...restaurants will buy 54,000,000 pounds of fresh apples this year. Two years ago, McDonald's purchased 0 pounds of apples. This is attributed to the shift to more healthy menu options. -Nearly one in eight workers in the US has at some time been employed by McDonald's. -In India the "Big Mac" is changed into the "Maharaja Mac", a mutton burger in deference to religious injunctions against the consumption of beef and pork. -Sälen in Sweden opened the first SKI-THROUGH McDonald's in the world. -More than 50,000 students from all over the world have graduated with "Bachelor of Hamburgerology" degrees from McDonald's "Hamburger University. -McDonald's three kosher restaurants in Israel are the only McDonald's in the world where you cannot buy a cheeseburger. -Sarah Michelle Gellar was sued by McDonalds at the age of four. She appeared in a Burger King advert where she said, "Do I look 20 per cent smaller to you? I must have at McDonalds because their hamburgers are 20 per cent smaller than Burger King's." It was the first time a company used another company's name in an advert so McDonald's sued Burger King, the advertising agency, and Sarah herself. -Since its founding in 1955, McDonald's has sold well over 100 billion hamburgers. -The northernmost McDonald's restaurant is located on the Arctic Circle in Rovaniemi, Finland, while the southernmost franchise is located in Invercargill, New Zealand. Also, the world's easternmost McDonald's is located in New Zealand...
Words: 470 - Pages: 2
...This report will talk about Ray Kroc and how he had started the world famous McDonalds fast food restaurant, from a small hamburger stand. Early in life, he was shaped and influenced by the experiences he had , people he met, and obstacles he faced. Ray Kroc was born October 5, 1902, in Oak Park, IL. His parents were not wealthy. He had never completed high school and he left school to become a driver for the Red Cross in World War One. During the First World War, when he was just fifteen, he had decided to join the army, though he wasn’t of age. The war was over before he had a chance to go to Europe. After the War he became a jazz piano player. When Ray was twenty years old he got married and became a Lily Paper cup salesman. In 1941 he decided to leave the salesman career and joined with Multi-A-Mixer Company to sell milkshake makers. In 1954, he visited one of his clients, the McDonald Brothers. Maurice and Richard McDonald owned a hamburger stand in San Bernardino, California. Ray and the McDonalds brothers signed an agreement to keep the McDonalds traditions and their name. He acquired franchising rights in 1955. In 1961, he bought out the McDonalds brothers for $2.7 million. Ray Kroc influenced the time period 1950-1970- by demonstrating greater production efficiencies. By mass producing a simple hamburger he showed the world how to apply sophisticated process management to the simplest endeavors. He introduced disposable utensils, plates, and cups for family dining...
Words: 722 - Pages: 3
...that I will be conducting my research on and presenting will be in the Fast Food Industry. The two companies are McDonalds and Burger King. Bothe companies are doing well and have shown considerable amounts of profit for the last five years. These companies are ranked No. 1 and No. 2 in the industry. Background Industry A McDonalds- The McDonalds Corporation is the world’s largest fast food chain in terms of sales. McDonalds is a restaurant that specializes in fast food such as; hamburgers, cheeseburgers, chicken, French fries, breakfast items, soft drinks, milkshakes and desserts. McDonalds currently has 31,489 restaurants in 118 countries, and about 80% are run by franchises or affiliates. McDonalds competition in the fast food industry are; Yum! Brands Inc. In order to compete with its rivals, the company focuses on “being better, not just bigger” by making their products more affordable. Background Industry B Burger King- Burger King is the second largest fast food restaurant in the world. Burger King is the original Home of the Whopper, and is committed to premium ingredients, signature recipes, and family-friendly dining experiences. Burger King’s menu consists of hamburgers, French fries, soft drinks, milkshakes and desserts. Burger King competes in the industry by revamping their stores, and increasing their advertisement. History of Company A McDonalds is known as a pioneer in the fast food industry and is best known for their strong branding that is known in 119...
Words: 1739 - Pages: 7
...McDonald’s History In the late 1940’s, Dick and Mac McDonald were searching for a way to improve their little drive-in restaurant business in San Bernardino, California. Rather than tinker with the business, which was bringing in a very comfortable $200,0001 yearly, they invented an entirely new concept based upon speedy service, low prices, and big volume. They did away with car-hops in favor of self-service at the counter. They ditched their 25-item barbecue menu in favor of a limited menu of just nine items: hamburger, cheeseburger, three soft-drink flavors, milk, coffee, potato chips, and pie, with french fries and milkshakes added soon after they resumed operations. They re-engineered their stainless steel kitchen for mass production and speed with assembly-line procedures. And they slashed the price of their hamburger from a competitive 30 cents to just 15 cents. When the new McDonald’s re-opened in December of 1948, business took a while to build. But it soon became apparent that they had captured the spirit of post-war America. By the mid-1950s, their little hamburger factory enjoyed annual revenues of $350,000 – almost double the volume of their previous drive-in business at the same location. It was not unusual for 150 customers to crowd around the tiny hamburger stand during peak periods. Word of their success spread quickly, and a cover article on their operations in American Restaurant Magazine in 1952 prompted as many as 300 inquiries a month from around the...
Words: 3161 - Pages: 13
...Effects of Quality Management on Domestic and Global Competition Paper University of Phoenix MGT/449 Clark Mc Carrell Jr. June 01, 2012 Effects of Quality Management on Domestic and Global Competition Paper Time is a precious commodity in most Americans lives. People try to create more time in their everyday lives by cutting corners and the use of modern technology. Cell phones, lap tops and e-mailing help create time in today’s work force, but with all that technology people still need to find time to eat. Many Americans turn to Fast Food as an alternative to waiting at a restaurant or even making a meal for themselves. Fast Food really took off in the early 1900’s and man named Walter Anderson to advantage of the concept of fast food. In 1916 Walter started making and selling hamburgers on a street corner in Wichita, Kansas and a few years later he partnered up with a man named Edgar Waldo Ingram and opened the first White Castle Restaurant. White Castle became an instant success and continued to expand throughout the mid-west and east coast. One of the reasons for White Castle’s success was the menu. The menu consisted of just a few choices. Hamburgers, Coke, Coffee and Pie were the only items on the menu. The customers loved this for the quickness and convenience. White Castle was the first with warm take-out and the folded napkin. Other entrepreneurs tried to copy White Castles success, but most ultimately failed. The success of White Castle...
Words: 940 - Pages: 4
...INTRODUCTION McDonald's Corporation (NYSE: MCD) is the world's largest chain of hamburger fast food restaurants, serving around 68 million customers daily in 119 countries. Headquartered in the United States, the company began in 1940 as a barbecue restaurant operated by Richard and Maurice McDonald; in 1948 they reorganized their business as a hamburger stand using production line principles. Businessman Ray Kroc joined the company as a franchise agent in 1955. He subsequently purchased the chain from the McDonald brothers and oversaw its worldwide growth.[ McDonald's restaurant is operated by either a franchisee, an affiliate, or the corporation itself. The corporation's revenues come from the rent, royalties and fees paid by the franchisees, as well as sales in company-operated restaurants. McDonald's revenues grew 27 percent over the three years ending in 2007 to $22.8 billion, and 9 percent growth in operating income to $3.9 billion. McDonald's primarily sells hamburgers, cheeseburgers, chicken, french fries, breakfast items, soft drinks, milkshakes and desserts. In response to changing consumer tastes, the company has expanded its menu to include salads, wraps, smoothies and fruit. Since 2008 – 2012 the growth stage service life cycle 69.95% for the past 5 yrs and is still growing. Worldwide ratio is 3:54 restaurants globally Average 12% growth for the last 5 yrs Strategic – SLC McD is in Growth as we can have more new outlets, Exceeds USD$24 billion in revenue...
Words: 1943 - Pages: 8
...McDonald’s Corporation Marketing Plan Susie Ransom MKT Abstract This paper discusses McDonalds Marketing Plan for the future. Below I will cover the goals and objectives of their current and future coals for the corporation. Topics that will be discussed include the Situation Analysis, customer environment, competition, economic growth and stability, political trends, technological advancements, sociocultural trends, marketing goals and objectives, marketing strategy, marketing implementation and finally the timeline in which it will take McDonalds to implement these goals. Executive Summary McDonalds is known as the world number one selling Fast Food Company. They serve their famous burgers and fries in over one hundred countries around the world. While the majority of their restaurants are stand alone, they also have many franchises that are owned by everyday people like me and you. Their franchises have been their ticket to success; they are the top in the fast food industry because they stay unified in quality and marketing aspects. No matter which type of restaurant, whether corporate or franchised owned. Although, McDonalds are number one in the industry, in order to stay in their position they need to increase sales through expanding into new markets. They have been successful in the past in China and other markets. One of their strengths lies in their versatility to adapt to the culture of foreign markets. By serving traditional cuisine along...
Words: 6362 - Pages: 26
...McDonalds is one of the most successful restaurant chains in the world today, they have locations all over the globe and almost in every country. Their history goes all the way back to 1917 where Ray Kroc at the time was fifteen years old, in which he lied about his age to join the Red Cross as an ambulance driver, but the war ended before he finished his training. He then pursued his dream of being a piano player, but eventually he had to stop being a piano player to earn more money so he eventually became a paper cup salesman and a multi-mixer salesman. In 1954 he found a small but successful restaurant run by brothers Dick and Mac McDonald while delivering multi-mixers , and was amazed by how successful their business was. They had a very successful business even though they produced a very limited menu that only included a few items of burgers, fries and beverages. Kroc than envisioned a much bigger dream of opening McDonalds restaurants all across the United States. In 1955 he founded the McDonalds Corporation, and 5 years later Kroc bought the exclusive rights to the McDonald’s name. McDonalds today is very successful due to many success factors, one being their great promotional campaigns all over the world. One of their greatest promotion techniques is through the World Wide Web, their website today can be seen all over the world and caters to all different cultures around the globe. People all over the world may search the McDonalds website in over 100 languages...
Words: 1861 - Pages: 8
...the environment is very competitive it is very difficult to enter because of the need of capital, the regulation faced by the government, and especially because of the customers loyalty towards other restaurants. The new trend that has being evolving during the years has also created areas of distress among competition. Nowadays customers want to change fast-food restaurants to a healthier one. That increases costs, because companies will have to change their operation and ingredients in order to satisfy their customers; nevertheless there is a good side, McDonalds will reach another market that wasn’t reached before. Internal Analysis Once of the major problems faced by McDonalds and can clearly be seen in APPENDIX 3: Internal Analysis McDonalds Value Chain, is the lack of recruiters and led to a dramatic falloff in the skills of it employees. As we can see on APPENDIX 4: Competitive Advantage Building Blocks, McDonalds is very efficient. They have a systemization...
Words: 6263 - Pages: 26
...Introduction McDonalds is one of the best known brands worldwide. It is a fast food restaurant that primarily sells hamburgers, cheeseburgers, chicken products, french fries, breakfast items, soft drinks, milkshakes, and deserts. Many people just don’t have the time to sit at a restaurant for hours and order food that will cost them a fortune. Everything in New York City cost money and is expensive, opening a McDonalds restaurant in Times Square will give many customers the option of going to a restaurant or just stopping by McDonalds to get something quick and cheap to eat. I will not only provide fast food, my restaurant will also have an entertainment center for children and adults that chose to sit in and eat. In my report I will convince you why it will be very successful and why I decided to open a McDonald’s franchise. I will also give you an overview of my business, its competition, and how I will run it. My McDonalds will not be like any other McDonalds; I’ve worked at McDonalds for a few years as a manager and will take a whole new approach in running this McDonalds. Business Overview I chose to start a fast food restaurant that will not only provide fast food for those on the go but will also entertain those that choose to sit in. I thought of opening my own fast food restaurant but I much rather open my own McDonalds franchise. I opened my own McDonalds franchise through the McDonalds Corporation. My business will be run like every other McDonalds but will...
Words: 4697 - Pages: 19
...an organisation links its human resource strategies and practices to the organisation’s objectives and strategy. Since it’s a ‘strategic’ approach to human resource, the company’s strategy according to (Johnson, Scholes & Whittington 2011; p3) should be ‘the direction and scope of an organisation over a long- term, which achieves advantage in a changing environment through its configuration of resources and competences’. However there have been many debates varying from academics to critics about what strategic human resource management (SHRM) actually embraces and implies for organisations. Definitions range from 'a human resource system, that is tailored to the demands of the business strategy', (Snow, 1984)to 'the pattern of planned human resource activities intended to enable an organization to achieve its goals' (Wright and McMahan 1992). However, organisations that invest in SHRM anticipate receiving a return on their investment. Contents EXECUTIVE SUMMARY 2 Company Overview 4 Mission & Values 4 McDonald’s Strategy 4 McDonalds Human Resource Planning (HR practices) 5 Equal opportunities to diversity management 5 Managing Cultural Diversity in McDonalds 5 Culture...
Words: 5412 - Pages: 22
...environment. Finally, the concluding statement will contain a summing up of approaches in achieving the business strategic goals. Keywords: Approaches, MacDonald’s structure, strategies, Quality, speed, Cost Background McDonald’s is a well known fast food restaurant in 119 Countries around the World. The business was established in the year 1940 by two brothers Richard and Maurice McDonald at 1398 North E street at West 14th street in San Bernardino, California. They are well known on the fast food market for hamburgers as well as branding. The business was established after Dick and Mac re-locating their hotdog stand from Monrovia Airport to San Bernadino. Speedee Service System was adopted in 1948 when they (Dick and Mac) realised that hamburger was the most popular product among all other products. The adoption of the Speedee Service System concept made the management to create a special production line for producing hamburger before customer put in their order (Hassan T. 2011). A recent article (Anon, 2012) stated that, MacDonald’s is servicing 58 million customers on a daily basis all over the World with more than 1.5 million employees. How comes such a huge success...
Words: 1760 - Pages: 8
...Food for thought- Animal Production The bright golden “M”, is easily paired with the world renowned fast food industry of McDonalds. Since its start in the 1940’s, what was once a small barbeque restaurant flourished to become one of the top fast food industries in the world. Much of its success is not just due to its delicious fries and hamburgers but its crafty advertising. McDonalds advertises itself throughout the world, making it rare to find a person who is unfamiliar with the company. One particular advertisement shown in Europe displaying a cow made of organic vegetables while eating a crop of lettuce is quite controversial compared to America’s food industry. In America the reality of inhumane animal treatment increases in order...
Words: 1542 - Pages: 7
...continues to grow. In this paper, we will discuss the problem as it relates to the case study written specifically about McDonalds and their influence on the explosion of child obesity. Additionally, we will examine further a few of the most important questions regarding the case as it relates to the Ronald McDonald mascot, the merits of law that would require warning labels or health messages within the commercials for the corporation, as well as the current attitude towards the rising issue of obesity and the various approaches to solving the problem. Ronald McDonald Vs Joe Camel As the problem of obesity continues to debilitate our youth and contribute to life-threatening illnesses and diseases, it is very easy for stakeholders and consumers such as parents point the finger at Ronald McDonald. The vibrantly dressed corporate mascot most recognized for his iconic clown makeup and big red shoes has recently been compared to that of Joe Camel his extreme opposite in marketing advertisements for Camel cigarettes. Although it is obvious that the two mascots are responsible for marketing completely different products to consumers, some people correlate the similarity in convincing children to buy happy meals in the same manner that Joe Cool sells cigarettes. An article from Adage explains that even though this happy clown’s job is to target children for hamburgers and...
Words: 876 - Pages: 4
...Lal Bahadur Shastri Institute of Management ORGANISATIONAL BEHAVIOUR- II TERM ASSIGNMENT REPORT Submitted by: GROUP 5 COMPARATIVE STUDY OF 3 ORGANIZATIONS IN THE FOOD INDUSTRY (McDonalds, Haldirams, Bittoo Tikki Wala) Table of Contents 1. Objective 2. Introduction 3. Parameters Defining Culture 3.1 Vision and Mission 3.2 Employment 3.3 Attrition Rate 3.4 Ambience 3.5 Home delivery 3.6 Menu 3.7 Cleanliness 4 Conclusion Table of Figures 1. Figure 2.4 - Menu for McDonlads 2. Figure 2.5 - Haldiram Logo 3. Figure 2.6 – Menu for Haldiram 4. Figure 3.2.1 - Employee training in McDonalds 5. Figure 3.2.2 - Employee of the month in McDonalds 6. Figure 3.2.3 – Employee 7. Figure 3.4.1 – Ambience at McDonalds 8. Figure 3.4.2 – Ambience at Haldirams 9. Figure 3.4.3 – Ambience at BTW 10. Figure 3.5.1 – Home Delivery Service at McDonalds 11. Figure 3.5.2 - Home Delivery Service at Haldirams 12. Figure 3.5.3 – Home Delivery Service at BTW 13. Figure 3.6.1 – Menu for McDonalds 14. Figure 3.6.2 – Menu for Haldirams 15. Figure 3.6.3 – Menu for BTW 16. Figure 3.7.1 – Cleanliness at BTW 17. Figure 3.7.2 – Cleanliness at McDonalds 18. Figure 3.7.3 – Cleanliness at Haldirams 1.Objective of the project To understand the working culture of three different organizations BTW , Mc Donald’s , Haldiram’s that operate in the same industry, which is the...
Words: 2717 - Pages: 11
