Date: 20th April 2015

The report discusses
Critically evaluate how effectively and sustainably Mercedes-Benz has utilised the marketing mix in a country of your choice evaluating: A. How Mercedes Benz may have utilised the Marketing Mix Theories B. How in your view Mercedes Benz may have practically deployed the marketing mix in your chosen country. Use a range of practioner sources to support your points.

Mercedes-Benz firmly staked out its territory at top of the premium automobile category with its new tagline, "The Best or Nothing," trying to tie its long heritage of excellence in engineering, performance, styling, and safety to its latest vehicle designs.

Mercedes-Benz is a brand that is well recognized around the world and it was rated among the top ten most recognizable brands in the world by "Business Week Magazine" and was purely into domestic production and exporting out for sales until the early 1990s when it started international production and now for the last decade it has successfully established itself in other countries due to the increase in demand and in the attempt to reduce cost and that has improved the sales of Mercedes-Benz with 1,279,100 units of Mercedes-Benz passenger cars up to 9% worldwide (2013 statistics)

Mercedes and their deployment of the Marketing mix in the UK
For any successful marketing a company has to have a good mix of its marketing strategy known as the 4P's which includes
The right Product
Selling it at the right Price
Targeting the right Place
Making the best and effective Promotion
However I have expanded this to include two further P’s, expanding it to a “7’ps” marketing strategy, which encompass:
People – having the right people
Process – defining the right process

It is worth noting however that there is no defined agreement that these additional elements should be incorporated within