...What would make Mayo Clinic one of the most recognized hospitals in the nation? We will discuss the many reasons and what it takes to be so well recognized and the many benefits that Mayo Clinic has to offer. “The Mayo Clinic has not only been recognized by numerous agencies for its quality in health care, but it has been recognized more so than any other academic medical center in the nation.” (Kroker, 2013) In 2012, Mayo earned the No. 3 overall spot on the “best hospitals” list and ranked No. 1 in the nation in five areas- gynecology, diabetes and endocrinology, gastroenterology, nephrology, and pulmonology. History of Mayo Clinic William Worrall Mayo, who settled in Rochester, Minn. in 1863, is the founding father of what is now called the Mayo Clinic. Mayo Clinic was developed gradually from Dr. Mayo’s medical practice. His dedication became a family tradition and his two sons, Will and Charles joined his practice in 1883 and 1888. Later as they succeeded with their “pooled” knowledge and skills, patients discovered this advantage. They had developed a reputation for excellence in patient care. Doctors and students came from around the world to learn new techniques from the Mayo’s. Patients also came from around the world for treatment. Since 1919, the Mayo Clinic has spread largely to two additional cities including Jacksonville Fl., and Phoenix Arizona. The main campus in Rochester employs over 32,000 people. In addition, the Mayo Clinic operates multiple...
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... What Makes The Mayo Clinic a Top 100 Hospital? To become one of the best hospitals in the United States the facility needs to be more than just an Emergency Department. Yet, to be claimed as the number one hospital in the whole US is astounding (Leonard 2014). These great hospital facilities also offer more than just a delivery and nursery ward. The great hospitals, such as the Mayo Clinic, offer a full array of medical services and medical specialists and they do all of this while giving exceptional customer service that move them from the ordinary category, to the extraordinary category. The Mayo Clinic’s History The Mayo Clinic is a non-profit hospital and medical group that was started by just one medical doctor back in 1864, Dr. William Mayo (Lanier 2014). In the 1880’s his two sons William Jr. and Charles joined their fathers Minnesota practice. Now, it has three major working campuses, among many smaller healthcare facilities that they have, and that employ more than 4000 full-time medical providers, along with more than 50,000 support staff (Colón-Otero 583). They also do global support groups, scientific, clinical, and educational outreach. The Mayo Clinic’s Mission and Values The Mayo Clinic’s mission is to, “To inspire hope and contribute to health...
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...within a limited market sample. Limited geography only Middle East and Latin America • Sample was only from people purchased the insurance that offered Mayo Clinic coverage. It may not coincide with potential target market. So, results may not be accurate as sample population is quite limited. Solution!!! Secondary research ( do first to save cost) Objective Mayo Clinic needs to determine what countries should be concentrate on. Although, Mayo will welcome patients from any country in the world, research and marketing is quite expensive. Therefore the marketing department should research what countries have the most potential. Method • Economic and demographic: general data on growth and statistics in the healthcare industry, analysis of stability of economies, population trends, such as aging, immigration. • Cultural, sociological data: climate, common diseases, eating habits and leisure time These data are more widely available because they are commonly reported by the United Nations and other international agencies Primary research ( after we know where is our target group) Objectives marketing research needs to reflect the target market’s wants, preferences, and behavioral patterns and other data that will help to increase international market share. Method • direct observation and Interview people in clinics and insurance offices. using native speaking researcher. • Surveys via e-mail will extend previous research conducted by telephone interview activities...
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...Mayo Clinic Addie Long Columbia Southern University Mayo Clinic The magical Mayo Clinic has what every hospital is looking for; exceptional patient care, top of the industry research, and an impeccable budget. Mayo Clinic is considered a leader in cancer, heart disease, respiratory disorders, and urology in research as well as patient care. It is a rarity that a hospital is ranked at the top of the U.S. ratings in so many specialties. According to Kotler and Keller, “The clinic’s two interrelated core values trace back to its founders and are at the heart of the all the organization does: placing the patient’s interests above all others and practicing teamwork” (2012). Mayo Clinic is so good at customer service because the doctors and staff are all working towards a common goal, the ultimate best care for the patients, instead of worrying about their counter parts making more money and gaining more fame. One of the biggest differences between Mayo Clinic and other hospitals, private and not-for-profit, is that the patients state the “feeling” of accommodation and caring is felt the minute the patient begins speaking with anyone that is employed by the Clinic from volunteers, housekeeping, to the highest ranked physicians. The Mayo Clinic concentrates on teamwork between their doctors. All the doctors at the Mayo Clinic are salaried employees instead of getting paid for how many patients they treat, or how many exam referrals they create. This concept makes patient...
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...------------------------------------------------- Assume you are the new marketing vice president at the mayo clinic, The CEO and the board has decided to expand their international sales revenues by 100 percent over the next five years. Write a memo to your staff outlining the marketing research that will be needed to support such a strategy. Be specific about sources of secondary data and the best places and media for gathering primary data. Also, be specific about the best methods to use. TO: Marketing Research Department Staff From Marketing Vice President Date: Mar 30, 2014 Sub: Sales Revenue Increase plan Effectively immediately the CEO and the board of Mayo Clinic have decided to expand international sales revenues by 100% over the next five years. As a part of the marketing department you share a responsibility to ensure this occurrence. To start identify the five largest potential target markets for international health care; they can be individual countries or geographically and culturally similar areas. In each market identify the most effective ways to communicate the benefits Mayo Clinic has to offer, discuss this with area locals as well as doing your own research. You need to discover the best ways to gain trust from each market. Primary and secondary research are both necessary. Market strategies international already has expertise in healthcare industry research and should be used for outside primary research forus.to gather secondary research...
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...Review on Management Lessons from Mayo Clinic The book ‘Management Lessons from Mayo Clinic’ by Leonard L. Berry and Kent D. Seltman tells about an exceptional service organization Mayo Clinic which excels in the art of service. Service business authority Leonard Berry and Mayo Clinic marketing administrator Kent Seltman explain how the Clinic implements and maintains its strategy, adheres to its management system, executes its care model, and embraces new knowledge. Dr. William Worrall Mayo and his sons Dr. William Mayo and Dr. Charles Mayo are the leaders of this health care organization. This health care organization started more than 140 years ago in Minnesota town of Rochester in the early 1990s. Till now it is one of the most influential and valuable service brands in the world. There is only a little amount of advertisement done on this brand and till 1986 there was no marketing staff also in this organization. It is known as Medical Mecca based on their contribution to the science of medicine and to innovative surgical techniques. The Mayo Clinic has been of interest to services marketing researchers due to the organization’s impeccable success, global brand reputation, and service excellence ever since it was founded by the Mayo bothers, Drs. William and Charles. Berry, a well-known services marketing researcher, and Seltman, a former president of marketing at the Mayo Clinic uncovered the clinic’s success and delivered into how it has achieved its legendary brand power...
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...Sharlene Wilder Get more familiar with your opposition I’ve grown up in the Bronx where there’s multiple personalities and certain cultures that I've gotten use to. The way a person dresses or just by the way he or she looks are so typical in my community because kids take trends to the next level and use the trends to define them as a person; so in my community I do not see unfamiliar too often. When I do I get overjoyed and want to learn a lot more about them and how he or she is, just because It excites me that they are different people out in the world and they have different unique styles of living. Where I come from, there is a lot of Hispanic faces, or African American faces. The group that I found interest in is the African culture. This group I found was so different and yet unique. As I was walking in the hallway on my way to grab a bite to eat, I saw a group of females. Two females were dressed in a colorful fabric down to their ankles, one with a scarf over her head, and another with a hat to match her silk beige dress. Another female with puffy hair, with a accent with high platform shoes. They were talking with a accent I didn't know nor could speak. Rare but yet very interesting. I had a talk with one of them and she’s such a sweetheart. I thought she was just a Hispanic young lady; little did I know she was African also. Sarah came from a small town in Ethiopia. It’s the same but has its differences. Back at home for Sarah she has to come...
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...The capital investment plan for the Mayo Clinic is an ongoing process to improve the health care and offer new equipment to help patients. The Mayo Clinic has been in business for several years and continues to not only help its patients but also the community in which is resides. Because of the revenue the hospital has brought to the area, it feels it is time to give back to the community in which is resides, which is a great investment plan for the residents. The Mayo Clinic, which is a hospital that focuses on the needs of very rare diseases and other ailments, recently spent $3.5 billion on capital projects in 2012 in hopes of increasing the number of jobs within the community in the years ahead (Newmarker, 2012, N.P.). “Jeff Bolton, the Mayo Clinic’s chief financial officer, said 60 percent of the capital spending will go toward replacing and renewing facilities, equipment and information technology” (Newmarker, 2012, N.P.). With this in mind it is also time to update some equipment within the facility as well. The new MRI screening center will open opportunities for employment as well as new and up to date treatment for patients. The objectives for the first year of operation upon completion will be: Increase the number of patients by providing services that Mayo has not been able to before Hire twenty new employees that specialize in MRI technology as well as billing and collection specialists Collections of at least 90% Average of 1200 to 1500 patients...
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...on Group Culture at the Mayo Clinic (Author’s name) (Class) (Date) (Course and Section number) (Instructor's Name) Introduction A company’s group culture can be one of its greatest assets or liability. A company’s group culture can be defined as its system of shared values, assumptions and beliefs that detail to its people the desired or least desired behavior. These values strongly influence both the employees’ behavior and overall organizational performance. Barney (2001) argued that firms with a rare (hard-to-imitate) group culture possess a competitive edge over their competitors. Bain & Company (2007) conducted a worldwide business leaders’ survey where they established that corporate culture was equally important alongside corporate strategy for business success. It is thus least surprising that most leaders of successful business enterprises quickly attribute their firm’s success to a sound group culture. Conventionally, a group’s culture is usually modeled by four elements: the intellectual reason (purpose) for togetherness; the emotional attraction which connects people’s hearts to a common task; the artifacts created, common knowledge acquired and practices developed together by members; and, the deeply rooted spiritual intention/ connection unifying the group. A perfect example of one such enterprise with an exemplary group culture is the globally renowned Mayo Clinic. The Mayo Clinic’s Enduring Corporate Culture The Mayo Clinic’s culture is deeply...
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...article, drugs were clearly involved in Chris Benoit's double-murder suicide. (Sutton, 2007) What Benoit did was a little bit too graphic for me to explain here and I would rather not go too far into detail. I would personally say that I had seen many physical reactions to drugs. I can only recall as a young boy, aged 6/7, where a boy went out of control and had to get 5 adults to drag him into a time-out room. I asked my teacher at the time if he might have had one pill too many, jokingly, but it seemed confidential. I believe that any psychological reaction to these drugs would have the consumer become left with limited thinking. An article explained that most performance-enhancing drugs can lead to depression and agressiveness. (Mayo Clinic Staff, 2012) Most legal consequences can result from use of these performance-enhancing drugs if people find out. Lance Armstrong was stripped out of seven Tour de France titles he once held. He also had to give back a bronze medal he won in...
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...Al Henderson MKT 370 Case Study 2-4 Airbus 1. In each of the cases described who benefited and who suffers from the alleged ethical and legal lapses of Airbus? Competitors like Boeing benefited in the short term due to their Airbus lapses, but in the cases who was the winners and losers are as followed. In the Kuwaiti Kickbacks the one who gained from the benefit was Kuwait Airways Corporation (KAC) Al Mishari, and ALAFCO’S El Fekih Airbus for the first few planes purchased alone with Airbus who also suffered, because in the end they were the one who lost the deal. Both Airbus and Boeing competed for Kuwait Airways Corporation order. KAC choose Airbus but it seemed like Boeing would be chosen, even when Boeing offered $100 million cheaper package. KAC’s chairman Ahmed al Mishari was involved in the corruption. Indian Ink Rajiv Gandhi benefited and his Indian Airlines Mishari and Airbus for the first few planes purchased associated and of course Airbus Ind. Airbus also suffered in this case as well Mishari’s plans to bypass the formal deal when the Indian Government has declined the government approval by forming ALAFCO has purchase 43 Airbus planes worth $2 billion. In 1984, Indian Airlines (IA) had pad a deposit for 12 of Boeing 757s and in 1986, IA ordered 19 Airbus A320s. Although Boeing offered to supply 35 of its 757s with a discount of $5 million per plane, IA refused the deal. Mounties and Banks Karlheinz Schreiber Airbus Senior benefited, because Airbus denied paying...
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...“Human madness is oftentimes a cunning and most feline thing. When you think it fled, it may have but transfigured into some still subtler form” (Melville 160). Herman Melville speaks on psychiatric madness. Madness, as a mental state, he says, at times is thought to cease, but when analyzed, has only altered into an indirect complexity. The same is true for various psychiatric disorders. Disorders, include, but are not limited to, Bipolar (Manic Depression), Attention-Deficit (ADHD), Anxiety, Obsessive-Compulsive, and Major Depression. Each condition varies in definition; however, all mental disorders are loosely described as a behavioral or mental pattern which suppresses an individual's everyday quality of life. The Mayo Clinic goes on to...
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...STRATEGIC HRM AT THE MAYO CLINIC: A CASE STUDY Sunil Ramlall Hamline University Tripp Welch, Jennifer Walter, and Daniel Tomlinson The Mayo Clinic ABSTRACT For many decades, Mayo Clinic has been ranked as one of the top medical institutions in the world. The entire health care industry has been experiencing immense challenges. Given the current and historic success of Mayo, what does Mayo need to do from an HR perspective to maintain this standard of excellence? This case identifies the strategies used by Mayo to achieve excellence in employee and patient satisfaction. The case describes how this complex service organization fosters a culture that exceeds customer expectations and earns deep loyalty from both customers and employees. The role of HR is analyzed to explain how strategic HRM enables the organization to achieve its strategic business objectives. INTRODUCTION Mayo Clinic is the first and largest integrated, not-for-profit group practice in the world. Doctors of every medical specialty work together to care for patients, joined by common systems and a philosophy that "the needs of the patient come first." More than 3,300 physicians, scientists and researchers and 46,000 allied health staff work at Mayo Clinic, which has sites in Rochester, Minnesota, Jacksonville, Florida, and Scottsdale/Phoenix, Arizona. For many decades, Mayo Clinic has been ranked as one of the top medical institutions in the world. Over the past few years, the entire health care industry...
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...Sales Revenue The Board of Mayo Clinic and the CEO have both decided that over the next 5 years we will be expanding international sales revenue by 100% effectively immediately. Being a part of the marketing department makes it our responsibility to see that this goal is realized. First, we need to indentify the best ways to penetrate and stay in the different targeted markets. We would also need to identify the largest potential Market for the international healthcare; it should be five. It would be a good strategy to look at markets that are geographically and culturally similar. As effective communication is a key component in marketing, we would then move on to indentify the most effective ways to communicate the advantages of Mayo Clinic and what we have to offer. Should further assistance be needed, Market Strategies International has the expertise in healthcare industry research and this is a source you should use as a primary source for research. You should also look into SIS International Research, this company will analyze secondary data and will conduct primary research for us as well. In order to be able to gather all the secondary research you would need to utilize International Journal of Market Research, International Market Research Reports and Market Strategies International library. Be advised that putting a little more emphasis on paying attention to differences between communities while conducting research from within the Mayo Clinic is paramount. Upon completion...
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...Hyperthyroidism according to The Mayo Clinic (2015), is a condition in which your thyroid gland produces too much of the hormone thyroxine. In simple terms the thyroid becomes over active. This will increase the body’s metabolism in which a variety of symptoms may occur. These symptoms range from weight-loss, anxiety, fatigue, and heart rate and blood pressure increase. The patient can receive treatments such as, radioactive iodine, anti-thyroid medications, tyroidectomy, and beta blockers (symptom relief only). Those people who are more at risk are women, and those above the age of sixty. Also, a diet high in iodine, salt water fish consumption, can lead to hyperthyroidism. Grave’s disease, an autoimmune disorder is the most common cause of...
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