...Research as Quantitative… Pg 4 Evaluation of the Methodology… Pg 5 Explanation on how the researcher used this method… Pg 6 Comments on the contribution of the research… Pg 7 Conclusion… Pg 7 References… Pg 8 Introduction “Friction between Public Relations( PR) and advertising( marketing) comes from bad organizational alignment,” says Scott( Anonymous 66:3). This quote shows us there are many discrepancies between both fields. This quantitative study was conducted by Miss Margalit Toledano, from the “Management Communication Department” of The University of Waikato, New Zealand. By using questions compiled in the form of a survey, 39 New Zealand practitioners were tested. The research problem, questioned the influence of inter-profession challenges, by examining the differences between the PR and advertising industries (Toledano 230). This research problem is significant, because the results of the study showed that PR practitioners were not able to take advantage of the technology, such as social media, in an effort to leverage their professional status or improve their position within the company. This problem is made worse, through the reality that both PR and advertising are still looking for ways to benefit from social media, and both industries are still in the infancy stage of using social media. This research is important because “Social media promises to deliver big changes in getting feedback from...
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...The media is the most powerful source of information available to society. News broadcasts influence what society thinks about by perpetually spreading a particular concept or idea to its viewers. As one of the most significant agents of socialization, the media’s coverage and portrayal of crime has significantly marginalized blacks. The media is a structural force, its discourse has a direct impact upon the lives of millions of blacks. Black people’s behaviour in society is affected by the media’s discourse, the aspirations of millions are reduced to a bare minimum because of the media’s racialisation of crime. It is imperative for sociologists to understand the hegemony used by the media, to successfully dismantle prevailing racist beliefs...
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...KCB 301 Media Audience Assessment 1 – Take Home Exam Chosen Questions Part A: 1 Part B: 3, 5 Student Name: Fred Can Zhang Student Number: N7687079 Tutor’s Name: Nino Miletovic Word Count: 3116 Part A Question 1 Introduction Currently, the development of media industries have been significantly motivated by media convergence; globalization and competition. Therefore, how to change and improve to adapt challenges and opportunities which brought by new ages have become a core mission for many media producer and organizations. During these changing process, it is clearly to see that audience’s attitude and preference have always significantly influence industries’ strategies, the organizations who can make the good audience consideration usually can achieve a better performance. However, with the rapid development of new technologies, the audiences becoming elusive – hard to pin down; define; measure and manage. (Lecture Notes, 2015) It has indicated that to consider how can different research methodologies help or affect industries to describe and understand the audiences could be necessary. This essay will discuss 2 types (Quantitative and Qualitative) of methodology which used often to research on audience, to analysis their benefits and disadvantages; make the statements based on examples and give the conclusion. Quantitative survey Research Firstly, quantitative research is a common and useful methodology to research on audience, this methodology has basically...
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...P a g e Promoting Small Businesses through Using Social Media Abstract This research is an examination of how small businesses promoting their businesses through using social media. Now a day’s people are more dependent on social networking sites. People specially the young spent most of their times in the social media. At present the social media is not only the place of time pass, but also the place where, care and share out life style. Small businesses generate businesses through social networking sites where members share stories and recommend products and services. Social media gives small businesses a platform to increase their voice and visibility among prospective customers. For many small businesses, this is a big opportunity, to enhance their businesses. This research try to find to examine some key areas of social media and small businesses: Promotion structure, Development, Platform, Effects of using social media, why social media works better for small businesses, Social media usage, Social media adaption. Introduction Media is an instrument on communication, like a newspaper or a radio, so social media would be a social instrument of communication. Social media consists of the effort to use social media to influence consumers that one's company, products or services are valuable. Businesses use social media, because they want to sell their products or services to others. Social media is a type of marketing that many small businesses could benefit...
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...eserach Market Research: Research Methodology Introduction XYZ Inc wants to launch its top-selling product in the Brazilian market and the company needs to conduct a research before entering into the market. Brazil is a South American Country and is the fifth largest country in the world in terms of the geographical area. Among the most populous countries in the world, Brazil acquires fifth position and it is fourth among the most populous democracy in the world. Brazil has a diversified middle-income economy and it is one of the ten largest economies in the world. Its economy has wide variations in the manufacturing, agricultural and mining sectors and in the levels of development. Technology and service sectors also play a significant role in its economy and are growing rapidly (Infoplease, 2005). Objective The objective of the research is to design the research methodology to sell the top-selling product of the XYZ Inc. in Brazil. The different objectives, which the company wants to achieve with the help of the research, are various in numbers. Some of them are: • The company wants to study the market size, market potential and market growth. • The study of market profile and market characteristics is also one of the objectives of the research. • The analysis of market share and market segment. • The measurement and forecasting of the sale for the short run and long run. • The identification of complete business...
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...Michelle and Harper A. Roehm(2013They did a study on consumer responses aroused by advertising techniques. Study Further explained the three ways of humor in advertisement: mockery, perceived truth and playful humor. The Results of three studies indicated that parodic ads can produce positive as well as negative outcomes across these attitudinal variables. The methodology used was Random sampling data was collected from various people to know the Perceptions of mockery, perceived truth and playful humor in a parodic ad and whether it will positively relate to attitude toward the parodic ad or negatively relate to the attitude toward ads including parody. The results showed that parodies can generally be beneficial in building attitudes toward a parodic ad. The combination of all these types of humor mockery, perceived truth and playful humor can result in positive responses. Andreea-Ioana Maniu, Monica-Maria and Zaharie(2014) the purpose of study was to analyze how creativity is used in new advertising ways among university students role. The paper outlines the...
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...representation in airline/aviation industry. This research study has identified the trends related to gender representation in airline industry have been discussed. In this article, the influence of different media such as contemporary electronic, celluloid and print has been discussed and the role of media in affecting life as well as career choices especially from the perspective of gender is conferred. According to the article, e-media imagery holds more power than ever before to influence life, especially career choices of a person. New generation especially now take their input from the imagery shown on the media in making their career decision and media has played an important role in helping women to gain more representation in careers that were previously dominant by the their male counterparts. According to the article, e-media imagery holds more power than ever before to influence life, especially career choices of a person. New generation especially now take their input from the imagery shown on the media in making their career decision and media has played an important role in helping women to gain more representation in careers that were previously dominant by the their male counterparts. Airline industry has always been portrayed as more glamorous on media than any other industry in the world. Working in the sky is now a dream of many who want to work as a cabin crew or a pilot. Working for an airline is a glamorous attraction and fascination for potential entrants...
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...legislative issues, examine the gimmicks of political dialect, how language is utilized as a political instrument to help the government officials to accomplish their desire, and talk about the obligation of media and legislators at last. This report applies naming examination and transitivity hypotheses (Clark 1992) in how language is utilized as a straightforward instrument as a part of the methodologies to the political circumstance and assumes the part of the operators between the political ideas or musings and the political activity. This report alludes the dialog of how Hitler Adolf(The Telegraph 2009) utilizes dialect as political device to control individuals amid the war in the Everyday Broadcast to examine how dialect is utilized as a political instrument help the fancied translation and attain to the political impacts. As governmental issues are the specialty of administration, dialect is viewed as an imperative instrument amid the collaboration in distinctive political environment (Chilton 1998). Thusly, the utilization of dialect assumes a huge part in legislative issues profession for the political figures. This report applies naming investigation and transitivity hypotheses (Clark 1992) in how dialect is utilized as a straightforward instrument as a part of the methodologies to the political circumstance and assumes the part of the operators between the political ideas or musings and the political activity. This report eludes the examination of how Hitler Adolf utilizes...
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...Burch, L. M. (n.d.). Journal of Broadcasting & Electronic Media. Retrieved March 24, 2016, from http://www.tandfonline.com/loi/hbem20#.VvS04RasIlI Introduction- In the critical analysis “Kissing in the Carnage: An Examination of Framing on Twitter During the Vancouver Riots” by Lauren M. Burch, Evan L. Frederick & Ann Pegoraro; it was certain that the biggest hockey game of the National Hockey League season had been occurring, but the riot it has spawned in Vancouver makes it look like something far more politically charged may be the cause. In the introduction of the text it states “On June 15, 2011, more than 150,000 fans assembled on the streets of Vancouver to watch game seven of the Stanley Cup Finals between the Vancouver Canucks and the Boston Bruins. Within minutes of the Canucks loss, a riot began. One aspect that made this event unique was that it was documented on Twitter” this would clearly indicate that there was a relationship between the fans knowledge of the current affair which was the hockey game and the Literary review-RQ- 1. Is there a relationship between social media use and KNOWLEDGE of current affairs? 2. What is the relationship between social media use and knowledge of stand your ground law? 3. What is the relationship between social media use and attitude toward stand your ground law? Methodology- In the text it is stated that Twitter is a fairly new medium within the sport communication scenery; a growing body of literature...
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...Chapter-1 INTRODUCTION 1.1Background of the Study: Advertising is one of the most important marketing activities in the modern world. Globalization has increased its importance. Advertising is the impersonal method of communicating messages to prospective buyers. It is also the art of persuasion of human minds through a range of communication media. It aims to create positive impressions about a brand, an organization, or an idea. The American Marketing Association defines advertising as ‘any paid form of non-personal presentation of goods, services or ideas for action, openly paid by an identified sponsor’. The advertising is salesmanship in print, voice and visual. The field of advertising is made up of a system of interacting institutions that play their role in creating and executing the advertising process. This study has been carried out study the benefits of using colour identified by a company. In order to study he stated topic Ncell has been chosen. Ncell private limited stands as a privately owned GSM services in telecommunication sector of Nepal with the brand name ‘Mero Mobile’, which was re-branded as Ncell in 12 March 2010. Ncell with a new brand identity including a new brand symbol in the shape of a hitek stone in rich purple colour replaced the brand Mero Mobile with its red and yellow colouring. The stone symbolizes connectivity and connection between people. The purple colour is energizing and inspiring, it reflects the creativity passion and reliability...
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...Accountability Modules WHAT IT IS Return to Table of Contents Data Analysis: Displaying Data - Graphs Graphs are pictorial representations of the relationships between two (or more) variables and are an important part of descriptive statistics. Different types of graphs can be used for illustration purposes depending on the type of variable (nominal, ordinal, or interval) and the issues of interest. This module discusses some of the more common types of graphs. Graphs can be used any time one wants to visually summarize the relationships between variables, especially if the data set is large or unmanageable. They are routinely used in reports to underscore a particular statement about a data set and to enhance readability. Graphs can appeal to visual memory in ways that mere tallies, tables, or frequency distributions cannot. However, if not used carefully, graphs can misrepresent relationships between variables or encourage inaccurate conclusions. (See the module on Deception with Graphs for more information.) WHEN TO USE IT TYPES OF GRAPHS Bar Graphs Bar graphs are commonly used to show the number or proportion of nominal or ordinal data which possess a particular attribute. They depict the frequency of each category of data points as a bar rising vertically from the horizontal axis. Bar graphs most often represent the number of observations in a given category, such as the number of people in a sample falling into a given income or ethnic group. They can be used...
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...in their | |present state? | Part II – The Scientific Method Consider the scientific method and complete the following table explaining each step of the scientific method in your own words. Please use complete sentences to write 25 to 50 words describing each step. |Step |Description | |Formulate a testable hypothesis |Which is most effective in shaping ones’ self image; home and social environment or | | |media images? | |Select the research method and design the study |Observational research, in this case surveys, with anonymous systematic sample of | |...
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...assist in the understanding the current state of medical care in regard to the issues raised. Article Summary In March 2014, the American Academy of Facial Plastic and Reconstructive Surgery (AAFPRS) released an article where they inform the reader about the relationship between the ‘selfie’ trend and the increase demand for facial plastic surgery. Methodology Behind The Study For this study the AAFPRS studied a “select group of the organization’s 2,700 members to uncover the latest trends in facial plastic surgery.” Findings “The study revealed that one in three facial plastic surgeons surveyes saw an increase in requests for procedures due to patients being more self aware of looks in social media.” The members that completed the survey stated that they noted an increase of 10% during 2013 when compared to 2012 of patients getting rhinoplasty; a 7% increase in hair transplant and a 6% increase in eyelid surgery. It was also reported by the surgeons that they saw an increase in patients under the age of 30 getting procedures done. Critical Reflections It is not a surprise that social media will increase the workload for cosmetic and reconstructive surgeons. The ‘selfie’ trend keeps increasing among teens and young adults. The ‘selfie’ consists of taking a picture of yourself with your own camera, and they are usually pictures that will focus on the individuals face. Usually when taking a ‘selfie’ the individual takes several pictures and selects...
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...Literature Review From the earlier description we know the main and other specific objectives of the study. Fulfill the objectives means to have found out Social Networking & Its Impact on Education System in Contemporary Era. Kombo and Tromp (2006) define background of the study as a position or setting of the study. It explains briefly over view of the problem of the researcher aspires or want to tackle. Labaree (2013) says that background of the study means identification and description of the history and well def and nature of a well-defined research problem with reference to the existing literature. He added that background information in your introduction should indicate the root of the problem being studied, its scope and the extent to which previous studies have successfullyinvestigated the problem, where the gaps exist that your study attempts to address. Introductory background information differs from a literature review because it places the research problem in proper context rather than thoroughly examining pertinent literature. In recent years, the use of social networking sites has grown tremendously especially among the teens and high school students. However, very little is known about the scale of use, the purpose, how students use these sites and, more specifically, whether these sites help or harm their academic progress, (Miah, Omar and Golding, 2012) Kumar (2005) asserts that research objectives refer to what researcher studies for. The research...
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...duty to corporate social obligation (CSR). Together with Mission Australia to build up a vital customer battle to manufacture familiarity with the advanced activity and drive purchasers to visit the site to make a butterfly. For each butterfly created, Youth Vision swore $1 to Mission Australia (up to $60,000). The 'Change Homelessness' crusade was exceptionally fruitful as measured by the destinations set. Since the start of the crusade, more than 800,000 individuals were presented to the activity by means of online media. One hundred percent of the scope secured was sure, with a normal of more than two key messages showing up in every piece. Open reaction to the crusade was overpowering with the objective of 60,000 butterflies and a gift of $60,000 to Mission Australia accomplished inside one month of dispatch. Youth Vision made an exceptionally effective and coordinated battle by consolidating verbal, computerized correspondences and customary media effort to connect with the wide Australian open. Circumstance Analysis: Youth Vision needs to permanently corporate accomplice with Mission Australia. This year 2016 Youth Vision need to take their dedication to another level by drawing in and instructing Australians on the essential issue of vagrancy. Youth Vision additionally needed to convey an innovative idea to amplify the consciousness of the organization and asking for asset to subsided $60,000 to our joint endeavor administration...
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