIS HAIR LIKE IT IS YOUR OWN!!! THIS HAIR IS MADE TO LAST UP TO A YEAR WITH THE PROPER CARE. F.A.Q. HOW LONG DOES THIS HAIR LAST? UP TO ONE YEAR WITH THE PROPER HAIRCARE QUALITY OF THE HAIR: 5A AND 6A HOW THICK ARE THE BUNDLES OF HAIR? 100 GRAMS HOW TO COMB THE HAIR? FROM THE ENDS TO THE ROOT DO I COMB THE HAIR ON A REGULAR BASES? COMB HAIR AS NEEDED CAN I COLOR THE HAIR: YES BECAUSE THIS HAIR IS UNPROCESSED AND DOES NOT HAIR ANY CHEMICAL HOW MUCH HAIR DO I NEED? 3 BUNDLES GIVES YOU MORE OF AN FULL EFFECT 3 BUNDLES WITH A CLOSURE GIVES A NATURAL FULL EFFECT WITH MORE COVERAGE 4 BUNDLES GIVE A COMPLETE FULL LOOK AND PROTECTS YOUR NATURAL HAIR WITH FULL COVERAGE PREVENT DRYNESS OF THE HAIR ALWAYS CONDITION THE HAIR CAN I DYE OR COLOR THE HAIR A LIGHTER COLOR OUR HAIR IS 5A AND 6A QUALITY HAIR SO COLOR THE HAIR LIGHTER IS EASY YES, YOU CAN COLOR THE HAIR ANY COLOR YOU WANT THIS...
Words: 391 - Pages: 2
...------------------------------------------------- Marketing Assignment Going Hair Salon October 1, 2014 Syndicate 5 PMD 37 October 1, 2014 Syndicate 5 PMD 37 Company Overview – Going Hair Going Hair is a full-service hair salon dedicated to consistently providing high customer satisfaction by rendering excellent service, quality products, and furnishing an enjoyable atmosphere at an acceptable price and value relationship. The business also maintains a friendly, fair, and creative work environment, which respects diversity, ideas, and hard work. Keys to Success: * Location: providing an easily accessible location for customers. * Environment: providing an environment conducive to giving relaxing and professional service. * Convenience: offering clients a wide range of services in one setting, and extended business hours. * Reputation: reputation of the owner as providing superior personal service. Business Objectives * Going Hair aims to provide an affordable personal care service across gender and race in a time and environment where affordability is the most important factor, along with personal attention. The services may include any trade relating to wellness (e.g. slimming), beauty (ranges from skin/nail care to massaging and teeth whitening) * Expansion of the business through hairdressing or complementary trades in order to utilize the entire shop and not be vulnerable to a rent share position where parties joining and leaving cause...
Words: 6550 - Pages: 27
...Ulta Customer service Throughout the course of the week, I visited a Ulta beauty store. Ulta is a store that supplies beauty products including but not limited to makeup, haircare, and skincare. Ulta also includes a salon in which customers can have beauty services done such as skin treatments, hair styling, and brow shaping. During my visit, the customer service I received was great but it did not go above and beyond my expectations. To start things off I visited an Ulta located Livonia in which I had never been to before as usually I visit the Ulta by my apartment located in Roseville. Nonetheless for this trip, I decided to give this Ulta a chance because I was in the area. I'm glad I gave a different Ulta an opportunity because this one...
Words: 366 - Pages: 2
...Task 1 In this report I am going to write what is brand and branding and explain what is meant by brand promotion and include examples. Then I’m going to choose two businesses and write a bit of their background information. Brand is a name, term, design, symbol, or any other feature that recognizes one seller's product different from those of other sellers, for instance L’Oreal because L’Oreal is really different to other cosmetic companies. L’Oreal lunch’s new products ever year which attracts more people because of their logo which is trustworthy that it is know worldwide. Branding is the method involved in creating a unique name and image for product in the consumer’s mind, mainly through advertising campaigns for instance, Apple. Apple is very different to their competitors because before they only used to do computer but as time changed they gave a world record with phones, IPod, music players etc. Apple is a very large business now, known worldwide. Brand promotion is the element of marketing mix which is to advertise the products and release relevant information about the products e.g. price, brand, etc. They also convince people to buy their products e.g. they might use slogans e.g. for L’Oreal the slogan is “Because you’re worth it” represent the product which will help to create a brand loyalty which means the consumer are faithful and prefer to continue to buy the product, for instance shampoo. And for Apple they have a lot of slogan but it change with time...
Words: 1923 - Pages: 8
...The main demographics in the personal care industry are deemed to be young and middle-aged individuals. It is perceptible that "as the Baby Boomer generation retires, Generation X and the Millennials take Baby Boomers' place and become the main potential customers of skincare and beauty products." Personal care companies are constantly vying for brand loyalty amongst its consumers. Noticeably, each generation has different tastes and preferences for their personal care, as well as unique communication methods. According to Grand View Research, the "demand for personal care products is increasing due to increasing purchasing power of millennials and significant players undertaking acquisitions and divestments to remain competitive." The personal...
Words: 416 - Pages: 2
...9-706-411 REV: NOVEMBER 21, 2006 PANKAJ GHEMAWAT CARIN-ISABEL KNOOP DAVID KIRON AmorePacific: From Local to Global Beauty In 2005, Suh Kyung-Bae, President and CEO of South Korean cosmetics company AmorePacific, surveyed a map in his office in downtown Seoul: We have held off major multinational players, the L’Oréals and Estée Lauders, in Korea and are competing successfully with them around the world. We went to France, the Mecca of beauty products, and developed the #4 fragrance in that country, Lolita Lempicka. In China, our cosmetics line is sold in more than 100 department stores in 70 cities and business is finally growing. And we have opened a flagship spa in New York that is doing very well. For 2004, AmorePacific reported 3,300 employees and sales of 1,272 billion Korean Won (KRW), equivalent to US$1,111 million. Cosmetics and toiletries generated four-fifths of sales (and green tea and health care the rest), placing the company among the top 30 worldwide. AmorePacific held a share of more than 30% of the Korean market for cosmetics, versus 8% for its leading local competitor, LG Household and Health Care, and 4% for L’Oréal, the world’s largest beauty products company and the leading multinational competitor in Korea.1 But although AmorePacific’s share of the Korean market had reached record levels and its overall operating margins of 15%+ ranked among the highest in the sector, its sales fell by 5% from 2003 to 2004—and its operating income...
Words: 12002 - Pages: 49
...Procter & Gamble Co., also known as P&G, is an American multinational consumer goods multinational company headquartered in downtown Cincinnati , Ohio, United States, founded by William Procter and James Gamble, both from the United Kingdom, establishing Year 1837 Products Its products include pet foods, cleaning agents, and personal care products. Prior to the sale of Pringles to the Kellogg Company, its product line included foods and beverages. Global Operations: Our unique organizational structure offers the global scale benefits of an international company and the local focus to be relevant for consumers in more than 180 countries where our brands are sold. Our global operations keep us in touch with our local communities. And our strong governance practices ensure that we conduct our operations with consistently high standards and integrity. Manufacturing operations are based in the following regions: * United States * Canada * Philippines * Mexico * Latin America Research and development Centers: | * Europe * China (31 wholly owned factories) and other parts of Asia * Africa * Australia | In Western Europe we employ around 3000 people with multicultural and scientific backgrounds in 8 Innovation Centers located in Germany, the UK, Belgium and Italy. R&D Asia (China-Beijing and Singapore). * Ariel laundry detergent * Bounty paper towels, sold in the United States and Canada (sold as "Plenty" in the United Kingdom) ...
Words: 413 - Pages: 2
...Just For Men Alternative While there seems to be an overabundance of women haircare products out there, men products are not nearly as plentiful. It is a general belief, men are less concern about appearance, but this is not always correct, especially when it comes to well maintained hair. Even though, women color their hair for a multitude of cosmetic reasons, men often do it to cover the gray. When choosing the best products, men should look for things, to fit their needs, and without the same harsh chemicals, included in the typical women hair dyes. Just For Men Autostop, is not only one of the leading men's dyes, but its ammonia free formula was designed to eliminate any damage to the hair. This exclusive line of products, were specifically...
Words: 632 - Pages: 3
