...There are occasions when casual attire just won't do. For those times Sears has a wide selection of big and tall sport coats to help elevate your look. They are perfect for times when a sweater won't do. In addition to sport coats we also have a selection of big and tall blazers. Many people mistakenly believe that blazers and sport coats are only for dressy affairs. This is far from true. In fact sport coats used to be worn during hunting excursions, while blazer were worn by sailors. These days both can be worn by men for a casual weekend, to work or for a night on the town.
These days big and tall sport coats have come a long way from their roots. They are no longer worn by the man who is heading out for a day of hunting. Now men wear them anytime. The same is true for big and tall blazers. Both are suitable...
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...personally think that men now have a better range clothes selection than in the past. I think this because in the olden days men only had to wear certain clothes which did not really give them a sense of individuality. They just had to wear only the ones that they could afford had no bigger choice to choose from as compared to now. In the olden days there was a few selection of clothes to choose from. Clothes were made from linen cloth and woollen. They only had sufficient outfits for everyday wear. They had work clothes and outfits for special occasions such as church. They never threw away clothes but would hand them over to their younger sisters and brothers. Many men wore long white cotton shirts and breeches. Breeches are pants that are just below the...
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...Today, when we think of mens 1920s suits, our first thought is of (-- removed HTML --) Gatsby (-- removed HTML --) , and the impeccable style of the day. This era ushered in booming business, leading to wealth, which in turn was visible in the way women and men dressed. It's a dashing look of class, and when worn today with the right selection of garments, will impress onlookers, and bring a sense of mystery and refinement to your character. To pull off the 1920s style without looking like you're in costume requires an elegant touch to the classic and sophisticated look. Staying true to a refined color palette, involving neutrals, and limiting accessories, will have you poised to carry this look to perfection. If you're going to wear a hat,...
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...Anthropometrics and Space Suit Customization 3D Body Scanning Applications in Space Suit Sizing Xiaomin Bao 11068748 Word Count: 1098 MSc International Fashion Marketing 2012/2013 Fashion Technology Contents 1. Introduction ...........................................................................................................2 2. Sizing and Fit ........................................................................................................3 2.1. Background ........................................................................................................3 2.2. Sizing System Analysis ......................................................................................4 3. 3D Scanning System ............................................................................................6 3.1. Shadow Scanning Systems ...............................................................................6 3.2. White Light Scanning Systems ..........................................................................7 3.3. Laser Scanning Systems ...................................................................................8 3.4. Past and New Systems ......................................................................................9 3.5. Selection and Application .................................................................................10 4. Future Development ....................
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...and product lines operating in many segments of the fashion market. Each line targets different market segments at different price point: Giorgio Armani is a main signature line of the brand. This is a luxury couture line consisting of the Armani suits and exclusive gowns most often seen on A-list celebrities on the red-carpet events. This line is ultra expensive and popular amongst the elite of the society. Armani Collezioni is ready-to-wear line specializing in handmade sweaters and slim-fit suits. The aesthetic of Armani Collezioni is similar to the main line that caters younger clientele who aspire to wear Armani apparel but cannot afford the couture line. Emporio Armani is more sports-oriented line targeting lower and younger market segment than Armani Collezioni. This affordable fashion line combines sexy Italian style with casual elegance. The Emporio Armani line includes sunglasses, perfume, accessories and watches. Emporio Armani is the largest distributed Armani brand that is sold through Emporio Armani boutiques, upscale department stores, and Armani online store. Armani Jeans is a youthful and contemporary fashion line sharing common aesthetic of its parent brand. The line offers denim collection for men and women along with a wide range of shirts, pants, jackets, and dresses. It targets young adults in the 18-30 year old age group. Armani Exchange is the licensed brand. It is an affordable mass-market fashion brand providing wide range of apparel and accessories...
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...Report #1 A Report on the Product/Services/Promotional Strategies Offered by NIKE Nike is a global marketer of athletic footwear, apparel and other fitness equipment. Their primary focus is on their mission statement: to bring inspiration and innovation to every athlete in the world. To do this, Nike is present in market places all over the world and serves various customers that have allowed them to obtain their positioning as a Fortune Top 500 company globally. Their target market is women, men, and kids because Nike believes “if you have a body, you are an athlete.” With this being said Nike’s products appeal to all ages, and this allows them to have immense market share throughout the globe. Nike has become a household name throughout the world as its brand has increased in popularity and scope. They currently offer a wide variety of products such as: shoes, watches, eyewear, gift cards, and various athletic apparel and accessories. Nike’s success in the athletic industry has allowed them to branch out into other product markets with the introduction of their eyewear and watch lines. Nike’s popularity and brand recognition also helped them achieve this goal because consumers already highly regarded their current athletic products. Their products appeal to many different sectors of athletics as well such as baseball, basketball, tennis, running, golf, softball, skateboarding, and football, soccer, snowboarding, and even swimming. This allows Nike to really tailor their...
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...1……………………………………………………………………….…….……..3 Potential Gap at Harry Rosen……………………………………….…………….4 How To Address The Gap and Expected Outcome………………….....6 Theory 2…………………………………………………………………………………….6 Potential Gap at Harry Rosen (2)………………………………………………..7 How To Address The Gap and Expected Outcome……………………..7 Exhibits………………………………………………………………………………………9 Bibliography………………………………………………………………………………11 History of Harry Rosen and It’s Objective Harry Rosen has been recognized as one of Canada's most creative and innovative retailers. Harry Rosen is in the business of assisting men develop a confident, personal image, in all aspects of their life – any day, anytime and any occasion. That’s achieved by offering the ultimate in high quality apparel, expertise, selection and unparalleled service. The objective of the company and their mission is “To Exceed Each Customer’s Expectations” and “to thrive and grow by inspiring a sense of personal style among men of distinction”. The company first started in 1954 where a small shop was opened on Parliament Street in Toronto’s Cabbagetown, with only a down payment of $500. The store was operated by Harry Rosen himself and his brother Lou. The reason they established such a successful business was because they had clothing that people could not find anywhere else in Toronto. Customers began to tell others and the company began to benefit from word-of-mouth referrals. By 1961, their customer list had outgrown their capacity and moved to larger premises on Richmond...
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..."poverty, marital distress, and negligence," would cleanse society (Mordden 141). [...] the birth of the radio and the movies as well as the development of flight induced excitement and fostered a vision of a society engaged in perpetual technological advancement (Mordden 47). [...] Horatio Alger, Jr. and his late nineteenth-century books- portraits of men who, born underprivileged, rose to wealth and success through hard work, honesty, self-confidence, commitment, and a bit of luck (Weiss 53-54) - characterized the progressive spirit, as it encouraged people to work hard for a better future and for the fulfillment of the American dream. Full Text (5892 words) Copyright Blackwell Publishing Ltd. Sep 2010 "You don't need to be ordering fancy duds," Frankie Rio advised his boss as a tailor took measurements of Capone's swollen physique at the Lexington Hotel. "You're going to prison. Why don't you have a suit made with stripes on it?" "The hell I am," Al shot back. "I'm going back to Florida for a nice long rest, and I need some new clothes before I go." In this irrationally jaunty mood, he ordered two new lightweight suits and made plans for an extended stay at his Palm Island hacienda. (Bergreen 485) This excerpt from Laurence Bergreen's biography of Al Capone informs the reader...
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...philosophy driving Madura Fashion & Lifestyle. A part of the Aditya Birla Group, it has in the past decade made a significant shift to establish itself as a premier fashion and lifestyle company. Today, Madura Fashion & Lifestyle is one of the fastest-growing branded apparel companies in India. Each of its brands is an undisputed leader in its segment. The company is considered a benchmark by competition and a Mecca of learning by industry. Madura Fashion & Lifestyle has pioneered various concepts new to the Indian apparel industry. It has effectively managed a multi-brand, multi-product, and multi-channel environment, and all its brands have evolved significantly in terms of both branding and retailing. The company’s biggest strength lies in its people. In the words of Mr Kumar Mangalam Birla, Chairman, Aditya Birla Group: “For sustainable success, their (people’s) performance orientation and customer focus is imperative. In my view, organisations grow only where people grow.” A rigorous selection process enables Madura Fashion & Lifestyle to hire the best people available. The Management Trainee scheme helps employees sharpen their latent skills by taking them through a systematic process of learning and development, thus enabling them to deliver their best. A career at Madura Fashion & Lifestyle is a logical sequence of personal and professional development, leading employees to achieve their career goals. Madura Fashion & Lifestyle, a division...
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...There are many fashion designers that are legends for example Christian Dior, Gianni Versace, and Yves Saint Laurent but, there was one woman who changed the way women view fashion greatly. Gabrielle Bonheur “Coco” Chanel was a woman who invented some of the classic fashion pieces we wear today. Coco Chanel was a very popular fashion designer beginning her career as a hat maker in France during the time period of 1910- 1983. She was the creator of the brand Chanel which is now famous all around the world. Her life motto was, “If you were born without wings, do nothing to prevent them from growing” ( Saltari and Manferto 23).The house of Chanel is still popular today and her clothing remains timeless. Three things that were noteworthy in Chanel’s life was her background, the launch of her brand, and her impact on designers today. Gabrielle Bonheur “Coco” Chanel was born on August 19, 1883 in Saumur, France. Chanel’s parents were named Jeanne Devolle and Albert Chanel. Her mom passed away a few years after and Chanel’s father dumped her on the grounds of an orphange. She was raised by nuns there who taught her the work of a seamstress. Some people say that the C’s in her logo were...
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...China’s ‘LUXEPLOSION’ 1 It is an industry driven by an ECONOMY ON HYPER-DRIVE NOMINAL GDP: 1992 TO 2011 Source: World Bank 2 A quick expansion into ‘NEW GROUND’ PROVINCIAL GDP PROFILES (2011) Shanghai Beijing Tianjin Inner Mongolia Shaanxi Hunan Chongqing Sichuan Guizhou Source: China National Statistics Bureau, BBDO Analysis 3 As the economy expands and breaks into new ground… …the luxury category is also following suit -- it is achieving high growth simply by getting MORE PEOPLE TO BUY LUXURY GOODS FOR THE VERY FIRST TIME… 4 Luxury spending growth is driven by CATEGORY FIRST-TIMERS DECONSTRUCTING LUXURY SPENDING IN CHINA Source: Bain Luxury Market Survey – China 5 The crucial role of China’s BURGEONING MIDDLE CLASS % SHARE OF URBAN HOUSEHOLDS by income group (in RMB) % SHARE OF LUXURY CONSUMPTION by income group (in RMB) Source: McKinsey & Co. 6 How can they AFFORD LUXURY GOODS What is driving THEIR INTEREST IN LUXURY ? 7 China’ s middle class have a MINDSET THAT IS CONDUCIVE Optimism Ambition Loving of Life for luxury goods & services 65% feel their life will be better in the next 12 months. 42% say they work or study harder in order to succeed. 87% find it important to experience new things & enjoy life. Source: BBDO Voices 8 Their is a desire that is much stronger than THEIR EARNING POWER 49% 62% Say they long for luxury goods despite not...
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...Yves Saint Laurent Brand Analysis Moriah Lutz-‐Tveite FASH 503 September 19, 2011 Lutz-‐Tveite 2 Table of Contents Executive Summary p. 3 Brand Introduction History of the Company Brand Description Mission Statement Brand Portfolio Products and Services Offered Financial Statistics Management Practices Brand Portfolio and Map Brand Portfolio Brand Concept Board Product Development Retail Strategy Marketing Analysis 4 P’s Ideal...
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...The looser fit of boxer shorts provides the wearer with more freedom of movement than more constrictive undergarments. It is worn with loose fitting pants or shorts. Boxers can allow for cooling airflow on a hot day. These also keep the testes cooler, thereby allow increased sperm production. Men's Thong Underwear- A thong is fine underwear that has a small sized band which supports the undertow. Thongs can be a very polarizing underwear type for a lot of men. Thongs for men are available in a variety of fabrics in the men's underwear industry. Men's G String Underwear- The design of G string underwear is meant to cover the front whereas the posterior remains to be open. Despite providing little to no coverage and support, there are advantages of wearing a G-string. These are a safe choice for everyday wear. Also, it is the skimpier version of men’s thong underwear. G strings have a pouch that holds the manhood and gives it a boost, whereas; there are some that just do the needful to cover the bare essentials without providing ample support. Men's Bikini...
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...Marketing and Communication Strategy of H& M 7. SWOT Analysis: Zara 8. SWOT Analysis: H&M 9. Conclusion Executive Summary This report will examine and make comparison of the communication strategy between two leading and established fashion brands, Zara & H&M. Through close study of each of their communication strategy we can understand the reasons behind their success in the current dynamic and competitive market. In the Hong Kong market where competition thrives and those that don’t adapt to the ever changing environment gets abandoned, we can understand how Zara & H&M has established as a ‘fast fashion’ boutique chain in this densely populated city. A communication strategy helps to develop brand awareness and product information dissemination [1]. The communication strategy can also help to retain the brand’s current customer base and more effectively reach out to a broader target audience. Introduction & History of Zara Zara is a spanish brand of clothing and accessories retailer based in Arteixo, Galicia, and founded in 1975 by Amancio Ortefa and Rosalia Mera. It is the flagship chain store of the Inditex group. Inditex group is the world's largest apparel retailer, the fashion group also owns brand such as Massimo Dutti, Pull and Bear, Uterque, Stradivarius and Bershka. The first store of Zara opened in 1975 at central street of downtown La Coruna, Galicia, Spain. Ortega wanted to name it Zorba because of the classic film Zorba...
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...offers a strategic outlook of the Burberry group plc (Burberry) company, a major manufacturer and distributor in the UK dealing with luxury clothing and other fashion accessories. The analysis unmasks the strategy behind the company being a pacesetter in the fashion industry especially since commencing online distribution in the UK in 2006. To achieve this, the paper applies the strategic analysis through; PESTEL analysis, SWOT analysis, value chain analysis, Porter’s three generic strategies and five forces of the market. The company has for centuries cemented its activities and most recently it took direct control of distribution of its products by offering licenses to distributors. On analysis of the UK’s fashion industry, various factors emerge as propagating the success of the company. Majorly the success is pinched on; a stable political environment in the United Kingdom, a fresh pool of design talents available to recruit from and favorable government policies regarding the domestic industries. However there are factors such as fierce competition from within the economy, government tax policies on retailers and loss of designer talents to other countries due to fiscal policies that threat to cripple the fashion industry. Additionally, despite the firm being among the trend setter in women’s wear, the women’s fashion industry is unpredictable and dynamic and consequently creating an uncertainty of the future regarding sales and market share. The firm has a focus-strategy approach...
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