...Running head: AUDIENCE ANALYSIS Audience Analysis Charles Connors University of Phoenix Business Communication COM/285 Reginald Redford December 10, 2009 Audience Analysis Delivering information to an audience may seem like a simple task, but appearances may be deceiving. Delivering messages to an audience is more than just the presentation. A great deal of forethought must be exercised; the message must be tailored to the specific audience it will be presented. By taking into consideration audience characteristics, communication channels, diversity, and how to make the message effective all stakeholders will obtain the most out of the communication. Audience characteristics Identify the audience Identifying the audience is the first step in crafting an effective communication. The roles that must be identified are the gatekeeper, primary audience, secondary audience, auxiliary audience, and watchdog audience (Locker & Kienzler, 2008). These roles must be identified so that an understanding is obtained of which segments of the audience will have control over the message itself, taking action based on the message, or just becoming more informed on the core topics within the message. In the example of the audience being composed of managers, salespeople, and customers, management would be the gate keeper and primary audience, salespeople would be the secondary audience, and customers would be the auxiliary audience. Once the audience has been identified...
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...considering what is needed to be understood, how to make it understandable, and how to apply it. In other words, how the communication needs to be delivered so the employees know what the message is and how to apply it. The concept comes from our textbook, Beyond the Babble, and is a type of communication plan for leaders to improve communication. This is the step before writing or communicating in other methods, what the leader needs to say to those he/she is leading. The communication allow for people to know the right things and feel the right things so they can do the right thing in terms of actions. The planning also helps to make the message concise, without all the communication that can make the message delivery counterproductive. This type of analysis is done before the actual communication is begun. So it takes some time and analysis of the message. The process is three components and looks like this, Know + Feel = Do. If people know what is needed and they feel it, they will take the right actions to do it. Narrowing makes the designation of conversation more easy to use to reach people at different levels of the company. The conversation method allows for discussion, questions and answers in a safer environment. Conversation is where messages are delivered in real time and the discussion can be urgent or enthusiastic or serious in the context of the conversation. Conversations are non-threatening and well and make the parties...
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...Audience Analysis Amanda Smith COM/285 February 20, 2012 Jack Delgado Audience Analysis Presenting information to a group of stakeholders, including managers, salespeople, and customers can be overwhelming. The importance of being prepared is crucial to the continued success of the business. The speaker will need to have good communication skills to achieve the goal of informing the audience. The audience should be able to understand facts and figures provided by the speaker. The speaker needs to prepare for the meeting by getting to know the members of the audience. Communicating effectively within an organization is critical in achieving success. The speaker should be aware of the different nationalities, ethnicities, and cultures of the audience members. This information is essential to acquiring an informative and productive meeting. Audience Characteristics A successful business is based on effective communication. Quarterly sales report information will be presented to managers, stakeholders, salespeople, and customers. There are certain characteristics to be considered when the presentation is made. These quarterly sales meetings are also an important part of how to increase the company’s revenue. The presenter should consider each member of the audience as if they were having a one-on-one conversation. There are a few important topics to consider when planning a meeting. • Demographics • Size • Diversity • Composition ...
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...Business-to-Business Messages Comm/470 September 5, 2011 Business-to-Business Messages Business-to-business (B2B) messages are sent and received by the organizations, companies and business firms. These messages can be sent for various different purposes including invitations to do business, initiating a new business together, for joint ventures, and other reasons. Communication is extremely important for businesses that work in the virtual environment. The communication process includes the environment where the message takes place, the sender, the message that is created, technology used to send the message, noise, the receiver of the message, and the feedback that is returned. This paper will be analyzing three business-to-business messages using the communication process. The analysis should also include a descriptive explanation of characteristics that would improve the messages, including whether the message and technology were appropriate given the environment and purpose. A business-to-business message will be written to ABC Company asking to create a working relationship with XYZ Company; and write an unfavorable reply message to ABC Company. Analyzing Messages Businesses used different methods of communication when communicating with other businesses such as email, letters, memos, and proposals. The three messages that will be analyzed are going to be a business proposal, an invitation and recognition from other business. According to "Wisegeek" (2003-2011)...
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...Analyzing Messages COMM/470 June 11, 2012 Jose Lepervanche Analyzing Messages With the modernization of communication, there are different dialogues in which people can compose messages. These dialogues have certain components that show the importance of the message and try to communicate that importance in an effective way. The wording, sending, and receiving of a message affects the comprehension, and the direct response to the message. This analysis will examine three messages and provide information on the context of the sender’s information. Then evaluate the affect content, media, and technology has on feedback. Analyzing Three Messages The first message (Appendix A) is from the United States Department of Education. The purpose of this message is to inform the recipient to reapply for financial aid. The technology and environment in which this message takes place is via e-mail, which is an appropriate manner. The purpose of e-mail gives the recipient the most efficient way to complete the reapplication process. The message provides a link allowing easy access the government website and gives directions needed to complete the process. There was no noise related to the message it was direct with specific instructions. The message requested no feedback through email, but it did give directions to frequently asked question, if questions occur. The second message (Appendix B) is from Iliff School of Theology. This message was a reply from a request for information...
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...text messages by enlisting the aid of the Bitcoin blockchain. Following the revelations of American whistleblower Edward Snowden regarding the US internet-spying program named PRISM, concerns about privacy have grown exponentially. Krzysztof Okupski, a 25-year-old graduate student, was discussing a potential project when his advisor, Dr. Boris Škorić, suggested using the blockchain to avoid censorship of messaging. Okupski immediately saw the humanitarian aspects of such a project and dove right in. He also developed the Bitcoin Developer Reference, which aims to provide specifications and API information to help people build Bitcoin-based applications. Okupski was determined to make the application as cost efficient as possible so that dissidents around the world would be able to engage in free speech without fear of governments censoring their messages. This is a particularly serious problem in countries such as China, and in many parts of the Middle East. Using the blockchain seemed to be the most efficient way to accomplish the goal of freedom. Okupski said: "Binding a payments network like bitcoin together with an anti-censorship system forces any repressive government to either accept or abandon both. Abandoning it might not be very smart, however, since bitcoin is an active and growing currency that an economy could benefit from.” The software is relatively simple. Once it is connected to a user’s Bitcoin core wallet and funds are recirculated, messages are...
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...competent in this skill but could polish it some. ✓ Need to Develop = This is a skill you need to develop further. | | | |Need to | |Area and Skill |Excel |Competent |Develop | |Part 1 – Assessment of the Core Abilities | |Audience Analysis and Strategy | | | | |Analyzing the context for communication | | | | |Analyzing audiences | | | | |Tailoring messages to different audiences | | | | |Selecting the most effective medium (channel) | | | | |Developing a complete communication strategy | | | | |Written Communication | | | | |Deciding on communication...
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...Course Description This course offers guidance and examples on how to communicate effectively in a workplace that is increasingly dependent upon technology as a means to communicate globally. The course provides students with an understanding of technology-mediated communication and the ability to maximize the use of new media to optimize organizational communications. Intranets, Internet, e-commerce, and the impacts upon customer satisfaction of new communications technologies are explored. Policies Faculty and students/learners will be held responsible for understanding and adhering to all policies contained within the following two documents: • University policies: You must be logged into the student website to view this document. • Instructor policies: This document is posted in the Course Materials forum. University policies are subject to change. Be sure to read the policies at the beginning of each class. Policies may be slightly different depending on the modality in which you attend class. If you have recently changed modalities, read the policies governing your current class modality. Course Materials Turban, E., King, D., McKay, J., Marshall, P., Lee, J., & Viehland, D. (2008). Electronic commerce 2008: A managerial perspective (4th ed.). Upper Saddle River, NJ: Pearson Prentice Hall. Roebuck, D. B. (2006). Improving business communication skills (4th ed.). Upper Saddle River, NJ: Pearson Prentice Hall. All electronic materials are available...
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...Business Communication Audiences Michelle Warner COM/285 Introduction to Business Communication December 23, 2009 Richard Turney Business Communication Audience Fresenius Medical Care’s quarterly sales information is available and must be presented to the stakeholders, which include managers, salespeople, and customers. An in-person meeting will be held to present the material. The audience must be considered carefully in deciding how to effectively communicate the information. The characteristics of each group is taken into account, along with the best channel of communication, the groups’ diversity is also considered, all to make sure the message is effective. Communication must always be designed with the audience in mind. One must consider the characteristics of the three groups. Demographics, which are measurable features such as age, sex, and education level can help one reach the target audience (Locker & Kienzler, 2008). Another tool available is psychographic characteristics, which are qualitative instead of quantitative such as beliefs, goals, and lifestyles (Locker & Kienzler, 2008). This information is usually readily available for customers through the corporate marketing department. Human resources can help provide the same information for the employees. The use of these tools will allow the presenter to find common ground between the groups and tailor the information to suit. I find that my audience is mostly between 40 and 50 years of...
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...Every benefit has a value. communication program should be comprehensive enough so that any employee in organization can calculate the value—either in a dollar amount or as a percent of his or her pay—of each benefit provided. • Provide various methods to teach the value of benefits. Some basic methods to use in your education program include one-on-one meetings with expert consultants, group meetings, and Internet or self-enroll methods. Other ideas to supplement these methods include online resources, printed benefits booklets, printed enrollment guides and interactive multimedia tools. • Be interactive. People learn in different ways. Some comprehend written messages; others prefer audio-visuals. And most learn best through interactivity. Today’s benefits education involves more than just developing a message and delivering it. It’s about...
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...primarily concerned with mass communication and propaganda, so his model is intended to direct us to the kinds of research we need to conduct to answer his questions ('control analysis', 'effects research' and so on). In fact, though, it is quite a useful model, whatever category of communication we are studying. Note, incidentally, that the Lasswell Formula consists of five major components, though this is by no means obligatory. You might be interested to look at the comments on Maletzke's model to see which components a selection of other researchers have considered essential. Lasswell: Communicator Lasswell was primarily concerned with mass communication. In every form of communication, though, there must be someone (or something) that communicates. How appropriate is the term communicator? You might say that you can't really talk about communication if the audience for the message don't respond appropriately. Maybe that's a reason that many communication specialists refer to the communicator as source or transmitter or sender of the message - at least that doesn't presuppose that communication does actually take place. Control analysis Because of the application of Lasswell's Formula to the media, his question Who? has come to be associated mainly with control analysis: • who owns this newspaper? • what are their aims? • what are their political allegiances? • do they attempt to set the editorial policy? • does the fact that they...
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...Part I: Communication Competence Analysis Place a checkmark next to those skills that you feel you need to work on. 1. I’m sensitive to contexts of communication. I recognize that changes in physical, cultural, social– psychological and temporal contexts will alter meaning. 2. I assess my channel options and evaluate whether my message will be more effective if delivered face-to-face, through e-mail, or by some third party, for example. 3. I look for meaning not only in words but also in nonverbal behaviors. 4. I am sensitive to the feedback and feed forward that I give to others and that others give to me. 5. I combat the effects of the various types of physical, psychological, and semantic noise that distort messages. X 6. I listen not only to the more obvious content messages but also to the relational messages that I (and others) send, and I respond to the relational messages of others to increase meaningful interaction. 7. Instead of looking only at the punctuation patterns, I also look at the patterns that others might be using in order to understand better the meanings communicated. 8. Because communication is transactional, I recognize that all elements influence every other element in the communication process and that each person communicating is simultaneously a speaker/listener. 9. Because communication is purposeful, I look carefully at both the speaker’s and the listener’s purposes. X 10. Because communication is inevitable, irreversible...
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...basis for the discussion. | The real meaning of communication is getting the receiver and the sender tuned together for a particular message. Communication takes place when one person transfers some understandable data to another person. It also includes the exchange of thoughts, opinions, sentiments, facts, and information between two or more persons. Feedback is very important as it assures that your message should be properly conveyed to the receiver. I’m the program director of a non-profit organization dealing with at risk youth. My team and I play an important part in molding young people’s lives. In order for us to do the best job possible we must have effective communication. I’ve currently added some new members to my team and I’m finding the most important communication characteristics is the characteristics of the receivers of the message that I’m trying to convey. I’m the sender of many messages in my organization, as a sender I’m the encoder of the messages being sent. I encode the message based on my personality and experience. I must analyze my own frame of reference and communication preference to determine how they affect the outcome of the communication. Self awareness is critical for effective communication. My staff are the receivers and the decoders of the messages being sent. Several...
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...Effective Audience Analysis Michael Garcia University of Phoenix Effective Audience Analysis “Knowing who you’re talking to is fundamental to the success of any message. You need to identify your audiences, understand their motivations, and know how to reach them” (Locker & Kienzler, 2008, p. 42). Audience analysis is one of the most important steps in creating and communicating an effective message. This is true whether you are announcing a new product line via webcast, or presenting quarterly sales information to a group of stakeholders in person. Despite the reason for the communication, audience analysis is a crucial factor in determining the success of the communication. There are several considerations to keep in mind while conducting an audience analysis and different occasions will call for different considerations. For example, if one were to present sales information in person to a group of stakeholder’s, some of the primary considerations would include the characteristics of the audience, the appropriate communication channel, special considerations involving group diversity, and checking to see if the message was effective. Characteristics of the Audience According to Locker and Kienzler (2008), “The two most important tools in audience analysis are common sense and empathy” (p. 43). One can use common sense to predict how an audience will respond and empathy to look at the situation from the audience’s perspective. However, before one can determine...
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...Business Communications (X 109) Module 2 The Writing Process Creating Business Messages Organizing and Perfecting Business Messages Basics of business writing • Business messages are different from college essays, term papers, and messages to friends. • Conciseness and clarity count. The Writing Process • Planning and prewriting • Composing • Revising and editing Effective Business Messages • Have a purpose – General – Specific • Are clear and concise • Consider the needs of the audience Outlining • Define the main idea • State the three to five major points • Support with evidence Audience Analysis • • • • • • Primary audience Secondary audience Reaction of audience Knowledge level of audience Relationship to audience Expectations of audience Factors To Consider • • • • • • • Importance of the message Richness of the channel Formality of message Urgency and cost Need for a permanent record Immediacy of feedback required Organizational and audience preferences Approach: Direct or Indirect? • Direct – – – – Main idea first, followed by evidence Routine messages Positive messages Some negative messages • Indirect – Evidence first, build case towards main idea – Most negative messages Connect With Your Audience 1. 2. 3. 4. 5. 6. Adopt a “you” attitude Be sincere, respectful, polite Stress audience benefits Emphasize the positive Use plain, simple language Use bias-free language Use Plain, Simple Language • Use short, familiar...
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