...Make up, distributed by many different companies with a lot of brands, is advertised an extreme amount of times in different areas like a store's wall, magazine ads, and the most popular television commercials. Drugstore make up seems to be the most advertised on television, and the two most advertised make up brand is Maybelline New York and Almay. Both of which are very popular and favorite brands of consumers, come up with so many different types of products for each feature of the women's face. Both brands also come up with really good and distinct commercials to promote their products, and though each distribution is a competitor, they are equally popular and sell. While Almay successfully advertises their products by using descriptive words, a simple background, and a tranquil, mood; Maybelline also successfully promotes their products by using different objects to symbolize their description, creating such edgy and fierce scenery for the set of the commercials. Currently, all of the commercials for Almay have the same actress to promote the makeup which is Kate Hudson. She is the voice behind the commercial and uses descriptive words to portray the makeup, which not only draws the consumer’s attention to give into the makeup, but also makes the product sound that it is a promising good quality. A cover up made to appeal to the beauties who don’t get enough beauty sleep, is advertised with its name, Almay Wake-up Make-Up. Hudson describes this cover up to have “hydrating...
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...Many mascaras promise elegant or seductive eyelashes, yet most companies vaguely explain the extra couple makeup accessories necessary or the application technique necessary to gain the desired effect – unintentionally false advertising. Most companies will argue the expectation the customer already knows how to apply mascara, others will simply apologize for the dissatisfaction of the product. It is often the customer who is making the best of an unsatisfactory product, but the companies adding the slightest bit of information can result in much improved results. CoverGirl’s Bombshell mascara in the LashBlast line becomes the example. The Bombshell mascara is promises to deliver “big, sexy bombshell lashes” (“Bombshell Volume By LashBlast Mascara”). It is easy to...
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...COMM 10- Elements of Public Speaking Master Make-up Artistry (Informative Speech) Specific Purpose Statement: To inform my audience about the three major types of make-up needed to be a master make-up artist. Central Idea: High Fashion, Character and Prosthetic/Special effects make-up are all skills required in order to be considered a master make-up artist in the industry. Introduction When I was about 3 or 4, I remember watching my mom put on her make up and being completely fascinated by it. Well being the curious little kid that I was, I decided to be exactly like mommy and do what she did. Bad idea! I ended up in the emergency room because I had super glued by eyelashes together. Needless to say, my first experience with “make-up” was not what I’d call great. Since then though, I have grown to love make-up and so I started to wonder what makes someone a master of makeup. Body I. High fashion make-up is the foundation or rather the basics of all three make-up types. A. It’s used to identify a person’s skin type, bone structure, eyebrow and face shape. 1. Identifying all these factors into helping determine what products to use on an individual. B. Its application is solely for beauty purposes. 1. You mostly see this kind of make-up done in editorial spreads in magazines, on television, in films or on the runway. II. Character make-up is to help define and develop the characteristics needed for a certain role. A. This process helps age...
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...The Negative Impact of Mascara Is wearing mascara daily worth it? Is putting black gunk on eyelashes worth one’s time in the morning? Is the illusion of slightly longer eyelashes worth the skin diseases and irritation that will last later in life? Why would someone go through that? Doesn’t it seem like such a pain? Mascara is widely used by women and teenage girls around the world, and many can conclude that the regular use of mascara is non-beneficial in the long run. Granted, mascara can make eyelashes look longer, darker, and curlier. When a girl wants to go out on a date or attend a special event, she will want to look nice and freshen up with make-up. It will give a girl the feeling of self-confidence, but this feeling is temporary. According to writer an editor Megan Kirsch, “If you don't give your beauty products a close look, you could end up with a nasty eye infection” (Kirsch). Mascara is definitely not worth having an eye that is in a lot of pain. Reducing the use of mascara will lead a girl to feeling more comfortable with her natural looks, and maintain healthier skin on her face. Mascara causes all kinds of irritation and infection. In each tube, there are generally directions on it explaining when to stop using it. Researches from two Brazilian universities published a study in the International Journal of Cosmetic Science, which said, “86 percent of women in the study admitted to using past-its-prime mascara” (Tedesco). This is understandable, because who...
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...Are you looking for a way to make your eyelashes look fuller and longer? If you said yes, you are not alone. People spend millions of dollars every year buying mascara and brushes to get the fullest lashes possible. To address this on-going desire for fuller lashes, the lash lift was born. Yes, lash lifts actually exist and they have taken Hollywood by storm. What Is a Lash Lift? A lash lift involves applying keratin to the eyelashes. Keratin is a fibrous structural protein that does not easily dissolve in water. It is a natural substance found in mammals, birds, and reptiles, among many other species. This protein is the main structural material found in the upper layers of human skin, giving the skin structure while shedding water at the same time....
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...How to Be “Beautiful” (or something of that nature) Almost every supermarket and drugstore in America has one section filled with lights, mirrors, bright colors, new music, and hundreds of options. This section is commonly referred to as the beauty section, or what I like to call “the money hole.” Makeup industries oftentimes advertise their products so well that women will go to any extreme to get their hands on what they feel is the fountain of youth in a bottle. Countless amounts of creams, blushes, lipsticks, and bronzers all give women the promise of looking better than they naturally do, when in actuality, many women have never heard the phrase “less is more.” Society has moved past that stage, and the phrase “use every product you can find” is more applicable. Here is how to look “beautiful” today; which means abiding by the new and so-called improved phrase. Before stepping foot into the beauty section, look in the mirror and analyze what exactly needs to be corrected, whether it be a toucan nose, bug eyes, or ghostly white skin. Be sure to base all decisions off of the views and opinions of others, rather than your own thoughts. There is a product for each and every flaw, so be sure to look for them all. If needed, ask the opinions of enemies – they are always a very reliable source. Once all flaws are found and the inevitable tears are shed, head to the closest beauty store. Upon arrival at the store, head straight to the beauty section and find an associate...
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...1.1 Introduction Consumer behavior is the act or process that been taken by buyer before purchased any kind of product or goods. According to Solomon, 2006 consumer behavior is the study of the process involved when individual or group select, purchase, use product or services to satisfy they need and wants. (p.6) Even though Solomon said that consumer behavior is the process of purchasing but Schiffman ANDKanuk (2007) agreed that consumer behavior its not only about the process itself but it also about method and approaches that been use to evaluate the decision making. Blakewell, 2001 also agreed with Schiffman and said that consumer behavior has responded to the modern marketing. Consumer are viewed as rational decision maker by Zinkhan 1992 always concerned with their self interest before purchase but due to modern marketing approaches their have five different aspect including advertisement give a huge impact to decision-making (Foxall, 1990). On consumer behavior theory, buyer will consider price as one of the aspect that will evaluate before purchased product but in modern marketing consumer will buy whatever product even though the price was higher as long supplier know how to attract the consumer to buy the product. Market strategy affect attitudes towards the products and services and ability to attract customer for future growth. It assesses the role of articulation of marketing strategy to fine tune business trends in promoting the product image and attractiveness...
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...Reason of choosing BENEFIT cosmetic brand the product that I commonly purchase is benefit cosmetic from san Francisco. I usually buy a compact powder, primer, foundation, eyeliner and mascara. I bought brand cosmetic benefits because the benefit has many advantages compared to other cosmetic brand. such as for example powder and foundition benefits when durable and stay flawless on the face and does not cause irritation . the price is not too expensive at around Rp. 500 000 per products able to show quality of cosmetics compared to other more expensive brands. I usually buy the cosmetics directly to the store that sold the product. As we all know that the actually the uses of cosmetics cannot be used every day. I usually just buy the cosmetics every six months because I only buy when I finished the product. The stores that sell cosmetic benefits are in some malls in Jakarta such as plaza Indonesia and plaza senayan. they also sell their products at Sephora cosmetics store in Indonesia that located in plaza Indonesia and kota kasablanka mall. They also do the online shopping and giving free delivery for their consumer. Company background Benefit is founded by two twin sister jean and jane ford in the middle of 1970, Benefit enjoys a resolutely unique status in the realm of cosmetics brands .The relevance and effectiveness of its products with bold and girly names, its creative packaging and bespoke services have enabled the House to win over a community of women...
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...Most people do not realize that the application of makeup is a lengthy process. Most women in the United States apply some sort of cosmetic products. There are different ways to apply each product to achieve the acquired look. The majority of women have a whole routine designed for the application of their makeup. This routine involves the application of primers, foundation, powders, eyeliner, mascara, etc. First, one must make sure their face is clean and completely free of products. If the face is not completely bare, the person is at risk of their makeup not applying correctly or having it wear off. If the face needs to be cleaned, use a favorite face wash to remove all impurities. Once the face is clean, cosmetic products are ready to be applied....
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...When it comes to lashes, women tend to choose all kind of treatments, in order to obtain longer and thicker eyelashes. What they probably do not know is that a treatment like that which is supposed to make you look better, can transform into a serious problem. Have a look at these dangerous side effects of lash enhancing serums. A lash enhancing serum repairs damages eyelashes and enhances them. Using a serum like this, you will certainly make your lashes darker and healthier. Enhancing serums and lash growth serums are extremely popular nowadays. Lash enhancing serums contain an ingredient which is supposed to repair the damages in your eyelashes. This ingredient is called prostaglandin and it also helps your lashes become thicker and healthier. Men and women can use this type of serum, in order to have stronger and healthier eyelashes. First of all, it is extremely important that you don't use any lash enhancing serums, if you have an extremely sensitive skin. You must see a dermatologist, in order to be sure that it's safe to use a serum like that. Even though lash enhancing serums contain natural ingredients, they can still cause health problems. It is likely to experience redness and eye discoloration or mild itching. If any of these occur to you, you must urgently go and see a doctor and stop using any lash enhancing serum. Another side effect of lash enhancing serums would be the change of your eyes color, especially if you have light colored eyes. It is not a common...
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...Maybelline I PROBLEM STATEMENT: Developing a successful strategy which would allow Maybelline gain a successful position on the face products market. The mass cosmetic segment is growing 10% on average annually, foundation is the 2nd largest segment in this area. There are three main competitors who have established a strong position in this segment: Revlon (mature women), L’Oreal (women between 35-54) and Cover Girl (teenagers). The product is characterized by its lengthy purchase cycle, higher price, independence of fashion trends and strong loyalty of the customers. II. RECOMMENDATIONS: Entering the face segment by starting with the mainstream mature segment, going gradually to mature women segment, which will involve some changes to be made in the overall Maybelline image since it is mostly associated with younger audience and developing a successful product which would compete with Revlon’s. III. RATIONALE: The populations which are expected to grow the fastest in the US are those of women above 14 yrs old (119 mln by 2005) and mature women. Since the Research and Development does not have any age defying solution ready at the time, the younger women segment can be addressed with the already developed products. The company has already loyal customers in this segment and has introduced some foundation products before. The mature women segment is our ultimate target since it is this segment that uses more face products. While penetrating the younger women segment...
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...successfully, hiding their natural beauty as well. Since cosmetics give them confidence, they do not want to look at the health problem that it causes. And they are absolutely willing to spend a lot of their time applying makeup and a good portion of their money buying makeup. As a result, their grades become lower while they become addicted to cosmetics, and they feel anxious and uncomfortable to see themselves when they remove their masks. Despite the positive effect that makeup has on beauty, restraining from using cosmetics can help college girls attain a more successful college life. Media always has a huge effect on the way people think. In many fashion magazines, TV shows or advertisements, we can see most women wear makeup such as mascara, lipsticks, eye shadow, eye liners, and foundation. They tell us how they feel confident under the cosmetic condition. Eventually, they affect people’s perception of female’s beauty—if women want to show their attractiveness, they must wear makeup. Many college girls like fashion. Through the media, the images of those beautiful women plant an inaccurate message in college girls’ minds: cosmetics can make them as attractive as those models. Therefore, they intimate that women wear makeup in order to fit into the society’s ideal of beauty. However, many college girls put their lives at a risk while gaining this artificial beauty from wearing makeup. Many cosmetics are made of toxic chemicals that can cause some serious diseases such as...
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...Perhaps, you are living in Los Angeles too and looking for a great way to glamorize up your look for a special event. Take a look at the latest beauty magazines and you'll see models with gorgeous long, thick eyelashes. Well, the fact is that those beautiful models are wearing fake lashes. No, not the lashes your grandmother wore, but eyelash extensions. Women are really getting in touch with their ultra feminine side by wearing these lashes. The good news is that the lashes produced today are better than ever. The lashes are very natural looking and really will make your eyes look gorgeous. How to Properly Do Eyelash Extension Treatment in Los Angeles California Even before heading to the spa or beauty salon for an eyelash extension treatment, it's important to learn about the type of extensions that are available. For example, the top extensions include mink extensions. They are fairly expensive because they are from a real mink. The lashes look very natural and hold up well. Fake mink lashes look surprisingly good, and very natural. Of course, they are less expensive too. Silk lashes add wonderful fullness to the eyes and look very realistic. The last one on the list is the synthetic variety. Synthetic lashes are thicker and add drama to your eyes. However, they look fake, but they are suitable for a party event. Finding A Salon For Eyelash Extensions If you want to know how to properly do eyelash extension treatment in Los Angeles, head to some of the best places in LA...
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...nvestigations[edit] The ASA begins an investigation by contacting the advertiser for its views on the advertisement and, where appropriate, substantiation of claims made in it. The ASA may on occasion seek advice from industry experts on more complex issues. Once the investigation is complete, a draft recommendation is sent to both the advertiser and the original complainant for any comments, with a request to keep this confidential until publication of the final report. The draft recommendation is then submitted to the independent Advertising Standards Authority Council, which adjudicates on ASA investigations. The ASA Council then discusses the complaint and the draft recommendation, and votes on whether to uphold the complaint or not. The adjudication in full is subsequently posted on the ASA's website, and made available to the press and the general public. Appeals procedure[edit] If there are grounds for an appeal against an adjudication, the case is reviewed by the Independent Reviewer. A request for an independent review must be made within 21 days of the adjudication, and in writing direct to the independent reviewer, stating the grounds for appeal. Only the advertiser or the original complainant may request an appeal. There are two grounds upon which an appeal can be lodged: Additional evidence (if it is the advertiser that has brought additional evidence to bear, it must explain why the evidence was not available during the investigation) Substantial...
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...ideal appearance, health issues and self-esteem. Effects of Advertisement: Society is extremely immersed in media. Media portrays the ideal body image negatively and impacts ideal appearance through magazines, commercials, and advertisement. The mass media's depiction of women portrays a standard of beauty that is unrealistic and unattainable for a majority of women in society. For example, Amy Finley, a community leader advocating advice for women, discusses a healthy message that women shouldn't be judged by their appearance is underscored by the glossy pages of magazines focusing on external appearances and advertising countless beauty products. Also, Jo Swinson, a special column writer to CNN and co-founder of the Campaign for Body Confidence, stated: “Of course, people aren't blind to this issue -- but while the vast majority of people know that advertising images are enhanced and...
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