...There is a rapid growth of international students attending college in the United States. According to the international Student Services, more than 2200 international students from more than 100 countries study at the University of Kansas (iss.ku.edu). With programs like International House and a much improved orientation process, it has become easier for international students to adapt to American culture and help integrate them into the KU community. There are still drawbacks that may impede the progress of international students; even with these services being provided by the school it is still much more difficult for International students to succeed compared to an American student. The main focus of this ethnography will be to discuss...
Words: 1434 - Pages: 6
...European energy markets. - Ongoing research in General Management, Organizational Behavior, Technology and Operations Management, and Entrepreneurial Management. - ERC case interviews and field research in Austria, Belgium, Denmark, France, Spain, Sweden, and Switzerland, Selected events: Glocoll Program on campus; MBA events in Munich, Frankfurt, Paris and London; the European Area Conference; CSR Conference in Brussels; EAB meeting in Milan; L'Etudiant Conference in Paris; ELC Meeting in Geneva. It is with mixed feelings that we say farewell to our Research Associate, Mr. Karol Misztal. Karol first joined the ERC in 2010, and quickly became a valuable member of our team. We are thankful for his contributions to our organization and, undeniably, he will be deeply missed. Please join us in wishing Karol the very best of luck and success in all his future endeavors. We were also very fortunate to welcome two outstanding Harvard College students to the ERC team for a two-month internship: Ms. Nina Chen and Mr. Roland Yang. We would like to thank them for their great work and we wish them all the best for their future careers! br> And to all of you, Happy Holidays and best wishes for 2014! Newly Released Cases Case study "FX Risk Hedging at EADS" Co-authored with Professor Carl Kester, FIN, this case describes how, in 2008, EADS, the European aerospace group that owns Airbus, was faced with the decision of how best to hedge against the risks stemming from a large and...
Words: 1545 - Pages: 7
...different discussions (200 words each) Topic 1: What factors affect the consumer's perceptions of fast food and its services? Summary: The two studies by M.K. Brady et al and Kim et al are concerned with the same question: what factors affect the consumer’s perceptions of fast food and its services? But while Kim et al. focuses on American college students to find out what factors that segment finds favourable in a fast-food service, M.K. Brady et al takes their study to the international level to find out how different cultural values can affect the consumer’s behavioural intentions relative to the fast-food industry and its services. Both articles agree that the majority of America customers prefer to trade-off between quality of services and expenditure required (expense-conscious). The American consumer tends to judge consumption of goods and services with a ‘neutral’ and logically based mindset; always asking the question of “is it worth my money?” Kim et al claims that due to relatively inexpensive, quick and convenient service, fast-food is becoming more and more popular among college students in North America. How could restaurants attract this emerging market? Further discussing in particular the college student market, and selecting Wendy’s, Burger King and McDonald’s as target examples will figure out the way to attract college students in fast-food services restaurant. Several factors are taken into consideration, including low price, quality food, fast service, and...
Words: 2252 - Pages: 10
...electronics came during High School with the discovery of electronic hobby kits, Jobs realized that the electric world was not as complicated as it first seemed and that electronics was an interesting field. It quickly became his passion. He began attending lectures conducted by the Hewlett Packard Company (HP). This further fueled his appetite for the field and eventually he found summer employment at HP. It was here that he met future co-founder and co-adventurer Steve Wozniak. 33 Journal of the International Academy for Case Studies, Volume 16, Number 7, 2010 Jobs graduated Homestead High in 1972 and eventually attended Reed College, a small regional liberal arts school in Portland, Oregon. He lasted a semester before dropping out. Though no longer enrolled, he still attended classes that interested him. Not having a place of his own, he frequently slept at the home of friends. Collecting and recycling cans provided him with money and free meals were obtained by...
Words: 684 - Pages: 3
...College Students Expenses By Anne Jones Going to a top college can be hard because it is really costly. A student and his family must be prepared by all means to keep this commitment to further a student's education. So awareness of how much your college education would be is critical because it is not limited to tuition fees. There can be more expenses to be expected when a student goes to college. Let us look at the general list of what a student pays in college. First would be tuition fee. Tuition fees can be at the range of $6000 - $25,000 for a four year course. Take note that public colleges have smaller tuition fees than private colleges. So look to this as an option. Second would be living in colleges. A student in college usually would try to find work in between to cover the cost of living. It is something that should be considered before going to college because you have to think of things like rent, food, bills and other travel costs. A common student would need an average of $1,000 extra for these extra expenses. Third are the materials you need to study. These are the givens like books, bags, IT equipment and could cost to at least $2,000 a year. So it is important to be able to budget before you go to college. Make sure you leave yourself some extra money monthly for self use. Try to find a monthly average of your expenses so you could allocate your funds accordingly. Going to college is a big investment but in the long run the education you get would allow...
Words: 10647 - Pages: 43
...The Tuskegee study was a human study program to evaluate the progression of syphilis. The purpose was to study and record of the sexually transmitted disease. 600 African American men where held without their agreement to be studied.399 Syphilis cases and 201 syphilis free cases. The researchers convinced these men that they were being treated for “bad blood”. This stood for a number of things such as fatigue, anemia, and syphilis. In exchange for the men’s’ cooperation they received medical exams, free meals, and burial insurance. This project originally was supposed to last for only six months and that six months turned into 40 years. The first press story about the study in 1972, caused the public to have an all-out cry for help for those men. They were being denied their rights by not being told in detail what was going on and they were not being treated for their disease correctly. The assistant secretary for Health and Scientific Affairs appointed an Ad Hoc Advisory panel to review the study. The members where from medicine, law, religion, labor, education, health administration, and public affairs fields. Their job was to evaluate what should be done next. Forty years of human study and nothing knew was acquired or done. This is what caused them to get involved in the first place. The final report of the panel showed the violations that where found throughout the study. This included not treating the patients and not thoroughly explaining the situation. They also...
Words: 1200 - Pages: 5
...Bulacan State University College of Architecture and Fine Arts Malolos, Bulacan. THESIS PROPOSAL Kamayan sa Villiares (food and restaurant) In Particular Fulfilment of the Requirements for the Degree of Bachelor of Fine Arts Major in Visual Communication Submitted by: By: Regienald S.D Bairan CHAPTER 1 INTRODUCTION Advertising is how a company encourages people to buy their products, services or ideas. An advertisement or Ad is anything that draws good attention towards these things. It is usually designed by an identified sponsor, and performed through a variety of media. The critical part of making an advertising campaign is determining a campaign theme as it sets the tone for the individual advertisements and other forms of marketing communications that will be used. The campaign theme is the central message that will be communicated in the promotional activities. The campaign themes are usually developed with the intention of being used for a substantial period but many of them are short lived due to factors such as being ineffective or market conditions and/or competition in the marketplace and marketing mix. RESTAURANT Is a business which prepares and serves food and drink to customers in return for money, either paid before the meal, after the meal, or with a running tab. Meals are generally served and eaten on premises, but many restaurants also offer take-out and food delivery services. Restaurants vary greatly in appearance and offerings, including a...
Words: 2772 - Pages: 12
...Money Monopoly Name Institution Money Monopoly Introduction The proliferation of different payment modes in the past few decades gives customers a broad range of payment modes they can use to buy products of their choice. In typical situations, they can buy with debit or credit cards, checks, or cash (Stephanie, 2007). However, other modes of payment include gift cards, gift certificates, stored value cards, gaming house chips, coupons at fairs, traveller’s checks, bank drafts, or money orders (Roth, 2014). It is imperative to note that in spite of the diversity in payment modes, the mode of payment is, in most cases, an appropriate constituent in business transactions (Raghubir & Srivastava, 2008). Thus, it is imperative to study the how certain modes of payment influence consumer behavior and spending decisions. The purpose of this article is to examine consumer spending as a function of payment mode (Chatterjee & Rose, 2011). It postulates that the situation is veritable if there is an association between the actual parting of the money and purchase decision and there are form differences between modes and the physical form of the acquisition of the purchased product (Incekara-Hafalira & Loewenstein, 2012). Thus, it will examine the willingness of consumers to spend more on products that have a credit logo than those that do not have it. It also scrutinizes the effect of attenuating credit card information to estimate the effect of a holistic versus a decomposition...
Words: 2212 - Pages: 9
...UnsW_____________________________________________________________ 6 Climate __________________________________________________________________________ 18 World Times______________________________________________________________________ 18 21 AboUT UnsW UnsW – The organisation _________________________________________________________ 22 UnsW Campuses_________________________________________________________________ 24 University Glossary _______________________________________________________________ 26 Faculty of Arts and social sciences _________________________________________________ 28 Faculty of the built environment_____________________________________________________ 30 Australian school of business ______________________________________________________ 32 College of Fine Arts (CoFA) ________________________________________________________ 34 Faculty of engineering ____________________________________________________________ 36 Faculty of Law ____________________________________________________________________ 38 Faculty of Medicine _______________________________________________________________ 40 Faculty of science ________________________________________________________________ 42 The Australian defence Force Academy - UnsW@AdFA_______________________________ 44 The Graduate Research school_____________________________________________________ 46 The Library ______________________________________________________________________ 48 49 oFFeR ACCePTAnCe PRoCedURes FoR UndeRGRAdUATe,...
Words: 24950 - Pages: 100
...University, Dezhou 253023, China Email:qqh@dzu.edu.cn Abstract—The major purpose of college English teaching is to cultivate and develop student’s pragmatic competence. Interlanguage pragmatics is a new interdisciplinary branch of study based on the theories of pragmatics and second language acquisition which has direct guide significance for foreign language teaching. This paper firstly introduces the theoretical models of the two theories and then focuses on the implications for foreign language teaching. Index Terms— interlanguage pragmatics, pragmatics theory, SLA theory, implications I. INTRODUCTION In 1969, the psychological linguists Selinker in his paper "Language Transfer" pointed out that when people in different countries and regions have communicate in second Language, language often appears with some native Language and relevant, and with this two kinds of pragmatic styles of Interlanguage totally different, this is "the Interlanguage" (Interlanguage). In Selinker view, the former study of interlanguage study was just the grammar system study. Therefore, the study of interlanguage was only limited from speech phonemes, lexical, syntactic to semantic etc. In the early 1980s, along with deepening the study, the researchers found that only interlanguage study of grammar system is not enough, many problems involving context cannot be solved, pragmatic research and interlanguage study combining produced interlanguage pragmatic. In 1993, the first book on Interlanguage...
Words: 2131 - Pages: 9
...Consumer Traits and Behaviors within McDonald’s In 119 countries around the world a person can see the yellow and red arches, order a meal, and be a McDonald’s customer (McDonald’s, 2013). Even before a person decides to make an order, McDonald’s has communicated through a number of psychological and social mediums tailored to different consumer traits and behaviors. People interpret messages in different ways, so understanding consumer traits and behaviors is key to reaching a large market. Psychological Process Motivation is the drive that leads or invites a consumer to purchase the product. McDonald’s is an establishment that serves inexpensive, quick comfort food. It is also convenient based on locations and availability. The fast-food restaurant has also added indoor play structures to invite families to visit. For families with young children, the primary purpose of trip to a McDonald’s store is to entertain their children, and their secondary purpose may be to purchase food (McDonald’s, 2008). Perception is defined as the process by which people select, organize, and interpret information to form an opinion. The presence of a value menu highlights economical choices for those looking to spend less at the window. A common perception among fast food restaurants is that combination menus provide the best value; this is not always the case. Combination menus provide convenient ordering, but can also encourage a person to buy more than they would have without the combination...
Words: 1834 - Pages: 8
...distinction between competitive and non-competitive markets. Parts I and II of the text assume competitive markets, market power is discussed in Part III, and some consequences of market power are discussed in Part IV of the text. Review Question (2) illustrates the difference between positive and normative economics and provides for a productive class discussion. Other examples for discussion are available in Kearl, Pope, Whiting, and Wimmer, “A Confusion of Economists,” American Economic Review (May 1979). The chapter concludes with a discussion of real and nominal prices. Given our reliance on dollar prices in the chapters that follow, students should understand that we are concerned with prices relative to a standard, which in this case is dollars for a particular year. QUESTIONS FOR REVIEW 1. It is often said that a good theory is one that can be refuted by an empirical, data-oriented...
Words: 1824 - Pages: 8
...THE GOLDEN ARCHES IN INDIA Introduction: The Golden Arches are the symbol of McDonald's, the global fast-food restaurant chain. Originally, real arches were part of the restaurant design. They were incorporated into the chain's logo in 1962, which resembled a stylized restaurant, and in the current Golden Arches logo, introduced 1968, resembling an "M" for "McDonald's. McDonald's overall business: Internationally, McDonald's is the largest chain of fast food restaurants, operating over 31,000 restaurants serving 46 million people in more than 118 countries (But now it is 33,000 restaurants and served on 68 million customers each day in 119 countries). In 1954, a man named Ray Kroc discovered a small burger restaurant in California, and wrote the first page of McDonald’s history. Each McDonald's restaurant is operated by a franchisee, an affiliate, or the corporation itself. The corporations' revenues come from the rent, royalties and fees paid by the franchisees, as well as sales in company-operated restaurants. This can only be attributed to the fact that McDonald's management style and strategies are extremely effective when faced with the vast amount of issues it has in its sixty plus years of history. McDonald's business in India: McDonald’s success in global growth is exemplified in its achievement in infiltrating the Indian food market. This infiltration has been made famous due to management and strategic issues encountered by McDonald's from the macroeconomic...
Words: 3921 - Pages: 16
...McDonald’s: Behind The Golden Arches “Since 1955, we’ve been proud to serve the world some of its favourite food. And along the way, we’ve managed not just to live history, but create it: from drive-thru restaurants to Chicken McNuggets to college credits from Hamburger U and much more. It’s been quite the journey, and we promise this is just the beginning-we’ve got our hearts set on making more history” (McDonald’s Corporation, 2011). Almost 60 years have passed since Raymond Kroc envisioned a nationwide fast food chain, which needless to say went on to revolutionise the American restaurant industry and become the world’s number #1 fast food restaurant. Today McDonald’s serves 52 million people a day from one of its 31,000 restaurants dotted around the world (Ritabrata Giiosii, R.G. 2009). The golden arches along with Ronald McDonald and the catch phrase “I’m lovin’ it” have assisted McDonald’s in becoming one of the most globally recognised brands, allowing them to become McDonald’s most valuable intangible assets, but how did they do it? Countless elements threaten McDonald’s reputation; health issues, legal and technological changes, social factors, environmentalists and obviously competitors especially those who offer similar services and products such as KFC. They too have become a national brand recognized all around the world however to understand how McDonalds have achieved such success we must first understand what they do differently and what objectives...
Words: 6844 - Pages: 28
...SEGi UNIVERSITY COLLEGE FACULTY OF BUSINESS AND ACCOUNTING UNIVERSITY OF SUNDERLAND UGB-112: PRINCIPLES OF MARKETING INDIVIDUAL ASSIGNEMENT TITLE OF THE ASSIGNEMENT: THE CUSTOMER- MARKETING EXPERIENCE OF SERVICE PRODUCT COURSE NAME: BA (HONS) BUSINESS MANAGEMENT INTAKE: 14th FEBRUARY 2011 SEMESTER: 2 Level 1(SEPTEMBER TO JANARY 2012) MODULE LEADER’S NAME: JOEL ARNOTT LECTURER NAME: PATRICK HAN NAME: OUMOUL KHAIRY BARRY STUDENT NUMBER: 109115296/1 Table of content: 1-INTRODUCTION………………………………………………………. 2-DECISION MAKING PROCESS……………………………………… 2-1 BUYER BEHAVIOUR…………………………………………….. 2-2 CHARACTERISTICS OF BUYER BEHAVIOR…………… 3-MARKETING MIX………………………………………………………… 4-CONCLUSION……………………………………………………………… 5-REFERENCES……………………………………………………………… 1)_ Introduction Needs and wants are two concepts, which are permanently used, in human life but they are still confused about it. It’s in this case marketers tried to define it to make it more useful to people. So in the next line we will define needs and wants accordingly to the marketing concept. * Needs: according to kottler and Armstrong, the most basic concept underlying marketing is that of human needs. Human needs are states of felt deprivation. They include basic physical needs for food, clothing, warmth, and safety; social needs for belonging and affection;...
Words: 2834 - Pages: 12
