... Second, Trader Joe's carry only 1500-2000 products so that the customer are easy to choose. Third, Trader Joe's managers are hired only from within the company. The future leaders should be enroll in training programs such as Trader Joe's university the foster in them the loyalty necessary to run stores. Fourth, when something happen, Trader Joe's will quick to respond and post their action alerts on their web site. Q: How has Trader Joe’s developed its brand? A: Trader Joes focused on the in‟-store experience by designing interiors to be similar to a beach scene. It trains its employees to be helpful. The company has strengthened its brand by ensuring its products are high quality and reasonable in price, which increases customer trust. There is no reason to go to an overpriced specialty store, nor is there any reason to get lost in a conventional grocery store with mundane products, when Trader Joes is Internal resources (Ch. 04) Isabel * What are Trader Joe’s intangible resources? 1. Brand. It started as a small chain of specialty grocery store, named Pronto Markets since 1958. Then the founder Joe Coulombe changed it into Trader Joe’s. In the store, 80% grocery products are under Trader Joe’s private label. In 1977, Trader Joe’s introduced its canvas bag, which can be used for again and again. Also, it expanded its private label concept, for example, Trader Mings for...
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...Saranac Lake. Saranac Lake has a population of roughly 5000 people that reside there year around. It has been proposed the Wal-Mart open a store in Saranac Lake. I have been hired by the Saranac Lake local government to consult on whether or not to allow Wal-Mart to move into their Adirondack community. As expected, there are opinions both for and against Wal-Mart moving in here. There are many advantages and disadvantages to take into consideration before making a firm recommendation to this community. I, for one, believe that the disadvantages of a Wal-Mart opening in Saranac Lake far outweigh the advantages. ADVANTAGES & DISADVANTAGES: There are advantages and disadvantages to a Wal-Mart opening in Saranac Lake. A few advantages are: 1. Residents of Saranac Lake wouldn’t have to drive roughly 50 miles to get to the nearest department type store. 2. The opening of a Wal-Mart would bring lots of jobs to Saranac Lake and would therefore boost the economy. 3. The potential for a green Wal-Mart to open would allow the Saranac Lake community to continue being environmentally friendly, as it currently is. A few disadvantages to opening a Wal-Mart in Saranac Lake are: 1. The population of Saranac Lake is roughly 5,000 people. 2. In an effort to refute Wal-Mart, the residents of Saranac Lake opened their own department store in town, which the residents own. 3. The possibility of accepting a green Wal-Mart, and in turn Wal-Mart not ‘keeping their word’ about...
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...Week 1 Assignment Example #1: ➢ Who was the sender? Me ➢ Who was the receiver? Buyer of Independent Grocery Store chain ➢ What was the message? To gain support authorizing a display for specific brands. ➢ What channel was used to send the message? Face to face ➢ What was the misunderstanding that occurred? My company has recently merged with another large company and we now carry multiple brands within the same segment. ➢ How could the misunderstanding have been avoided? This misunderstanding could have easily been avoided by providing pictures of fixture I was selling already merchandised with the products I was wanting to sell. 1. What did you learn about the communication process from this activity? I learned that no matter how obvious a particular point may be, never take for granite what you think other people should already know. In this case, it was assumed that the buyer understood that I was selling to grow the new brands that have recently been added to the portfolio. 2. What seemed to be the main causes of the misunderstandings? Clearly a poor job on my part of providing all the facts up front. Example #2: ➢ Who was the sender? My boss ➢ Who was the receiver? Me ➢ What was the message? The message was that we would be revising our fourth quarter promotional calendar in all Independent accounts. ➢ What channel was used to send the message? Email ➢ What was the misunderstanding that occurred...
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...C&C Grocery Stores, Inc. C&C Grocery Stores began losing market share to large company’s like Wal-Mart, Target, and Costco because they were unable to compete on prices with these large companies. They had considered ways to use advance information technology to improve service and customer satisfaction. The Improved service and customer satisfaction would distinguish C&C from large discounters and allow them to compete against them. Another problem C&C had is that the company set a standard layout for all new branches. This hierarchical layout essentially made it easier for the branches to lose Doug Cummins’s informal style and “serve the customer” attitude. The current structure created a couple of problems for C&C Grocery Stores. One of the biggest problems I noticed is that there was no support or cohesion within the managers and district supervisors. Each department manager seemed to be fighting for territory against the other department managers within the store. Almost like gangsters fighting for the same neighborhood. Instead they should have more horizontal communication to help one another. After all, they do work for the same company. The store managers were hungry to learn and improve their management skills, but they had nobody to train them. The district store supervisor, who should have been mentoring the store manager, only inspected for cleanliness. There really wasn’t any way that the store manager could improve the way the store was...
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...competitor Whole Foods who is becoming the corporate giant in the health food industry. The company needs an updated inventory accounting system and a system that incorporates this information so it can be interpreted. This brief will explain how Howard & Co. will facilitate this transition. Strengths and weakness We feel that your strengths are in the realm of customer service even though Kudler fine foods have more than one location it still has the feel of a family business, which is good, and we advise you to keep this feel. However when it comes to your current accounting system some weakness were found because the company books are done by hand and then put into excel spreadsheet which is effective if you know what you are doing. Even the stores inventories are accounted for once every two weeks for some products which it can virtually...
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...console and giving it more free publicity. (Gamespot, par. 2) Being a consumer I do not like this strategy because I am one of the lucky ones who preordered a XBOX 360, but for the people who are walk-ins and can’t get one because Microsoft may purposely be doing this I think is not fair to there loyal customers. Pricing a product at which to sell it is often a balancing act. Both low and high price strategies can be effective in different situations. A high price usually limits market size, but increases profits per unit. Low prices generally lead to larger sales volumes. A company like Publix who has more grocery stores scattered throughout the city can afford to charge higher prices and still come out with a positive gross. Wal-Mart on the other hand usually has less stores in a general area and there prices most of the time are cheaper then your local grocery store. A customer is quoted from a website saying that “local Wal-Marts have gotten a bad rap for bullying tactics in discouraging unionization, but face it, with no income at the moment; I can not afford to shop at the other places.” (Kevin,...
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...Henry Cova Proffesor: Taque Class: Organization Behavior and Development Satisfaction at Wal-Mart In this paper I will address and discuss one of the major organization behavior issues that Wal-Mart faces. Wal-Mart is an American multinational retailer corporation that runs a chain of large discount and warehouses stores. This company is the third largest corporation and retailer in the world and is the largest grocery retailer in the United States as well. With over 4200 stores and over 2 million employees, Wal-Mart has been involved in many legal issues. Wal-Mart has been the target of many sues related to workers treatment. In this paper I will conduct research and then describe and discuss the many issues of workers’ dissatisfactions while working for this company. I am planning to base my information , by researching newly materials related to Wal-Mart’s treatment of their workers, for example compensation, bonuses, working conditions and benefits. I will also read recently articles in newspapers and magazines that emphasizes the issues of Wal-Mart corporations. I might also conduct interviews to former and present employees of Wal-Mart and ask them questions about their experience and whether or not they were satisfied with this company, how they handle the pressure of working for Wal-Mart and any other issues that they faced while working with the corporation. I will research the Internet to look for any relevant information and then analyze the data found...
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...Sammy’s job as a19 year old boy is to check out groceries at the local grocery store called “A&P”, with his friend Stokesie, who is 22 and married with two kids. One afternoon, three young girls walk into the store barefoot and in their bathing suit. Sunny describes the first girl as “chunky, with the two piece..” (Updike 1110), and the second girl as one with “chubby berry-faces, with lips all bunched under her nose” (Updike 1110) and “the kind of girl other girls think is very striking and attractive” (Updike 1111). The third girl is the girl Sammy likes a lot and enjoys watching. She was not so tall and “was the queen” (Updike 1111). She wore her straps down off her bathing suit and had long prima-donna legs and pale skin. Her name was Queenie, so they referred to her as. She was always in the middle and leading the way with her two girl friends following her side. The two boys were so shocked that these three girls came into their store in their bathing suit because their store was five miles away from the beach in the middle of town. They enjoyed watching them walk up and down the aisle though comparing it to a “pinball machine, not knowing what aisle they would come out of” (Updike 1112). As the girls walked up to the checkout, their manager, Lengel, stops the girls and confronts them about their inappropriate attire and tells them next time to come in with their shoulders covered because it the store’s policy. The relationship of the boy, Sammy and his manager, Lengel...
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...Toppits Foods LTD. Issues: How to increase profits of the garlic and herb cubes business * To increase productivity, promote awareness, gain loyalty * Increase distribution channels? * Lower cost supplier? * Change promotional activities? Analysis: * Garlic and herb cubes were introduced in mid 2000s * Had a lot of attention due to ease of use, convenience and freshness * Won numerous awards/superior alternative * All natural, preservative free, nut-free * This provides many benefits over competition * May let them tap into markets that others can’t * Flavour is maintained for up to 2 years * Sold in major grocery stores across Canada * Creating awareness was hard due to lack of exposure * Cubes were only marginally profitable * 4% of market share * Previously, major target market were women ages 25-54 * Home-cooked meals/healthy meals * Full-time jobs * 45% of population fell into this age group * Wanted to consider a variety of consumers * Looking for convenience, healthy alternatives * Considering to target students * Easy to use products * 18-25 years old * Limited transportation/budget * 16% of the population * Considering to target Jewish communities * Tend to support products from Israel * 1% of total population Competition * Unprepared fresh herbs and garlic cloves, dried...
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...Target SWOT Strengths One of the strongest features about Target is that the consumer enjoys being there. There store is always clean and the way it is set up is so aesthetically pleasing it's as if each shelf were specifically shelved just for you. Even the setup of the store is maneuverable and the bright colors draw you into the store. What makes the experience even better is that there are great deals here. Things are cheap which is not so expected from a place that is so nice. Since this is still a mass merchandising place there are things from clothing to electronics. The way the aisles are set up too makes it easier to shop. Another thing that is great about Target is that they focus on design. They always have designers come in to work on a product for Target alone. This just proves that there is a great product here for a great price. These designs vary from home décor, to clothing to electronics. It's all about beautiful design at target. Weaknesses With their much strength also come some weaknesses. One of them is that they do not have as many stores as their competitor Wal-Mart. Even with Target's great advertising, it makes it difficult for the consumers to shop here when there aren't that many around. Another weakness with target is that although their prices are low, they just aren't as low as Wal-Mart's prices. AS a matter of fact, compared to Wal-Mart's prices, Target may even seem expensive. Another problem with Target is that they keep a low overhead of...
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...with an entirely new campaign of their own. Beginning this month, April 2014, the world’s largest retailer is teaming up exclusively with health brand Wild Oats in an attempt to lower organic prices across the industry. “We’re removing the premium associated with organic groceries,” Walmart executive vice president of grocery Jack Sinclair told reporters on Wednesday, April 9th, adding that customers “have been asking for this.” Wal-Mart’s sheer size will likely thrust the retailer into the organics industry and also force organic mainstays like Trader Joe’s and Whole Foods to consider cutting their own prices in order to not lose customers to the lower prices of their largest competitor. The price cuts that Wal-Mart is boasting for these organic products is no small matter. The products will cost a game-breaking twenty five percent less than competitor’s products! The prices alone will likely pry even some of the most avid Trader Joe’s and Whole Foods customers to shop at Wal-Mart for their organics to see what the fuss is about. Wal-Mart is no stranger to branching out and getting its feet wet in new industries. One such venture is the Wal-Mart Neighborhood Markets, which can be likened to grocery stores such as Randall’s, Kroger and H-E-B. At these Neighborhood Markets, Wal-Mart strips itself of many of its retail items and focuses mainly on produce, food, and cosmetics. Wild Oats, the company in partnership with Wal-Mart for this organic food campaign, is set to grow...
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...made. It is of utmost importance to balance the positioning in order to increase awareness and sales, but at the same time avoid diminishing the brand and message of the company. Without the value behind the Whole Foods brand, the company will not survive—recession or not. If Whole Foods can successfully complete these initiatives that include major restructuring while also generating public relations buzz that coincides with its vision of quality and goodwill, the specialty food retailer will be well-positioned to experience rapid growth again when the economy turns around. COMPANY BACKGROUND Whole Foods Market, Inc. is an Austin, Texas-based foods grocer of the finest natural and organic foods available, including produce, seafood, grocery, meat and poultry, bakery, prepared foods and...
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...Mean World Syndrome Soc 101l Background Our society tends to place high value on its members being well versed in the happenings of the world. We’re expected to know what’s going on down the street as well as the latest country to revolt in the Middle East. We’re constantly bombarded with news. A simple click of the mouse at work, turning on the radio in the car, or flipping on the T.V. at home and all the issues of the world are dumped into your lap. Unfortunately in the media the negatives sell more than the positives when trying to attain viewers. The problem this creates is viewers base their whole day, career, and sometimes lives around what the media says. In this paper I intend to study and gather information in regards to the amount of news media people view and the development of mean world syndrome. To determine if the two are directly related. Mean World Syndrome is a phenomenon where the violence-related content of mass media convinces viewers that the world is more dangerous than it actually is, and prompts a desire for more protection than is warranted by any actual threat. (Gerber 2010) An article that presented an interesting take on this issue was Mediators of the association between television viewing and fear of crime: Perceived personal risk and perceived ability to cope by Kathleen Custers and Jan Van den Bulck. This article focuses on the explanatory process of television viewing and the fear of crime. They believe personal risk perception and ability...
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...Reed Supermarkets – Action Plan Prepared by : Rishi Ranjan Reed Supermarket – Case Analysis Problem Statement : Meridith Collins, VP of marketing of Reed Supermarkets, is asked to increase the current market share of 14%(2010) to 16% by 2011.The following constraints are evident : 1. The market is fragmented with multiple players. 2. The operating margin is merely 2.1%, no scope of any error. 3. No investment plan for increasing the no. Of stores. Options available: 1. Increase margin/increase revenue – It will increase profitability. 2. Introduce Niche products – Healthy food items, organic products. 3. Increase operating efficiency – It will lower the operating cost. 4. Loyalty programs – It will help in retaining the customers. 5. Introduce mid-range products – It will attract non-affluent consumers. 6. Make tie-ups with corporate houses/ partners – It will add to the consumer base that may remain loyal. 7. Convert to Dollar store/ open dollar stores as a separate brand – New brand. 8. Introduce private labels – New range of products. Recommendations: 1. Closure of Dollar Special service – As per the given data, the Dollar special products were being offered at a price 44% lower than the average price which was not generating money at all. Infact it was creating a loss of 80%.Also this Dollar scheme had hit the image of Reed (Quality product seller). 2. Reed customers were older and affluent players, so Reed should extend its services further to create...
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...| Whole Foods Market | Case Study Analysis #1 | | Britney Brumfield | 3/2/2014 | | Whole Foods Market was found in 1980 and has progressed from a local super market found in Texas, into the globes largest provider of natural and organic foods with over 270 stores worldwide. The rapid growth and success of Whole Foods is due to having “remained a uniquely mission driven company highly selective about what we sell, dedicated to our core values and stringent quality standards and committed to sustainable agriculture” as stated by the companies CEO John Mackey. Whole Foods states its purpose as a corporation is helping support the health, well-being, and healing of people, team members, and business organizations in general, and the planet. This is Made known by the company motto “Whole Foods, Whole People, and Whole Planet” (Whole Foods). (Fig.1) Whole Foods Market Motto (Fig.1) Whole Foods | Whole People | Whole Planet | * Highest quality * Least processed * Most flavorful * Natural foods NoArtificial: * Additives * Sweeteners * Colorings * Preservatives | People are their companyPassionate employeesMotivated employees | -Whole Planet Foundation-support food banks -Sponsor neighborhood events -Donate to local non-profit groups-Support of organic farming and sustainable agriculture | (Fig.2) Whole Foods Market’s Core Value | Selling the highest quality natural and organic products | Satisfying and delighting costumers | Team...
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