...1. What was the rationale for the partnership between Volkswagen and Suzuki? Volkswagen wants to enter the fast-growing Indian market. But it lack of the small car technologies and the partner to help it enter Indian market. In Indian, Suzuki is the biggest market share holder. Suzuki also can provide the small-displacement motors technologies to Volkswagen to help it enter Indian market. Suzuki is lack of the technology on gas-electric, electric vehicles and other fuel-efficient cars. This cooperation can provide the technologies the others want which make this partnership happen. 2. Analyze the reasons for the break-up of the Volkswagen and Suzuki partnership Volkswagen’s annual report In March 2011, VW termed Suzuki as its 'associate' in its annual report. The disagreements between the two partners only escalated. Cultural mismatch In order to the cultural differences, they failed to build mutual trust.European companies were fast in making decisions, but sometimes things are a little different in Japanese culture. Disagreements in technology sharing Volkswagen and Suzuki failed to share technology to each other. They wanted the modern technology from each other but are not willing to reciprocate. Problems in policy and cooperation The media war between the companies got wilder by the day.They damaged each other in their statementand deepened the contradictions between the two companies. 3. What role does culture play in a trans-border / transcontinental alliances...
Words: 580 - Pages: 3
...Kotler 1. Define Marketing and Outline the steps in the Marketing Process? Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. The steps in the marketing process are: Situation analysis → Establishing objectives → Selecting the target market→ Developing the marketing mix → Implementation and control. 2. Why is it important to have Marketing as part of the Strategic Plan of an entity? This is because, in reality, nearly all strategic planning questions have marketing implications. In fact, the two major strategic planning questions --What products should we make? And what markets should we serve? --are clearly marketing questions. How do they all fit together in the overall organization of a company? Organizations bring managers and employees together to participate in cross-functional teams. This team members are responsible for all activities involving their products and customers. And marketing managers work closely with team members from production, finance, human resources, and other areas to devise plans that address all concerns. In well-managed organizations, a direct relationship exists between strategic planning and the planning done by managers at all levels. If done properly, strategy planning results in a clearly defined blueprint for management action in...
Words: 2082 - Pages: 9
...Organizational Learning and Decision-Making: A Southeastern School District and Elementary School Greg Alford, DA University of Phoenix Org 714 Organizational Learning and Decision-Making: A Southeastern School District and Elementary School Although learning should be an easy task for a school and school system, the bureaucracy of a public educational system presents many obstacles to substantive learning on the part of the employees and the smoothness of the decision-making process. This paper examines the opportunities for organizational learning and the decision-making process in southeastern U.S. school district and specifically at an elementary school Pre-K CDC Program. What is Organizational Learning and Decision-Making? Organizational learning is the process through which managers seek to improve organization members’ desire and ability to understand and manage the organization and its environment so they make decisions that continuously raise organizational effectiveness. There are two types of organizational learning strategies that may be pursued by any group: exploration and exploitation. Exploration is a method where organizational members learn of ways to improve existing organizational activities and procedures through experimentation. Exploitation is where those members refine and improve on existing activities and procedures to increase effectiveness (Jones, 2010). Organizational decision-making is the process of responding to a problem by searching...
Words: 2773 - Pages: 12
...Date: October 25th, 2014 Memo to: Toyota Motor Corporation Subject: Executive Strategy & Assessment Executive Summary: Situation Since created Toyota Motor Corporation has focused on innovation and efficiency within its production or manufacturing facilities, and has built its success around this core competency. Recently however many of their competitors have adopted similar practices and have been able to narrow this gap significantly. For this reason these competitors are posing much more of a threat and Toyota may need to change or adjust its current strategy to deal with this problem. These competitors are also investing heavily in the emerging markets Toyota is currently trying to capitalize on. Recommendations After assessing the current strategy at Toyota there are a few recommendations I would make to help them succeed going forward. For one they may want to consider focusing less on labour productivity, as this no longer provides them with as much of a competitive advantage. They may also want to consider investing more in the emerging markets like China and Europe, as well as areas in Africa. They are currently a leader in environmentally friendly technology in the industry, and they should put more emphasis on this because it is becoming more and more important. This is also a great way to separate themselves from competitors. Key Evidence Some of the key evidence to support this involves productivity measures and various manufacturing...
Words: 1477 - Pages: 6
...Under the leadership of Ford CEO Lee Lacocca, The Ford Pinto Company introduced in 1971 in Canada, and later in U.S, had reputation as being the safety pioneer in the automobile industry. But was trouble impending, the car did not pass on the test, meaning that it failed bellow the state of the art for cars of that size. The design of the car flaws in its Pinto model could cause the car to burst into flames even in minor rear-end collisions. At the time there was no National Highway Traffic Safety Administration rear-end impact standard. Understandably American automobiles were losing market share in the 1960’s due to cheaper Japanese imports. Smaller, cheaper, better gas mileage, and lighter all meant better value to the consumers. Competition is suppose to fuel innovation and help make better products with smilier or better value. In this case Lee Iaccoca did not make a better product. Iaccoca wanted to simply compete and with the Japanese imports. In 1971 The Ford Pinto was made and produced in a accelerated fashion, so it was designed and produced in 25 months rather than the 43 months that it should have taken. Truth to be told it was a decent design it weighed under 2000 pounds and it cost less then 2000 dollars. The only really down fall was the rear-end design the Pinto was not really tested for rear-end impact, and when Ford engineers testing the rear-end impact for standard safety procedure the car failed the test. To make matters worse the rear-end testing...
Words: 1779 - Pages: 8
...What makes good employees quit?” “Unhappiness with management” was the number one response category (35%), followed by “Limited opportunities for advancement” (33%) and “Lack of recognition” mutuality of interest involves win–win situations in which one’s self-interest is served by cooperating actively and creatively with potential adversaries. • 9 generic influence tactics: 1. Rational persuasion. Trying to convince someone with reason, logic, or facts. • 2. Inspirational appeals. Trying to build enthusiasm by appealing to others’ emotions, ideals, or values. • 3. Consultation. Getting others to participate in planning, making decisions, and changes. • 4. Ingratiation. Getting someone in a good mood prior to making a request; being friendly, helpful, and using praise or flattery. • 5. Personal appeals. Referring to friendship and loyalty when making a request. • 6. Exchange. Making express or implied promises and trading favors. • 7. Coalition tactics. Getting others to support your effort to persuade someone. • 8. Pressure. Demanding compliance or using intimidation or threats. • 9. Legitimating tactics. Basing a request on one’s authority or right, organizational rules or policies, or express or implied support from • , social power is defined as “the ability to marshal the human, informational, and material resources to get something done.”22 • • Two dimensions of power that deserve our attention are (1) socialized versus personalized power and (2) the...
Words: 2125 - Pages: 9
...Selling the Brand Inside by Colin Mitchell Reprint r0201j January 2002 HBR Case Study Bob’s Meltdown Nicholas G. Carr r0201a First Person Saving the Business Without Losing the Company Carlos Ghosn r0201b HBR at Large How Snapple Got Its Juice Back John Deighton r0201c Leading in Times of Trauma Jane E. Dutton, Peter J. Frost, Monica C. Worline, Jacoba M. Lilius, and Jason M. Kanov r0201d Getting It Right the Second Time Gabriel Szulanski and Sidney Winter r0201e r0201f r0201g r0201h Inside Microsoft: Balancing Creativity and Discipline Robert J. Herbold A New Game Plan for C Players Beth Axelrod, Helen Handfield-Jones, and Ed Michaels Best Practice Turn Customer Input into Innovation Anthony W. Ulwick Tool Kit Selling the Brand Inside Colin Mitchell r0201j To o l K i t Selling the Brand Inside You tell customers what makes you great. Do your employees know? by Colin Mitchell W hen you think of marketing, you more than likely think of marketing to your customers: How can you persuade more people to buy what you sell? But another “market” is just as important: your employees, the very people who can make the brand come alive for your customers. Yet in our work helping executives develop and carry out branding campaigns, my colleagues and I have found that companies very often ignore this critical constituency. Why is internal marketing so important? First, because it’s the best way to help employees make...
Words: 5110 - Pages: 21
...Table of Contents Forward 2 Introduction 3 Genesis 6 Failure, the Gateway to Success 9 Player Development is the Key 12 Superior Guest Experience Results 17 There is strange mathematical urban legend called the six degrees of separation. This law simply states that all people on Earth are separated by at the most six other individuals. Whether or not this is true is left for debate but it clearly shows the interconnectedness of people on a planet that seems not so large anymore. On a much smaller scale this theory can be used as well. I’ve seen it performed for sports players and coaches, i.e. the Bill Walsh coaching tree, Dean Smith coaching disciples and even the six degrees of Ricky Henderson. For me and my industry which happens to be gaming the six degrees of separation would make me somewhat of a legacy. In only four steps, my gaming lineage can be traced all the way back...
Words: 6141 - Pages: 25
...2005 Table of Contents Introduction 4 Why RFID over Bar-Code? 4 RFID Infrastructure 5 Introduction to Supply Chain Management 7 Wal-Mart Introduction and its Business Processes 9 Operations 9 Business Model 10 Market Strategy of Wal-Mart 10 Organizational Development 10 Competitive Advantage 11 Market Opportunity 11 Supply Chain Management at Wal-Mart 11 Procurement and Distribution 11 Logistics Management 12 Inventory Management 12 RFID in Wal-Mart 13 Efficiency in Supply Chain with RFID 14 Wal-Mart Suppliers 15 Kimberly-Clark 15 Kraft Foods 15 Gillette 15 Current Usage of RFID 16 RFID in Military 16 Successful RFID Implementation in different Industries 17 Volkswagen 17 Supermarket tries out smart tagging 17 Sun Microsystems sets up RFID test centre in Scotland 17 I.B.M. Expands Efforts to Promote Radio Tags to Track Goods 17 Texas Instruments 17 EPC global Network 18 Limitations and Challenges of RFID 18 Future of RFID 20 Future Applications 20 REFERENCES: 22 Introduction Technology is inevitable in every sphere of life today; it has always made things easier. Wal-Mart works on the same strategy, from the above description; we can understand how diversified Wal-Mart is and the volume of cargo it needs to handle for each of its business’s. Traditionally, it had started with computerization of individual stores with small billing machines and had then led to centralized...
Words: 7811 - Pages: 32
...1 { { { Management Communication in Transition This book will argue that management communication is the central skill in the global workplace of the twenty-first century. An understanding of language and its inherent powers, combined with the skill to speak, write, listen, and form interpersonal relationships, will determine whether you will succeed as a manager. At the midpoint of the twentieth century, management philosopher Peter Drucker wrote, “Managers have to learn to know language, to understand what words are and what they mean. Perhaps most important, they have to acquire respect for language as [our] most precious gift and heritage. The manager must understand the meaning of the old definition of rhetoric as ‘the art which draws men’s hearts to the love of true knowledge.’”1 Later in the twentieth century, Harvard Business School professors Robert Eccles and Nitin Nohria reframed Drucker’s view to offer a perspective of management that few others have seen. “To see management in its proper light,” they write, “managers need first to take language seriously.”2 In particular, they argue, a coherent view of management must focus on three issues: the use of rhetoric to achieve a manager’s goals, the shaping of a managerial identity, and taking action to achieve the goals of the organizations that employ us. Above all, they say, “the essence of what management is all about [is] the effective use of language to get things done.”3 The job of becoming a competent, effective...
Words: 12524 - Pages: 51
...redirecting... | |cover |next page > | | | | | | | | | | | | | | | | | | | | ...
Words: 30800 - Pages: 124
...CHAPTER 1 INTRODUCTION Chapter 1 emphasizes the internationalization of business and economic activity that has occurred since the end of World War II. Although international business activities have existed for centuries, primarily in the form of exporting and importing, it is only in the postwar period that multinational firms have become preeminent. The distinguishing characteristic of the MNC is its emphasis on global, rather than affiliate, performance. Specifically, MNCs ask, "Where in the world should we build our plants, sell our products, raise capital, and hire personnel?" Thus the true multinational is characterized more by attitude than the physical reality of an integrated system of marketing and production activities worldwide. It involves looking beyond the boundaries of the home country, and treating the world as "our oyster." Good examples include the globalization of GE's medical systems division and Arco Chemical. After stimulating student interest with this vision of the MNC, I then introduce the financial decisions that multinationals must make. I begin by discussing the key concepts and lessons from domestic finance that apply directly to international corporate finance. The lessons include the emphasis on cash flow rather than accounting earnings, the time value of money, the importance of taxes, and the unwillingness of investors to reward companies for activities (like corporate diversification) which investors could replicate for themselves at...
Words: 5560 - Pages: 23
...404-084-1 BAB041 Revised May 18, 2004 William F. Glavin Center for Global Entrepreneurial Leadership DaimlerChrysler Merger: The Quest to Create “One Company” Tom Stallkamp, Chrysler president and executive in charge of accelerating integration of the recently merged Daimler and Chrysler companies, was feeling great frustration. Why couldn’t he move the integration process along more rapidly? He could see clearly the amazing potential for payoffs, but it just wasn’t happening. He wasn’t used to being unable to move the organization, and he hated the feeling of being able to visualize great things without being able to mobilize people to action. What else could he do? Maybe it was time to let the two cultures duke it out, and allow the stronger one to win. That would be one kind of integration, though not quite what he had been working for. Background At 4:00pm on November 12, 1998 as the final bell rang on the New York Stock Exchange, U.S. automaker Chrysler Corporation and German automaker Daimler-Benz ceased to exist. They emerged the next day as a new global conglomerate named DaimlerChrysler AG. With combined revenues of $130 billion and a market capitalization of $92 billion, DaimlerChrysler became the fifth largest automaker in the world in number of vehicles sold and third largest in sales. The $40 billion stock deal was the largest ever in the industrial world. Upon completion of the transaction Daimler stockholders owned 57 percent of the new DaimlerChrysler...
Words: 10521 - Pages: 43
...IMED 2409 – Chapter 7 – The Environment of Electronic Commerce: Legal, Ethical and Tax Issues Assignment: Complete Exercise E1 (200 WORDS) & E2 (200 WORDS) Complete Case Problem C1. Nissan.com, parts 1 (200 words) & 2 (200 words) Answer Exercise 1 Use your favorite Web search engine to obtain a list of Web pages that include the words “privacy statement.” Visit the Web pages on the search results list until you find a page that includes the text of a privacy statement. Print the page and turn it in with a report of about 200 words in which you answer the following questions: a. Does the site follow an opt-in or opt-out policy (or is the policy not stated clearly in the privacy statement)? b. Does the privacy statement include a specific provision or provisions regarding the collection of information from children? c. Does the privacy statement describe what happens to the collected personal information if the company goes out of business or is sold to another company (list these provisions, if any)? Close your report with one paragraph in which you evaluate the overall clarity of the privacy statement. Answer Exercise 2 Companies that do business online can find themselves in legal trouble if they commit a crime, breach a contract, or engage in a tortious action. In about 200 words, provide an online business example of each offense. As part of your answer, explain why you believe each action you describe is either...
Words: 5450 - Pages: 22
...IMED 2409 – Chapter 7 – The Environment of Electronic Commerce: Legal, Ethical and Tax Issues Assignment: Complete Exercise E1 (200 WORDS) & E2 (200 WORDS) Complete Case Problem C1. Nissan.com, parts 1 (200 words) & 2 (200 words) Answer Exercise 1 Use your favorite Web search engine to obtain a list of Web pages that include the words “privacy statement.” Visit the Web pages on the search results list until you find a page that includes the text of a privacy statement. Print the page and turn it in with a report of about 200 words in which you answer the following questions: a. Does the site follow an opt-in or opt-out policy (or is the policy not stated clearly in the privacy statement)? b. Does the privacy statement include a specific provision or provisions regarding the collection of information from children? c. Does the privacy statement describe what happens to the collected personal information if the company goes out of business or is sold to another company (list these provisions, if any)? Close your report with one paragraph in which you evaluate the overall clarity of the privacy statement. Answer Exercise 2 Companies that do business online can find themselves in legal trouble if they commit a crime, breach a contract, or engage in a tortious action. In about 200 words, provide an online business example of each offense. As part of your answer, explain why you believe each action you describe is either...
Words: 5450 - Pages: 22
