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Mgt-230 Internal and External Factors

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Wal-Mart – A Model of Success Through Effective Management
Many start-up business venture fail early the process of establishment; however, some do make it through the early years and go on to become models of success. Most of the companies struggle or fail because of a lack of focus in the functional areas of management as well as their inability to adapt to internal and external factors that they cannot control.
The Beginning Wal-Mart, one the largest retailer in the world, began in 1992 as a small company in Rogers, Arkansas, it has grown to more than 8000 stores operating under 69 different names in 27 countries ("History Timeline," 2012). The company’s success comes as a result of their management model and their ability to take advantage of factors such as strategic globalization, every-changing technology, innovative thinking, cultural diversity, and ethical qualities.
Going global. Wal-Mart “employs 2.2 million associates worldwide and serves 200 million customers each week” ("History Timeline,” 2012). In 1991 Wal-Mart made the decision to go global with the opening of a Sam’s Club Store in Mexico City ("History Timeline," 2012). To overcome possible language barriers and to adapt to local cultures, in some countries the company hires its general managers from the local areas. The company’s size and revenue makes it a major contributor to the world economy. Had Wal-Mart decided to only establish stores within the certain states or within only the United States they would have limited the company’ s growth potential and based on things such as the country’s recent financial recession, the company probably will not have lasted very long. Without a doubt, management’s decision to go global and establish a company footprint in other countries throughout the world has played a key role in the company’s financial success. Galugu (2012),

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