...Meta tags are information inserted in the head areas of Web pages [ (Schachinger, 2012) ]. tags can be read by search engines, but cannot be seen by the viewers of the pages they are in. They are put in between the tags in the HTML of a Web page. tags have a few functions such as using “description” to give a synopsis of the site or “keyword” to feed crawlers from search engines. tags are used to help gain more traffic on your web page. The more keywords you use the better chance of more viewers you have.In years past, when the algorithms used by search engines were less advanced, tags were one of the main resources they used. It was quicker and used fewer resources to look for the tags. Programmers could also add in a “ROBOTS” line with a CONTENT value of “NOINDEX” to prevent search engines from indexing the page. Tags used to be very important in a Web page, but now they are not as useful. tags are no longer supported by most crawlers and the rumor is that they are dead (Sullivan, 2002). Most sources will say that it is okay to use tags, but they also caution that they will not necessarily increase your Web page traffic. The top search engine, Google, ignores the tags and uses its algorithm to create its own description. It is important to maintain professional standards in web development. Without these guidelines, there can be multiple problems in your pages. By following standards you ensure yourself quality web pages and you will not risk any copyright issues. It is also...
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...A Guide to Tags and Tagging Modern websites and blogs often provide a feature called a 'Tag Cloud'. It contains a series of words that are common across the site and sized according to how many times they are used. Larger words are more common, smaller ones less so. When people initially start tagging they tend to use the wrong words and overuse the tags system to relate items together. This leads to a tag cloud that isn't as useful as it could be. What are Tags used for? Tags are used to highlight items and references across all types of content on a site. If I have a page that talks about bananas and an event about bananas, I would tag them as 'Fruit'. You may think that 'Banana' would be the right tag but that will be very unlikely to appear in the cloud unless you're a banana wholesaler. When a user comes across an item about bananas they may wish to see what other fruit items you have on your site. The tags will let them instantly find fruit related material without having to search for Apple, Orange, Strawberry etc. A tag should loosely relate to the subject matter so you can relate items that have a similar theme. Tags should allow a user to hit a page and follow that pages theme to your other content (Keeping them on your site). Sometimes you may wish to use more specific tags and this is fine if you have many items with that tag. If you're site covers growing fruit and vegetables you probably have enough to content on 'greenhouses' or 'compost' to make...
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...Weighted Tag Similarity Measure Based on a Collaborative Weight Model G.R.J.Srinivas Search and Information Extraction Lab, IIIT Hyderabad, ∗ Niket Tandon † Vasudeva Varma Search and Information Extraction Lab, IIIT Hyderabad, India Max Planck Institute, Germany ntandon@mpi-inf.mpg.de srinivasg@research.iiit.ac.in India vv@iiit.ac.in ABSTRACT The problem of measuring semantic relatedness between social tags remains largely open. Given the structure of social bookmarking systems, similarity measures need to be addressed from a social bookmarking systems perspective. We address the fundamental problem of weight model for tags over which every similarity measure is based. We propose a weight model for tagging systems that considers the user dimension unlike existing measures based on tag frequency. Visual analysis of tag clouds depicts that the proposed model provides intuitively better scores for weights than tag frequency. We also propose weighted similarity model that is conceptually different from the contemporary frequency based similarity measures. Based on the weighted similarity model, we present weighted variations of several existing measures like Dice and Cosine similarity measures. We evaluate the proposed similarity model using Spearman’s correlation coefficient, with WordNet as the gold standard. Our method achieves 20% improvement over the traditional similarity measures like dice and cosine similarity and also over the most recent tag similarity...
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...visual features are defined for the complete image whereas locally are defined for various regions of a single image. Semantic content is obtained either by textual annotation or by complex inference procedures based on visual contents. Context link information is available in form of links between multimedia objects and context objects .These context objects are the objects which are provided by the users directly or indirectly. These context objects are the tagged data with each image as in flickr or that may be title data or caption data. In flickr, each image is tagged with some proper data by the uploader of that particular image or by some user who is authorized by the uploader of that image. Other examples of tags are tagging URLs on delicious, Hash tag on twitter, tagging photos on social media sites like Facebook and Orkut and tagging various news and reviews on different...
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...Meta Tags Optimization XIAOCHEN ZHAO Content relevant to the analysis Our goal is to attract and help more people to find our website so that we could increase the number of our potential customers. Here’re all the pages that might be relevant and helpful for achieving our goal. http://suabroad.syr.edu/index.html(home page) http://suabroad.syr.edu/interestedstudents/ (interested students) -/interestedstudents/infosessions.html (info session) http://suabroad.syr.edu/programs/ (search programs) -/destinations/summer/index.html (summer programs) -/programs/bysubject.html (by subject) http://suabroad.syr.edu/dest/ (destinations)r The meta description tags allows you to show description of your website under the clickable link on a search engines. Although it might not be displayed by search engines every time, it is still a good way to tell your audience what your website is mainly about. Suabroad didn’t have any of these. It is not good when you find the links of suabroad, and it only shows you” SU Abroad will not be open Monday, Dec. 26-Monday, Jan. 2. There will be no mail service to SU Abroad during this time; please plan accordingly”. This definitely will make some potential audience lose their patience if they just have gone through hundreds of similar pages of this kind. So adding descriptions to content- relevant pages is the step to do meta tag optimization. The Meta Keywords Tag will not guarantee the high page ranking. However, well usage of keywords...
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...Standards Avery Magee IT/237 09/16/2011 Vickie Bailey tags tags, are the information inserted into the “head” part of the web page right after the “title” tag is inserted giving the page a title. The meta description tag allows you to influence the description of your page in the crawlers that support the tag. In the beginning I was under the impression that when I typed in a description for the meta tag that was what would be displayed on a search engine to summarize my site. After a little research it turns out that searches like Google will actually ignore the tag altogether (in some cases) and generate their own description for the site. Other search engines that are configured to use meta tags will pull the full or part description from the tag to display for users. Searchenginewatch.com said,” In review, it is worthwhile to use the meta description tag for your pages, because it gives you some degree of control with various crawlers. An easy way to do this often is to take the first sentence or two of body copy from your web page and use that for the meta description content.” The meta keywords tag is also addressed in the information I found as a rarely used thing of the past. The article on meta tags at Http://searchenginewatch.com considers these tags useful for the few crawlers out there that may actually still use the meta tag but very few do anymore. This particular tag is good for adding keywords to a search or generating words in between...
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...MSC459 Web Usability Project on Basic Bank Submitted to: Syed Mahmudur Rahman Submitted by: G3 * Sabby Zaman - ID# 11104101 * Moeen Ul Karim - ID# 10304109 Table of Contents Phase 1: Introduction 5 Phase 2: Web Usability 5 2.1 Web Usability and Basic bank 6 2.2 Impact 8 2.3 Key Technicalities to Get On the Boat 9 Phase 3: Meta Analysis of Basic Bank 13 Phase 4: BasicBanklimited.com SEO Summary 16 Phase 4: Online Competitors 19 Phase 5: Basic Bank Analysis in a Nutshell 21 BasicBanklimited.com SEO Analysis 21 Architecture 21 Content 21 Links 22 Social Media 23 Trust 23 Phase 6: Recommendations 24 Recommendation Based on Meta Analysis 25 Phase 7: Review Mechanism 26 Phase 8: Conclusion 27 References 28 Appendix 29 Acknowledgement We would like to thank our lecturer Syed Mahmudur Rahman for facilitating us in our course Web Usability, and giving us continuous guidelines that has enabled us to accomplish this feat. It is with his guidance that we have been able to comply with our analysis of the web site and have learnt a lot in the process. Executive Summary This report is to indicate what the web site is about, how and where it may generate revenue for the banks and the obstacles it would have to overcome in order to achieve the feat. Key important technicalities along with competitor’s performance have been shared in the report which shows the lacking Basic Bank (a state owned Bank) possess. The objective of this report was to simply aim at...
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...Chapter 2: Introduction to HTML5: Part 1 2.2 Editing HTML5 2.1 HTML5 documents are edited using a(n) ________. a) compiler b) browser c) operating system d) text editor ANS: d 2.2 Machines called ________ store HTML5 documents. a) contollers b) web servers c) web services d) all of the above ANS: b 2.3 First HTML5 Example 2.3 HTML5 text is marked up with ________, delimited by ________ that are keywords contained in pairs of ________. a) elements, angle brackets, tags b) angle brackets, elements, tags c) tags, elements, angle brackets d) elements, tags, angle brackets ANS: d 2.4 Text put between the ________ tags appears in the browser’s title bar (i.e., the dark bar at the top of the browser window). a) b) c) d) ANS: b 2.4 W3C HTML5 Validation Service (No questions) 2.5 Headings 2.5 Which heading is the smallest? a) h6 b) h1 c) h5 d) h0 ANS: a 2.6 Linking 2.6 In the statement , href is a(n) ________ of the a element. a) anchor b) element c) label d) attribute ANS: d 2.7 A link to an e-mail address is created using the notation Paul. a) @LAUNCH_email. b) mailto:emailAddress. c) email:emailAddress. d) emailAddress. ANS: b 2.7 Images 2.8 The alt attribute is used in a(n) ________ element to provide an alternate ________ description for the image. a) img, text. b) a href, address. c) title, text. d) src, image size. ANS: a 2.9 The location of an image is specified in the img element’s...
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...started to enter the Indian market. In 1999, the new import and export policy relaxed the hitherto stiff upper bar on imports of luxury watches and more brands started to enter the market. Due to the global economic recession in 2008-2009 the overall production of wrist watches declined around the world, however, there was an increased demand and sales growth for luxury and premium watches in the Indian market. There was an increasingly high demand for luxury watches in India starting eighties. Luxury watches were bought for their symbolic significance and experiential benefits. It was basically attributed to the major lifestyle changes. The other brands having high demand in luxury segment in Indian market were Tissot, Rado, Omega, Tag Heuer and Longines. Xylys is a premium Swiss brand housed by Titan in India. At the launch of the Xylys brand in 2006, the management of Titan Industries created a unique brand perception for Xylys in the consumer market. The brand employed it with style and attitude and was directed towards both men and women who were conscious of their image projection. The aim of the brand was to inculcate in them a sense of pride with the ownership of the premium Xylys brand. ANALYSIS The commonly used basis for segmenting the consumer market for watches is technology, benefit sought and price. This segmentation basis, although widely used, doesn’t give a clear picture...
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...TITAN INDUSTRIES Promoted in the mid-Eighties by the Tata Group and Tamil Nadu Industrial Development Corporation Limited (TIDCO), Titan Industries is a unique instance of how ideas can be taken from scratch and transformed into winning brands that generate value, create entire market spaces and then consistently dominate these spaces Business divisions- Time product division Jewellery divison Eyewear Precision engineering Even as the Indian economy encountered a challenging 2011-12, the Company recorded its best-ever performance. In 2011-12, the Company’s sales income grew by 36.5% to Rs. 8,970.86 crores compared with Rs. 6,570.86 crores in the previous year. Creditably, the percentage growth of our bottom lines was higher: profit before tax grew by 40% to Rs. 838.44 crores, while net profit grew by 39.4% to Rs. 600.16 crores. Even though the Indian economy grew slower in 2011-12, Titan Industries Limited reported a stronger growth on account of a deep understanding of consumer preferences, product differentiation, new product launches and professional brand management INDIAN WATCHES MARKET Only 27% of all Indians own a watch. This statistic demonstrates the significant potential for growth, particularly as Indians become more affluent and style-conscious. The Indian watches market is estimated at around 53 million units in 2011, valued at approximately Rs. 4,500 cr. The market grew by about 14% in 2011. The catalysts...
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...ethics Branch of philosophy concerned with the nature of ultimate value and the standards by which human actions can be judged right or wrong. The term is also applied to any system or theory of moral values or principles. Ethics is traditionally subdivided into normative ethics, metaethics, and applied ethics. Normative ethics seeks to establish norms or standards of conduct; a crucial question in this field is whether actions are to be judged right or wrong based on their consequences or based on their conformity to some moral rule, such as “Do not tell a lie.” Theories that adopt the former basis of judgment are called consequentialist (see consequentialism); those that adopt the latter are known as deontological (see deontological ethics). Metaethics is concerned with the nature of ethical judgments and theories. Since the beginning of the 20th century, much work in metaethics has focused on the logical and semantic aspects of moral language. Some major metaethical theories are naturalism (see naturalistic fallacy), intuitionism, emotivism, and prescriptivism. Applied ethics, as the name implies, consists of the application of normative ethical theories to practical moral problems (e.g., abortion). Among the major fields of applied ethics are bioethics, business ethics, legal ethics, and medical ethics. 1. Clearly define the ethical problem. The ethical problem is if I should be honest and report this security breech. 2. Employ applicable laws and regulations. I would...
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...Couch In this following section.two thing is really important..Out of five product my job is to work on couch.Meta title and Meta discription.Our meta title is couch.In description section we tried simple words to explain about the cauch.This couch is beautiful. This couch makes you happy. WE cannot use the word couch more than two times. The focus keyword is just couch.after done with content and keywords, there are some expert advice available for betterment of the site Meta title and description help customer to find out what they exectly want by searching it online. Meta Title of Couch Figure 1: Meta title of the product (just type ctrl+ U) · Meta title is about about the product title · Need to be excet relation with descritiopn · Basically bold text on search engine result Link: view-source:http://www.f15g7.msc452.com/index.php/product/couch/ Meta Description of couch Figure: Meta description of Couch 9press ctrl+ U) · Could be caption of the product · keywords can not be repeat twice · give customer idea about the product Link: view-source:http://www.f15g7.msc452.com/index.php/product/couch/ Limitation The Internet can also be a dangerous place. Scammers and hackers are out to get a fast buck on unsuspecting customers. Also, some online businesses thrive in using poor customer service just to get high ranking in search engines. Some products also have higher...
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...“All Ethical Language is prescriptive” Discuss (35) The Philosopher R.M. Hare came up with the idea of prescriptivism and what he meant by this basically was that other people should agree with a statement and follow it due to ethical statements having an intrinsic sense. The role of ethical statements is to say what ‘ought’ to be done and such prescriptions are moral because they are universal. Hare then goes on to talk about the word ‘good’ and that we should always link it in relation to a set of standards, and this therefore means it has a descriptive meaning, however if we use the word ‘good’ in a moral sense it also has a prescriptive meaning. Hare is saying that there is a difference between a descriptive and prescriptive meaning, but when we use words with an ethical meaning, we use them prescriptively. However there are criticisms to Hare’s theory like you should put yourself in another person’s shoes before making a judgement as one person’s preferences may be different from another person. On the other hand philosopher G.E. Moore came up with the idea of intuitionism and he said that the word ‘good’ was indefinable and one prime example he used was that we know what ‘yellow’ is and can recognise it, but we can’t actually define what it is and he also says this about the word ‘good’. Moore also said that we can still say whether a moral statement is true or false through our intuition and that we can recognise good when we see it. There are also criticisms to this...
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...My Interviewees My Father My Grandmother Questions Since 9/11 the western world has been on alert for terrorism. Approximately 9 months ago a U.S. government contractor, Edward Snowden, revealed that the U.S. has been collecting phone records of millions of Verizon customers. It also revealed that Canada is doing the same. Last week the head of Canada’s communication and surveillance agency (CSEC&CSIS0) testified in front of the Canadian senate that it has been collecting data in public places like airports and hotels. This data called Meta data. Metadata shows information like the location and telephone numbers of all calls a person makes and receives. It also tracks the Wi-Fi data. It does not include what is being said in the call. 1. Is the collection of metadata by Canada’s spy agency against our social justice? Is this an invasion of our privacy? 2.The head of the spy’s agency says that they don’t collect data of Canadians, just foreigners going through our public places because terrorists hide in public places, though many times foreigners call or email Canadians and that information is collected. If this is all for the security of Canadians and foreigners are the targets, shouldn’t this be okay? 3.Can u suggest any other legal way to spy on Canadians to secure the country and its people? Answers- My Father 1. I believe this is an invasion to our privacy. However, it is necessary in order to catch the terrorists before they...
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...Hand hygiene is a practise of evidence-based medicine and the number one way to prevent health-care associated infections (Garbutt, 2011). The term of hand hygiene applies to adequate hand washing, antiseptic hand-wash, antiseptic hand-rub, or surgical hand antisepsis (Garbutt, 2011). Evidence-based practices have been put into place to prevent such infections from occurring. The present paper will examine ways in which health professionals use the five steps of evidence based practices (EBP) to locate, appraise and apply the best available research evidence. In this case, the five steps of EBP will be assessed in conjunction to the practise of good hand hygiene. Liamputtong (2013, p.267) has explained evidence-based practise (EBP) as the use of the best research evidence, clinical expertise, available resources, and patient preferences in respect to clinical decision-making. EBP is taught and practised using five steps to reduce inconsistency and increase efficiency and effectiveness of health care (Liamputtong, 2013, p.267). According to Liamputtong (2013, p.267) the first step of EBP is to ask an answerable question stating the population, intervention, comparison and outcome of the question (PICO). Next, acquire the best available evidence using research strategies (Liamputtong, 2013, p.267). This evidence is then appraised to determine its quality and relevance (Liamputtong, 2013, p.267). The fourth step it to apply the evidence integrated with clinical expertise and...
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