...Cases Module 1 Case 1: Cyrus McCormick: Understanding the Importance of marketing Processes and Product Innovation 1. McCormick did not developed innovative tactics and practices for his product. He developed tactics for distribution as it is proved by setting up local agents and sub-agents and also probing the West and taking advantage of the railroad. His promotion tactics were ahead of his time creating a magazine with testimonials and encouraging field demonstrations. As for price tactics he sold low at the early stages to create brand loyalty and later introducing a standard price. However, products were shipped only partly assembled and required farmers to attach the wheels and other parts. All in all, causing for rusted bolts, ruined crops, etc. Despite the fact that this too was greatly developed in the long hall as discrepancies ensued more towards the beginning. 2. Innovative in the diffusion of his produce was the root of McCormick’s success. McCormick exploded his marketing skills in the early stages of his business. His machines did not always best his rivals but he displayed confidence in his product. He understood that manufacturing and marketing process innovation was more important as product invention. 3. Computer technology is driving most advances in food productions and marketing today. Farmers have improved control over their farming maneuvers, occupying more on management services and efficiency-producing involvements, such as chemicals...
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...who was entertained by this type of crude, tasteless humor. As I have technically been adult for nearly two years, this show is intended for mature audiences. However, it seems that show is very popular for audiences under 18 for its less than acceptable content to parents. Throughout the film itself, there are many themes and paradigms how youths in American society were entertained in at the time whether if its their language, behavior, or popular culture. According to Linda Holtzman, themes are “subjects that are introduced in the media text and can be minor, significant, or central to the unfolding of the story” (Holtzman, 2000). This film utilizes the four main characters Eric Cartman, Stan Marsh, Kyle Broflovski, and Kenny McCormick; all of which are third graders. In the beginning of the film, they are all shown attending an R-rated film ‘Asses of Fire’, a film that most, if not all parents would not allow or encourage their children to watch. This is evident from the inappropriate behavior and rude jokes and its themes that the characters begin to take after and copy its behavior. This type of copycat behavior suggests that not only youths in America society at the time were consumers, but made into vulnerable targets and victims for corporations and companies building a brand. Even though this film company did not have the primary intention to have viewers copy the movie stars’ every action, it did have a lasting effect in that viewers would begin to...
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...Susie Kim Television and American Culture March 18, 2013 A Very Brady Feminist By the late 1960’s and early 1970’s second wave feminism was taking a firm hold on American, as well as the world’s, political and social norm, and television could not and did not ignore it. News reports as well as comedy television shows used the women’s liberation movement as a basis for a commentary in announcements, an episode, or a show as a whole. Television, as always, captured, communicated, and connected Americans everywhere with the changing times as women sought more than just their suffrage. As a contemporary issue for its time, it seemed unusual for a situation comedy television show like The Brady Bunch (1969-1974 ABC), which kept to traditional family values, to include episodes with feminism as its main subject matter. However, The Brady Bunch – particularly episode 19, season 2 – made the women’s liberation movement a family friendly topic for America’s living rooms. The episode was not just spontaneous and unrelated from the show as a whole; rather it built on the already established balanced norm that the show established since the very first episode. The Brady Bunch took great strides to maintain equilibrium between the boys and the girls – a mother with three daughters, a man with three sons, and the additional woman, Alice, substance a moderate position and generally does not take sides. Episode 19 of the second season, ‘The Liberation of Marcia Brady’ discusses feminism,...
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...a collection of news media excerpts that McCormick analyses in relation to archived police reports and statistics, victimization and self-report surveys, along with condensed versions of ‘professional’ lectures given at a conference about how the media reports crime. Before I elaborate on how McCormick structured his analyses throughout his book and its relevance to his critiques, I will begin by discussing his main arguments. From this, I am able expand on the pedagogical relevance of his work to my own feminist critiques regarding some problems I found in the organization of his book and his methodologies. I argue, that we also need to question where McCormick got his ‘facts’ to make comparisons and the implications that individual subjectivities have in the ‘knowledge(s)’ about crime and articulations of identity. McCormick argues that Constructing Danger is a pedagogical piece that encourages readers to think critically about the ways in which crime is represented in the news media. McCormick focuses on the use of emotion in the ideological and discursive production of crime in the news and the implications it has on how individuals, see, hear and read the news. McCormick suggests, that the news media is not free from ‘bias’, for the news represents crime in a way that simultaneously exorcises and triggers emotion, which in turn, effects the ways in which individuals interpret, negotiate and respond to ‘the[ir] world’. McCormick asserts that utilizing emotions as a resource...
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...Business Model and Strategic Plan Part 1 BUS/475 Business Model and Strategic Plan Part 1 Scorecard Four Balanced Areas For Measures | Strategic Objectives | Measure | Metric | Target Year 2 | Target Year 2 | TargetYear 3 | Financial | Improve Profitability | Improve return on investments | ROIC | +2% | +3% | +4% | | Improve Revenue | Improve overall Revenue for the company | Revenue | +3% | +4% | +5% | | Increase Assets | Strengthen Financial Resources | Cash Flow | 5% | 5% | 5% | Customer | Customer oriented growth | Increase total number of customers | Market share | +3% | +5% | +7% | | Increase customer satisfaction | Customer satisfaction for goods | Customer surveys | +5% | +10% | +15% | | Increase obesity and healthy living awareness | The amount of customers signing up for monthly newsletters | Customer enrollments | +25% | +40% | +50% | Operation or Process | Improve productivity | Reduce the time to launch products | Product development cycle time | -3% | -5% | -7% | | Improve Physical Resources | Increase the efficiency of current products that product products | Product development | +3% | +4% | +5% | | Reduce Waste | Decrease the total amount of waste at the production line | Expense | -3% | -5% | -8% | Learning and Growth | Improve leadership by reducing turnover | Retain top management positions | Management turnover rate | -20% | -30% | -50% | | Implement a unique work-friendly culture for employees to continue to...
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...Patrick McCormick, in his article “Why Monsters Have Become Alien to Us” originally appearing in the Christianity magazine, U.S. Catholic (1996), argues that monsters, especially in modern movies, are simply a representation of humans and our disconnection to needy individuals in the real world. McCormick supports his argument by comparing classic monster tales with characters of a certain depth and humanity, such as Count Dracula and Frankenstein’s monster, that grabs at the compassionate hearts of audiences to contemporary films that often include a united human race defeating alien-like monsters without hesitation. The purpose of McCormick’s essay is to show how most people treat monsters, no matter how they were created or place themselves in this world, in order to answer the question of whether monsters reside within us. Given the article's location in a sophisticated magazine, McCormick aims this essay at an educated audience interested in the human need to destroy, rather than accept, monsters. 1. There are many reasons why monster stories have endured popularity over the years. One reason McCormick points out is the action and adrenaline associated with modern movies. He claims that these movies tend to be designed for theme park rides and video games since they are all about the fight or flight response that adrenaline. The contemporary...
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...Topics: Strategy, Changing Markets, Cash Flow _______________________________________________ Avon’s Investments Fall Short by Hannah Karp, Wall Street Journal, December 8, 2011 QUESTIONS: 1: Briefly describe the main points of the article. The article highlights Avon Products Inc.’s financial and regulatory woes. Avon’s wide and persistent gap between net income and free cash flows have been highlighted as the main reason for the company’s problems. The gap indicates that the company's investments aren't paying off very well and that its net income doesn't fully reflect depreciation and other costs of those investments. Other problems like computerized supply-management system in Latin America, Avon's direct-selling model in China and not being able to understand the American consumer have all led to a shortage of free cash flow. The article also talks about Avon being under the scrutiny of Securities and Exchange Commission for allegations of bribing foreign officials and improperly disclosing information to Wall Street analysts. 2: How are Net Income and Free Cash Flows calculated differently? What does it mean when the article states “free cash flow and net incomes tend to balance out over the long run”? * Net income amounts to revenue minus costs and the depreciation of a company's assets * FCF = NOPAT (Net Operating Profit after Taxes ) - Net investment in operating capital When the article states “free cash flow and net incomes tend to balance...
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...Design Considerations and Workarounds Tamara Stratford Walden University Nurs 6401, Section 3, Informatics in Nursing and Healthcare April 10, 2016 Introduction Healthcare organizations are drawing near the period of innovation by utilizing electronic health records (EHR) inside centers and clinics. In healthcare, technology has caused therapeutic improvements to happen at a bewildering rate. The legislature has heaved initiatives to move the spread of health information technology (HIT). Expansion and acceptance of a world-wide health information substructure are continuing, driving inclination to trade persistent medicinal data, electronically. The need for the EHR in the healthcare field is crucial due to the passing of the Health Information Technology for Economic and Clinical Health (HITECH) Act in 2009 (McGonigle & Mastrian, 2012). The implementation of another information system or innovation is not generally a simple undertaking and is regularly met with resistance. There are many different factors that need to be considered to ensure the successful implementation of a HIT. The isolation of the impacts can be challenging but must be addressed before the new technology is initiated. The purpose of the paper is to discuss how the employment of an informatics system can be influenced by hardware, software and human factors. Design Considerations With the emerging importance of computers and information technology in nursing practice, the new role...
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...November 2, 2013 The Nature Conservancy Maximizing Personal and Collective Performance Part 1: Please describe the strengths of the change initiative that Steve McCormick implemented at The Nature Conservancy during his tenure. Steve McCormick developed a concept called the “Change Team”. This team consisted of a group of leaders that were to assist him in his proposed plan of increased accountability, cohesiveness of the organization and uniformity of missions and core values on the global scale. By choosing, assigning and eventually involving all key players throughout the organization, a strength of McCormick’s was his ability to be a facilitator during this broad scale change. A critical strength of Steve McCormick’s change initiative was his ability as Innovator and visionary. His ability to realign The Nature Conservancy with its stated mission of “protecting the diversity of life on Earth” lies in his capability to think creatively and create change. His assessment of the organizational state and the initiatives he undertook to bring the organization to the new global challenges were on target and appropriate for that time and situational position of the Conservancy. In the beginning of his tenure, Steve told staff that they needed to act on the global mission and that they could no longer fulfill that promise by spending 80 percent of our resources in the United States, where only 20 percent of the biodiversity...
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...McCormick claimed that her dismissal was a direct result of reporting Lopez. McCormick and Stabenchek also claimed that the situation with Lopez was not handled properly and that Lopez should have been reprimanded earlier preventing the misconducted on March 3rd. After hearing all the testimonies and witness statements the court concluded that McCormick and Stabenchek did not have sufficient evidence to support their claims. It was also concluded through the testimony of Safeway management that Lopez was never in the supervisory position and therefore could not hold to the policies of Supervisory and subordinate relations...
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...wanting more control and protection from the state they reside in. This is derived from multiple influence, consisting of persecution from current government, advancement of technology, and economic change leading to various political views and enlightenments. These influences are what derive the formation of states and how the people of these states want to be governed and what will and will not be tolerated. In short the "story of states" tell how the world went from empires world as we know and the process of how all modern forms of government came to be. This is proven by McCormick transition from feudalism to the enlightenment of people being in power from John Locke's insight of "natural right" and "social contract" on page 37. which is the foundation of democracy to day; while given the since of need for some central control and protection for the nation state of today. the fact that, McCormick goes even farther by clearly defining the reemergence of the Islamic Nations of the middle east and categorize...
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...Super Bowl Madness (Fiction/Inference) Handout Do Now: Read making inferences short story and answer questions on handout. Think-Pair-Share: What is Super Bowl Madness? Write response on handout in two to three sentences. Guided Practice – Read the story “Super Bowl Madness” and create story map on T-chart below We Do #1 Which statement best expresses the main conflict in the excerpt? A. Marie McCormick being upset about the last minute Super Bowl Sunday party at her house. B. Marie McCormick being physically abused by her husband Vince C. Marie McCormick feeling lonely due to sons once a year visits and phone calls. D. Vince ordering wife, Marie McCormick, to get him another drink. We Do #2 Which statement from text best expresses why one of Marie McCormick’s sons could have murdered dad, Vince? A. “No one in our family gets divorced,” Marie said firmly. B. “Making me come in here,” he muttered dangerously. C. Junior saw the bruise on his mother’s arm. “Did he do that to you?” he asked. D. It was near the end of the first quarter when Vince Senior held up his empty glass. “Get me another,” he bellowed. OVER Super Bowl Madness Open Ended and Inference Questions Who is the victim? How did he die? Who are the suspects and their motives? Suspects | Motives | | | | | | | | | | | How could Vince...
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...Should Children’s Ear Infections Be Treated With Antibiotics? University of Washington, Tacoma THLEAD 350: Joane Moceri Should Children’s Ear Infections Be Treated With Antibiotics? There has been controversy about whether to treat children’s ear infections with antibiotics or just do an initial observation. Therefore, the issue to be analyzed in this paper is: Should children’s ear infections be treated with antibiotics? Terms & Definitions The purpose of this paper is to evaluate primary research articles by using methods of critical thinking and asking the right questions. This paper will discuss the treatment options for acute otitis media (ear infection) in children with either initial observation/watchful waiting (observing the child first before deciding to prescribe medications) or antibiotic treatment (form of medication usually prescribed to rid the body of infection). There are ten questions that I will be using from the book “Asking the Right Questions (ARQ)” by Browne and Keeley (2010), in order to do a critical analyses of six articles. For each question I will first present views from authors who are against the use of antibiotic treatment for acute otitis media (AOM). Then I will present views from authors who would rather treat acute otitis media with antibiotics. The first and main ARQ question that will be brought up and answered throughout this paper is, “What are the issues and the conclusions?” (Brown & Keeley, 2010, p. 10). There are two...
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...Section A- Identification and Evaluation of Sources This investigation will explore the topic of: To what extent did Sylvia Mendez and her family have an effect on the Brown v Board of Education case? The Mendez v. Westminster Case will be the focus of this investigation, to allow for an analysis of how the actions of Sylvia Mendez and her family eventually resulted in the historic Brown vs. Board of Education Case. The first source that will be evaluated in depth is “Mendez et al. v. Westminster School District of Orange County et al.”, which was written in 1946 by Paul John McCormick. The origin of this source is valuable because McCormick served as a judge in the Superior Court of California, and then later as an associate justice of the...
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...One way is that most of the states turned away from Jefferson ideas that someone must own property to vote by abolishing voting restrictions allowing all white men the ability to vote and cast their opinions. There was a takedown of social classes. Common men were afraid of the widening space between the upper-class elite and the everybody else which fueled people getting more involved with the government (McCormick, 1986). This lead to the development of democratic parties. Before Jackson's time there was a huge push to expand America's infrastructure through the building of roads and canals. Many thought that this was something that the federal government should have been investing in, but it was vetoed and was left to the states to fund (McCormick, 1986). This lead to people wanting to have more "common people" in office to voice for them. There were problems with the Second National Bank because many of the common people believed that it was giving too much power to the federal government. A major contribution to this shift in our government was slavery. The Missouri Compromise of 1820 was passed leading too many to be filled with angry for both supporters and opposes of slavery. This was repealed the Kansas-Nebraska Act fairly quickly which led for more tensions to rise (Massing, 1981). Jefferson wrote to John...
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